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  1. ICYMI: StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes: Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack. ppc.land/stackadapt-logs-15-00 #DigitalMarketing #PPC #MarketingTechnology #AdTech #DataAnalytics

  2. ICYMI: StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes: Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack. ppc.land/stackadapt-logs-15-00 #DigitalMarketing #PPC #MarketingTechnology #AdTech #DataAnalytics

  3. ICYMI: StackAdapt gains real-time link to $4tn consumer spend data set: Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run. ppc.land/stackadapt-gains-real #ConsumerData #MarketingTechnology #DataAnalytics #DigitalMarketing #AdTech

  4. ICYMI: StackAdapt gains real-time link to $4tn consumer spend data set: Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run. ppc.land/stackadapt-gains-real #ConsumerData #MarketingTechnology #DataAnalytics #DigitalMarketing #AdTech

  5. Nexxen cuts data onboarding time to 24 hours with new DSP tool: The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings. ppc.land/nexxen-cuts-data-onbo #DataOnboarding #DSPTool #MarketingTechnology #AudienceValidation #DigitalMarketing

  6. Nexxen cuts data onboarding time to 24 hours with new DSP tool: The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings. ppc.land/nexxen-cuts-data-onbo #DataOnboarding #DSPTool #MarketingTechnology #AudienceValidation #DigitalMarketing

  7. ICYMI: Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? ppc.land/acxiom-cuts-identity- #Acxiom #Salesforce #CustomerData #MarketingTechnology #DataIdentity

  8. Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketing #Advertising #DigitalMarketing #ConsumerData #MarketingTechnology

  9. Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketing #Advertising #DigitalMarketing #ConsumerData #MarketingTechnology

  10. Adform gives AI agents 29 read-only skills to query FLOW DSP: Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker. ppc.land/adform-gives-ai-agent #Adform #AI #DSP #MarketingTechnology #DigitalMarketing

  11. Adform gives AI agents 29 read-only skills to query FLOW DSP: Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker. ppc.land/adform-gives-ai-agent #Adform #AI #DSP #MarketingTechnology #DigitalMarketing

  12. FYI: Culture Hive and Subjective drop static CTV setup for agentic cultural scoring: Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed. ppc.land/culture-hive-and-subj #CulturalScoring #CTV #MarketingTechnology #DigitalMarketing #AdTech

  13. FYI: Culture Hive and Subjective drop static CTV setup for agentic cultural scoring: Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed. ppc.land/culture-hive-and-subj #CulturalScoring #CTV #MarketingTechnology #DigitalMarketing #AdTech

  14. Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral: Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal. ppc.land/google-meta-moloco-an #DigitalMarketing #MobileAdvertising #Attribution #AI #MarketingTechnology

  15. Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral: Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal. ppc.land/google-meta-moloco-an #DigitalMarketing #MobileAdvertising #Attribution #AI #MarketingTechnology

  16. FYI: Guideline and Mediaocean expand API to kill spreadsheet reconciliation: Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands. ppc.land/guideline-and-mediaoc #API #Automation #MarketingTechnology #DigitalMarketing #DataAnalytics

  17. FYI: Guideline and Mediaocean expand API to kill spreadsheet reconciliation: Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands. ppc.land/guideline-and-mediaoc #API #Automation #MarketingTechnology #DigitalMarketing #DataAnalytics

  18. FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. ppc.land/databricks-agentic-cd #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

  19. FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. ppc.land/databricks-agentic-cd #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

  20. ICYMI: Most publishers aren't ready for agentic advertising, Optable's test reveals: Optable's agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted. ppc.land/most-publishers-arent #DigitalMarketing #Advertising #AI #MarketingTechnology #AdvertisingTrends

  21. ICYMI: Most publishers aren't ready for agentic advertising, Optable's test reveals: Optable's agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted. ppc.land/most-publishers-arent #DigitalMarketing #Advertising #AI #MarketingTechnology #AdvertisingTrends

  22. The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes: The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes. ppc.land/the-trade-desk-plugs- #DigitalMarketing #OnlineAdvertising #ProgrammaticAds #MarketingTechnology #DataDriven

  23. The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes: The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes. ppc.land/the-trade-desk-plugs- #DigitalMarketing #OnlineAdvertising #ProgrammaticAds #MarketingTechnology #DataDriven

  24. ICYMI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. ppc.land/publicis-and-the-trad #AdTech #Publicis #TheTradeDesk #DigitalAdvertising #MarketingTechnology

  25. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  26. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  27. FYI: Intentsify makes the case that AI agents fail without grounded intent data: Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals. ppc.land/intentsify-makes-the- #AI #ArtificialIntelligence #DataDriven #IntentData #MarketingTechnology

  28. FYI: Intentsify makes the case that AI agents fail without grounded intent data: Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals. ppc.land/intentsify-makes-the- #AI #ArtificialIntelligence #DataDriven #IntentData #MarketingTechnology

  29. ICYMI: Google warns: the software systems behind your marketing tools may not scale: A Google I/O 2026 session predicts a 10x to 100x jump in AI-driven software output that will strain the systems behind every marketing tool, and explains why. ppc.land/google-warns-the-soft #GoogleIO #AIMarketing #MarketingTechnology #AIDriven #SoftwareScalability

  30. FYI: Skai claims first agent-native marketing OS amid AI agent rush: Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13. ppc.land/skai-claims-first-age #Marketing #AI #DigitalMarketing #MarketingTechnology #AdTech

  31. FYI: Skai claims first agent-native marketing OS amid AI agent rush: Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13. ppc.land/skai-claims-first-age #Marketing #AI #DigitalMarketing #MarketingTechnology #AdTech

  32. FYI: illumin embeds Cint brand lift into programmatic campaign setup: illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks. ppc.land/illumin-embeds-cint-b #ProgrammaticMarketing #BrandLift #DigitalAdvertising #MarketingTechnology #DataDriven

  33. Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #Advertising #PPC #MarketingTechnology

  34. Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. ppc.land/google-ads-api-v24-1- #GoogleAds #DigitalMarketing #Advertising #PPC #MarketingTechnology

  35. DV360 gets partial SDF uploads - fewer columns, faster changes: Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required. ppc.land/dv360-gets-partial-sd #DV360 #SDF #DigitalMarketing #GoogleAds #MarketingTechnology

  36. DV360 gets partial SDF uploads - fewer columns, faster changes: Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required. ppc.land/dv360-gets-partial-sd #DV360 #SDF #DigitalMarketing #GoogleAds #MarketingTechnology

  37. Amazon's MMM API exits beta and unlocks retail data signals in 14 markets: Amazon's MMM API moved to GA in May 2026, enabling programmatic access to advertising and retail signals across 14 countries for brands running MMM solutions. ppc.land/amazons-mmm-api-exits #Amazon #MMMDigital #RetailData #ProgrammaticAdvertising #MarketingTechnology

  38. FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. ppc.land/triplelifts-tl-spark- #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing

  39. FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. ppc.land/triplelifts-tl-spark- #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing

  40. ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. ppc.land/xpln-ai-and-tvision-t #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology

  41. TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. ppc.land/triplelifts-tl-spark- #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation

  42. TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. ppc.land/triplelifts-tl-spark- #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation

  43. ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. ppc.land/nexxens-ai-native-dsp #AI #DSP #MarketingTechnology #AdTech #Nexxen

  44. ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. ppc.land/nexxens-ai-native-dsp #AI #DSP #MarketingTechnology #AdTech #Nexxen

  45. Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. ppc.land/nexxens-ai-native-dsp #AI #DSP #DigitalMarketing #MarketingTechnology #Advertising

  46. Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. ppc.land/nexxens-ai-native-dsp #AI #DSP #DigitalMarketing #MarketingTechnology #Advertising

  47. ICYMI: System1 adds AI layer to Test Your Ad as creative measurement race heats up: System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database. ppc.land/system1-adds-ai-layer #AI #DigitalMarketing #CreativeMeasurement #Advertising #MarketingTechnology

  48. System1 adds AI layer to Test Your Ad as creative measurement race heats up: System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database. ppc.land/system1-adds-ai-layer #AI #CreativeMeasurement #DigitalMarketing #AdTech #MarketingTechnology

  49. FYI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. ppc.land/kochava-puts-iab-tech #Advertising #DigitalMarketing #AdTech #MarketingTechnology #Kochava

  50. ICYMI: Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. ppc.land/smartly-signs-loi-to- #Smartly #INCRMNTAL #DigitalMarketing #MarketingTechnology #AI

  51. Bombora and Comscore unite to create 300 B2B contextual audiences: Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize. ppc.land/bombora-and-comscore- #B2BMarketing #ContextualTargeting #DataAnalytics #DigitalMarketing #MarketingTechnology

  52. MartechCube.com remains committed to empowering marketing professionals with clarity, credibility, and forward-looking perspectives. The relaunch reflects its mission to be a go-to destination for anyone seeking reliable marketing technology news, industry trends, and strategic insights.

    Read more : martechcube.com/

    #Martech #MarketingTechnology #MarketingNews #DigitalMarketing #MartechNews #MarketingTrends #TechInMarketing

  53. Epsilon audiences now available on Pinterest with improved match rates: Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers. ppc.land/epsilon-audiences-now #Epsilon #Pinterest #DigitalMarketing #AudienceEngagement #MarketingTechnology

  54. OpenAI builds in-house ad infrastructure for ChatGPT growth: OpenAI posted a job listing on September 24, 2025, seeking an engineer to develop internal marketing technology infrastructure including campaign management and attribution systems. ppc.land/openai-builds-in-hous #OpenAI #ChatGPT #MarketingTechnology #AdInfrastructure #CampaignManagement