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#ppc — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #ppc, aggregated by home.social.

  1. FYI: 8 Google Merchant Center attributes your feed needs for AI Mode: Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data. ppc.land/8-google-merchant-cen #GoogleMerchantCenter #AIMode #PPC #DigitalMarketing #Ecommerce

  2. Just happen to see this:
    news.ycombinator.com/item?id=4
    github.com/mplsllc/macsurf

    "MacSurf, a web browser port of Netsurf for Mac OS 9 with native TLS"

    Downloaded it to the #iBook running #MacOS9 and started MacSurf. I could browse sites like #osnews pretty well actually.

    #PowerPC #G3 #Retrocomputing #VintageMac #Apple #Macintosh #PPC #MacSurf #Netsurf

  3. FYI: Reddit's 2026 ad creative study: what actually moves conversion rates: Reddit studied 150,000 in-feed ads across 7,000 advertisers to find which creative choices drive conversions - from logo placement to urgency overlay text. ppc.land/reddits-2026-ad-creat #DigitalMarketing #PPC #Advertising #ConversionRateOptimization #AdCreative

  4. FYI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #AdTech #DigitalMarketing #Advertising #PPC

  5. FYI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #AdTech #DigitalMarketing #Advertising #PPC

  6. FYI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #AdTech #DigitalMarketing #Advertising #PPC

  7. FYI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #AdTech #DigitalMarketing #Advertising #PPC

  8. FYI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #AdTech #DigitalMarketing #Advertising #PPC

  9. ChatGPT Ads Manager gets daily budgets, geo-targeting, and dynamic CTAs: OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now. ppc.land/chatgpt-ads-manager-g #ChatGPT #AdsManager #OpenAI #DigitalMarketing #PPC

  10. ChatGPT Ads Manager gets daily budgets, geo-targeting, and dynamic CTAs: OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now. ppc.land/chatgpt-ads-manager-g #ChatGPT #AdsManager #OpenAI #DigitalMarketing #PPC

  11. ChatGPT Ads Manager gets daily budgets, geo-targeting, and dynamic CTAs: OpenAI upgrades ChatGPT Ads Manager with daily budgets, U.S. geo-targeting by state, DMA, and ZIP, plus an early dynamic CTA test rolling out on select ads now. ppc.land/chatgpt-ads-manager-g #ChatGPT #AdsManager #OpenAI #DigitalMarketing #PPC

  12. ICYMI: Spotify rebuilt its ad platform around two engines, here is what it means: Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth. ppc.land/spotify-rebuilt-its-a #Spotify #Advertising #Marketing #DigitalMarketing #PPC

  13. FYI: Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. ppc.land/google-blocks-new-off #GoogleAds #AdsAPI #DigitalMarketing #PPC #OnlineAdvertising

  14. Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. ppc.land/most-marketers-waste- #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

  15. Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. ppc.land/most-marketers-waste- #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

  16. Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. ppc.land/most-marketers-waste- #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

  17. Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. ppc.land/most-marketers-waste- #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

  18. ICYMI: Advertisers push back as Google sunsets DSA for AI Max: Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026. ppc.land/advertisers-push-back #GoogleAds #DigitalMarketing #AI #PPC #Advertising

  19. FYI: Merchant Center for Agencies goes global after US and Canada head: Google rolls out Merchant Center for Agencies globally, with a unified dashboard for diagnostics, promotions, and ad opportunities across all client accounts. ppc.land/merchant-center-for-a #Google #MerchantCenter #DigitalMarketing #PPC #MarketingAgencies

  20. FYI: Google's search terms report now shows AI intent, not what users typed: Google quietly updated its ad group prioritization docs: search terms in AI Mode and AI Overviews may now reflect AI-inferred intent, not real user queries. ppc.land/googles-search-terms- #Google #AI #SearchEngine #Marketing #PPC

  21. Advertisers push back as Google sunsets DSA for AI Max: Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026. ppc.land/advertisers-push-back #GoogleAds #DigitalMarketing #AI #Advertising #PPC

  22. ICYMI: Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. ppc.land/google-blocks-new-off #GoogleAds #AdsAPI #DigitalMarketing #PPC #OnlineAdvertising

  23. FYI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. ppc.land/the-google-channel-mi #GoogleAds #ROAS #EcommerceMarketing #DigitalMarketing #PPC

  24. FYI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. ppc.land/the-google-channel-mi #GoogleAds #ROAS #EcommerceMarketing #DigitalMarketing #PPC

  25. FYI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. ppc.land/the-google-channel-mi #GoogleAds #ROAS #EcommerceMarketing #DigitalMarketing #PPC

  26. FYI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel. ppc.land/the-google-channel-mi #GoogleAds #ROAS #EcommerceMarketing #DigitalMarketing #PPC

  27. FYI: Google Tag Manager moves inside Google Ads Data Manager - what changes: Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically. ppc.land/google-tag-manager-mo #GoogleTagManager #GoogleAds #TagManagement #DigitalMarketing #PPC

  28. Getting clicks but no leads? Your ads may not be the problem — your targeting, landing page, offer, or tracking might be.

    Read the full guide: Why Your Ads Are Not Converting (And How to Fix Them)
    outsourcing-eg.com/why-ads-not

    #PPC #GoogleAds #DigitalMarketing #ConversionOptimization #LeadGeneration #5DOutsourcing

    outsourcing-eg.com/why-ads-not

  29. Getting clicks but no leads? Your ads may not be the problem — your targeting, landing page, offer, or tracking might be.

    Read the full guide: Why Your Ads Are Not Converting (And How to Fix Them)
    outsourcing-eg.com/why-ads-not

    #PPC #GoogleAds #DigitalMarketing #ConversionOptimization #LeadGeneration #5DOutsourcing

    outsourcing-eg.com/why-ads-not

  30. Getting clicks but no leads? Your ads may not be the problem — your targeting, landing page, offer, or tracking might be.

    Read the full guide: Why Your Ads Are Not Converting (And How to Fix Them)
    outsourcing-eg.com/why-ads-not

    #PPC #GoogleAds #DigitalMarketing #ConversionOptimization #LeadGeneration #5DOutsourcing

    outsourcing-eg.com/why-ads-not

  31. Getting clicks but no leads? Your ads may not be the problem — your targeting, landing page, offer, or tracking might be.

    Read the full guide: Why Your Ads Are Not Converting (And How to Fix Them)
    outsourcing-eg.com/why-ads-not

    #PPC #GoogleAds #DigitalMarketing #ConversionOptimization #LeadGeneration #5DOutsourcing

    outsourcing-eg.com/why-ads-not

  32. ICYMI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #AdsAPI #MobileMarketing

  33. ICYMI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #AdsAPI #MobileMarketing

  34. ICYMI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #AdsAPI #MobileMarketing

  35. ICYMI: Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #AdsAPI #MobileMarketing

  36. Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. ppc.land/google-blocks-new-off #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

  37. ICYMI: Google tag gateway now lets advertisers hide GTM container IDs: Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths. ppc.land/google-tag-gateway-no #GoogleTagManager #GTM #DigitalMarketing #OnlineAdvertising #PPC

  38. ICYMI: Google's search terms report now shows AI intent, not what users typed: Google quietly updated its ad group prioritization docs: search terms in AI Mode and AI Overviews may now reflect AI-inferred intent, not real user queries. ppc.land/googles-search-terms- #Google #AI #SearchMarketing #PPC #DigitalMarketing

  39. Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #API #DigitalMarketing #MarketingAutomation #PPC

  40. Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #API #DigitalMarketing #MarketingAutomation #PPC

  41. Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #API #DigitalMarketing #MarketingAutomation #PPC

  42. Google Ads API v24.1 adds mobile segments, passkeys, and new experiment types: Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max. ppc.land/google-ads-api-v24-1- #GoogleAds #API #DigitalMarketing #MarketingAutomation #PPC

  43. ICYMI: Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #MarketingAutomation #ABTesting

  44. ICYMI: Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #MarketingAutomation #ABTesting

  45. ICYMI: Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #MarketingAutomation #ABTesting

  46. ICYMI: Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #PPC #MarketingAutomation #ABTesting

  47. FYI: ChatGPT Ads intelligence: Adthena's platform tracks 300k daily prompts: Adthena's ChatGPT Ads platform tracks 300k+ daily prompts, competitor bids, ad copy, and brand share of voice across the growing conversational search channel. ppc.land/chatgpt-ads-intellige #AdTech #DigitalMarketing #PPC #ChatGPT #Advertising

  48. Google tag gateway now lets advertisers hide GTM container IDs: Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths. ppc.land/google-tag-gateway-no #GoogleTagManager #DigitalMarketing #AdTech #OnlineAdvertising #PPC