Live and recent posts from across the Fediverse tagged #socialmediamarketing, aggregated by home.social.
Duolingo goes apple picking with cheeky iPhone Duo stunt
Over the weekend, Apple fans formed winding queues outside Apple stores worldwide to get their hands on…
#NewsBeep #News #US #USA #UnitedStates #UnitedStatesOfAmerica #Mobile #apple #AppleStore #brandactivation #brandstunt #Digitalmarketing #Duolingo #experientialmarketing #freeappleduo #guerrillamarketing #iPhoneDuo #languagelearningapp #marketingcampaign #socialmediamarketing #Technology #trendjacking
https://www.newsbeep.com/us/895062/
Duolingo goes apple picking with cheeky iPhone Duo stunt
Over the weekend, Apple fans formed winding queues outside Apple stores worldwide to get their hands on the…
#NewsBeep #News #Mobile #apple #AppleStore #brandactivation #brandstunt #CA #Canada #DigitalMarketing #Duolingo #experientialmarketing #freeappleduo #guerrillamarketing #iPhoneDuo #languagelearningapp #marketingcampaign #socialmediamarketing #Technology #trendjacking
https://www.newsbeep.com/ca/946636/
Duolingo goes apple picking with cheeky iPhone Duo stunt
Over the weekend, Apple fans formed winding queues outside Apple stores worldwide to get their hands on the…
#NewsBeep #News #Mobile #Apple #AppleStore #brandactivation #brandstunt #digitalmarketing #duolingo #experientialmarketing #freeappleduo #guerrillamarketing #iPhoneDuo #languagelearningapp #marketingcampaign #socialmediamarketing #Technology #trendjacking #UK #UnitedKingdom
https://www.newsbeep.com/uk/814193/
Duolingo goes apple picking with cheeky iPhone Duo stunt
Over the weekend, Apple fans formed winding queues outside Apple stores worldwide to get their hands on the…
#NewsBeep #News #Mobile #Apple #AppleStore #AU #Australia #brandactivation #brandstunt #Digitalmarketing #duolingo #experientialmarketing #freeappleduo #guerrillamarketing #iphoneduo #languagelearningapp #MarketingCampaign #socialmediamarketing #Technology #trendjacking
https://www.newsbeep.com/au/941257/
https://www.europesays.com/ie/751545/ Duolingo goes apple picking with cheeky iPhone Duo stunt #Apple #AppleStore #BrandActivation #BrandStunt #DigitalMarketing #duolingo #Éire #ExperientialMarketing #FreeAppleDuo #GuerrillaMarketing #IE #IPhoneDuo #Ireland #LanguageLearningApp #MarketingCampaign #Mobile #SocialMediaMarketing #Technology #trendjacking
https://www.europesays.com/uk/1274935/ Duolingo goes apple picking with cheeky iPhone Duo stunt #Apple #AppleStore #BrandActivation #BrandStunt #DigitalMarketing #duolingo #ExperientialMarketing #FreeAppleDuo #GuerrillaMarketing #IPhoneDuo #LanguageLearningApp #MarketingCampaign #Mobile #SocialMediaMarketing #Technology #trendjacking #UK #UnitedKingdom
Meta makes advertisers solely responsible for its AI ad edits from Oct 30: Agencies say Advantage+ adds sitelinks, translations and AI images to ads they never opted in. Exverus pulled live ads. Who pays when Meta's own tools err? https://ppc.land/meta-makes-advertisers-solely-responsible-for-its-ai-ad-edits-from-oct-30/ #MetaAds #DigitalMarketing #AIAdvertising #SocialMediaMarketing #AdvertisingEthics
https://www.europesays.com/africa/483764/ Allianz Egypt marks 25 years in Egypt with Silver Jubilee campaign by McCANN Cairo #AllianzEgypt #CreativeStrategy #DoniaSami #Egypt #HumourInAdvertising #InsuranceMarketing #IntegratedCampaigns #MccannCairo #MichelMilad #MostafaSherif #OutOfHomeAdvertising #SilverJubileeCampaign #SocialMediaMarketing
ICYMI: LinkedIn tests paying US creators for pre-roll ads on their videos: Select US creators earn when pre-roll ads run on their videos, and Business Premium members can sell 1:1 calls. What share does LinkedIn keep? It has not said. https://ppc.land/linkedin-tests-paying-us-creators-for-pre-roll-ads-on-their-videos/ #LinkedIn #SocialMediaMarketing #VideoAds #ContentCreation #DigitalMarketing
FYI: YouTube's creator boost lift claim rises to 30% from 20% on the same data: Google data for January 2025 to January 2026 backed a 20% figure in May. New Build & Boost playbook also cites 99% incremental reach - so what changed since? https://ppc.land/youtubes-creator-boost-lift-claim-rises-to-30-from-20-on-the-same-data/ #YouTube #CreatorEconomy #DigitalMarketing #SocialMediaMarketing #VideoMarketing
FYI: Explaining short-form video: Short-form video is brief, usually vertical video served in swipeable feeds such as TikTok, Reels, Shorts and Spotlight, now a core ad format for advertisers. https://ppc.land/short-form-video/ #ShortFormVideo #TikTok #Reels #YouTubeShorts #SocialMediaMarketing
FYI: Social purchases drop to 25% from 30%, DoubleVerify surveys show: Influencer sway fell to 48% from 54% and reach worries eased to 40% among 2,020 marketers. Can a 19% rise in social ad spend hold if fewer users buy there? https://ppc.land/social-purchases-drop-to-25-from-30-doubleverify-surveys-show/ #SocialMediaMarketing #InfluencerMarketing #AdSpend #MarketingTrends #DigitalMarketing
ICYMI: Explaining AI influencer: An AI influencer is a computer-generated persona that posts, gathers followers and endorses brands on social media like a human creator, yet no person exists. https://ppc.land/ai-influencer/ #AIInfluencer #DigitalInfluence #SocialMediaMarketing #ArtificialIntelligence #InfluencerMarketing
ICYMI: Social purchases drop to 25% from 30%, DoubleVerify surveys show: Influencer sway fell to 48% from 54% and reach worries eased to 40% among 2,020 marketers. Can a 19% rise in social ad spend hold if fewer users buy there? https://ppc.land/social-purchases-drop-to-25-from-30-doubleverify-surveys-show/ #SocialMediaMarketing #InfluencerMarketing #DigitalAdvertising #EcommerceTrends #MarketingSurvey
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FYI: Explaining partnership ads: Partnership ads are paid social ads run under a creator's identity with permission, showing creator and brand together, on Meta, YouTube, Snap and elsewhere. https://ppc.land/partnership-ads/ #PartnershipAds #SocialMediaMarketing #CreatorEconomy #InfluencerMarketing #DigitalAdvertising
Meet Christine Chang and Sarah Lee, former L’Oréal employees who launched Glow Recipe with $50,000 in 2014; how it grew to an estimated $100 million in annual sales
Christine Chang and Sarah Lee launched Glow Recipe in 2014. The founders with just initial investment of $50,000,…
#France #FR #Europe #EU #L'Oréal #businesssuccessstory #ChristineChang #GlowRecipe #Koreanbeautyproducts #l'oreal #SarahLee #skincarebusiness #socialmediamarketing
https://www.europesays.com/france/94363/
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3 Methods To Overlay Personalization With Empathy In Marketing
When 71% of consumers are demanding red carpet treatment, getting personal with your customers is no longer optional. It’s a necessary part of staying competitive and standing out. Let’s face it: Consumers are bombarded with corporate messages and ads every day. The ones that catch their attention tend to be tailored toward their unique needs, wants, and pain points.Yet personalization alone may not be good enough to differentiate your brand. That’s where a dose of empathy can come […]
FYI: Explaining UGC: UGC, or user-generated content, is material ordinary people post online, such as videos and reviews, which platforms monetise and brands now commission as ads. https://ppc.land/ugc/ #UserGeneratedContent #UGC #SocialMediaMarketing #ContentCreation #DigitalMarketing
ICYMI: Explaining nano-influencer: A nano-influencer is a social media creator with roughly 1,000 to 10,000 followers whom brands pay in free products, commissions or small flat fees to post. https://ppc.land/nano-influencer/ #NanoInfluencer #SocialMediaMarketing #InfluencerMarketing #BrandPartnerships #ContentCreators
ICYMI: Explaining partnership ads: Partnership ads are paid social ads run under a creator's identity with permission, showing creator and brand together, on Meta, YouTube, Snap and elsewhere. https://ppc.land/partnership-ads/ #PartnershipAds #SocialMediaMarketing #InfluencerMarketing #PaidAds #MetaAdvertising
Looking for a social media scheduler?
This Later review covers its features, pricing, AI tools, analytics, pros, and limitations to help you decide if it's the right fit for your workflow.
Read more on Gizory👉 https://lttr.ai/AslbJ
#SocialMediaMarketing #Later #Gizory
Explaining partnership ads: Partnership ads are paid social ads run under a creator's identity with permission, showing creator and brand together, on Meta, YouTube, Snap and elsewhere. https://ppc.land/partnership-ads/ #PartnershipAds #SocialMediaMarketing #InfluencerMarketing #ContentCreation #BrandCollaboration
Pinterest says 1 in 2 European users keep shopping after Christmas: TUI reached 41% more people with Premiere Spotlight in its German Q5 push, per Pinterest's guide. Its 9 footnotes are hidden, so what do the figures prove? https://ppc.land/pinterest-says-1-in-2-european-users-keep-shopping-after-christmas/ #Pinterest #Ecommerce #HolidayShopping #DigitalMarketing #SocialMediaMarketing
WARC forecasts social media ad spend gains 21.3% to $394.6bn in 2026: Social, search and retail media take 66.4% of a $1.34trn market while TV grows 1.2% and publishing shrinks 2.4%. Can a 2027 slowdown to 8.4% change that mix? https://ppc.land/warc-forecasts-social-media-ad-spend-gains-21-3-to-394-6bn-in-2026/ #SocialMediaMarketing #AdSpend #DigitalMarketing #AdvertisingTrends #MediaBuy
You have ideas to share, but finding time to post them? That is the hard part. Jumping from one social...
How To Optimize Your Facebook Author Page to Sell Books [Updated October 2026]
How to set up your Facebook author page to connect with more readers and sell more books.
The post How To Optimize Your Facebook Author Page to Sell Books [Updated October 2026] appeared first on Written Word Media.
https://www.writtenwordmedia.com/how-to-optimize-your-facebook-author-page-to-sell-books/
DATE: October 5, 2026 at 02:00PM
SOURCE: PSYPOST.ORG
** Research quality varies widely from fantastic to small exploratory studies. Please check research methods when conclusions are very important to you. **
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TITLE: How the TikTok algorithm changed political campaigning in 2024
URL: https://www.psypost.org/how-tiktok-s-design-shaped-the-2024-presidential-campaign/
A recent study shows that political candidates on TikTok garner more views and interactions when they use short, highly emotional, and performance-based videos rather than detailed policy discussions. The research reveals how the structural design of the app encourages political messaging that prioritizes quick entertainment and visual spectacle over traditional campaigning. The findings were published in the Journal of Political Marketing.
Social media has completely changed how politicians reach voters, allowing them to bypass traditional news outlets. On platforms like TikTok, the audience tends to be younger, and the content moves rapidly. Researchers wanted to understand how candidates adapt their communication styles to survive in this specific digital environment.
To explore this, the researchers relied on a concept called Media Ecology Theory. This theory suggests that communication platforms are not just neutral delivery pipes for information. Instead, the specific design tools and rules of a platform shape the actual messages people create.
The investigators also looked at the idea of “affective publics.” This term describes how digital communities often form around shared emotions rather than logical debates. On an app powered by an algorithm that rewards rapid engagement, a shared joke or a burst of outrage might travel much further than a policy white paper. The study was authored by Jenny Bronstein and Tal Eitan, researchers at the Department of Information Science at Bar-Ilan University in Israel.
The researchers analyzed every TikTok video posted by the official accounts of Donald Trump and Kamala Harris during the 2024 U.S. presidential campaign. The data covered the period from when each candidate launched their account in the summer of 2024 until the day after the November election. The final dataset included 276 videos, consisting of 57 posts from Trump and 219 posts from Harris.
The research team watched and coded each video based on its structural style and its content. They looked for stylistic choices like speaking directly to the camera, sharing casual moments, or showing footage of large crowds. They also tracked emotional themes, noting whenever a candidate used humor, criticized their opponent, or featured a celebrity. Finally, the researchers compared these categories against public engagement numbers, such as views, likes, comments, and shares, to see which formats were most visible.
The overall posting habits of the two candidates differed greatly. Trump posted less frequently, but his videos were shorter, averaging 18 seconds. These shorter clips were associated with higher average engagement per post. Harris uploaded videos much more often, and her videos were longer, averaging 37 seconds. Her longer, issue-focused videos were associated with steadier but lower average interaction levels.
Both campaigns relied heavily on visual spectacle to project momentum. Over 80 percent of the videos from both candidates featured campaign stops, motorcades, or rallies. Showing energetic crowd scenes and candidates stepping off airplanes served as symbolic displays of power and territorial reach. For Trump, videos featuring these campaign spectacles were associated with higher share counts.
The candidates took different approaches when speaking directly to the camera. Trump favored an assertive, broadcast-style delivery. He focused on economic themes, border control, and confidence in victory, using forceful language. These direct-to-camera appeals made up about two-thirds of his posts and correlated with higher numbers of plays and likes for his account.
Harris used direct-to-camera appeals less often, featuring them in about a third of her posts. When she did speak directly to the viewer, she adopted a more instructional tone. She prioritized topics like human rights, disaster recovery, and reproductive rights, often encouraging civic participation. Her direct appeals were generally longer and more explanatory than Trump’s punchy statements.
Both candidates dedicated roughly half of their videos to informal, relatable moments. Trump cultivated a populist image by visiting a McDonald’s and riding in a garbage truck. Harris shared personal stories about cooking or caring for family members, trying to project warmth and accessibility. The researchers found no statistically significant differences in engagement for these relatable videos, suggesting that casual moments alone did not guarantee higher algorithmic visibility.
Humor and entertainment proved to be highly effective for capturing attention, even though the candidates used them sparingly. Less than 10 percent of the videos from each candidate relied primarily on jokes, memes, or parody. For Trump, these comedic posts were linked to significantly higher engagement across all metrics.
The candidates also used the platform to attack each other, but they utilized different formats. Harris referenced Trump in about a fifth of her videos. She frequently used split-screen formats to play a clip of her opponent and then offer a detailed rebuttal. In one video, she stated, “As president, I will take on corporate price gouging to lower the cost of groceries. Donald Trump can’t figure out what groceries are.”
Trump referenced Harris in about a third of his videos, but he rarely engaged directly with her specific claims. Instead, he relied on sarcasm, visual exaggeration, and direct mockery. In one video blaming his opponent for job losses, he stated, “In the last month, Kamala Harris has destroyed 24,000 jobs, manufacturing jobs, beautiful jobs.” Ultimately, the researchers found no statistically significant differences in engagement for videos that focused on attacking opponents.
Associating with celebrities and online influencers was another major strategy. Trump featured male figures from competitive sports and podcasting to reinforce a populist, masculine image. Harris collaborated with diverse musicians, actors, and media personalities to emphasize inclusivity and broader cultural relevance. For Trump, videos featuring these cultural figures were correlated with higher share counts, functioning as an effective shortcut for signaling identity.
The researchers noted a few limitations to their work. The study focused entirely on TikTok, meaning these communication patterns might not apply to platforms with different designs, such as Instagram or X. The analysis was also limited to two candidates in a single U.S. election cycle.
Additionally, the study relied on public engagement metrics, which only reflect how widely a video circulated. These numbers do not reveal how audiences actually felt about the videos or whether the content influenced their voting behavior. The coding system also only noted whether a specific feature was present in a video, without measuring the intensity of the emotional appeal.
The study, “Campaigning on TikTok: Platform Affordances, Affective Messaging, and Candidate Communication Styles in the 2024 U.S. Presidential Election,” was authored by Jenny Bronstein and Tal Eitan.
URL: https://www.psypost.org/how-tiktok-s-design-shaped-the-2024-presidential-campaign/
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Private, vetted email list for mental health professionals: https://www.clinicians-exchange.org
Unofficial Psychology Today Xitter to toot feed at Psych Today Unofficial Bot @PTUnofficialBot
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#psychology #counseling #socialwork #psychotherapy @psychotherapist @psychotherapists @psychology @socialpsych @socialwork @psychiatry #mentalhealth #psychiatry #healthcare #depression #psychotherapist #TikTokPolitics #CampaigningOnTikTok #PlatformAffordances #AffectiveMessaging #PoliticalCampaigning #ShortVideoStrategy #DirectToCamera #CampaignSpectacle #Election2024 #SocialMediaMarketing
Sharing the social media design work created for **Virasaat**, a premium vegetarian restaurant in Kanpur.
🔗 **View the full project on Behance:**
https://zurl.co/PsgE4
#SocialMediaDesign #RestaurantMarketing #MetaAds #SocialMediaMarketing #FoodMarketing #RestaurantBranding #SocialMediaDesignIndia #DigitalMarketing #BrandDesign #GraphicDesign
Hi Mastodon! 👋 I'm Abdulla, a Social Media Marketing Manager & SEO Specialist.
I help small businesses, startups and ecommerce brands worldwide turn followers into customers with Meta Ads, Google Ads, YouTube Ads and content strategy.
Here to share practical marketing tips and connect with fellow marketers and business owners. 🚀
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ICYMI: YouTube creators gain income as fans spend Jewels after 3 free weekly hypes: Channels under half a million subscribers drew 1 billion boosts across 75 million videos. Paid ones now name backers, but at what price and in which markets? https://ppc.land/youtube-creators-gain-income-as-fans-spend-jewels-after-3-free-weekly-hypes/ #YouTubeCreators #SocialMediaMarketing #InfluencerEconomy #DigitalMarketing #ContentCreation
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Marketing Myth: Posting Every Day Guarantees Growth!
The reality? Sustainable social media growth comes from consistency, valuable content, and understanding your audience.
Rather than prioritizing posting frequency, focus on sharing meaningful insights, building authentic connections, and delivering long-term value.
Create with purpose. Connect with authenticity. Grow with strategy.
#QuickuppSoftech #DigitalMarketing #ContentStrategy #SocialMediaMarketing
Confused about what a digital marketing agency actually does? Our new 2026 guide explains SEO, YouTube, Facebook and social media services in plain language — what's included, what results to expect, and how to pick the right provider for your business. #DigitalMarketing #SEO #SocialMediaMarketing
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FYI: YouTube creators in 35 markets to earn shopping commissions by year-end: Brands get a one-click code to boost creator videos, with Creator Partnerships in 20 countries among 30-plus changes. Which of them reach ad buyers before 2027? https://ppc.land/youtube-creators-in-35-markets-to-earn-shopping-commissions-by-year-end/ #YouTubeCreators #ShoppingCommissions #CreatorPartnerships #DigitalMarketing #SocialMediaMarketing
Aditi Sharma: Building Hey Prachar as a Modern Growth Agency
#TycoonWorld #AditiSharma #HeyPrachar #GrowthAgency #DigitalMarketing #MarketingAgency #BusinessGrowth #Entrepreneurship #DigitalGrowth #PerformanceMarketing #SocialMediaMarketing #SEO #Branding #WebsiteDevelopment #ContentMarketing #InfluencerMarketing #PublicRelations #BusinessAnalytics #DataDrivenMarketing #PersonalBranding #DigitalStrategy #BusinessIntelligence #MarketResearch #StartupGrowth
https://tycoonworld.in/aditi-sharma-hey-prachar-growth-agency/
Pinterest says Gen Z men now drive 62% of male search activity: Hosting searches rose 160% and offline hobbies climbed 551% among men, Pinterest says, handing advertisers fresh targeting signals for an overlooked audience. https://ppc.land/pinterest-says-gen-z-men-now-drive-62-of-male-search-activity/ #GenZ #Pinterest #SocialMediaMarketing #DigitalMarketing #MaleAudience
ICYMI: YouTube estimates three TV viewers where analytics counted one device: Private metric excludes payouts, so AdSense still runs on engaged views, and a two-day lag deflates every rolling date range. Which number wins a brand pitch? https://ppc.land/youtube-estimates-three-tv-viewers-where-analytics-counted-one-device/ #YouTube #SocialMediaMarketing #DigitalMarketing #AdTech #Analytics
Google hasn’t killed listicles; Reddit owns 84% of …
Google hasn’t killed listicles; Reddit owns 84% of forum results, but Facebook Groups is 2nd; Claude and Claude Code search differently, and WebMCP is changing how AI agents use your site. New issue of HighDegree* Marketing is out. Read here ➞ https://serplabseo.com/listicles-penalized-but-not-killed-facebook-groups-join-reddit-in-serps-and-webmcp-highdegree-marketing-issue-35/
Your website and social media channels should work together.
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The best brands on social media don’t sell their product, they give you a reason to follow.
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3,000 people reached. $20 spent. Their shareholders thank you. Flipboard + FediBoard. Real reach. Zero ransom.
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ICYMI: Explaining Wildfire: Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency. https://ppc.land/wildfire/ #Wildfire #SocialMediaMarketing #AdTech #GoogleAcquisition #DigitalMarketing
Instagram Feed helps you display Instagram posts in an attractive and responsive feed, making it easier to connect your social media presence with your website.
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You paid to reach people who already chose to follow you!
On the open web, your followers actually see your posts. Imagine that!
ICYMI: Ex-Google marketer says up to 35 staff ran YouTube's Twitter account: Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved. https://ppc.land/ex-google-marketer-says-up-to-35-staff-ran-youtubes-twitter-account/ #YouTube #SocialMediaMarketing #DigitalMarketing #MarketingStrategy #TechNews
Would you like to Sign and share this Petition?
Social media algorithms strongly influence what people see online. Users often cannot understand why content is being shown to them or how to control it. https://petition.parliament.uk/petitions/775614
#Algorithm #SocialMediaMarketing
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