#marketingtrends — Public Fediverse posts

Google's I/O 2026 shift: search is becoming an AI agent, not a tool: Veronika Höller argues Google I/O 2026 transformed search into an AI decision agent, not an answer engine - and most marketers are still not ready for it. https://ppc.land/googles-i-o-2026-shift-search-is-becoming-an-ai-agent-not-a-tool/ #GoogleIO2026 #AI #SearchEngine #DigitalMarketing #MarketingTrends

Google's I/O 2026 shift: search is becoming an AI agent, not a tool: Veronika Höller argues Google I/O 2026 transformed search into an AI decision agent, not an answer engine - and most marketers are still not ready for it. https://ppc.land/googles-i-o-2026-shift-search-is-becoming-an-ai-agent-not-a-tool/ #GoogleIO2026 #AI #SearchEngine #DigitalMarketing #MarketingTrends

Google's I/O 2026 shift: search is becoming an AI agent, not a tool: Veronika Höller argues Google I/O 2026 transformed search into an AI decision agent, not an answer engine - and most marketers are still not ready for it. https://ppc.land/googles-i-o-2026-shift-search-is-becoming-an-ai-agent-not-a-tool/ #GoogleIO2026 #AI #SearchEngine #DigitalMarketing #MarketingTrends

Google's I/O 2026 shift: search is becoming an AI agent, not a tool: Veronika Höller argues Google I/O 2026 transformed search into an AI decision agent, not an answer engine - and most marketers are still not ready for it. https://ppc.land/googles-i-o-2026-shift-search-is-becoming-an-ai-agent-not-a-tool/ #GoogleIO2026 #AI #SearchEngine #DigitalMarketing #MarketingTrends

Google's I/O 2026 shift: search is becoming an AI agent, not a tool: Veronika Höller argues Google I/O 2026 transformed search into an AI decision agent, not an answer engine - and most marketers are still not ready for it. https://ppc.land/googles-i-o-2026-shift-search-is-becoming-an-ai-agent-not-a-tool/ #GoogleIO2026 #AI #SearchEngine #DigitalMarketing #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

FYI: AI search is pushing 44.8% of brands to spend more on PR: Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/ #AISearch #PublicRelations #MarketingTrends #BrandStrategy #EarnedMedia

FYI: AI search is pushing 44.8% of brands to spend more on PR: Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/ #AISearch #PublicRelations #MarketingTrends #BrandStrategy #EarnedMedia

FYI: AI search is pushing 44.8% of brands to spend more on PR: Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/ #AISearch #PublicRelations #MarketingTrends #BrandStrategy #EarnedMedia

FYI: IAB UK: 95% of UK digital ad businesses already use AI - far ahead of the rest: IAB UK research shows 95% of digital advertising businesses already deploy AI versus just 16% of UK businesses overall, inside a sector worth £40bn annually. https://ppc.land/iab-uk-95-of-uk-digital-ad-businesses-already-use-ai-far-ahead-of-the-rest/ #DigitalAdvertising #AI #IABUK #AdTech #MarketingTrends

ICYMI: Upfronts, OpenAI ads, and Amazon's commerce push reshape ad industry: The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days. https://ppc.land/upfronts-openai-ads-and-amazons-commerce-push-reshape-ad-industry/ #Advertising #OpenAI #Amazon #MarketingTrends #DigitalMarketing

FYI: Zero Click Marketing becomes a book as web traffic falls 46% in three years: Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years. https://ppc.land/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years/ #ZeroClickMarketing #DigitalMarketing #WebTraffic #SEO #MarketingTrends

FYI: Zero Click Marketing becomes a book as web traffic falls 46% in three years: Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years. https://ppc.land/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years/ #ZeroClickMarketing #DigitalMarketing #WebTraffic #SEO #MarketingTrends

FYI: Zero Click Marketing becomes a book as web traffic falls 46% in three years: Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years. https://ppc.land/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years/ #ZeroClickMarketing #DigitalMarketing #WebTraffic #SEO #MarketingTrends

FYI: Zero Click Marketing becomes a book as web traffic falls 46% in three years: Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years. https://ppc.land/zero-click-marketing-becomes-a-book-as-web-traffic-falls-46-in-three-years/ #ZeroClickMarketing #DigitalMarketing #WebTraffic #SEO #MarketingTrends

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA: Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers. https://ppc.land/amazon-ads-may-2026-benchmarks-go-global-mmm-exits-beta-gia-reaches-ga/ #AmazonAds #DigitalMarketing #Advertising #MarketingTrends #PPC

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

FYI: The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #AdMarket #DigitalAdvertising #SMBMarketing #MarketingTrends #BusinessGrowth

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

ICYMI: Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #MarketingTrends #AdTech #WalledGardens

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

Most advertisers see AI gains only in walled gardens, Taboola study finds: Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web. https://ppc.land/most-advertisers-see-ai-gains-only-in-walled-gardens-taboola-study-finds/ #AI #DigitalMarketing #AdTech #MarketingTrends #SocialMedia

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

FYI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #SalesStrategy

DigitalConfEx 2025 reveals marketing transformation: AI-powered personalization, BNPL solutions, and human-centric digital experiences are reshaping customer journeys and brand interactions #MarketingTrends #FinTech

DigitalConfEx 2025 reveals marketing transformation: AI-powered personalization, BNPL solutions, and human-centric digital experiences are reshaping customer journeys and brand interactions #MarketingTrends #FinTech

DigitalConfEx 2025 reveals marketing transformation: AI-powered personalization, BNPL solutions, and human-centric digital experiences are reshaping customer journeys and brand interactions #MarketingTrends #FinTech

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: AI sales and marketing startups raised $3.7B globally in 2026: Sales, marketing and CRM startups raised $3.7 billion globally in early 2026, with AI deals dominating as venture funding holds near the $8 billion annual mark. https://ppc.land/ai-sales-and-marketing-startups-raised-3-7b-globally-in-2026/ #AISales #MarketingTrends #StartupFunding #VentureCapital #CRM

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends