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#marketingstrategy — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingstrategy, aggregated by home.social.

  1. Explaining view-through conversion: A view-through conversion is an action credited to an ad that was seen but never clicked, counted when it happens within a set window after the impression. ppc.land/view-through-conversi #DigitalMarketing #ViewThroughConversion #PPC #Advertising #MarketingStrategy

  2. FYI: Game: Half of what a marketer does now was somebody else's job: Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are. ppc.land/game-half-of-what-a-m #Marketing #DigitalMarketing #MarketingStrategy #ContentMarketing #SEO

  3. Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. ppc.land/every-problem-is-stil #DigitalMarketing #PPC #ProgrammaticAdvertising #MarketingStrategy #Automation

  4. ICYMI: Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply: Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers? ppc.land/simpli-fi-buyers-get- #DigitalMarketing #Advertising #ProgrammaticAds #AdTech #MarketingStrategy

  5. FYI: Explaining practitioner: Practitioner: the person who operates advertising systems rather than builds or sells them. Where the label came from, who qualifies, and why it decides things. ppc.land/practitioner/ #Advertising #PPC #DigitalMarketing #MarketingStrategy #AdTech

  6. FYI: Explaining Gen X: Gen X is the cohort born 1965 to 1980, aged 46 to 61 in 2026. How the smallest generation became retail's highest-spending one, and why no platform sells it. ppc.land/gen-x/ #GenX #RetailTrends #MarketingStrategy #ConsumerBehavior #DigitalMarketing

  7. FYI: Explaining lead ads: Lead ads carry a pre-filled form inside the ad unit, capturing contact details without a landing page. Mechanics, delivery, history and the quality dispute. ppc.land/lead-ads/ #LeadAds #DigitalMarketing #PPC #Advertising #MarketingStrategy