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#marketingstrategy — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingstrategy, aggregated by home.social.

  1. FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? ppc.land/investors-rank-brand- #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting

  2. FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? ppc.land/investors-rank-brand- #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting

  3. FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? ppc.land/investors-rank-brand- #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting

  4. FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? ppc.land/investors-rank-brand- #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting