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#marketingstrategy — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingstrategy, aggregated by home.social.

  1. FYI: Explaining identity resolution: Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID. ppc.land/identity-resolution/ #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing

  2. FYI: Explaining identity resolution: Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID. ppc.land/identity-resolution/ #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing

  3. FYI: Explaining identity resolution: Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID. ppc.land/identity-resolution/ #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing

  4. FYI: Explaining identity resolution: Identity resolution is the process of deciding which emails, devices, cookies and addresses belong to one person or household, then assigning them a shared ID. ppc.land/identity-resolution/ #IdentityResolution #DataPrivacy #MarketingStrategy #CustomerInsights #DigitalMarketing

  5. ICYMI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says: Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure. ppc.land/agencies-not-clients- #AI #DigitalMarketing #Advertising #MarketingStrategy #AdTech

  6. ICYMI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says: Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure. ppc.land/agencies-not-clients- #AI #DigitalMarketing #Advertising #MarketingStrategy #AdTech

  7. ICYMI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says: Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure. ppc.land/agencies-not-clients- #AI #DigitalMarketing #Advertising #MarketingStrategy #AdTech

  8. ICYMI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says: Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure. ppc.land/agencies-not-clients- #AI #DigitalMarketing #Advertising #MarketingStrategy #AdTech

  9. ICYMI: Agencies, not clients, usually carry AI label duty, IAB Austria guide says: Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure. ppc.land/agencies-not-clients- #AI #DigitalMarketing #Advertising #MarketingStrategy #AdTech

  10. FYI: Taboola's new identity tool claims up to 2.4x conversion efficiency: Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure? ppc.land/taboolas-new-identity #Taboola #DigitalMarketing #ConversionRate #AdTech #MarketingStrategy

  11. FYI: Taboola's new identity tool claims up to 2.4x conversion efficiency: Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure? ppc.land/taboolas-new-identity #Taboola #DigitalMarketing #ConversionRate #AdTech #MarketingStrategy

  12. FYI: Taboola's new identity tool claims up to 2.4x conversion efficiency: Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure? ppc.land/taboolas-new-identity #Taboola #DigitalMarketing #ConversionRate #AdTech #MarketingStrategy

  13. FYI: Taboola's new identity tool claims up to 2.4x conversion efficiency: Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure? ppc.land/taboolas-new-identity #Taboola #DigitalMarketing #ConversionRate #AdTech #MarketingStrategy

  14. FYI: Taboola's new identity tool claims up to 2.4x conversion efficiency: Realize buyers get intent mapping from scroll depth, ad clicks and quote starts. No baseline, sample or market is disclosed, so what does the uplift measure? ppc.land/taboolas-new-identity #Taboola #DigitalMarketing #ConversionRate #AdTech #MarketingStrategy

  15. FYI: Advertisers gain nearly 100 HP PC audience segments via Magnite: Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed. ppc.land/advertisers-gain-near #Advertising #DigitalMarketing #AudienceSegmentation #VideoAds #MarketingStrategy

  16. FYI: Advertisers gain nearly 100 HP PC audience segments via Magnite: Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed. ppc.land/advertisers-gain-near #Advertising #DigitalMarketing #AudienceSegmentation #VideoAds #MarketingStrategy

  17. FYI: Advertisers gain nearly 100 HP PC audience segments via Magnite: Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed. ppc.land/advertisers-gain-near #Advertising #DigitalMarketing #AudienceSegmentation #VideoAds #MarketingStrategy

  18. FYI: Advertisers gain nearly 100 HP PC audience segments via Magnite: Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed. ppc.land/advertisers-gain-near #Advertising #DigitalMarketing #AudienceSegmentation #VideoAds #MarketingStrategy