#marketingtrends — Public Fediverse posts

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising

Influencers Reclaim Agency, Brands Shift to Deeper Collaborations

Influencers are taking more control in marketing. Brands are working with them like partners, not just for ads. This is happening now in 2026.

#InfluencerMarketing, #BrandDeals, #CreatorEconomy, #MarketingTrends, #DigitalAdvertising

https://newsletter.tf/influencers-lead-creative-work-with-brands-2026/

Influencers are now asking for more say in how brands use them, moving away from just simple ads. This is a big change from how things were done before.

#InfluencerMarketing, #BrandDeals, #CreatorEconomy, #MarketingTrends, #DigitalAdvertising
https://newsletter.tf/influencers-lead-creative-work-with-brands-2026/

ICYMI: How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Zeta #Agencies #MarketingTrends #DigitalMarketing #Q12026

ICYMI: How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Zeta #Agencies #MarketingTrends #DigitalMarketing #Q12026

ICYMI: How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Zeta #Agencies #MarketingTrends #DigitalMarketing #Q12026

ICYMI: How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Zeta #Agencies #MarketingTrends #DigitalMarketing #Q12026

ICYMI: Google Ads cuts granular data access to 37 months starting June 2026: Google Ads cuts granular reporting to 37 months from June 2026, reversing its 11-year policy and affecting the Google Ads API, scripts, and BigQuery pipelines. https://ppc.land/google-ads-cuts-granular-data-access-to-37-months-starting-june-2026/ #GoogleAds #DigitalMarketing #PPC #AdTech #MarketingTrends

How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Agencies #MarketingTrends #Zeta #DigitalMarketing #BusinessGrowth

How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Agencies #MarketingTrends #Zeta #DigitalMarketing #BusinessGrowth

How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Agencies #MarketingTrends #Zeta #DigitalMarketing #BusinessGrowth

How agencies became Zeta's surprise story in Q1 2026 - and what it costs: Zeta's agency channel grew sharply in Q1 2026, with holdco brand count up 50% and a new independent deal jumping from zero to eight figures in one quarter. https://ppc.land/how-agencies-became-zetas-surprise-story-in-q1-2026-and-what-it-costs/ #Agencies #MarketingTrends #Zeta #DigitalMarketing #BusinessGrowth

Amazon's ad business crossed $70B TTM - and that's not even the biggest story: Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry. https://ppc.land/amazons-ad-business-crossed-70b-ttm-and-thats-not-even-the-biggest-story/ #AmazonAds #DigitalMarketing #AdvertisingNews #Ecommerce #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

MiQ study of 53 million households finds the marketing funnel is broken: MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random. https://ppc.land/miq-study-of-53-million-households-finds-the-marketing-funnel-is-broken/ #MarketingStrategy #ConsumerBehavior #DigitalMarketing #MarketingTrends #DataInsights

FYI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #Advertising #AIAdoption #MarketingTrends #InHousing

FYI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #Advertising #AIAdoption #MarketingTrends #InHousing

FYI: 87% of agency pros say the traditional agency model is broken: Basis survey of 213 professionals finds 87% believe the traditional agency model is broken, as AI adoption, layoffs, and in-housing reshape advertising in 2026. https://ppc.land/87-of-agency-pros-say-the-traditional-agency-model-is-broken/ #AgencyModel #Advertising #AIAdoption #MarketingTrends #InHousing

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

Your favorite brands got worse on purpose

https://www.worseonpurpose.com/p/your-favorite-brands-got-worse-on-purpose

#HackerNews #favoritebrands #brandloyalty #consumerawareness #marketingtrends #corporateethics #brandperception

FYI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIGovernance #MarketingInsights

ICYMI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIinMarketing #MarketingGovernance

76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #DigitalMarketing #MarketingTrends #AIGovernance #DataPrivacy

ICYMI: Google Ads finally collapses enhanced conversions into a single toggle: Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once. https://ppc.land/google-ads-finally-collapses-enhanced-conversions-into-a-single-toggle/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTrends