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#marketingautomation — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingautomation, aggregated by home.social.

  1. FYI: DV360 SDF v11 drops redundant YouTube vendor reporting ID columns: Four YouTube third-party vendor columns in DV360 line item files now hold reporting IDs and multiple vendors. What breaks for files and scripts built on v10? ppc.land/dv360-sdf-v11-drops-r #DV360 #YouTube #DigitalMarketing #AdTech #MarketingAutomation

  2. ICYMI: Explaining dynamic creative optimization: Dynamic creative optimization (DCO) assembles ad variants from a template, a data feed and rules at serve time, then shifts delivery to versions that perform. ppc.land/dynamic-creative-opti #DynamicCreativeOptimization #DigitalMarketing #AdTech #MarketingAutomation #PPC

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