#marketingtechnology — Public Fediverse posts

FYI: DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DigitalMarketing #DOOH #PharmaMarketing #DataDriven #MarketingTechnology

I Built an AI Agent to Run My Career Opportunity Search

https://nicolearsenault94.wordpress.com/2026/08/12/how-i-built-an-ai-agent/

Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #DigitalMarketing #MarketingTechnology #CampaignManagement

FYI: StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes: Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack. https://ppc.land/stackadapt-logs-15-000-weekly-workflows-as-ivy-studio-cuts-hours-to-minutes/ #DigitalMarketing #AdTech #WorkflowAutomation #OpenAI #MarketingTechnology

ICYMI: StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes: Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack. https://ppc.land/stackadapt-logs-15-000-weekly-workflows-as-ivy-studio-cuts-hours-to-minutes/ #DigitalMarketing #PPC #MarketingTechnology #AdTech #DataAnalytics

ICYMI: StackAdapt gains real-time link to $4tn consumer spend data set: Powered by Affinity Solutions data covering 100 million U.S. consumers and 86 billion transactions, the tool shows revenue impact while campaigns still run. https://ppc.land/stackadapt-gains-real-time-link-to-4tn-consumer-spend-data-set/ #ConsumerData #MarketingTechnology #DataAnalytics #DigitalMarketing #AdTech

Nexxen cuts data onboarding time to 24 hours with new DSP tool: The self-serve DSP feature validates audiences against an identity graph whose global footprint has nearly doubled, Nexxen says, ahead of its Q2 2026 earnings. https://ppc.land/nexxen-cuts-data-onboarding-time-to-24-hours-with-new-dsp-tool/ #DataOnboarding #DSPTool #MarketingTechnology #AudienceValidation #DigitalMarketing

Watch Now: https://zurl.co/9cXtj

Contact Re-entry Modes Explained in Journey Builder | Salesforce Marketing Cloud Tutorial

#Salesforce #SalesforceMarketingCloud #SFMC #JourneyBuilder #ContactReEntry #MarketingCloud #MarketingAutomation #SalesforceTutorial #SalesforceTraining #EmailMarketing #AutomationStudio #ContactBuilder #DataCloud #CRM #CustomerJourney #SalesforceCertification #SFMCTraining #DigitalMarketing #MarketingTechnology #SalesforceDeveloper

Watch Now: https://zurl.co/aVPPy

Introduction to Journey Builder in Salesforce Marketing Cloud | Complete Beginner's Guide

#Salesforce #SalesforceMarketingCloud #JourneyBuilder #SFMC #MarketingCloud #MarketingAutomation #CustomerJourney #EmailMarketing #DigitalMarketing #CRM #SalesforceTraining #AutomationStudio #ContactBuilder #Peoplewoo #LearnSalesforce #SalesforceDeveloper #MarketingTechnology #SFMCTutorial #SalesforceAdmin #TechTutorial

Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketing #Advertising #DigitalMarketing #ConsumerData #MarketingTechnology

Adform gives AI agents 29 read-only skills to query FLOW DSP: Solutions Engineering built 29 skills spanning reporting, forecasting, and taxonomy audits. Read-only by design, they leave campaign edits to the trafficker. https://ppc.land/adform-gives-ai-agents-29-read-only-skills-to-query-flow-dsp/ #Adform #AI #DSP #MarketingTechnology #DigitalMarketing

FYI: Culture Hive and Subjective drop static CTV setup for agentic cultural scoring: Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed. https://ppc.land/culture-hive-and-subjective-drop-static-ctv-setup-for-agentic-cultural-scoring/ #CulturalScoring #CTV #MarketingTechnology #DigitalMarketing #AdTech

Google, Meta, Moloco, and Unity buy into AppsFlyer to keep measurement neutral: Google, Meta, Moloco, and Unity invest in AppsFlyer to preserve neutral mobile attribution amid AI-driven advertising growth and a $2.7 billion valuation deal. https://ppc.land/google-meta-moloco-and-unity-buy-into-appsflyer-to-keep-measurement-neutral/ #DigitalMarketing #MobileAdvertising #Attribution #AI #MarketingTechnology

FYI: Guideline and Mediaocean expand API to kill spreadsheet reconciliation: Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands. https://ppc.land/guideline-and-mediaocean-expand-api-to-kill-spreadsheet-reconciliation/ #API #Automation #MarketingTechnology #DigitalMarketing #DataAnalytics

FYI: Databricks' agentic CDP bets on IAS to fix first-party data: Databricks CustomerLake launches with IAS as a partner, linking over 300 billion daily media signals to first-party audience profiles inside the agentic CDP. https://ppc.land/databricks-agentic-cdp-bets-on-ias-to-fix-first-party-data/ #Databricks #CDP #FirstPartyData #DigitalMarketing #MarketingTechnology

ICYMI: Most publishers aren't ready for agentic advertising, Optable's test reveals: Optable's agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted. https://ppc.land/most-publishers-arent-ready-for-agentic-advertising-optables-test-reveals/ #DigitalMarketing #Advertising #AI #MarketingTechnology #AdvertisingTrends

The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes: The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes. https://ppc.land/the-trade-desk-plugs-adsquare-into-audience-unlimited-for-real-world-outcomes/ #DigitalMarketing #OnlineAdvertising #ProgrammaticAds #MarketingTechnology #DataDriven

Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

$DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

https://eresearch.com/2026/06/05/eresearch-reports/analyst-articles/new-udpate-report-dcm-delivers-record-q1-adjusted-ebitda-despite-revenue-headwinds/

FYI: Intentsify makes the case that AI agents fail without grounded intent data: Intentsify argues AI agents fail not because models are weak, but because intent data fed to them is incomplete, stale, or misaligned with actual buyer signals. https://ppc.land/intentsify-makes-the-case-that-ai-agents-fail-without-grounded-intent-data/ #AI #ArtificialIntelligence #DataDriven #IntentData #MarketingTechnology

FYI: Skai claims first agent-native marketing OS amid AI agent rush: Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at ShopAble May 13. https://ppc.land/skai-claims-first-agent-native-marketing-os-amid-ai-agent-rush/ #Marketing #AI #DigitalMarketing #MarketingTechnology #AdTech

Google Ads API v24.1 brings direct A/B experiment stats and new test types: Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization. https://ppc.land/google-ads-api-v24-1-brings-direct-a-b-experiment-stats-and-new-test-types/ #GoogleAds #DigitalMarketing #Advertising #PPC #MarketingTechnology

DV360 gets partial SDF uploads - fewer columns, faster changes: Google launched Partial SDF Upload for Display & Video 360, letting advertisers update line items with far fewer than the standard 120-plus columns required. https://ppc.land/dv360-gets-partial-sdf-uploads-fewer-columns-faster-changes/ #DV360 #SDF #DigitalMarketing #GoogleAds #MarketingTechnology

FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing

TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #ProgrammaticAdvertising #MarketingTechnology #DigitalMarketing #AdTech #Automation

ICYMI: Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #MarketingTechnology #AdTech #Nexxen

Nexxen's AI-native DSP UI signals a shift in who controls the machine: Nexxen launched an AI-native DSP interface and expanded its nexAI DSP Assistant on April 6, covering pre-campaign QA, deal diagnostics, and mid-flight optimization. https://ppc.land/nexxens-ai-native-dsp-ui-signals-a-shift-in-who-controls-the-machine/ #AI #DSP #DigitalMarketing #MarketingTechnology #Advertising

ICYMI: System1 adds AI layer to Test Your Ad as creative measurement race heats up: System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database. https://ppc.land/system1-adds-ai-layer-to-test-your-ad-as-creative-measurement-race-heats-up/ #AI #DigitalMarketing #CreativeMeasurement #Advertising #MarketingTechnology

System1 adds AI layer to Test Your Ad as creative measurement race heats up: System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database. https://ppc.land/system1-adds-ai-layer-to-test-your-ad-as-creative-measurement-race-heats-up/ #AI #CreativeMeasurement #DigitalMarketing #AdTech #MarketingTechnology

FYI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Advertising #DigitalMarketing #AdTech #MarketingTechnology #Kochava

ICYMI: Smartly signs LOI to buy INCRMNTAL, adding always-on incrementality: Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data. https://ppc.land/smartly-signs-loi-to-buy-incrmntal-adding-always-on-incrementality/ #Smartly #INCRMNTAL #DigitalMarketing #MarketingTechnology #AI