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#ppc — Public Fediverse posts

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  1. ICYMI: Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? ppc.land/google-ads-drops-lang #GoogleAds #PerformanceMax #DigitalMarketing #PPC #AdCampaigns

  2. ICYMI: Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? ppc.land/google-ads-drops-lang #GoogleAds #PerformanceMax #DigitalMarketing #PPC #AdCampaigns

  3. New Google Analytics report shows which non-Google campaigns lack cost data: Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail? ppc.land/new-google-analytics- #GoogleAnalytics #DigitalMarketing #SocialMedia #PPC #MarketingStrategy

  4. New Google Analytics report shows which non-Google campaigns lack cost data: Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail? ppc.land/new-google-analytics- #GoogleAnalytics #DigitalMarketing #SocialMedia #PPC #MarketingStrategy

  5. Google Analytics drops the fixed 3-day engaged-view conversion window: Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note. ppc.land/google-analytics-drop #GoogleAnalytics #DigitalMarketing #PPC #Advertising #DataAnalytics

  6. Google Analytics drops the fixed 3-day engaged-view conversion window: Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note. ppc.land/google-analytics-drop #GoogleAnalytics #DigitalMarketing #PPC #Advertising #DataAnalytics

  7. Google Merchant Center for Agencies tops out at 1,000 client accounts: Undocumented until now, the ceiling applies to agency admins linking client Merchant Center IDs. Whether it binds the largest agency networks remains untested. ppc.land/google-merchant-cente #GoogleMerchantCenter #DigitalMarketing #PPC #AgencyLife #Ecommerce

  8. Google Merchant Center for Agencies tops out at 1,000 client accounts: Undocumented until now, the ceiling applies to agency admins linking client Merchant Center IDs. Whether it binds the largest agency networks remains untested. ppc.land/google-merchant-cente #GoogleMerchantCenter #DigitalMarketing #PPC #AgencyLife #Ecommerce

  9. FYI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. ppc.land/fluency-blocks-ai-fro #AI #DigitalMarketing #AdSpend #PPC #MarketingAutomation

  10. FYI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. ppc.land/fluency-blocks-ai-fro #AI #DigitalMarketing #AdSpend #PPC #MarketingAutomation

  11. ICYMI: The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. ppc.land/bills-by-the-thousand/ #Billing #FreelanceLife #PPC #BusinessStrategy #Advertising

  12. ICYMI: The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. ppc.land/bills-by-the-thousand/ #Billing #FreelanceLife #PPC #BusinessStrategy #Advertising

  13. ICYMI: The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. ppc.land/the-ad-tech-glossary- #AdTech #DigitalMarketing #MarketingGlossary #PPC #Advertising

  14. ICYMI: The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. ppc.land/the-ad-tech-glossary- #AdTech #DigitalMarketing #MarketingGlossary #PPC #Advertising

  15. Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? ppc.land/google-ads-drops-lang #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

  16. Google Ads drops language targeting in September, nine months past deadline: Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September? ppc.land/google-ads-drops-lang #GoogleAds #DigitalMarketing #PPC #PerformanceMax #AdTargeting

  17. ICYMI: Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? ppc.land/google-puts-ad-group- #GoogleAds #PPC #DigitalMarketing #Advertising #BiddingStrategies

  18. ICYMI: Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? ppc.land/google-puts-ad-group- #GoogleAds #PPC #DigitalMarketing #Advertising #BiddingStrategies

  19. ICYMI: AI Max shows 72% more invalid traffic in retail search, Lunio finds: Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026. ppc.land/ai-max-shows-72-more- #AIMarketing #RetailMarketing #DigitalAdvertising #InvalidTraffic #PPC

  20. ICYMI: Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. ppc.land/measured-says-google- #GoogleAds #CPATargets #DigitalMarketing #PPC #MarketingStrategy

  21. ICYMI: Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. ppc.land/measured-says-google- #GoogleAds #CPATargets #DigitalMarketing #PPC #MarketingStrategy

  22. The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. ppc.land/bills-by-the-thousand/ #Billing #Advertising #Marketing #PPC #BusinessStrategy

  23. The daily grid for anyone who bills by the thousand: Sixteen terms, four groups of four. Friday's grid runs hard, and one group turns on a second meaning that has nothing to do with advertising. ppc.land/bills-by-the-thousand/ #Billing #Advertising #Marketing #PPC #BusinessStrategy

  24. The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. ppc.land/the-ad-tech-glossary- #AdTech #DigitalMarketing #MarketingStrategy #PPC #SEO

  25. The ad tech glossary with the definitions taken out: Sixteen ad tech terms sort into four groups of four. Several tiles look like they belong to a group they do not, and that is the whole puzzle. ppc.land/the-ad-tech-glossary- #AdTech #DigitalMarketing #MarketingStrategy #PPC #SEO

  26. Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? ppc.land/google-puts-ad-group- #GoogleAds #PPC #DigitalMarketing #AdCampaigns #BiddingStrategies

  27. Google puts ad group targets in scope for the August 17 bidding change: Marvin rules out any benefit for campaigns already missing targets, and unconstrained accounts see nothing move. Which targets get reset before Monday, Aug 17? ppc.land/google-puts-ad-group- #GoogleAds #PPC #DigitalMarketing #AdCampaigns #BiddingStrategies

  28. ICYMI: Skai and Innovid gain Reddit ad buying through completed API integrations: Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing? ppc.land/skai-and-innovid-gain #Advertising #RedditAds #DigitalMarketing #PPC #AdTech

  29. ICYMI: Skai and Innovid gain Reddit ad buying through completed API integrations: Reddit posted $762 million in quarterly ad revenue on July 30, and its buying-tool partner list now runs from Sprinklr in 2024 to Pacvue. What is still missing? ppc.land/skai-and-innovid-gain #Advertising #RedditAds #DigitalMarketing #PPC #AdTech

  30. ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. ppc.land/fluency-blocks-ai-fro #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

  31. ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. ppc.land/fluency-blocks-ai-fro #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

  32. Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. ppc.land/measured-says-google- #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

  33. Measured says Google turns $10 CPA targets into instructions on August 17: Vendor analysis published August 11 warns a $5 actual CPA is not automatically a new target, and that placement mix can shift beneath a stable ROAS reading. ppc.land/measured-says-google- #GoogleAds #CPATargets #DigitalMarketing #PPC #ROAS

  34. FYI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. ppc.land/exact-match-loses-1-i #Ecommerce #DigitalMarketing #AIMarketing #PPC #AdImpressions

  35. FYI: Exact match loses 1 in 4 impressions to AI Max, smec finds: Smec measured 383 million EMEA ecommerce impressions, where expansion climbed from zero to nearly 29% since January 2025. Google's own uplift claim is 15%. ppc.land/exact-match-loses-1-i #Ecommerce #DigitalMarketing #AIMarketing #PPC #AdImpressions

  36. FYI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. ppc.land/amazon-dsp-gets-one-g #AmazonDSP #DigitalMarketing #AdTech #MarketingStrategy #PPC

  37. FYI: Amazon DSP gets one global login. Is the agency the next thing it removes?: Amazon DSP now spans 34 countries from one account. Fees near 1%, default-on AI and a two-year consolidation squeeze the room that agencies hold in the middle. ppc.land/amazon-dsp-gets-one-g #AmazonDSP #DigitalMarketing #AdTech #MarketingStrategy #PPC

  38. FYI: What did the first week of August change in digital advertising?: A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026. ppc.land/what-did-the-first-we #DigitalAdvertising #MarketingTrends #PPC #Acquisitions #EarningsReport

  39. FYI: IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. ppc.land/ias-blocks-800-papyru #DigitalMarketing #AdFraud #OnlineAdvertising #PPC #MarketingInsights

  40. FYI: IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. ppc.land/ias-blocks-800-papyru #DigitalMarketing #AdFraud #OnlineAdvertising #PPC #MarketingInsights

  41. FYI: Google Ads gains View call report link inside phone conversion actions: Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed? ppc.land/google-ads-gains-view #GoogleAds #DigitalMarketing #PPC #LeadGeneration #MarketingStrategy

  42. FYI: Google Ads gains View call report link inside phone conversion actions: Lead generation advertisers now reach call details in one click, opening a report where AI-written summaries have sat since April. How many knew it existed? ppc.land/google-ads-gains-view #GoogleAds #DigitalMarketing #PPC #LeadGeneration #MarketingStrategy