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#behavioural-science — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #behavioural-science, aggregated by home.social.

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  1. COUNTERPRODUCTIVE

    LinkedIn wants me to start building my relationship with Erik by sending a message that essentially says I am so uninterested in him that I don’t even think it’s worth taking the time to formulate my own words.

    As a behavioural scientist (a real one, not the “Surrounded by Idiots” variety), I can state with confidence that giving Erik the impression that I am uninterested in him is not the most effective strategy for building a relationship.

    Don’t get me wrong; I love technology, automation, and clever, time-saving solutions. But it is nonetheless entirely counterproductive to use them in actual interpersonal communication.

    At least if you want relationships with people, and not to treat them like trading cards.

    You would think LinkedIn, of all places, would understand this.

    #LinkedIn #Relationships #HumanCommunication
    #BehaviouralScience #Automation #Digitalisation
    #Authenticity #ProfessionalRelationships #WorkingLife

  2. COUNTERPRODUCTIVE

    LinkedIn wants me to start building my relationship with Erik by sending a message that essentially says I am so uninterested in him that I don’t even think it’s worth taking the time to formulate my own words.

    As a behavioural scientist (a real one, not the “Surrounded by Idiots” variety), I can state with confidence that giving Erik the impression that I am uninterested in him is not the most effective strategy for building a relationship.

    Don’t get me wrong; I love technology, automation, and clever, time-saving solutions. But it is nonetheless entirely counterproductive to use them in actual interpersonal communication.

    At least if you want relationships with people, and not to treat them like trading cards.

    You would think LinkedIn, of all places, would understand this.

    #LinkedIn #Relationships #HumanCommunication
    #BehaviouralScience #Automation #Digitalisation
    #Authenticity #ProfessionalRelationships #WorkingLife

  3. COUNTERPRODUCTIVE

    LinkedIn wants me to start building my relationship with Erik by sending a message that essentially says I am so uninterested in him that I don’t even think it’s worth taking the time to formulate my own words.

    As a behavioural scientist (a real one, not the “Surrounded by Idiots” variety), I can state with confidence that giving Erik the impression that I am uninterested in him is not the most effective strategy for building a relationship.

    Don’t get me wrong; I love technology, automation, and clever, time-saving solutions. But it is nonetheless entirely counterproductive to use them in actual interpersonal communication.

    At least if you want relationships with people, and not to treat them like trading cards.

    You would think LinkedIn, of all places, would understand this.

    #LinkedIn #Relationships #HumanCommunication
    #BehaviouralScience #Automation #Digitalisation
    #Authenticity #ProfessionalRelationships #WorkingLife

  4. COUNTERPRODUCTIVE

    LinkedIn wants me to start building my relationship with Erik by sending a message that essentially says I am so uninterested in him that I don’t even think it’s worth taking the time to formulate my own words.

    As a behavioural scientist (a real one, not the “Surrounded by Idiots” variety), I can state with confidence that giving Erik the impression that I am uninterested in him is not the most effective strategy for building a relationship.

    Don’t get me wrong; I love technology, automation, and clever, time-saving solutions. But it is nonetheless entirely counterproductive to use them in actual interpersonal communication.

    At least if you want relationships with people, and not to treat them like trading cards.

    You would think LinkedIn, of all places, would understand this.

    #LinkedIn #Relationships #HumanCommunication
    #BehaviouralScience #Automation #Digitalisation
    #Authenticity #ProfessionalRelationships #WorkingLife

  5. COUNTERPRODUCTIVE

    LinkedIn wants me to start building my relationship with Erik by sending a message that essentially says I am so uninterested in him that I don’t even think it’s worth taking the time to formulate my own words.

    As a behavioural scientist (a real one, not the “Surrounded by Idiots” variety), I can state with confidence that giving Erik the impression that I am uninterested in him is not the most effective strategy for building a relationship.

    Don’t get me wrong; I love technology, automation, and clever, time-saving solutions. But it is nonetheless entirely counterproductive to use them in actual interpersonal communication.

    At least if you want relationships with people, and not to treat them like trading cards.

    You would think LinkedIn, of all places, would understand this.

    #LinkedIn #Relationships #HumanCommunication
    #BehaviouralScience #Automation #Digitalisation
    #Authenticity #ProfessionalRelationships #WorkingLife

  6. How will generative AI firms seek to optimise their models to increase user engagement? 

    How will generative AI firms seek to optimise their models to increase user engagement? The problem with social media was never the communication itself but rather the algorithmic optimisation that distorted that communication by prioritising certain forms of content over others. There’s increasing evidence that LLM personas are being driven by a comparable optimisation strategy, even if the behavioural science driving the process is still relatively underdeveloped. The ‘sycophancy’ of the new GPT 4o (and the subsequent backlash) is a sign of things to come.

    If the personality of models are designed in order to keep users talking to them for longer, LLMs could get seriously dangerous at a social psychological level. Anthropic’s Claude is rather different because it’s currently trained in a virtue ethics framework which goes some way to explaining why it behaves so differently to other models. But whether they could sustain that approach under commercial pressure remains to be seen.

    The problem ultimately arises from the innovation ecosystem which demands certain modes of commercialisation, rather than being an intrinsic outgrowth of the technology itself. This has been my intuition for a long time (inc about social media) but it’s only with Catherine Bracy’s superb book that I’m starting to be able to articulate the implications of venture capital at a more conceptual level.

    #behaviouralScience #CatherineBracy #commercialisation #generativeAI #investment #optimisation #politicalEconomy #SocialMedia

  7. How will generative AI firms seek to optimise their models to increase user engagement? 

    How will generative AI firms seek to optimise their models to increase user engagement? The problem with social media was never the communication itself but rather the algorithmic optimisation that distorted that communication by prioritising certain forms of content over others. There’s increasing evidence that LLM personas are being driven by a comparable optimisation strategy, even if the behavioural science driving the process is still relatively underdeveloped. The ‘sycophancy’ of the new GPT 4o (and the subsequent backlash) is a sign of things to come.

    If the personality of models are designed in order to keep users talking to them for longer, LLMs could get seriously dangerous at a social psychological level. Anthropic’s Claude is rather different because it’s currently trained in a virtue ethics framework which goes some way to explaining why it behaves so differently to other models. But whether they could sustain that approach under commercial pressure remains to be seen.

    The problem ultimately arises from the innovation ecosystem which demands certain modes of commercialisation, rather than being an intrinsic outgrowth of the technology itself. This has been my intuition for a long time (inc about social media) but it’s only with Catherine Bracy’s superb book that I’m starting to be able to articulate the implications of venture capital at a more conceptual level.

    #behaviouralScience #CatherineBracy #commercialisation #generativeAI #investment #optimisation #politicalEconomy #SocialMedia

  8. How will generative AI firms seek to optimise their models to increase user engagement? 

    How will generative AI firms seek to optimise their models to increase user engagement? The problem with social media was never the communication itself but rather the algorithmic optimisation that distorted that communication by prioritising certain forms of content over others. There’s increasing evidence that LLM personas are being driven by a comparable optimisation strategy, even if the behavioural science driving the process is still relatively underdeveloped. The ‘sycophancy’ of the new GPT 4o (and the subsequent backlash) is a sign of things to come.

    If the personality of models are designed in order to keep users talking to them for longer, LLMs could get seriously dangerous at a social psychological level. Anthropic’s Claude is rather different because it’s currently trained in a virtue ethics framework which goes some way to explaining why it behaves so differently to other models. But whether they could sustain that approach under commercial pressure remains to be seen.

    The problem ultimately arises from the innovation ecosystem which demands certain modes of commercialisation, rather than being an intrinsic outgrowth of the technology itself. This has been my intuition for a long time (inc about social media) but it’s only with Catherine Bracy’s superb book that I’m starting to be able to articulate the implications of venture capital at a more conceptual level.

    #behaviouralScience #CatherineBracy #commercialisation #generativeAI #investment #optimisation #politicalEconomy #SocialMedia

  9. 📢 ECDC Webinar ➡️ Behavioural Science in Action: Using Behavioural Science to Counteract #AntibioticResistance

    What can social and #BehaviouralScience teach us about tackling #AMR?

    🗓️ Monday 27 January 2025
    🕕 15.30-16.30 CET
    💻 Online

    Register: bit.ly/3C1hAQp
    ---
    nitter.privacydev.net/ECDC_EU/

  10. 📢 ECDC Webinar ➡️ Behavioural Science in Action: Using Behavioural Science to Counteract #AntibioticResistance

    What can social and #BehaviouralScience teach us about tackling #AMR?

    🗓️ Monday 27 January 2025
    🕕 15.30-16.30 CET
    💻 Online

    Register: bit.ly/3C1hAQp
    ---
    nitter.privacydev.net/ECDC_EU/

  11. The dizzying scale of malpractice by behavioural scientists in business schools

    I wrote earlier in the year about the extent of malpractice within behavioural science, particularly in business schools. There’s an incredibly cutting article in the recent Atlantic going deeply into a crisis which is still very much in motion:

    Business-school psychologists are scholars, but they aren’t shooting for a Nobel Prize. Their research doesn’t typically aim to solve a social problem; it won’t be curing anyone’s disease. It doesn’t even seem to have much influence on business practices, and it certainly hasn’t shaped the nation’s commerce. Still, its flashy findings come with clear rewards: consulting gigs and speakers’ fees, not to mention lavish academic incomes. Starting salaries at business schools can be $240,000 a year—double what they are at campus psychology departments, academics told me.

    The research scandal that has engulfed this field goes far beyond the replication crisis that has plagued psychology and other disciplines in recent years. Long-standing flaws in how scientific work is done—including insufficient sample sizes and the sloppy application of statistics—have left large segments of the research literature in doubt. Many avenues of study once deemed promising turned out to be dead ends. But it’s one thing to understand that scientists have been cutting corners. It’s quite another to suspect that they’ve been creating their results from scratch.

    https://www.theatlantic.com/magazine/archive/2025/01/business-school-fraud-research/680669/

    What happens when you introduce generative AI into this toxic situation? It provides potent new tools for research misconduct but also potent need tools for document forensics. We’re in for an interesting few years 🍿

    #behaviouralScience #fraud #knowledgeSystem #malpractice #psychology #publishing

  12. The dizzying scale of malpractice by behavioural scientists in business schools

    I wrote earlier in the year about the extent of malpractice within behavioural science, particularly in business schools. There’s an incredibly cutting article in the recent Atlantic going deeply into a crisis which is still very much in motion:

    Business-school psychologists are scholars, but they aren’t shooting for a Nobel Prize. Their research doesn’t typically aim to solve a social problem; it won’t be curing anyone’s disease. It doesn’t even seem to have much influence on business practices, and it certainly hasn’t shaped the nation’s commerce. Still, its flashy findings come with clear rewards: consulting gigs and speakers’ fees, not to mention lavish academic incomes. Starting salaries at business schools can be $240,000 a year—double what they are at campus psychology departments, academics told me.

    The research scandal that has engulfed this field goes far beyond the replication crisis that has plagued psychology and other disciplines in recent years. Long-standing flaws in how scientific work is done—including insufficient sample sizes and the sloppy application of statistics—have left large segments of the research literature in doubt. Many avenues of study once deemed promising turned out to be dead ends. But it’s one thing to understand that scientists have been cutting corners. It’s quite another to suspect that they’ve been creating their results from scratch.

    https://www.theatlantic.com/magazine/archive/2025/01/business-school-fraud-research/680669/

    What happens when you introduce generative AI into this toxic situation? It provides potent new tools for research misconduct but also potent need tools for document forensics. We’re in for an interesting few years 🍿

    #behaviouralScience #fraud #knowledgeSystem #malpractice #psychology #publishing

  13. The dizzying scale of malpractice by behavioural scientists in business schools

    I wrote earlier in the year about the extent of malpractice within behavioural science, particularly in business schools. There’s an incredibly cutting article in the recent Atlantic going deeply into a crisis which is still very much in motion:

    Business-school psychologists are scholars, but they aren’t shooting for a Nobel Prize. Their research doesn’t typically aim to solve a social problem; it won’t be curing anyone’s disease. It doesn’t even seem to have much influence on business practices, and it certainly hasn’t shaped the nation’s commerce. Still, its flashy findings come with clear rewards: consulting gigs and speakers’ fees, not to mention lavish academic incomes. Starting salaries at business schools can be $240,000 a year—double what they are at campus psychology departments, academics told me.

    The research scandal that has engulfed this field goes far beyond the replication crisis that has plagued psychology and other disciplines in recent years. Long-standing flaws in how scientific work is done—including insufficient sample sizes and the sloppy application of statistics—have left large segments of the research literature in doubt. Many avenues of study once deemed promising turned out to be dead ends. But it’s one thing to understand that scientists have been cutting corners. It’s quite another to suspect that they’ve been creating their results from scratch.

    https://www.theatlantic.com/magazine/archive/2025/01/business-school-fraud-research/680669/

    What happens when you introduce generative AI into this toxic situation? It provides potent new tools for research misconduct but also potent need tools for document forensics. We’re in for an interesting few years 🍿

    #behaviouralScience #fraud #knowledgeSystem #malpractice #psychology #publishing

  14. The dizzying scale of malpractice by behavioural scientists in business schools

    I wrote earlier in the year about the extent of malpractice within behavioural science, particularly in business schools. There’s an incredibly cutting article in the recent Atlantic going deeply into a crisis which is still very much in motion:

    Business-school psychologists are scholars, but they aren’t shooting for a Nobel Prize. Their research doesn’t typically aim to solve a social problem; it won’t be curing anyone’s disease. It doesn’t even seem to have much influence on business practices, and it certainly hasn’t shaped the nation’s commerce. Still, its flashy findings come with clear rewards: consulting gigs and speakers’ fees, not to mention lavish academic incomes. Starting salaries at business schools can be $240,000 a year—double what they are at campus psychology departments, academics told me.

    The research scandal that has engulfed this field goes far beyond the replication crisis that has plagued psychology and other disciplines in recent years. Long-standing flaws in how scientific work is done—including insufficient sample sizes and the sloppy application of statistics—have left large segments of the research literature in doubt. Many avenues of study once deemed promising turned out to be dead ends. But it’s one thing to understand that scientists have been cutting corners. It’s quite another to suspect that they’ve been creating their results from scratch.

    https://www.theatlantic.com/magazine/archive/2025/01/business-school-fraud-research/680669/

    What happens when you introduce generative AI into this toxic situation? It provides potent new tools for research misconduct but also potent need tools for document forensics. We’re in for an interesting few years 🍿

    #behaviouralScience #fraud #knowledgeSystem #malpractice #psychology #publishing

  15. I’ve just submitted my final assessment for my Graduate Certificate in Neuroscience, and now I’m facing a dilemma on which master’s program to pursue. I’m passionate about neuroscience and mental health, and I want to explore how insights from neuroscience can inform trauma recovery, stress reduction, and mindful living. I’m torn between a Master of Applied Positive Psychology and other options like social science or behavioural science. One focuses on psychological well-being, while the others might offer more breadth for my research interests. Trying to find the right fit for my academic and career goals.

    #neuroscience #mentalhealth #gradschool #mastersdilemma #positivepsychology #socialscience #behaviouralscience

  16. I’ve just submitted my final assessment for my Graduate Certificate in Neuroscience, and now I’m facing a dilemma on which master’s program to pursue. I’m passionate about neuroscience and mental health, and I want to explore how insights from neuroscience can inform trauma recovery, stress reduction, and mindful living. I’m torn between a Master of Applied Positive Psychology and other options like social science or behavioural science. One focuses on psychological well-being, while the others might offer more breadth for my research interests. Trying to find the right fit for my academic and career goals.

    #neuroscience #mentalhealth #gradschool #mastersdilemma #positivepsychology #socialscience #behaviouralscience

  17. I’ve just submitted my final assessment for my Graduate Certificate in Neuroscience, and now I’m facing a dilemma on which master’s program to pursue. I’m passionate about neuroscience and mental health, and I want to explore how insights from neuroscience can inform trauma recovery, stress reduction, and mindful living. I’m torn between a Master of Applied Positive Psychology and other options like social science or behavioural science. One focuses on psychological well-being, while the others might offer more breadth for my research interests. Trying to find the right fit for my academic and career goals.

    #neuroscience #mentalhealth #gradschool #mastersdilemma #positivepsychology #socialscience #behaviouralscience

  18. I’ve just submitted my final assessment for my Graduate Certificate in Neuroscience, and now I’m facing a dilemma on which master’s program to pursue. I’m passionate about neuroscience and mental health, and I want to explore how insights from neuroscience can inform trauma recovery, stress reduction, and mindful living. I’m torn between a Master of Applied Positive Psychology and other options like social science or behavioural science. One focuses on psychological well-being, while the others might offer more breadth for my research interests. Trying to find the right fit for my academic and career goals.

    #neuroscience #mentalhealth #gradschool #mastersdilemma #positivepsychology #socialscience #behaviouralscience

  19. I’ve just submitted my final assessment for my Graduate Certificate in Neuroscience, and now I’m facing a dilemma on which master’s program to pursue. I’m passionate about neuroscience and mental health, and I want to explore how insights from neuroscience can inform trauma recovery, stress reduction, and mindful living. I’m torn between a Master of Applied Positive Psychology and other options like social science or behavioural science. One focuses on psychological well-being, while the others might offer more breadth for my research interests. Trying to find the right fit for my academic and career goals.

    #neuroscience #mentalhealth #gradschool #mastersdilemma #positivepsychology #socialscience #behaviouralscience

  20. Successfully deterring individuals from engaging in behaviour that poses security threats demands a deep understanding of what motivates harmful actions...

    Catch-up on our 19th issue of CREST Security Review now: crestresearch.ac.uk/magazine/d
    #Deterrence #SecurityThreats #Magazine #BehaviouralScience

  21. Where are my goats?! See you @CVPR with an exciting program and hope to see many animal enthusiasts in Seattle ! cv4animals.com

  22. New paper: The non-linear effects of increasing temperature on aggression in fish.

    We explored the change in aggression with exposure to different temperatures in - the princess of Zambia (Neolamprologus pulcher).

    These fish use aggression to maintain their complex social systems - they are co-operative breeders. We explored the effect of temperature on aggression across a large range of temperatures.

    #fishsci
    #asab
    #animalbehaviour
    #BehaviouralScience

    sciencedirect.com/science/arti

  23. New paper: The non-linear effects of increasing temperature on aggression in fish.

    We explored the change in aggression with exposure to different temperatures in - the princess of Zambia (Neolamprologus pulcher).

    These fish use aggression to maintain their complex social systems - they are co-operative breeders. We explored the effect of temperature on aggression across a large range of temperatures.

    #fishsci
    #asab
    #animalbehaviour
    #BehaviouralScience

    sciencedirect.com/science/arti

  24. New paper: The non-linear effects of increasing temperature on aggression in fish.

    We explored the change in aggression with exposure to different temperatures in - the princess of Zambia (Neolamprologus pulcher).

    These fish use aggression to maintain their complex social systems - they are co-operative breeders. We explored the effect of temperature on aggression across a large range of temperatures.

    #fishsci
    #asab
    #animalbehaviour
    #BehaviouralScience

    sciencedirect.com/science/arti

  25. New paper: The non-linear effects of increasing temperature on aggression in fish.

    We explored the change in aggression with exposure to different temperatures in - the princess of Zambia (Neolamprologus pulcher).

    These fish use aggression to maintain their complex social systems - they are co-operative breeders. We explored the effect of temperature on aggression across a large range of temperatures.

    #fishsci
    #asab
    #animalbehaviour
    #BehaviouralScience

    sciencedirect.com/science/arti

  26. Powerful analysis from @chrischirp (& colleagues) about the government's bad decisions in 2020.

    "...the government did not trust us to do our part. Instead of enabling us to comply with measures, it meted out punishments and then sowed distrust when senior figures ignored the rules. I am left wondering how much of this distrust they had in us was rooted in the fact that so many of them had no intention of obeying the rules themselves."

    christinapagel.substack.com/p/

    #covid #UK #BehaviouralScience

  27. Powerful analysis from @chrischirp (& colleagues) about the government's bad decisions in 2020.

    "...the government did not trust us to do our part. Instead of enabling us to comply with measures, it meted out punishments and then sowed distrust when senior figures ignored the rules. I am left wondering how much of this distrust they had in us was rooted in the fact that so many of them had no intention of obeying the rules themselves."

    christinapagel.substack.com/p/

    #covid #UK #BehaviouralScience

  28. Powerful analysis from @chrischirp (& colleagues) about the government's bad decisions in 2020.

    "...the government did not trust us to do our part. Instead of enabling us to comply with measures, it meted out punishments and then sowed distrust when senior figures ignored the rules. I am left wondering how much of this distrust they had in us was rooted in the fact that so many of them had no intention of obeying the rules themselves."

    christinapagel.substack.com/p/

    #covid #UK #BehaviouralScience

  29. Powerful analysis from @chrischirp (& colleagues) about the government's bad decisions in 2020.

    "...the government did not trust us to do our part. Instead of enabling us to comply with measures, it meted out punishments and then sowed distrust when senior figures ignored the rules. I am left wondering how much of this distrust they had in us was rooted in the fact that so many of them had no intention of obeying the rules themselves."

    christinapagel.substack.com/p/

    #covid #UK #BehaviouralScience

  30. Powerful analysis from @chrischirp (& colleagues) about the government's bad decisions in 2020.

    "...the government did not trust us to do our part. Instead of enabling us to comply with measures, it meted out punishments and then sowed distrust when senior figures ignored the rules. I am left wondering how much of this distrust they had in us was rooted in the fact that so many of them had no intention of obeying the rules themselves."

    christinapagel.substack.com/p/

    #covid #UK #BehaviouralScience

  31. 📢 NEW 17th issue of CREST Security Review OUT NOW!

    A recent study found that Twitter/X has the biggest proportion of disinformation of six big social networks so our special focus topic for CSR couldn't be more timely!

    Read, download, and share for free ⬇️ www.crestresearch.ac.uk/magazine/misinformation

    #misinformation #disinformation #magazine #security #behaviouralscience #psychology

  32. 📢 NEW 17th issue of CREST Security Review OUT NOW!

    A recent study found that Twitter/X has the biggest proportion of disinformation of six big social networks so our special focus topic for CSR couldn't be more timely!

    Read, download, and share for free ⬇️ www.crestresearch.ac.uk/magazine/misinformation

    #misinformation #disinformation #magazine #security #behaviouralscience #psychology

  33. 📢 NEW 17th issue of CREST Security Review OUT NOW!

    A recent study found that Twitter/X has the biggest proportion of disinformation of six big social networks so our special focus topic for CSR couldn't be more timely!

    Read, download, and share for free ⬇️ www.crestresearch.ac.uk/magazine/misinformation

    #misinformation #disinformation #magazine #security #behaviouralscience #psychology

  34. 📢 NEW 17th issue of CREST Security Review OUT NOW!

    A recent study found that Twitter/X has the biggest proportion of disinformation of six big social networks so our special focus topic for CSR couldn't be more timely!

    Read, download, and share for free ⬇️ www.crestresearch.ac.uk/magazine/misinformation

    #misinformation #disinformation #magazine #security #behaviouralscience #psychology

  35. Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

    Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

    If so, you might be interested in this article: journals.sagepub.com/doi/10.11

    (Of course, it's also relevant for academics!)

    I'd love to hear your reactions to it!

    #SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

  36. Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

    Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

    If so, you might be interested in this article: journals.sagepub.com/doi/10.11

    (Of course, it's also relevant for academics!)

    I'd love to hear your reactions to it!

    #SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

  37. Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

    Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

    If so, you might be interested in this article: journals.sagepub.com/doi/10.11

    (Of course, it's also relevant for academics!)

    I'd love to hear your reactions to it!

    #SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

  38. Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

    Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

    If so, you might be interested in this article: journals.sagepub.com/doi/10.11

    (Of course, it's also relevant for academics!)

    I'd love to hear your reactions to it!

    #SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience