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#marketingstrategy — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingstrategy, aggregated by home.social.

  1. Explaining lapsed: Lapsed is the CRM status for a customer who bought before but not within a set window, a cutoff each business, ad platform and regulator draws differently. ppc.land/lapsed/ #CRM #CustomerRetention #MarketingStrategy #PPC #CustomerSegmentation

  2. Explaining dormant: Dormant describes a customer who has stopped buying or engaging for a set period, a CRM status that triggers win-back offers, ad exclusions or data deletion. ppc.land/dormant/ #CustomerEngagement #CRM #WinBackOffers #CustomerRetention #MarketingStrategy

  3. Explaining at risk: At risk is a CRM segment for customers who once bought often and spent well but have not purchased recently, flagged so brands can intervene before they leave. ppc.land/at-risk/ #CustomerRetention #CRMStrategies #AtRiskCustomers #BrandLoyalty #MarketingStrategy

  4. Explaining unengaged: Unengaged describes CRM contacts who still receive marketing email but no longer open or click it, a status used to suppress sends and guard sender reputation. ppc.land/unengaged/ #EmailMarketing #CRM #DigitalMarketing #MarketingStrategy #CustomerEngagement

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