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#marketingstrategy — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingstrategy, aggregated by home.social.

  1. ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. ppc.land/43-of-retail-media-bu #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech

  2. ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. ppc.land/43-of-retail-media-bu #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech

  3. ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. ppc.land/43-of-retail-media-bu #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech