#digitalmarketing — Public Fediverse posts

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Real-Time Data Transfers in Journey Builder | Entry Sources & Marketing Cloud Connect Explained

#Salesforce #MarketingCloud #SalesforceMarketingCloud #JourneyBuilder #MarketingCloudConnect #SalesforceIntegration #RealTimeData #DataTransfer #EntrySources #SFMC #MarketingAutomation #SalesforceTraining #SFMCTraining #CRMIntegration #DigitalMarketing

Explaining CRM: CRM, or customer relationship management, is software that holds every customer record and interaction. How it works, feeds ad platforms and draws dispute. https://ppc.land/crm/ #CRM #CustomerRelationshipManagement #DigitalMarketing #CustomerExperience #MarketingAutomation

Explaining Conversions API: Conversions API is a server-to-server connection that sends purchases, leads and other outcomes from an advertiser's own systems to an ad platform directly. https://ppc.land/conversions-api/ #ConversionsAPI #DigitalMarketing #ServerToServer #AdTech #MarketingAutomation

Explaining view-through conversion: A view-through conversion is an action credited to an ad that was seen but never clicked, counted when it happens within a set window after the impression. https://ppc.land/view-through-conversion/ #DigitalMarketing #ViewThroughConversion #PPC #Advertising #MarketingStrategy

FYI: Game: Half of what a marketer does now was somebody else's job: Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are. https://ppc.land/game-half-of-what-a-marketer-does-now-was-somebody-elses-job/ #Marketing #DigitalMarketing #MarketingStrategy #ContentMarketing #SEO

ICYMI: Explaining pause ad: A pause ad is a streaming TV unit shown after a viewer stops playback. How it is signalled in OpenRTB and VAST, sold through deals, priced and still contested. https://ppc.land/pause-ad/ #PauseAd #StreamingAds #DigitalMarketing #TVAdvertising #OpenRTB

ICYMI: Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #Cologne

IAB Australia: 85% of under-40s find brands through creators: Across all age groups the share is 61%, while 44% say a disclosed paid post makes them less likely to act. Can AI answers that cite reviews shift the balance? https://ppc.land/iab-australia-85-of-under-40s-find-brands-through-creators/ #IABAustralia #DigitalMarketing #InfluencerMarketing #SocialMedia #BrandAwareness

Every bid is automated and every problem is still yours: Sixteen terms, four groups of four. Friday's grid runs wide of programmatic, and one group only makes sense once you work out who else says it. https://ppc.land/every-problem-is-still-yours/ #DigitalMarketing #PPC #ProgrammaticAdvertising #MarketingStrategy #Automation

Unsealed ruling orders Google to open AdX and DFP to Prebid: Google must connect AdX and DFP to Prebid, share bid data and accept a six-year technical monitor, the unsealed remedies opinion in the ad tech case shows. https://ppc.land/unsealed-ruling-orders-google-to-open-adx-and-dfp-to-prebid/ #AdTech #Google #Prebid #DigitalMarketing #ProgrammaticAdvertising

RT @CyrusShepard: Neu: Wie „rankt“ man bei Google AI? Welche Faktoren bestimmen, ob die KI-Antworten von Google Ihre Marke/Ihre Website empfehlen?

mehr auf Arint.info

#DigitalMarketing #GoogleAI #KI #SEO #Suchmaschinenoptimierung #TechNews #arint_info

https://x.com/CyrusShepard/status/2100285459566117358

ICYMI: Fairing beta users gain up to 50% more attribution data from same orders: Shoppers who pick podcast, YouTube or ChatGPT get a follow-up naming the show, creator or prompt. Beta began September 10; wider release is due in January 2027. https://ppc.land/fairing-beta-users-gain-up-to-50-more-attribution-data-from-same-orders/ #AttributionData #BetaTesting #DigitalMarketing #Podcasting #YouTube

ICYMI: Riddle finds 78% of interactive content shares escape web analytics: Publishers embedding quizzes and polls held starters 112 seconds across 3.8 billion views, over 4x Chartbeat's average. Can owned formats offset lost search? https://ppc.land/riddle-finds-78-of-interactive-content-shares-escape-web-analytics/ #InteractiveContent #WebAnalytics #DigitalMarketing #ContentMarketing #Quizzes

ICYMI: Chrome puts publishers' ad loads on public record with 4 new metrics: Only sites naming an authorized seller in ads.txt are measured, at the 75th percentile of page views. No thresholds exist yet, so how will buyers use the data? https://ppc.land/chrome-puts-publishers-ad-loads-on-public-record-with-4-new-metrics/ #Chrome #Ads #Publishers #AdMetrics #DigitalMarketing

ICYMI: Google suspended 38x more US ad accounts than TV had advertisers: 8.3 billion ads blocked worldwide and 245,000 publisher sites actioned in 2025, per VAB. Still missing: how long violating ads ran before Google caught them. https://ppc.land/google-suspended-38x-more-us-ad-accounts-than-tv-had-advertisers/ #GoogleAds #DigitalMarketing #AdSuspension #AdvertisingPolicy #AdBlocked

ICYMI: Simpli.fi buyers get Nexxen's DIRECTV and Philo pause ad supply: Other approved buying platforms can also bid on the freeze-frame inventory, which Magnite opened to DSPs in 2025. What does another route change for buyers? https://ppc.land/simpli-fi-buyers-get-nexxens-directv-and-philo-pause-ad-supply/ #DigitalMarketing #Advertising #ProgrammaticAds #AdTech #MarketingStrategy

ICYMI: Mediaocean's venture arm offers AI startups access to $200bn spend system: CVC, TA Associates and Eterna back the new unit, yet founders get no fund size or cheque terms. Where do NIVO and MCP fit, and what might agencies gain from it? https://ppc.land/mediaoceans-venture-arm-offers-ai-startups-access-to-200bn-spend-system/ #Mediaocean #AIStartups #VentureCapital #TechInvestment #DigitalMarketing

FYI: Explaining retail media network: A retail media network is the advertising business a retailer runs on its own shop and shopper data. How the inventory, auctions and measurement actually work. https://ppc.land/retail-media-network/ #RetailMedia #Advertising #Ecommerce #DigitalMarketing #ShopperData

FYI: Explaining radius: Radius targeting draws a circle around a point and serves ads only inside it. How the shape is defined, which signals place a device, and where it breaks down. https://ppc.land/radius/ #RadiusTargeting #PPC #DigitalMarketing #AdTargeting #Geotargeting

FYI: Explaining polygon: A polygon is the closed map shape that sets a targeting or measurement boundary in advertising. How the outlines get drawn, matched to a device and regulated. https://ppc.land/polygon/ #Polygon #Advertising #DigitalMarketing #Targeting #Measurement

FYI: Explaining market media study: A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. https://ppc.land/market-media-study/ #MarketResearch #MediaStudy #ConsumerInsights #AudienceAnalysis #DigitalMarketing

FYI: Explaining IP geolocation: IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails. https://ppc.land/ip-geolocation/ #IPGeolocation #DigitalMarketing #DataPrivacy #OnlineAdvertising #Geolocation

RT @rustybrick: Ja, die Google-Tracking-Tools sind heute stärker im Fokus – in der Tat ist @semrush heute noch stärker im Fokus – bei Google brodelt etwas.

mehr auf Arint.info

#DataAnalytics #DigitalMarketing #Google #SEM #SEO #TrackingTools #arint_info

https://x.com/rustybrick/status/2100216440481550846

FYI: Taboola extends Goal.com deal to December 2028 across 125m monthly visits: Nineteen languages and five Footballco titles sit inside a renewal begun in 2023, and header bidding now runs beside Feed. What does the pairing pay publishers? https://ppc.land/taboola-extends-goal-com-deal-to-december-2028-across-125m-monthly-visits/ #Taboola #Goalcom #Football #DigitalMarketing #HeaderBidding

Hire talent from 250M+ verified creators and only pay when you approve the work—no agency required 💚 Jem Social : https://appsumo.8odi.net/bkQLDx
#digitalmarketing #dataentry #emailmarketing #leadgeneration #seo #freelancing

FYI: Explaining comparison shopping service: Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling. https://ppc.land/comparison-shopping-service/ #ComparisonShopping #Ecommerce #DigitalMarketing #GoogleShopping #Antitrust

FYI: Explaining practitioner: Practitioner: the person who operates advertising systems rather than builds or sells them. Where the label came from, who qualifies, and why it decides things. https://ppc.land/practitioner/ #Advertising #PPC #DigitalMarketing #MarketingStrategy #AdTech

FYI: Explaining follower count: Follower count is the number of accounts subscribed to a profile's posts. How platforms calculate the figure, where it gates access, and why buyers discount it. https://ppc.land/follower-count/ #FollowerCount #SocialMedia #DigitalMarketing #InfluencerMarketing #Analytics

Branding isn’t just a logo — it’s the power that sets you apart, builds loyalty, and turns awareness into sales. At Oola Graphics & Branding,
#DesignPrintBrandMarket
#SmallBusiness #contentstrategy #businesstips #creatorworkflow #creatorsearchinsights #businessownercontent
#BrandingMatters #BusinessGrowth #CreativeDesign #MarketingStrategy #VisualIdentity #DesignPrintBrand #OolaGraphicsBrandingMarketing #KenyaBusiness #Entrepreneurship #BrandLoyalty #SalesGrowth #DigitalMarketing

ICYMI: Explaining deal ID: A deal ID is the string that tags a pre-negotiated programmatic agreement inside a bid request, so a buyer can bid under terms agreed with a seller in advance. https://ppc.land/deal-id/ #DealID #ProgrammaticAdvertising #DigitalMarketing #PPC #BidRequest

ICYMI: Explaining identity graph: Identity graph is a database linking names, emails, devices and IDs to one person or household. How links are made, who owns them and why accuracy is disputed. https://ppc.land/identity-graph/ #IdentityGraph #DataPrivacy #DigitalMarketing #CustomerData #DataAccuracy

ICYMI: Explaining curation: Curation is the packaging of ad inventory and data into a single deal ID before a bid request reaches a buyer. How it works, who charges and why it is disputed. https://ppc.land/curation/ #Curation #AdTech #ProgrammaticAds #DigitalMarketing #Advertising

Watch Now: https://zurl.co/BLaga

Automation Studio: How to Use the “Run Once” Feature | Salesforce Marketing Cloud Tutorial

#SalesforceMarketingCloud #SFMC #AutomationStudio #RunOnce #Salesforce #MarketingCloud #SFMCTraining #Automation #EmailMarketing #SalesforceTutorial #DigitalMarketing #Peoplewoo

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

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#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

mehr auf Arint.info

#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

mehr auf Arint.info

#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

mehr auf Arint.info

#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

RT @mikestrives: WARUM FAHRT DIESER TYPT MIT HUNDERTEN VON HANDYS IN SEINEM AUTO RUNDUM?

mehr auf Arint.info

#DigitalMarketing #Google #Handy #LokalesMarketing #Patent #SEO #arint_info

https://x.com/mikestrives/status/2099841413840093277

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Only 0.48% of manufacturing site traffic comes from AI, Semrush finds: Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? https://ppc.land/only-0-48-of-manufacturing-site-traffic-comes-from-ai-semrush-finds/ #AI #Manufacturing #DigitalMarketing #TrafficAnalysis #SEO

FYI: Explaining Gen X: Gen X is the cohort born 1965 to 1980, aged 46 to 61 in 2026. How the smallest generation became retail's highest-spending one, and why no platform sells it. https://ppc.land/gen-x/ #GenX #RetailTrends #MarketingStrategy #ConsumerBehavior #DigitalMarketing

ICYMI: Explaining match rate: Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms. https://ppc.land/match-rate/ #MatchRate #DigitalMarketing #Advertising #DataAnalytics #CookieSync

ICYMI: Explaining Brandcast: Brandcast is YouTube's annual upfront pitch to advertisers, staged in New York since 2012. How it feeds TV buying, what it launched and where it is contested. https://ppc.land/brandcast/ #Brandcast #YouTubeMarketing #Advertising #TVBuying #DigitalMarketing

FYI: Explaining site tag: A site tag is the sitewide JavaScript snippet that loads an advertising platform's measurement library and reports visitor events back to it. Origins, limits. https://ppc.land/site-tag/ #SiteTag #JavaScript #DigitalMarketing #PPC #Advertising

FYI: Explaining site tag: A site tag is the sitewide JavaScript snippet that loads an advertising platform's measurement library and reports visitor events back to it. Origins, limits. https://ppc.land/site-tag/ #SiteTag #JavaScript #DigitalMarketing #PPC #Advertising

Explaining pause ad: A pause ad is a streaming TV unit shown after a viewer stops playback. How it is signalled in OpenRTB and VAST, sold through deals, priced and still contested. https://ppc.land/pause-ad/ #PauseAd #StreamingAds #OpenRTB #VAST #DigitalMarketing

Explaining DMEXCO: DMEXCO, the Digital Marketing Exposition & Conference, is a two-day trade fair held in Cologne each September. Who runs it, who exhibits, what is disputed. https://ppc.land/dmexco/ #DMEXCO #DigitalMarketing #MarketingConference #TradeFair #PPC