#advertisingtrends — Public Fediverse posts

Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon: The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon. https://ppc.land/uk-ad-market-grew-6-4-but-2-in-3-pounds-went-to-google-meta-and-amazon/ #UKAdMarket #DigitalMarketing #AdvertisingTrends #MarketingInsights #GoogleAds

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

ICYMI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #DigitalMarketing #AIinAdvertising #MarketingSurvey

ICYMI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #DigitalMarketing #AIinAdvertising #MarketingSurvey

ICYMI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #DigitalMarketing #AIinAdvertising #MarketingSurvey

ICYMI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #DigitalMarketing #AIinAdvertising #MarketingSurvey

87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #AIinAdvertising #MarketingStrategy #DigitalMarketing

87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #AIinAdvertising #MarketingStrategy #DigitalMarketing

87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #AIinAdvertising #MarketingStrategy #DigitalMarketing

87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #AdvertisingTrends #AIinAdvertising #MarketingStrategy #DigitalMarketing

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies

#TycoonWorld #VisualEngineering #TheMaticStudio #BrandStorytelling #DigitalMarketing #MarketingInnovation #CreativeTechnology #ImmersiveMarketing #VisualStorytelling #ContentMarketing #ModernMarketing #CGI #MotionGraphics #AIinMarketing #3DDesign #AdvertisingTrends #BrandingStrategy

https://tycoonworld.in/reimagining-campaigns-why-brands-need-visual-engineering-labs-like-the-matic-studio-not-just-agencies/

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies

#TycoonWorld #VisualEngineering #TheMaticStudio #BrandStorytelling #DigitalMarketing #MarketingInnovation #CreativeTechnology #ImmersiveMarketing #VisualStorytelling #ContentMarketing #ModernMarketing #CGI #MotionGraphics #AIinMarketing #3DDesign #AdvertisingTrends #BrandingStrategy

https://tycoonworld.in/reimagining-campaigns-why-brands-need-visual-engineering-labs-like-the-matic-studio-not-just-agencies/

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies

#TycoonWorld #VisualEngineering #TheMaticStudio #BrandStorytelling #DigitalMarketing #MarketingInnovation #CreativeTechnology #ImmersiveMarketing #VisualStorytelling #ContentMarketing #ModernMarketing #CGI #MotionGraphics #AIinMarketing #3DDesign #AdvertisingTrends #BrandingStrategy

https://tycoonworld.in/reimagining-campaigns-why-brands-need-visual-engineering-labs-like-the-matic-studio-not-just-agencies/

Reimagining Campaigns: Why Brands Need Visual Engineering Labs like The Matic Studio, Not Just Agencies

#TycoonWorld #VisualEngineering #TheMaticStudio #BrandStorytelling #DigitalMarketing #MarketingInnovation #CreativeTechnology #ImmersiveMarketing #VisualStorytelling #ContentMarketing #ModernMarketing #CGI #MotionGraphics #AIinMarketing #3DDesign #AdvertisingTrends #BrandingStrategy

https://tycoonworld.in/reimagining-campaigns-why-brands-need-visual-engineering-labs-like-the-matic-studio-not-just-agencies/

pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

pDOOH investment set to surge 44% as programmatic takes over half of campaigns: Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report. https://ppc.land/pdooh-investment-set-to-surge-44-as-programmatic-takes-over-half-of-campaigns/ #pDOOH #ProgrammaticAdvertising #DigitalOutOfHome #AdvertisingTrends #MarketingInnovation

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

FYI: US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year: The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics. https://ppc.land/us-programmatic-cpms-drop-32-5-in-january-but-grow-23-6-year-over-year/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdvertisingTrends #MarketingStrategy

ICYMI: US programmatic CPMs drop 32.5% in January but grow 23.6% year-over-year: The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics. https://ppc.land/us-programmatic-cpms-drop-32-5-in-january-but-grow-23-6-year-over-year/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdvertisingTrends #AdTech

Algorithm chaos and power plays close digital advertising's turbulent year: Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets. https://ppc.land/algorithm-chaos-and-power-plays-close-digital-advertisings-turbulent-year/ #DigitalMarketing #GoogleAds #AlgorithmChange #PPC #AdvertisingTrends

Industry expert warns advertisers against treating CTV like display campaigns: Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches. https://ppc.land/industry-expert-warns-advertisers-against-treating-ctv-like-display-campaigns/ #CTV #ProgrammaticAdvertising #DigitalMarketing #VideoMarketing #AdvertisingTrends

Five major trends reshaping advertising by 2030: WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts. https://ppc.land/five-major-trends-reshaping-advertising-by-2030/ #AdvertisingTrends #FutureOfAdvertising #AISolutions #Biometrics #Sustainability

Five major trends reshaping advertising by 2030: WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts. https://ppc.land/five-major-trends-reshaping-advertising-by-2030/ #AdvertisingTrends #FutureOfAdvertising #AISolutions #Biometrics #Sustainability

Five major trends reshaping advertising by 2030: WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts. https://ppc.land/five-major-trends-reshaping-advertising-by-2030/ #AdvertisingTrends #FutureOfAdvertising #AISolutions #Biometrics #Sustainability

Five major trends reshaping advertising by 2030: WPP Media research identifies AI dominance, biometric standardization, sustainability decline, VR skepticism, and privacy fragmentation as key industry shifts. https://ppc.land/five-major-trends-reshaping-advertising-by-2030/ #AdvertisingTrends #FutureOfAdvertising #AISolutions #Biometrics #Sustainability

Google removes language targeting from search campaigns by 2025: Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform. https://ppc.land/google-removes-language-targeting-from-search-campaigns-by-2025/ #DigitalMarketing #SearchMarketing #GoogleAds #ArtificialIntelligence #AdvertisingTrends

ICYMI: Google Q1 2025 earnings reveal advertising strength amid AI transformation: Detailed analysis of Google parent company's advertising performance as AI initiatives reshape search, YouTube, and ad technology. https://ppc.land/google-q1-2025-earnings-reveal-advertising-strength-amid-ai-transformation/ #GoogleEarnings #AIEvolution #DigitalMarketing #AdvertisingTrends #YouTubeMarketing

ICYMI: Retail media surge: Sponsored products drive 22% growth in European market: How brands can capitalize on the fastest-growing ad format as performance budgets shift. https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/ #RetailMedia #SponsoredProducts #DigitalMarketing #EcommerceGrowth #AdvertisingTrends

ICYMI: Google to leverage IP addresses for CTV advertising: How new policy changes will impact household targeting across connected TV platforms. https://ppc.land/google-to-leverage-ip-addresses-for-ctv-advertising/ #Google #CTVAdvertising #DigitalMarketing #ConnectedTV #AdvertisingTrends

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6 Ad Tech Trends to Dominate Post-Covid World - While the pandemic has had a huge, disruptive impact on marketing, it’s still cruc... - https://readwrite.com/2021/12/17/6-ad-tech-trends-to-dominate-post-covid-world/ #programmaticadvertising #businessaftercovid #advertisingtrends #audioadvertising #videoadvertising #dataandsecurity #marketingonline #marketingtrends #virtualreality #smallbusiness #advertising #socialmedia #cookieless #marketing #readwrite #remotejob #pandemic #cookies