WARC forecasts social media ad spend gains 21.3% to $394.6bn in 2026: Social, search and retail media take 66.4% of a $1.34trn market while TV grows 1.2% and publishing shrinks 2.4%. Can a 2027 slowdown to 8.4% change that mix? https://ppc.land/warc-forecasts-social-media-ad-spend-gains-21-3-to-394-6bn-in-2026/ #SocialMediaMarketing #AdSpend #DigitalMarketing #AdvertisingTrends #MediaBuy
#advertisingtrends — Public Fediverse posts
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