#digitalmarketing — Public Fediverse posts

FYI: Explaining radius: Radius targeting draws a circle around a point and serves ads only inside it. How the shape is defined, which signals place a device, and where it breaks down. https://ppc.land/radius/ #RadiusTargeting #PPC #DigitalMarketing #AdTargeting #Geotargeting

FYI: Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaStudy #ConsumerInsights #AudienceAnalysis #DigitalMarketing

FYI: Explaining IP geolocation: IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails. https://ppc.land/ip-geolocation/ #IPGeolocation #DigitalMarketing #DataPrivacy #OnlineAdvertising #Geolocation

RT @rustybrick: Ja, die Google-Tracking-Tools sind heute stärker im Fokus – in der Tat ist @semrush heute noch stärker im Fokus – bei Google brodelt etwas.

mehr auf Arint.info

#DataAnalytics #DigitalMarketing #Google #SEM #SEO #TrackingTools #arint_info

https://x.com/rustybrick/status/2100216440481550846

FYI: Taboola extends Goal.com deal to December 2028 across 125m monthly visits: Nineteen languages and five Footballco titles sit inside a renewal begun in 2023, and header bidding now runs beside Feed. What does the pairing pay publishers? https://ppc.land/taboola-extends-goal-com-deal-to-december-2028-across-125m-monthly-visits/ #Taboola #Goalcom #Football #DigitalMarketing #HeaderBidding

Hire talent from 250M+ verified creators and only pay when you approve the work—no agency required 💚 Jem Social : https://appsumo.8odi.net/bkQLDx
#digitalmarketing #dataentry #emailmarketing #leadgeneration #seo #freelancing

FYI: Explaining practitioner: Practitioner: the person who operates advertising systems rather than builds or sells them. Where the label came from, who qualifies, and why it decides things. https://ppc.land/practitioner/ #Advertising #PPC #DigitalMarketing #MarketingStrategy #AdTech

Branding isn’t just a logo — it’s the power that sets you apart, builds loyalty, and turns awareness into sales. At Oola Graphics & Branding,
#DesignPrintBrandMarket
#SmallBusiness #contentstrategy #businesstips #creatorworkflow #creatorsearchinsights #businessownercontent
#BrandingMatters #BusinessGrowth #CreativeDesign #MarketingStrategy #VisualIdentity #DesignPrintBrand #OolaGraphicsBrandingMarketing #KenyaBusiness #Entrepreneurship #BrandLoyalty #SalesGrowth #DigitalMarketing

ICYMI: Explaining identity graph: Identity graph is a database linking names, emails, devices and IDs to one person or household. How links are made, who owns them and why accuracy is disputed. https://ppc.land/identity-graph/ #IdentityGraph #DataPrivacy #DigitalMarketing #CustomerData #DataAccuracy

ICYMI: Explaining curation: Curation is the packaging of ad inventory and data into a single deal ID before a bid request reaches a buyer. How it works, who charges and why it is disputed. https://ppc.land/curation/ #Curation #AdTech #ProgrammaticAds #DigitalMarketing #Advertising

Watch Now: https://zurl.co/BLaga

Automation Studio: How to Use the “Run Once” Feature | Salesforce Marketing Cloud Tutorial

#SalesforceMarketingCloud #SFMC #AutomationStudio #RunOnce #Salesforce #MarketingCloud #SFMCTraining #Automation #EmailMarketing #SalesforceTutorial #DigitalMarketing #Peoplewoo

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

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#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Explaining Gen X: Gen X is the cohort born 1965 to 1980, aged 46 to 61 in 2026. How the smallest generation became retail's highest-spending one, and why no platform sells it. https://ppc.land/gen-x/ #GenX #RetailTrends #MarketingStrategy #ConsumerBehavior #DigitalMarketing

ICYMI: Explaining match rate: Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms. https://ppc.land/match-rate/ #MatchRate #DigitalMarketing #Advertising #DataAnalytics #CookieSync

ICYMI: Explaining Brandcast: Brandcast is YouTube's annual upfront pitch to advertisers, staged in New York since 2012. How it feeds TV buying, what it launched and where it is contested. https://ppc.land/brandcast/ #Brandcast #YouTubeMarketing #Advertising #TVBuying #DigitalMarketing

FYI: Explaining site tag: A site tag is the sitewide JavaScript snippet that loads an advertising platform's measurement library and reports visitor events back to it. Origins, limits. https://ppc.land/site-tag/ #SiteTag #JavaScript #DigitalMarketing #PPC #Advertising

FYI: Explaining site tag: A site tag is the sitewide JavaScript snippet that loads an advertising platform's measurement library and reports visitor events back to it. Origins, limits. https://ppc.land/site-tag/ #SiteTag #JavaScript #DigitalMarketing #PPC #Advertising

Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #PPC

Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #PPC

Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #PPC

Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #PPC

FYI: The open web is the channel that never simplified itself: Sixteen terms, four groups of four. The awkward part is not the jargon: it is the handful of tiles that read as plain English right up until they do not. https://ppc.land/open-web-never-simplified-itself/ #OpenWeb #WebDevelopment #DigitalMarketing #SEO #ContentStrategy

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: Game: The client hears the jargon long before the media plan: Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks. https://ppc.land/game-the-client-hears-the-jargon-long-before-the-media-plan/ #Marketing #MediaPlanning #Programmatic #DigitalMarketing #Advertising

ICYMI: PatientPoint puts 145,000 ad screens inside 32,000 doctors' offices: PatientPoint runs 145,000 ad screens in 32,000 US medical offices as point-of-care pharma spend passes $1.2bn, while car and game ad surfaces lack measurement. https://ppc.land/patientpoint-puts-145-000-ad-screens-inside-32-000-doctors-offices/ #PatientPoint #Advertising #HealthCare #DigitalMarketing #Pharmaceuticals

RT @rustybrick: ICYMI: Wild Google-Suchranking-Updates trafen einige am 4. September, gefolgt von einer vollständigen Umkehrung am 13. September.

mehr auf Arint.info

#DigitalMarketing #Google #RankingUpdate #SEO #Suchmaschinenoptimierung #arint_info

https://x.com/rustybrick/status/2099572388497080544

FYI: Explaining actalike: Actalike is Pinterest's name for a lookalike audience, modelled from a seed list of known users. How the percentage works and where the targeting rules bite. https://ppc.land/actalike/ #Actalike #PinterestMarketing #LookalikeAudience #DigitalMarketing #PPC

FYI: Explaining lead ads: Lead ads carry a pre-filled form inside the ad unit, capturing contact details without a landing page. Mechanics, delivery, history and the quality dispute. https://ppc.land/lead-ads/ #LeadAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

Chrome puts publishers' ad loads on public record with 4 new metrics: Only sites naming an authorized seller in ads.txt are measured, at the 75th percentile of page views. No thresholds exist yet, so how will buyers use the data? https://ppc.land/chrome-puts-publishers-ad-loads-on-public-record-with-4-new-metrics/ #Chrome #Advertising #DigitalMarketing #AdTech #Publishers

Riddle finds 78% of interactive content shares escape web analytics: Publishers embedding quizzes and polls held starters 112 seconds across 3.8 billion views, over 4x Chartbeat's average. Can owned formats offset lost search? https://ppc.land/riddle-finds-78-of-interactive-content-shares-escape-web-analytics/ #InteractiveContent #WebAnalytics #ContentMarketing #DigitalMarketing #Quizzes

ICYMI: Explaining Google Trends: Google Trends indexes relative search interest from 0 to 100: how that scale is built, what Google filters out of it, and why analysts keep misreading the data. https://ppc.land/google-trends/ #GoogleTrends #SEO #DigitalMarketing #DataAnalysis #SearchEngineOptimization

ICYMI: Explaining E-E-A-T: E-E-A-T is Google's shorthand for experience, expertise, authoritativeness and trust, the quality framework its human raters apply when scoring search results. https://ppc.land/e-e-a-t/ #EEAT #GoogleSEO #SearchEngineOptimization #DigitalMarketing #ContentStrategy

ICYMI: IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalMarketing #WebDevelopment

ICYMI: IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalMarketing #WebDevelopment

ICYMI: IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalMarketing #WebDevelopment

ICYMI: IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalMarketing #WebDevelopment

Mediaocean's venture arm offers AI startups access to $200bn spend system: CVC, TA Associates and Eterna back the new unit, yet founders get no fund size or cheque terms. Where do NIVO and MCP fit, and what might agencies gain from it? https://ppc.land/mediaoceans-venture-arm-offers-ai-startups-access-to-200bn-spend-system/ #Mediaocean #AIstartups #VentureCapital #DigitalMarketing #AdvertisingTech

Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply: Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers? https://ppc.land/simpli-fi-buyers-get-nexxens-directv-and-philo-pause-ad-supply/ #DigitalMarketing #ProgrammaticAds #AdvertisingTechnology #AdSupply #Nexxen

FYI: Pinterest bans binary options ads under new scam and deception rules: Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite. https://ppc.land/pinterest-bans-binary-options-ads-under-new-scam-and-deception-rules/ #Pinterest #DigitalMarketing #Advertising #OnlineSafety #ScamPrevention

FYI: Pinterest bans binary options ads under new scam and deception rules: Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite. https://ppc.land/pinterest-bans-binary-options-ads-under-new-scam-and-deception-rules/ #Pinterest #DigitalMarketing #Advertising #OnlineSafety #ScamPrevention

FYI: Pinterest bans binary options ads under new scam and deception rules: Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite. https://ppc.land/pinterest-bans-binary-options-ads-under-new-scam-and-deception-rules/ #Pinterest #DigitalMarketing #Advertising #OnlineSafety #ScamPrevention

FYI: Pinterest bans binary options ads under new scam and deception rules: Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite. https://ppc.land/pinterest-bans-binary-options-ads-under-new-scam-and-deception-rules/ #Pinterest #DigitalMarketing #Advertising #OnlineSafety #ScamPrevention

FYI: Pinterest bans binary options ads under new scam and deception rules: Advertisers also face bans on synthetic media misrepresentation and fake shopfronts from 12 November. Updated Ad Data Terms now cover connected TV and offsite. https://ppc.land/pinterest-bans-binary-options-ads-under-new-scam-and-deception-rules/ #Pinterest #DigitalMarketing #Advertising #OnlineSafety #ScamPrevention