#ppc — Public Fediverse posts

ICYMI: The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. https://ppc.land/bills-by-the-thousand/ #Billing #FreelanceLife #PPC #BusinessStrategy #Advertising

ICYMI: The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. https://ppc.land/bills-by-the-thousand/ #Billing #FreelanceLife #PPC #BusinessStrategy #Advertising

ICYMI: The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. https://ppc.land/the-ad-tech-glossary-with-the-definitions-taken-out/ #AdTech #DigitalMarketing #MarketingGlossary #PPC #Advertising

ICYMI: The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. https://ppc.land/the-ad-tech-glossary-with-the-definitions-taken-out/ #AdTech #DigitalMarketing #MarketingGlossary #PPC #Advertising

Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? https://ppc.land/google-ads-drops-language-targeting-in-september-nine-months-past-deadline/ #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? https://ppc.land/google-ads-drops-language-targeting-in-september-nine-months-past-deadline/ #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

ICYMI: Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? https://ppc.land/google-puts-ad-group-targets-in-scope-for-the-august-17-bidding-change/ #GoogleAds #PPC #DigitalMarketing #Advertising #BiddingStrategies

ICYMI: Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? https://ppc.land/google-puts-ad-group-targets-in-scope-for-the-august-17-bidding-change/ #GoogleAds #PPC #DigitalMarketing #Advertising #BiddingStrategies

ICYMI: AI Max shows 72% more invalid traffic in retail search, Lunio finds: Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026. https://ppc.land/ai-max-shows-72-more-invalid-traffic-in-retail-search-lunio-finds/ #AIMarketing #RetailMarketing #DigitalAdvertising #InvalidTraffic #PPC

ICYMI: Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #MarketingStrategy

ICYMI: Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #MarketingStrategy

The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. https://ppc.land/bills-by-the-thousand/ #Billing #Advertising #Marketing #PPC #BusinessStrategy

The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. https://ppc.land/bills-by-the-thousand/ #Billing #Advertising #Marketing #PPC #BusinessStrategy

The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. https://ppc.land/the-ad-tech-glossary-with-the-definitions-taken-out/ #AdTech #DigitalMarketing #MarketingStrategy #PPC #SEO

The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. https://ppc.land/the-ad-tech-glossary-with-the-definitions-taken-out/ #AdTech #DigitalMarketing #MarketingStrategy #PPC #SEO

Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? https://ppc.land/google-puts-ad-group-targets-in-scope-for-the-august-17-bidding-change/ #GoogleAds #PPC #DigitalMarketing #AdCampaigns #BiddingStrategies

Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? https://ppc.land/google-puts-ad-group-targets-in-scope-for-the-august-17-bidding-change/ #GoogleAds #PPC #DigitalMarketing #AdCampaigns #BiddingStrategies

ICYMI: Skai and Innovid gain Reddit ad buying through completed API integrations: Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing? https://ppc.land/skai-and-innovid-gain-reddit-ad-buying-through-completed-api-integrations/ #Advertising #RedditAds #DigitalMarketing #PPC #AdTech

ICYMI: Skai and Innovid gain Reddit ad buying through completed API integrations: Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing? https://ppc.land/skai-and-innovid-gain-reddit-ad-buying-through-completed-api-integrations/ #Advertising #RedditAds #DigitalMarketing #PPC #AdTech

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. https://ppc.land/measured-says-google-turns-10-cpa-targets-into-instructions-on-august-17/ #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

FYI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. https://ppc.land/exact-match-loses-1-in-4-impressions-to-ai-max-smec-finds/ #Ecommerce #DigitalMarketing #AIMarketing #PPC #AdImpressions

FYI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. https://ppc.land/exact-match-loses-1-in-4-impressions-to-ai-max-smec-finds/ #Ecommerce #DigitalMarketing #AIMarketing #PPC #AdImpressions

FYI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. https://ppc.land/amazon-dsp-gets-one-global-login-is-the-agency-the-next-thing-it-removes/ #AmazonDSP #DigitalMarketing #AdTech #MarketingStrategy #PPC

FYI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. https://ppc.land/amazon-dsp-gets-one-global-login-is-the-agency-the-next-thing-it-removes/ #AmazonDSP #DigitalMarketing #AdTech #MarketingStrategy #PPC

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Shout out to @ActionRetro who made a #PPC fork of #HaikuOS called TabbyOS using Claude.
That’s crazy!
https://discuss.haiku-os.org/t/i-have-made-some-progress-on-the-powerpc-port/19578/80

Shout out to @ActionRetro who made a #PPC fork of #HaikuOS called TabbyOS using Claude.
That’s crazy!
https://discuss.haiku-os.org/t/i-have-made-some-progress-on-the-powerpc-port/19578/80

FYI: What did the first week of August change in digital advertising?: A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026. https://ppc.land/what-did-the-first-week-of-august-change-in-digital-advertising/ #DigitalAdvertising #MarketingTrends #PPC #Acquisitions #EarningsReport

FYI: IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #OnlineAdvertising #PPC #MarketingInsights

FYI: IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #OnlineAdvertising #PPC #MarketingInsights

FYI: Google Ads gains View call report link inside phone conversion actions: Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed? https://ppc.land/google-ads-gains-view-call-report-link-inside-phone-conversion-actions/ #GoogleAds #DigitalMarketing #PPC #LeadGeneration #MarketingStrategy

FYI: Google Ads gains View call report link inside phone conversion actions: Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed? https://ppc.land/google-ads-gains-view-call-report-link-inside-phone-conversion-actions/ #GoogleAds #DigitalMarketing #PPC #LeadGeneration #MarketingStrategy

ICYMI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. https://ppc.land/exact-match-loses-1-in-4-impressions-to-ai-max-smec-finds/ #ecommerce #digitalmarketing #AI #SEM #PPC

ICYMI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. https://ppc.land/exact-match-loses-1-in-4-impressions-to-ai-max-smec-finds/ #ecommerce #digitalmarketing #AI #SEM #PPC

FYI: FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? https://ppc.land/fouanalytics-prices-unlimited-ad-verification-at-2-million-a-year/ #AdVerification #DigitalMarketing #PPC #Advertising #FouAnalytics

FYI: FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? https://ppc.land/fouanalytics-prices-unlimited-ad-verification-at-2-million-a-year/ #AdVerification #DigitalMarketing #PPC #Advertising #FouAnalytics

ICYMI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. https://ppc.land/amazon-dsp-gets-one-global-login-is-the-agency-the-next-thing-it-removes/ #AmazonDSP #DigitalMarketing #AI #MarketingStrategy #PPC

ICYMI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. https://ppc.land/amazon-dsp-gets-one-global-login-is-the-agency-the-next-thing-it-removes/ #AmazonDSP #DigitalMarketing #AI #MarketingStrategy #PPC

FYI: Unqualified advertisers lose unlimited Google Ads impressions by 2028: Google's August 5 update pushes impression throttling from Search onto Gmail, Play Store and Discover. Seven account signals now decide who stays qualified. https://ppc.land/unqualified-advertisers-lose-unlimited-google-ads-impressions-by-2028/ #GoogleAds #DigitalMarketing #Advertising #OnlineMarketing #PPC

FYI: Microsoft lets advertisers block ads next to 1,000 page titles: Terms apply account-wide across Audience, Search, Shopping and Performance Max campaigns. Premium Streaming is unsupported, and rollout remains incomplete. https://ppc.land/microsoft-lets-advertisers-block-ads-next-to-1-000-page-titles/ #Microsoft #Advertising #DigitalMarketing #PPC #OnlineAds