#socialmarketing — Public Fediverse posts

Explaining Wildfire: Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency. https://ppc.land/wildfire/ #WildfireInteractive #GoogleAcquisition #AdTech #SocialMarketing #PlatformDependency

Impact of a French social marketing campaign promoting pulse and whole grain consumption: results from a longitudinal cohort study

Abstract Background: Despite the health …
#dining #cooking #diet #food #Frenchdiet #Attitudes #dietaryfiber #francais #france #French #frenchdiet #knowledge #practice #socialmarketing #wholegrains
https://www.diningandcooking.com/2650467/impact-of-a-french-social-marketing-campaign-promoting-pulse-and-whole-grain-consumption-results-from-a-longitudinal-cohort-study/

Dr. Seuss, the Original King of Holiday Trash Talk

Theodor Seuss Geisel wrote some of the most successful children’s books in human history. Six hundred to seven hundred million copies sold worldwide. That is not “popular.” That is cultural domination. The Cat in the Hat and Green Eggs and Ham alone could fund several small countries. Dr. Seuss was not just an author. He was a publishing juggernaut with a felt hat.

There is no debate here. The man was a genius.

But after sitting down yesterday and listening, really listening, to “You’re a Mean One, Mr. Grinch,” something else became painfully clear.

Dr. Seuss was an elite-level trash talker.

Not casual shade. Not playground insults. This was precision-engineered verbal annihilation wrapped in rhyme and handed to children with a smile. The song, written for the 1966 animated special How the Grinch Stole Christmas!, is a masterclass in lyrical character assassination. Add Albert Hague’s music and Thurl Ravenscroft’s bass voice, and suddenly you are not hearing a song. You are witnessing a public execution conducted by a baritone.

Seuss could have called the Grinch rude. Or unpleasant. Or a real jerk. Instead, he chose violence.

Verse one does not ease into it. There is no warm-up.

“You’re a mean one, Mister Grinch

You really are a heel

You’re as cuddly as a cactus

You’re as charming as an eel

You’re a bad banana with a greasy, black peel.”

A bad banana. Not overripe. Not bruised. Greasy. Black. That banana has been through things and none of them were good. This is less an insult and more a warning label.

At this point, the Grinch could have filed a complaint with Human Resources. Seuss was just getting started.

Verse two escalates immediately.

“Your heart’s an empty hole

Your brain is full of spiders

You’ve got garlic in your soul

I would not touch you with a thirty-nine-and-a-half-foot pole.”

Thirty-nine and a half feet. Not ten. Not twenty. This is a man who measured his revulsion and still felt the need to add a half-foot for safety. That is not dislike. That is disgust with a tape measure.

Verse three introduces comparative suffering.

“You have all the tender sweetness

Of a seasick crocodile

Given a choice between the two of you

I would take the seasick crocodile.”

Seasick crocodiles are presumably violent, confused, and vomiting. And yet, somehow preferable. Imagine being told that a nauseated apex predator with motion sickness has better vibes than you.

Verse four is where Seuss starts stacking insults like a Yelp review written by someone who waited forty-five minutes for cold fries.

“Your heart is full of unwashed socks

Your soul is full of gunk

The three words that best describe you are

‘Stink. Stank. Stunk.’”

That is a one-star review with no explanation needed. Unwashed socks are a choice. Gunk is a lifestyle. “Stink, stank, stunk” is not feedback. It is a verdict.

Verse five abandons restraint entirely.

“You’re the king of sinful sots

Your heart’s a dead tomato

Splotched with moldy purple spots

Your soul is an appalling dump heap

Overflowing with the most disgraceful assortment

Of deplorable rubbish imaginable

Mangled up in tangled up knots.”

King of sinful sots. That is not even trying to be polite. Dead tomato with moldy purple spots is not an image anyone asked for, yet here we are. And then the dump heap. Overflowing. Mangled. Tangled. This is not an insult. This is an environmental hazard report.

By verse six, Seuss is clearly enjoying himself.

“You nauseate me with a nauseous super ‘naus’

You’re a three-decker sauerkraut and toadstool sandwich

With arsenic sauce.”

Arsenic sauce. Not implied. Explicit. This is no longer metaphorical disdain. This is culinary homicide.

And the thing is, this song was written for children.

Dr. Seuss did not just insult the Grinch. He dismantled him. Methodically. Cheerfully. In rhyme. Set to music. Sung by a voice that sounds like it could crush a Buick.

No writer living or dead has ever eviscerated a fictional character with this much creativity and joy while still being invited into every living room every December.

Dr. Seuss was not just a storyteller.

He was a savage with a dictionary.

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#communication #jtwb768 #influencers #socialMedia #SocialMarketing #culturalCommentary #adultHumor #humorWriting #lyricalInsults #MrGrinch #holidayCulture #DrSeuss #ChristmasSatire #popCultureAnalysis #classicAnimation

The 24, 2 hours initiative: a game changer in malaria mortality reduction | Malaria Journal

The Global T…
#NewsBeep #News #Healthcare #CA #Canada #Casemanagementqualityassurance #Entomology #Health #infectiousdiseases #Malariamortality #Microbiology #Parasitology #Postdischargetreatment #Pre-referraltreatment #Prompttreatment #publichealth #Severemalaria #Socialmarketing #Socialmobilizationandbehaviorchangecommunication #TropicalMedicine #Uncomplicatedmalaria
https://www.newsbeep.com/ca/277440/

https://www.europesays.com/ie/175736/ The 24, 2 hours initiative: a game changer in malaria mortality reduction | Malaria Journal #CaseManagementQualityAssurance #Éire #Entomology #Health #HealthCare #Healthcare #IE #InfectiousDiseases #Ireland #MalariaMortality #Microbiology #Parasitology #PostDischargeTreatment #PreReferralTreatment #PromptTreatment #PublicHealth #SevereMalaria #SocialMarketing #SocialMobilizationAndBehaviorChangeCommunication #TropicalMedicine #UncomplicatedMalaria

My, how times have changed. Now, we are dealing with parents who refuse to #vaccinate their children.

Parents of Earth, Designer Unknown, c. 1977
Image: US National Library of Medicine.

By the time we hit the 1970s & 80s, #PSA posters were everywhere and covering a variety of social concerns, from everybody’s favorite bear telling you how to prevent forest fires to #StarWars characters reminding you to vaccinate your children. This is also the moment when the idea of celebrity or pop culture entering into the PSA space really takes hold. Remember when at the end of GI Joe cartoons you’d see a “knowing is half the battle” clip or when there’d be a “very special” episode of a popular teenage show, typically discussing issues of domestic violence, teen pregnancy, or drug use? Using familiar, beloved characters to get a message across proved very, very effective and started to dominate the PSA genre.

#VintagePosters #SocialMarketing #MediaPsychology #70s #Advertising #PublicHealth

You don't have to be on every platform to reach your audience in social media by Simon Kemp aka @eskimon in #Digital2024 https://youtube.com/shorts/WonGXIq_EWc

TikTok: https://www.tiktok.com/@analyseasia/video/7365028098007502097?is_from_webapp=1&sender_device=pc&web_id=7198703856800581122
Main Site: https://www.analyse.asia/digital-2024-and-why-generative-ai-did-not-show-up-this-time-with-simon-kemp/
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#socialmedia #socialmediatrends #socialmarketing #socialmediatips

VicHealth, Quit, and Cancer Council Victoria launch new anti-vaping campaign
https://www.youtube.com/watch?v=41Sw9rI9fS8
https://www.vichealth.vic.gov.au/news-publications/media-releases/first-its-kind-quit-campaign-and-online-hub-urge-victorians-see https://mumbrella.com.au/?p=789599 via @MumbrellaNews The anti-vaping campaign, ‘See Through the Haze’, by creative agency Gatecrasher, has been designed to dispel misperceptions around the harmlessness of vaping. #vaping #health #socialmarketing

A new ACMI exhibition about anti-tobacco advertising has recently opened in Melbourne.
https://www.abc.net.au/news/2023-04-15/anti-smoking-tobacco-dr-nigel-gray-acmi-melbourne/102166884 #health #smoking #tobacco #advertising #socialmarketing

In your opinion, when encouraging pro-environmental behaviour change, what motivates people the most? Benefits to...

#poll #environment #behaviourChange #socialMarketing #motivation #climateChange #biodiversity #scicomm #environmentalComms #environmentallyFriendly

Some #Twitter refugees are concerned about exposure and engagement on Mastodon, given the live feed and structural differences.

So, don't forget to make sure this (in Edit Profile) is checked. That way, people can discover your amazingness.

Freed of substantive algorithms, you can now take more control, but in return, you must exercise it.

#mastodon #engagement #reach #following #networking #marketing #socialmarketing #followback

Hello!

I'm a social marketer, which means that I use marketing for health and social impact. I work with nonprofits/NGOs, public agencies, start-ups, and socially minded organizations around the world.

The things I post about (until now on Twitter) include:
#SocialMarketing #socmar
#BehaviorChange
#BehaviorDesign
#BehavioralScience
#MarketingStrategy
#MarketResearch
#SocialChange
#PublicHealth
#Storytelling

and whatever else needs to be shared!

#Introduction #Introductions #NewHere

I've been here for a week and don't think I'll be going back to the bird site. So, finally, here's my #introduction.

I am an academic researcher based at the School of Media and Communication at #RMITUniversity in #Melbourne.

I research in #HealthCommunication, #SocialMarketing, #Sustainability and #BehaviourChange, and I lead two national projects in the End Food Waste Cooperative Research Centre (all the links are in my profile).

I am here to build dependable connections in my research field and to discuss health and sustainability-related stuff. I am also here for the pictures of pets, puns and fart jokes.