#programmaticads — Public Fediverse posts

Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix2026 #Advertising #AIAgents #ProgrammaticAds #DigitalMarketing

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

ICYMI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAds #AdTech #Advertising #Ecommerce

ICYMI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaign #ProgrammaticAds #AudienceSegmentation #DSP

ICYMI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaign #ProgrammaticAds #AudienceSegmentation #DSP

ICYMI: Nexxen and ADvolution bring influencer fandom data to political DSP targeting: Nexxen and ADvolution have partnered to make influencer fandom audience segments available inside Nexxen DSP for programmatic political campaign targeting. https://ppc.land/nexxen-and-advolution-bring-influencer-fandom-data-to-political-dsp-targeting/ #InfluencerMarketing #PoliticalCampaign #ProgrammaticAds #AudienceSegmentation #DSP

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Infillion tells DSP buyers what questions they are afraid to ask: Infillion MediaMath published a 15-question DSP buyer guide on AI architecture, pricing transparency, data ownership, and identity resolution for programmatic. https://ppc.land/infillion-tells-dsp-buyers-what-questions-they-are-afraid-to-ask/ #DSP #ProgrammaticAds #AIArchitecture #DataOwnership #AdvertisingTrends

FYI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #ProgrammaticAds #AdRevenue #SocialMediaMarketing

FYI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #ProgrammaticAds #AdRevenue #SocialMediaMarketing

FYI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #ProgrammaticAds #AdRevenue #SocialMediaMarketing

FYI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #ProgrammaticAds #AdRevenue #SocialMediaMarketing

Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #Q12026 #AdSpend #DigitalMarketing #ProgrammaticAds

ICYMI: Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #DigitalMarketing #AdRevenue #ProgrammaticAds #MAUs

Spotify hits 761M users as biddable ads top a third of ad revenue: Spotify reports 761 million MAUs in Q1 2026, biddable programmatic ads exceed one-third of ad revenue, and free cash flow hits a record 824 million euros. https://ppc.land/spotify-hits-761m-users-as-biddable-ads-top-a-third-of-ad-revenue/ #Spotify #Streaming #DigitalMarketing #ProgrammaticAds #Advertising

FYI: H/L is first to buy smart TV home screen ads programmatically via Nexxen DSP: H/L is first agency to programmatically buy smart TV home screen inventory via PMP deals in Nexxen DSP, reaching viewers before they select content to watch. https://ppc.land/h-l-is-first-to-buy-smart-tv-home-screen-ads-programmatically-via-nexxen-dsp/ #SmartTV #ProgrammaticAds #DigitalMarketing #NexxenDSP #HomeScreenAds

ICYMI: US digital ad revenue hits $294.6B in 2025 - social and video lead the surge: IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost. https://ppc.land/us-digital-ad-revenue-hits-294-6b-in-2025-social-and-video-lead-the-surge/ #DigitalMarketing #AdRevenue #SocialMedia #VideoMarketing #ProgrammaticAds

IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing

FYI: IAS opens beta for tool that blocks low-quality AI content near ads: IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid. https://ppc.land/ias-opens-beta-for-tool-that-blocks-low-quality-ai-content-near-ads/ #DigitalMarketing #AI #Advertising #ContentQuality #ProgrammaticAds

FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation

FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation

FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation

ICYMI: NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #Advertising #DigitalMarketing #AudienceSegmentation

NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

FYI: Deep Sync and MiQ cut voter data activation from days to hours: Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach. https://ppc.land/deep-sync-and-miq-cut-voter-data-activation-from-days-to-hours/ #PoliticalAdvertising #VoterData #ProgrammaticAds #Election2026 #DigitalMarketing

ICYMI: Deep Sync and MiQ cut voter data activation from days to hours: Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach. https://ppc.land/deep-sync-and-miq-cut-voter-data-activation-from-days-to-hours/ #PoliticalAdvertising #VoterData #ProgrammaticAds #2026Elections #DigitalMarketing

FYI: IAS and Mastercard turn media quality into live sales signals: IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026. https://ppc.land/ias-and-mastercard-turn-media-quality-into-live-sales-signals/ #Marketing #Advertising #ProgrammaticAds #DigitalMarketing #SalesSignals

FYI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #DigitalMarketing #ProgrammaticAds #AdTech #MarketingStrategy #DataDriven

WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

IAB Tech Lab defines digital auction mechanics for ad buyers: IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms. https://ppc.land/iab-tech-lab-defines-digital-auction-mechanics-for-ad-buyers/ #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads: VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports. https://ppc.land/viooh-just-unlocked-60-000-streaming-tv-screens-in-bars-and-gyms-for-programmatic-ads/ #ProgrammaticAds #StreamingTV #DigitalMarketing #Advertising #BrandedContent

AdMonsters joins AdExchanger in publisher community power play: AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes. https://ppc.land/admonsters-joins-adexchanger-in-publisher-community-power-play/ #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

Google opens NBCUniversal's Winter Olympics inventory to programmatic ads: Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls. https://ppc.land/google-opens-nbcuniversals-winter-olympics-inventory-to-programmatic-ads/ #GoogleAds #NBCUniversal #Olympics #ProgrammaticAds #DigitalMarketing

Magnite builds seller agent into SpringServe for AI-driven ad buying: Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner. https://ppc.land/magnite-builds-seller-agent-into-springserve-for-ai-driven-ad-buying/ #AdTech #AIAdvertising #DigitalMarketing #ProgrammaticAds #SpringServe

LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

The Trade Desk beats forecasts with $739 million despite Amazon competition: Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory. https://ppc.land/the-trade-desk-beats-forecasts-with-739-million-despite-amazon-competition/ #DigitalMarketing #Advertising #ProgrammaticAds #TradeDesk #AmazonCompetition

ICYMI: Spotify launches programmatic ad exchange and AI-powered creative tools: Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide. https://ppc.land/spotify-launches-programmatic-ad-exchange-and-ai-powered-creative-tools/ #Spotify #Advertising #ProgrammaticAds #Marketing #AI

Spotify launches programmatic ad exchange and AI-powered creative tools: Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide. https://ppc.land/spotify-launches-programmatic-ad-exchange-and-ai-powered-creative-tools/ #Spotify #ProgrammaticAds #DigitalMarketing #AICreativity #AdvertisingTechnology