#podcastmarketing — Public Fediverse posts

FYI: Midterm ad spending overtakes the 2024 presidential race: Midterm ad spending will reach $11.6bn, above the 2024 presidential cycle, with $2.6bn of it going to CTV and political podcast spend already up 42% in a year. https://ppc.land/midterm-ad-spending-overtakes-the-2024-presidential-race/ #MidtermElections #PoliticalAds #Election2024 #CTVAdvertising #PodcastMarketing

ICYMI: DAX US wins dynamic ad sales across TWiT's 13 tech podcasts: Brands buying host reads still deal with TWiT directly, while Global's Captivate hosts every show from Q4. Who sells which slot when 2027 budgets get locked? https://ppc.land/dax-us-wins-dynamic-ad-sales-across-twits-13-tech-podcasts/ #PodcastMarketing #AdSales #DigitalAdvertising #TechPodcasts #TWiT

FYI: iHeart's 65.9M weekly podcast downloads are 4.4 times Audioboom's: Podcast buyers face a chart in which 81 of the top 150 shows sell through iHeart, and SiriusXM does not appear. Why just 28 of 200 survey-ranked shows overlap. https://ppc.land/ihearts-65-9m-weekly-podcast-downloads-are-4-4-times-audiobooms/ #Podcast #iHeartPodcast #Audioboom #PodcastMarketing #MediaStats

FYI: Home security brand gains 29 points of unaided awareness in Consumable test: Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions? https://ppc.land/home-security-brand-gains-29-points-of-unaided-awareness-in-consumable-test/ #HomeSecurity #PodcastMarketing #BrandAwareness #DigitalMarketing #ConsumerResearch

ICYMI: Home security brand gains 29 points of unaided awareness in Consumable test: Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions? https://ppc.land/home-security-brand-gains-29-points-of-unaided-awareness-in-consumable-test/ #HomeSecurity #BrandAwareness #PodcastMarketing #ConsumerInsights #DigitalMarketing

Home security brand gains 29 points of unaided awareness in Consumable test: Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions? https://ppc.land/home-security-brand-gains-29-points-of-unaided-awareness-in-consumable-test/ #HomeSecurity #PodcastMarketing #BrandAwareness #ConsumerInsights #MarketingStrategy

Fairing beta users gain up to 50% more attribution data from same orders: Shoppers who pick podcast, YouTube or ChatGPT get a follow-up naming the show, creator or prompt. Beta began September 10; wider release is due in January 2027. https://ppc.land/fairing-beta-users-gain-up-to-50-more-attribution-data-from-same-orders/ #Fairing #AttributionData #BetaUsers #PodcastMarketing #YouTubeCreators

FYI: 77% of 34,208 video podcasts carry no advertising, MillionPodcasts finds: Review counts track audience at 0.84 while star ratings sit at -0.06, leaving buyers pricing inventory on the wrong signal. Sponsors follow scale, not quality. https://ppc.land/77-of-34-208-video-podcasts-carry-no-advertising-millionpodcasts-finds/ #PodcastMarketing #VideoPodcasts #AdvertisingTrends #AudienceEngagement #DigitalMedia

ICYMI: Blubrry cuts entry podcast hosting price to $7, scraps megabyte plans: Podcasters now buy hosting by monthly publishing hours instead of file size, starting at 7 dollars for Standard 1.5. Existing customer plans stay unchanged. https://ppc.land/blubrry-cuts-entry-podcast-hosting-price-to-7-scraps-megabyte-plans/ #Podcasting #PodcastHost #Blubrry #Podcaster #PodcastMarketing

Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows: Just 16.8% of podcast marketers track formal ROI, while 41.8% spend more on production than promotion. Investment intent rises, yet the trust gap still remains. https://ppc.land/podcast-adoption-hits-44-9-but-skepticism-blocks-the-rest-survey-shows/ #Podcast #PodcastMarketing #ROI #DigitalMarketing #ContentCreation

ICYMI: Amazon DSP gains Spotify podcast ads as reach hits 90% unique: Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access. https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/ #AmazonDSP #SpotifyAds #PodcastMarketing #DigitalAdvertising #AdvertisingTrends

Amazon DSP gains Spotify podcast ads as reach hits 90% unique: Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access. https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/ #AmazonDSP #SpotifyAds #PodcastMarketing #DigitalAdvertising #MarketingTrends

How Do You Build a Podcast Business That Grows Every Year?

https://kierendaystudiosofficial.wordpress.com/2026/06/30/how-do-you-build-a-podcast-business-that-grows-every-year/

FYI: How Earmax Media turned podcast measurement into a 12x conversion leap: Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000. https://ppc.land/how-earmax-media-turned-podcast-measurement-into-a-12x-conversion-leap/ #PodcastMarketing #AdConversion #DigitalMarketing #PodcastAds #MarketingStrategy

ICYMI: How Earmax Media turned podcast measurement into a 12x conversion leap: Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000. https://ppc.land/how-earmax-media-turned-podcast-measurement-into-a-12x-conversion-leap/ #PodcastMarketing #AdTech #ConversionRate #DigitalMarketing #PodcastMeasurement

How Earmax Media turned podcast measurement into a 12x conversion leap: Earmax Media used Magellan AI to grow podcast ad conversion rates more than 12x in two years, tracking 328 purchases for travel packages priced up to GBP5,000. https://ppc.land/how-earmax-media-turned-podcast-measurement-into-a-12x-conversion-leap/ #PodcastMarketing #ConversionRate #DigitalMarketing #MagellanAI #AdTech

FYI: Podcast ads convert at 5.22% - what Magellan AI's Q1 data actually shows: Magellan AI's first-ever Q1 2026 podcast measurement report reveals 2.29% response rate, 9.74% lead conversion, and why video format changes almost everything. https://ppc.land/podcast-ads-convert-at-5-22-what-magellan-ais-q1-data-actually-shows/ #PodcastMarketing #AdsConversion #MagellanAI #DigitalMarketing #LeadGeneration

FYI: IAS brings episode-level pre-bid controls to Spotify podcast ads: IAS launches episode-level pre-bid optimization for Spotify podcasts on The Trade Desk, covering 33 avoidance segments across 11 categories from July 2026. https://ppc.land/ias-brings-episode-level-pre-bid-controls-to-spotify-podcast-ads/ #PodcastMarketing #SpotifyAds #DigitalAdvertising #PPC #AdTech

ICYMI: IAS brings episode-level pre-bid controls to Spotify podcast ads: IAS launches episode-level pre-bid optimization for Spotify podcasts on The Trade Desk, covering 33 avoidance segments across 11 categories from July 2026. https://ppc.land/ias-brings-episode-level-pre-bid-controls-to-spotify-podcast-ads/ #SpotifyAds #PodcastMarketing #DigitalAdvertising #IAS #PreBidOptimization

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

FYI: Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting: Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals. https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/ #PodcastMarketing #ProgrammaticAds #DigitalAdvertising #BrandSafety #ContextualTargeting

ICYMI: UK podcast ads beat TV on reach - and 44% of listeners bought something: Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds. https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/ #PodcastMarketing #Advertising #UKPodcasts #DigitalMarketing #SocialMediaAds

ICYMI: Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting: Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals. https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/ #PodcastMarketing #ProgrammaticAds #DigitalAdvertising #BrandSuitability #TritonDigital

Sounder.AI lands inside The Trade Desk with pre-bid podcast targeting: Triton Digital today expanded Sounder.AI contextual targeting and brand suitability into The Trade Desk, giving programmatic buyers pre-bid podcast signals. https://ppc.land/sounder-ai-lands-inside-the-trade-desk-with-pre-bid-podcast-targeting/ #PodcastMarketing #ProgrammaticAds #AdTech #DigitalMarketing #BrandSafety

FYI: Muck Rack joins Sounds Profitable as podcast industry draws PR platforms in: Muck Rack joins Sounds Profitable's 210-member partner network, bridging AI-powered PR monitoring with podcast earned media and AI search visibility tracking. https://ppc.land/muck-rack-joins-sounds-profitable-as-podcast-industry-draws-pr-platforms-in/ #PodcastMarketing #PublicRelations #AIMonitoring #EarnedMedia #Podcasting

Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile: Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology. https://ppc.land/acast-runs-first-video-ads-on-apple-podcasts-with-state-farm-and-t-mobile/ #Acast #ApplePodcasts #VideoAds #PodcastMarketing #StateFarm

FYI: Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Nielsen #PodcastMarketing #DigitalMedia #PodcastMetrics #MediaPlanning

ICYMI: Bleav hires two directors of partnerships to grow its 500M-download ad network: Bleav appoints Maryann Alvarez and Gretchen Waller as Directors of Partnerships to scale podcast and sports media advertising across its 500+ show network. https://ppc.land/bleav-hires-two-directors-of-partnerships-to-grow-its-500m-download-ad-network/ #PodcastMarketing #SportsMedia #Advertising #Partnerships #MediaGrowth

ICYMI: Magellan AI brings Nielsen's local market data to podcast attribution: Magellan AI integrates Nielsen DMA® data into podcast attribution, letting advertisers measure local market performance across 210 U.S. media markets for the first time. https://ppc.land/magellan-ai-brings-nielsens-local-market-data-to-podcast-attribution/ #PodcastMarketing #DigitalAdvertising #MarketData #Attribution #Nielsen

Acast and Barometer debut episode-level podcast targeting before bids: Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog. https://ppc.land/acast-and-barometer-debut-episode-level-podcast-targeting-before-bids/ #PodcastMarketing #BrandSafety #DigitalAdvertising #EpisodicTargeting #AdTech

¿Quieres impulsar tus ventas? 🎧✨ El 76% de los oyentes de podcasts compran productos recomendados por hosts. Confianza y autenticidad: el poder del audio en tu estrategia de marketing. #PodcastMarketing #InfluencersDeAudio  https://audacyinc.com/insights/audio-creator-impact-study-76-of-podcast-listeners-buy-from-host-recommendations/

Xuất hiện trên 7 podcast, tác giả chỉ có 2 khách hàng trực tiếp, nhưng ROI tổng thể lại tốt hơn nhiều! Lợi ích gián tiếp bao gồm SEO, tái sử dụng nội dung, luyện kỹ năng nói, xây dựng uy tín và mở rộng mạng lưới. Bài học: tập trung vào podcast ngách, chuẩn bị câu chuyện cụ thể và xem đây là chiến lược dài hạn.
#PodcastMarketing #SaaS #MarketingTips #ChiếnLượcMarketing #KinhDoanh

https://www.reddit.com/r/SaaS/comments/1pfkiij/appeared_on_7_podcasts_total_customers_2_but_im/

Tôi đã bắt đầu xây dựng dự án indie dev mơ ước của mình: Tự động hóa tiếp thị podcast với Loonacast. Dự án giúp tạo tệp lưu trữ, phân tích hiệu suất và đăng bài lên các nền tảng như TikTok, YouTube, Instagram, X, LinkedIn #TựĐộngHóa #TiếpThịPodcast #Loonacast #IndieDev #DựÁnMơƯớc #MarketingAutomation #PodcastMarketing

https://www.reddit.com/r/SideProject/comments/1p1f6a7/i_finally_started_building_my_dream_indie_dev/

📊 **Tendencias Podcast 2025: ¡Audio vs Video en el Rodeo Digital!**

¿Audio o Video? 🎙️📹 Aprende qué formato captura más atención: 24 min en audio vs 7.5 min en YouTube. Estrategia clave y calidad son el secreto del éxito. 📈 #PodcastMarketing #Tendencias2025  https://podcastmarketingacademy.com/podcast-marketing-trends-audio-video/

🔍🎙️ Los clips virales de tu podcast en redes no aumentan oyentes de inmediato, pero ¡ojo! Son clave para visibilidad y branding. 🚀 No busques solo números, busca conexiones. 🌟 #PodcastMarketing  https://podcaststrategy.substack.com/p/a-million-video-views-zero-new-listeners

Transforma tus campañas publicitarias en podcasts para 2026: Sé auténtico, colabora con los creadores y convierte la publicidad en parte de la historia, no en una interrupción 📈🎙️ #PodcastMarketing  https://libsyn.com/blog/5-key-insights-redefining-podcast-advertising-in-2026-creator-takeaways-for-a-better-podcast-ad-campaign/

🎙️ ¡Conviértete en un experto de la publicidad en podcasts con Acast Ads Academy! 🎓 Domina desde lo básico hasta técnicas avanzadas y obtén certificación reconocida. Ideal para marketers. 🚀 #PodcastMarketing  https://soundsprofitable.com/press-release/acast-launches-ads-academy-setting-the-industry-standard-in-podcast-advertising-certification/

🎙️¡El futuro del podcasting está aquí! 📈 En 2025, el 41% de las marcas planea aumentar su inversión en podcast ads. Conecta profundamente y potencia tu marca con mensajes auténticos y creativos.✨ #PodcastMarketing https://www.kantar.com/inspiration/advertising-media/podcasts-are-packing-a-punch

🌟 La magia del podcasting: donde los anuncios se convierten en acciones 🎧🛍️. Más del 50% de los oyentes diarios de podcasts han comprado después de oír un anuncio. ¡El futuro del marketing está en la pasión de los oyentes! Apostemos por el poder del audio. #PodcastMarketing #EstrategiaDigital https://advertise.acast.com/news-and-insights/podcast-advertising-fuels-consumerism-more-than-half-of-daily-listeners-globally-having-made-a-purchase-because-of-a-podcast-ad-acast-study-finds

¿Quieres conectar de verdad con tu audiencia? 🚀 El podcast advertising es tu aliado. Aprovecha la confianza que los oyentes tienen en sus hosts favoritos para impulsar tu marca. Desde ads leídos por hosts hasta pre-grabados en spots clave, ¡haz que te escuchen! 🎧 #PodcastMarketing #PublicidadEfectiva https://www.shopify.com/blog/podcast-advertising

Podcasting Press Releases Primer

Read the full article: Effective Press Releases for Podcast Promotion: Insider Tips
▸ https://lttr.ai/ALg2A

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

We explore the important Press Release elements to include, template options, and which press release distribution services to use for wider reach.

Read more 👉 https://lttr.ai/ALV4k

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

"Pro tip: when sharing your press release, do not link to the press release directly: Instead, link to your own blog or podcast website article featuring the press release and key outlets where it has been featured." https://lttr.ai/ALKJr

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

In our pursuit of the best press release resources for podcasters, let’s move on to Press Release Distribution platforms and how they each implement these exact benefits.

Read more 👉 https://lttr.ai/AK5oE

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

A word about SEO value of press releases and how some platforms are using links to your site.

Read more 👉 https://lttr.ai/AKmqe

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

You can distribute Press Releases yourself. But — If you’re looking to save time and reach a wider audience, consider using services like “EIN Presswire” or “PR Newswire” for press release distribution.

Read more 👉 https://lttr.ai/AKULm

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

We have found that generating press releases with AI turns out consistently great copy — when the AI is properly trained with the right background info.

Read more 👉 https://lttr.ai/AKAc6

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

Getting your press release in front of the right media outlets is crucial for generating buzz and attracting new listeners. So how do you do this?

Read more 👉 https://lttr.ai/AJp4f

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

We use Agency SEO tools like AhRefs to check on our backlinks, and so we have studied and compared the amount of incoming back-links from all the press release platforms we have tried.

Read more 👉 https://lttr.ai/AJUmv

#PodcastMarketing #PodcastPR #PressRelease #PodcastPromotion #Podcastlife #ClimateRealityProject #LeveragePressReleases #ConsistentlyGreatCopy #GrowingListenerBase #Podcasting #Newpodcastalert #Podcastcommunity

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