#socialmarketing — Public Fediverse posts

Explaining Wildfire: Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency. https://ppc.land/wildfire/ #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency

Impact of a French social marketing campaign promoting pulse and whole grain consumption: results from a longitudinal cohort study

Abstract Background: Despite the health …
#dining #cooking #diet #food #Frenchdiet #Attitudes #dietaryfiber #francais #france #French #frenchdiet #knowledge #practice #socialmarketing #wholegrains
https://www.diningandcooking.com/2650467/impact-of-a-french-social-marketing-campaign-promoting-pulse-and-whole-grain-consumption-results-from-a-longitudinal-cohort-study/

Dr. Seuss, the Original King of Holiday Trash Talk

Theodor Seuss Geisel wrote some of the most successful children’s books in human history. Six hundred to seven hundred million copies sold worldwide. That is not “popular.” That is cultural domination. The Cat in the Hat and Green Eggs and Ham alone could fund several small countries. Dr. Seuss was not just an author. He was a publishing juggernaut with a felt hat.

There is no debate here. The man was a genius.

But after sitting down yesterday and listening, really listening, to “You’re a Mean One, Mr. Grinch,” something else became painfully clear.

Dr. Seuss was an elite-level trash talker.

Not casual shade. Not playground insults. This was precision-engineered verbal annihilation wrapped in rhyme and handed to children with a smile. The song, written for the 1966 animated special How the Grinch Stole Christmas!, is a masterclass in lyrical character assassination. Add Albert Hague’s music and Thurl Ravenscroft’s bass voice, and suddenly you are not hearing a song. You are witnessing a public execution conducted by a baritone.

Seuss could have called the Grinch rude. Or unpleasant. Or a real jerk. Instead, he chose violence.

Verse one does not ease into it. There is no warm-up.

“You’re a mean one, Mister Grinch

You really are a heel

You’re as cuddly as a cactus

You’re as charming as an eel

You’re a bad banana with a greasy, black peel.”

A bad banana. Not overripe. Not bruised. Greasy. Black. That banana has been through things and none of them were good. This is less an insult and more a warning label.

At this point, the Grinch could have filed a complaint with Human Resources. Seuss was just getting started.

Verse two escalates immediately.

“Your heart’s an empty hole

Your brain is full of spiders

You’ve got garlic in your soul

I would not touch you with a thirty-nine-and-a-half-foot pole.”

Thirty-nine and a half feet. Not ten. Not twenty. This is a man who measured his revulsion and still felt the need to add a half-foot for safety. That is not dislike. That is disgust with a tape measure.

Verse three introduces comparative suffering.

“You have all the tender sweetness

Of a seasick crocodile

Given a choice between the two of you

I would take the seasick crocodile.”

Seasick crocodiles are presumably violent, confused, and vomiting. And yet, somehow preferable. Imagine being told that a nauseated apex predator with motion sickness has better vibes than you.

Verse four is where Seuss starts stacking insults like a Yelp review written by someone who waited forty-five minutes for cold fries.

“Your heart is full of unwashed socks

Your soul is full of gunk

The three words that best describe you are

‘Stink. Stank. Stunk.’”

That is a one-star review with no explanation needed. Unwashed socks are a choice. Gunk is a lifestyle. “Stink, stank, stunk” is not feedback. It is a verdict.

Verse five abandons restraint entirely.

“You’re the king of sinful sots

Your heart’s a dead tomato

Splotched with moldy purple spots

Your soul is an appalling dump heap

Overflowing with the most disgraceful assortment

Of deplorable rubbish imaginable

Mangled up in tangled up knots.”

King of sinful sots. That is not even trying to be polite. Dead tomato with moldy purple spots is not an image anyone asked for, yet here we are. And then the dump heap. Overflowing. Mangled. Tangled. This is not an insult. This is an environmental hazard report.

By verse six, Seuss is clearly enjoying himself.

“You nauseate me with a nauseous super ‘naus’

You’re a three-decker sauerkraut and toadstool sandwich

With arsenic sauce.”

Arsenic sauce. Not implied. Explicit. This is no longer metaphorical disdain. This is culinary homicide.

And the thing is, this song was written for children.

Dr. Seuss did not just insult the Grinch. He dismantled him. Methodically. Cheerfully. In rhyme. Set to music. Sung by a voice that sounds like it could crush a Buick.

No writer living or dead has ever eviscerated a fictional character with this much creativity and joy while still being invited into every living room every December.

Dr. Seuss was not just a storyteller.

He was a savage with a dictionary.

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#communication #jtwb768 #influencers #socialMedia #SocialMarketing #culturalCommentary #adultHumor #humorWriting #lyricalInsults #MrGrinch #holidayCulture #DrSeuss #ChristmasSatire #popCultureAnalysis #classicAnimation

The 24, 2 hours initiative: a game changer in malaria mortality reduction | Malaria Journal

The Global T…
#NewsBeep #News #Healthcare #CA #Canada #Casemanagementqualityassurance #Entomology #Health #infectiousdiseases #Malariamortality #Microbiology #Parasitology #Postdischargetreatment #Pre-referraltreatment #Prompttreatment #publichealth #Severemalaria #Socialmarketing #Socialmobilizationandbehaviorchangecommunication #TropicalMedicine #Uncomplicatedmalaria
https://www.newsbeep.com/ca/277440/

https://www.europesays.com/ie/175736/ The 24, 2 hours initiative: a game changer in malaria mortality reduction | Malaria Journal #CaseManagementQualityAssurance #Éire #Entomology #Health #HealthCare #Healthcare #IE #InfectiousDiseases #Ireland #MalariaMortality #Microbiology #Parasitology #PostDischargeTreatment #PreReferralTreatment #PromptTreatment #PublicHealth #SevereMalaria #SocialMarketing #SocialMobilizationAndBehaviorChangeCommunication #TropicalMedicine #UncomplicatedMalaria

Reddit Pro is leveling up for businesses. Now with AI-suggested bios & ways to showcase community posts on profiles. Easier for brands to connect & build cred. Plus, Reddit's reporting a stellar quarter. #RedditPro #SocialMarketing #BizGrowth

My, how times have changed. Now, we are dealing with parents who refuse to #vaccinate their children.

Parents of Earth, Designer Unknown, c. 1977
Image: US National Library of Medicine.

By the time we hit the 1970s & 80s, #PSA posters were everywhere and covering a variety of social concerns, from everybody’s favorite bear telling you how to prevent forest fires to #StarWars characters reminding you to vaccinate your children. This is also the moment when the idea of celebrity or pop culture entering into the PSA space really takes hold. Remember when at the end of GI Joe cartoons you’d see a “knowing is half the battle” clip or when there’d be a “very special” episode of a popular teenage show, typically discussing issues of domestic violence, teen pregnancy, or drug use? Using familiar, beloved characters to get a message across proved very, very effective and started to dominate the PSA genre.

#VintagePosters #SocialMarketing #MediaPsychology #70s #Advertising #PublicHealth

https://www.youtube.com/shorts/vWhSMJ5JnTg

#socialmedia #marketing #socialmarketing

You don't have to be on every platform to reach your audience in social media by Simon Kemp aka @eskimon in #Digital2024 https://youtube.com/shorts/WonGXIq_EWc

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#socialmedia #socialmediatrends #socialmarketing #socialmediatips

Hey #Bristol & #SouthWest UK folk who work in any form of #BehaviourChange and #SocialMarketing #communications....

Would you be interested in an informal monthly meetup in a cafe/pub/other space to chat, swap ideas, stories and "network"?

I'm pondering on starting something up in the city and trying to gauge interest...

If you're wondering, this isn't an idea solely for academics or those 100% engaged in #SocialGood agency work.

There are loads of folk who work to change behaviours - #NHS communicators, #LocalGovernment folk, #charity folk etc - who might not class themselves as 'behaviour change' types, but who nevertheless are working to create change.

Social Marketing practice has, at an academic level, often missed these practitioners out - so I want to change that!

Let me know what you think and maybe we can gather!

#BehaviorChange #BeSci #SocialMarketing #SocMar #Networking #Research #Advertising #Marketing #SocialGood

@SecurityWriter @flargh @grammargirl

I am pretty sure it wasn't entirely disproved (I am a #socialmarketing/ #behaviourchange geek!). However the initial effects were over stated.

I think that the problem was that so many people/agencies saw this cheap thing which had been reported to work amazingly, and deployed it everywhere. Positive reporting bias held back opportunities to understand what does actually work.

Nudge is part of a blended strategy, a tool in the box etc. In terms of road safety (I worked in this area for 5 years), nudge needs to be backed up with engineering and enforcement otherwise it's not going to deliver the best results.

Do you work on #SocialGood projects, using #Marketing & other forms of #Communication to change #behaviour ?

Are you a practitioner rather than an #academic? Have you ever thought about being published for your work, but never gone down that path?

If so, you might be interested in this article: https://journals.sagepub.com/doi/10.1177/15245004231190987

(Of course, it's also relevant for academics!)

I'd love to hear your reactions to it!

#SocMar #SocialMarketing #BehaviourChange #BehaviorChange #BeSci #BehaviouralScience

Quick #ShoutOut - how many folks here identify with the following tags?

#BeSci / #BehavioralScience / #BehaviourChange / #SocMar / #SocialMarketing / #PsyCom

#BeNiceSayHi - I'd love to meet you! Also, am thinking of a project to link us more closely together....

Hey #Bristol folk - I don't suppose anyone was at this #roadsafety debate last night?
If so, how did it go?

As a former road safety #behaviourchange and #socialmarketing type, I'm both curious and have a vested interest in the city!

https://www.bristol247.com/news-and-features/news/calls-for-safer-roads-as-134-seriously-injured-in-car-crashes-per-year-bristol/

VicHealth, Quit, and Cancer Council Victoria launch new anti-vaping campaign
https://www.youtube.com/watch?v=41Sw9rI9fS8
https://www.vichealth.vic.gov.au/news-publications/media-releases/first-its-kind-quit-campaign-and-online-hub-urge-victorians-see https://mumbrella.com.au/?p=789599 via @MumbrellaNews The anti-vaping campaign, ‘See Through the Haze’, by creative agency Gatecrasher, has been designed to dispel misperceptions around the harmlessness of vaping. #vaping #health #socialmarketing

Hey #SocialMarketing / #SocMar & #BehaviourChange / #BeSci friends - this #FREE #Event might be just want you want!

https://www.eventbrite.co.uk/e/critical-social-marketing-symposium-tickets-629948060607

You can watch #online or attend in person (I think). I can't attend all day online, but will try to dip in/out!

Copied/pasted from their blurb:

This symposium has the dual focus of:
• Facilitating scholarly #debate of critical questions about the #ethics, #morals and #politics of #marketing
• Discussing recent #research projects that deploy marketing methods to benefit individuals and communities for the greater social good.

TOPICS
• #Value creation and value destruction
• #Power & #ideology in marketing
• Manufacturing of consent
• Critiques of commercial marketing
• Consumer vulnerability
• #Gender, #race and #ethnicity
• Non-Western voices
• Corporate #SocialMarketing
• Postcolonialism
• Unintended consequences
• #Behaviour change and beyond
• #systemsthinking

i am a HUGE believer in the power of #PlaceBased interventions to support #health, #wellbeing and all measures of #prosperity

So I was fascinated by this short review of the #HealthyNewTowns programme here in the UK.

Although I was out of #LocalGovernment by this point, I was in the #NHS. However, I recollect very little about the programme overall - which suggests to me that it wasn't that well promoted/communicated.
Or maybe that the events of the intervening years have knocked it out of my head...

A few things struck me from this write up:

- This is proper #System level work. The #healthcare service is just one part of the overall whole. Good to see #LocalGov called out more, but it would have been helpful to have the reflection that the healthcare system could only ever be an advisory partner in physical #PlaceBuilding initiatives (as our systems are currently set up)

- #ICB / #ICS don't speak the language of #developers. True. Most of the #PublicSector lacks this ability, although some improvements are being made. What the system needs is people who can translate across organisation types & purposes. (This isn't a personal plug, but it's what I happen to be quite good at :D)

- Sharing of #data. Yikes. The NHS can't even get that right inside its own walls. But it is fundamental to success. There are some really good #citizen science interventions which can help - but the Big Anchor Organisations (NHS, Local Gov etc) need to be brave and cede some control.

- This is pure opportunity for #SocialMarketing folk to get involved. Up & downstream influencing, nudges and system tweaks at scale - I can't think of a better opportunity, personally. And that makes me really, REALLY excited! #SocMar is my happy place, so I am biased, but I really see that it can use its tools for a huge amount of good. We just need to make a seat at the right table.

- -> On that last point, any #SocialMarketing / #SocMar / #BehaviourChange / #BeSci folks in the #UK working in/around this area and would be up for a chat?

What are your take aways from this article?

https://www.kingsfund.org.uk/blog/2023/05/healthy-new-towns-four-years-legacy-national-innovation-programme

#Urbanism #Urban #Development #System #Partnership #Town #Cooperation #City #Health #Healthy #Wellbeing

If you're interested in #Sustainability, #Marketing, #BehaviourChange and making positive change happen, this is a great listen!

I love the statement that research is "like opening your chakras", as well as the way the conversation weaves into #diet (#vegan and #plantbased), car ownership and #littering, all as elements of #SocialMarketing and creating change.

It's also encouraging to hear how Social Marketing concepts are being used and applied, changing perceptions with broad initiatives and now just factual messaging.

It's also fabulously produced as well. Have fun!

https://podcast.cloud.army/episodes/sustainability-marketing-with-fred-dorsimont

A new ACMI exhibition about anti-tobacco advertising has recently opened in Melbourne.
https://www.abc.net.au/news/2023-04-15/anti-smoking-tobacco-dr-nigel-gray-acmi-melbourne/102166884 #health #smoking #tobacco #advertising #socialmarketing

This is FANTASTIC.

I'm a deep believer in creating small, self-sufficient and sustaining communities, especially where #food is concerned.
(Small is Beautiful by E F Schumacher is a #MustRead #book

This leadership from #NewYorkCity is something to be admired.

Giving the local #community more #ownership and #sovereignty over the means of #production has so many fabulous benefits:
- Benefits #ClimateAction / #ClimateChange by reducing #FoodMiles
- Benefits local #people by reconnecting them with the food on their plates
- Supports the #Local #Economy by keeping wealth & spending in the local area for the benefit of local #business

#Bristol (where I live now) is a city of #UrbanFarms and #allotments. It's staggering, actually, how much production capacity there is here. And I'm proud of it.

However, we must also be attentive to the #equality and #equity issues. #LocalSourcing can come with a price premium (local carrots here can cost 4x supermarket versions from the other side of #Europe).
Local production must come with local affordability too. That's a redline for me...

Finally, this level of #system change must be, surely, a great example of #SocialMarketing / #SocMar in action!

https://nextcity.org/urbanist-news/we-can-move-beyond-food-access-to-food-sovereignty

Hey @BrentToderian - did you see this?

#SocialMarketing : comment les #PME utilisent les réseaux.

Le budget alloué aux réseaux sociaux en hausse pour 45 % des PME.
Avec la création de plus de contenus (48 %), mise en place de publicités payantes (42%), utilisation de logiciels dans les médias sociaux (38 %)

Virtual North America Workshop on Community-based Social Marketing https://cbsm.com/workshops/virtual-NAJun2023 #SocialMarketing #Communities #Workshop

Hey #SocialMarketing folks - if you're interested in #participatory #design within the field, you'll want to check this out - call for papers now open!
https://www.emeraldgrouppublishing.com/calls-for-papers/nothing-about-us-without-us-participatory-design-application-social-marketing

#Research #Academic #Community #BehaviourChange

Acyclic Behavior Change Diagrams (ABCDs) aim to address this problem, and in addition, provide a tool to support intervention development.

ABCDs are not an intervention development framework (such as #InterventionMapping, the #BehaviorChangeWheel, or #SocialMarketing), but they complement such frameworks by providing a tool to document and communicate about the assumptions underlying an intervention.

We call these assumptions the causal-structural chains.

🧵 4/21

Nudges don't always work.

(I had the Katsu curry. But I really wanted the ramen...)

#Behaviour #Food #Nudge #Socialmarketing

In your opinion, when encouraging pro-environmental behaviour change, what motivates people the most? Benefits to...

#poll #environment #behaviourChange #socialMarketing #motivation #climateChange #biodiversity #scicomm #environmentalComms #environmentallyFriendly

Some #Twitter refugees are concerned about exposure and engagement on Mastodon, given the live feed and structural differences.

So, don't forget to make sure this (in Edit Profile) is checked. That way, people can discover your amazingness.

Freed of substantive algorithms, you can now take more control, but in return, you must exercise it.

#mastodon #engagement #reach #following #networking #marketing #socialmarketing #followback

Hello!

I'm a social marketer, which means that I use marketing for health and social impact. I work with nonprofits/NGOs, public agencies, start-ups, and socially minded organizations around the world.

The things I post about (until now on Twitter) include:
#SocialMarketing #socmar
#BehaviorChange
#BehaviorDesign
#BehavioralScience
#MarketingStrategy
#MarketResearch
#SocialChange
#PublicHealth
#Storytelling

and whatever else needs to be shared!

#Introduction #Introductions #NewHere

I've been here for a week and don't think I'll be going back to the bird site. So, finally, here's my #introduction.

I am an academic researcher based at the School of Media and Communication at #RMITUniversity in #Melbourne.

I research in #HealthCommunication, #SocialMarketing, #Sustainability and #BehaviourChange, and I lead two national projects in the End Food Waste Cooperative Research Centre (all the links are in my profile).

I am here to build dependable connections in my research field and to discuss health and sustainability-related stuff. I am also here for the pictures of pets, puns and fart jokes.

Excited to sit in my first face-to-face presentation in a long time. Professor Alan Tapp from Bristol Business School talk about the lack of rationality of driving and road congestion. “The car’s the star… but at what cost?” #cwrg #socialmarketing #cycling #BikeTooter #rmituniversity