#mobileadvertising — Public Fediverse posts

FYI: Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks: Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results. https://ppc.land/singulars-2026-roi-index-apple-ads-enters-the-top-tier-of-mobile-ad-networks/ #MobileAdvertising #AppleAds #ROIndex #DigitalMarketing #AdNetworks

Singular's 2026 ROI Index: Apple Ads enters the top tier of mobile ad networks: Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results. https://ppc.land/singulars-2026-roi-index-apple-ads-enters-the-top-tier-of-mobile-ad-networks/ #MobileAdvertising #AppleAds #ROI #DigitalMarketing #AdTech

FYI: InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #DigitalMarketing #CPG #MobileAdvertising #MomentMarketing #iROAS

Personalization Fatigue on Mobile: Recognizing the Early Warning Signs

#TycoonWorld #PersonalizationFatigue #MobileAdvertising #AdFatigue #DigitalMarketing #MobileMarketing

https://tycoonworld.in/personalization-fatigue-on-mobile-recognizing-the-early-warning-signs/

ICYMI: Apple Search Ads to adopt AdAttributionKit for unified app attribution: Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure. https://ppc.land/apple-search-ads-to-adopt-adattributionkit-for-unified-app-attribution/ #AppleSearchAds #MobileAdvertising #AppAttribution #DigitalMarketing #AdTech

ICYMI: AppLovin faces allegations of backdoor app installations amid record growth: Culper Research report reveals mobile advertising giant accused of using silent app installations to inflate numbers while e-commerce strategy draws scrutiny. https://ppc.land/applovin-faces-allegations-of-backdoor-app-installations-amid-record-growth/ #AppLovin #MobileAdvertising #TechNews #Ecommerce #BackdoorInstallations

ICYMI: AppLovin faces allegations of backdoor app installations amid record growth: Culper Research report reveals mobile advertising giant accused of using silent app installations to inflate numbers while e-commerce strategy draws scrutiny. https://ppc.land/applovin-faces-allegations-of-backdoor-app-installations-amid-record-growth/ #AppLovin #MobileAdvertising #ECommerce #TechNews #MarketingStrategy

AppLovin faces allegations of backdoor app installations amid record growth: Culper Research report reveals mobile advertising giant accused of using silent app installations to inflate numbers while e-commerce strategy draws scrutiny. https://ppc.land/applovin-faces-allegations-of-backdoor-app-installations-amid-record-growth/ #AppLovin #MobileAdvertising #GrowthStrategy #Ecommerce #DigitalMarketing

New AdMob policy requires app-ads.txt from January 2025: Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025. https://ppc.land/new-admob-policy-requires-app-ads-txt-from-january-2025/?utm_source=dlvr.it&utm_medium=mastodon #AdMob #AppAdsTxt #MobileAdvertising #AdTech #AppVerification

New AdMob policy requires app-ads.txt from January 2025: Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025. https://ppc.land/new-admob-policy-requires-app-ads-txt-from-january-2025/?utm_source=dlvr.it&utm_medium=mastodon #AdMob #AppAdsTxt #MobileAdvertising #AdTech #AppVerification

MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation - MOLOCO, an adtech startup that uses machine learning to build mobile campaigns, an... - http://feedproxy.google.com/~r/Techcrunch/~3/8ckRHkrDW8o/ #programmaticadvertising #mobileadvertising #machinelearning #advertising #adtech #moloco #tc

This Week in Apps: Android ad prices jump, TikTok resumes, Google Play’s antitrust lawsuit - Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the la... - http://feedproxy.google.com/~r/Techcrunch/~3/0cbA97LwLvM/ #socialmediaplatforms #mobileadvertising #googleplaystore #thisweekinapps #mobiledevices #applearcade #developers #googleplay #smartphone #appstores #app-store #mobileapp #playstore #android #google #iphone #apple #media #apps #tc

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics - Mobile app market intelligence firm Sensor Tower has made its first acquisition. T... - http://feedproxy.google.com/~r/Techcrunch/~3/tcy_x2_s8WI/ #competitiveintelligence #digitaladvertising #mobileadvertising #onlineadvertising #digitalmarketing #riverwoodcapital #appintelligence #advertising #sensortower #socialmedia #pathmatics #appstores #marketing #mobile #media #apps

Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round - Interactive voice advertising startup Instreamatic, which can insert interactive v... - http://feedproxy.google.com/~r/Techcrunch/~3/UKiY6Sxh4Zo/ #artificialintelligence #socialmediamarketing #mobileadvertising #onlineadvertising #juniperresearch #easterneurope #tritondigital #instreamatic #smartdevices #unitedstates #voicesearch #co-founder #assistant #cofounder #marketing #siriusxm #gaana

Bear and bull cases for Unity’s IPO - Eric Peckham
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Eric Pe... - http://feedproxy.google.com/~r/Techcrunch/~3/cYTGdk8r_YE/ #mobileadvertising #johnriccitiello #fundings&exits #adnetworks #startups #column #gaming #unity #tc

App Samurai closes a $2.4M Series A funding round led by 212 Ventures - App Samurai, a platform to market mobile apps, has closed an investment of $2.4 million in Series A ... more: http://feedproxy.google.com/~r/Techcrunch/~3/m2rrS0Xwve4/ #mobileadvertising #appsflyer #mobileapp #kochava #europe #adjust #apps #tc