#mediabuying — Public Fediverse posts

ICYMI: Netflix 2026 upfront: 250M viewers, AI agents, and 15 new ad markets: Netflix's 2026 upfront reveals 250M ad viewers, AI-driven media buying agents, programmatic pause ads, and expansion to 15 new ad-supported markets in 2027. https://ppc.land/netflix-2026-upfront-250m-viewers-ai-agents-and-15-new-ad-markets/ #Netflix #AdTech #AI #DigitalMarketing #MediaBuying

ICYMI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #Advertising #2026Upfronts #MediaBuying #DigitalMarketing

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #AdvertisingStandards #MediaBuying #VideoMarketing

ICYMI: IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle: CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite. https://ppc.land/iab-europes-2026-programmatic-day-ctv-ai-and-the-messy-middle/ #IABEurope #ProgrammaticAdvertising #CTV #ArtificialIntelligence #MediaBuying

FYI: Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/ #AI #DigitalMarketing #Advertising #MarTech #MediaBuying

Cold calling didn’t stop working. It just stopped working by itself.https://georgefeola.io/cold-calling-isnt-dead-its-just-not-enough-anymore/?utm_source=mastodon&utm_medium=social&utm_campaign=cold_calling_article&utm_content=post#marketingstrategy #salesstrategy #mediabuying

A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #Advertising #Programmatic #DigitalMarketing #AdTech #MediaBuying

Netherlands Digital Ad Spend Business Report 2026: Market https://www.byteseu.com/1789214/ #ecosystem #Media #MediaBuying #Netherlands #ProgrammaticAdvertising #RealTimeBidding #ResearchAndMarkets #RetailMediaNetworks #VideoAdvertising

Reach still matters. But reach alone no longer closes the sale. Today, awareness only works when it becomes relevance. Customers take the next step and use search to find answers. https://georgefeola.io/from-reach-to-relevance-turning-awareness-into-search-driven-revenue/?utm_source=mastodon&utm_medium=social&utm_campaign=reach_to_relevance_series
#marketing #mediabuying #digitalsales

🚀 Ready to take your advertising to the next level?

From CPC and CPM to Affiliate, Popups, and CPV Video Ads — our latest guide shows you how to master metrics, bidding, and ROI so every click counts. Whether you’re new to online ads or scaling campaigns, this deep-dive breaks down exactly what you need to know.

👉 Read now: https://adclicks.thereview.website/advertising-success-with-adclicks-metrics-bidding-and-roi-for-advertisers/

#DigitalAdvertising #AffiliateMarketing #AdTech #CPC #CPM #ROI #OnlineMarketing #PerformanceMarketing #MediaBuying #CPV

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: https://todayindigital.beehiiv.com/p/spendemic

#marketing #tradewar #adbuying #mediabuying

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: https://todayindigital.beehiiv.com/p/spendemic

#marketing #tradewar #adbuying #mediabuying

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: https://todayindigital.beehiiv.com/p/spendemic

#marketing #tradewar #adbuying #mediabuying

Google Ads expert Jyll Saskin Gales joined me on the show yesterday to discuss changes to smart bidding strategies in #GoogleAds.

Get the podcast at https://TodayInDigital.com/subscribe

#SmartBidding #DigitalMarketing #MediaBuying

Google Ads expert Jyll Saskin Gales joined me on the show yesterday to discuss changes to smart bidding strategies in #GoogleAds.

Get the podcast at https://TodayInDigital.com/subscribe

#SmartBidding #DigitalMarketing #MediaBuying

Google Ads expert Jyll Saskin Gales joined me on the show yesterday to discuss changes to smart bidding strategies in #GoogleAds.

Get the podcast at https://TodayInDigital.com/subscribe

#SmartBidding #DigitalMarketing #MediaBuying

Netflix lowers ad prices to lure more brands to its ad-supported tier.

#netflix #advertising #mediabuying #adbuying #digitalmarketing

✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter

Netflix lowers ad prices to lure more brands to its ad-supported tier.

#netflix #advertising #mediabuying #adbuying #digitalmarketing

✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter

Netflix lowers ad prices to lure more brands to its ad-supported tier.

#netflix #advertising #mediabuying #adbuying #digitalmarketing

✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter

On today’s show (releases at 4pm PT):
🏈 Meet the #Exosphere: The Super Bowl of outdoor advertising
🤖 #OpenAI & #Google to watermark AI-generated content
📱 #YouTube expands channel permissions controls
🎯 #TikTok updates its Ads Library for EU Campaigns
https://todayindigital.com/

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics

On today’s show (releases at 4pm PT):
🔍 #TikTok postpones full U.S. shop opening
🤷‍♀️ Brands are bad at Mother's Day marketing
🔥 #Amazon chases #Google and #Meta as duopoly falters
🌐 Amazon's secretive “Anywhere” project
🎵 #YouTube introduces creator cost management tools
🎤 #Bluesky gives live audio a try
📧 More ads to infiltrate your #Gmail inbox
https://todayindigital.com/

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics

#Pinterest's push to position itself as a safe place for your ad dollars may be starting to pay off — brands are starting to show increased investment in the platform.

#pinterestmarketing #pinterestads #mediabuying #digitalmarketing #marketing #advertising #brandsafety

https://www.linkedin.com/pulse/pinterests-persistence-paying-off-tod-maffin

It's not always easy to shift to producing vertical video content. Jon Loomer and I chat about the complex workflows social apps make us go through, and a possible solution.

#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #videomarketing #contentmarketing

https://www.linkedin.com/pulse/vertical-video-workflows-complicated-simple-tod-maffin

Despite #women being featured in advertising more than ever before, new analysis reveals women still lack unbiased representation in #advertising in 2023.

#mediabuying #creative #metaads #instagramads #facebookads

https://www.linkedin.com/pulse/advertisings-disappointing-return-gender-stereotypes-tod-maffin

Meta claims its Advantage+ ad campaigns can increase your #ROAS by 30%. So then why are marketing agencies keeping their distance?

#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #adagency #marketingagency

https://www.linkedin.com/pulse/metas-ai-so-good-why-agencies-staying-far-away-tod-maffin

While the #Meta and #Twitter struggle to find pennies in couches, #engagement is hitting all-time lows — and #agencies are starting to rethink their clients' #socialmedia presence there.

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics

https://www.linkedin.com/pulse/facebook-engagement-now-116th-1-dropping-tod-maffin

A brand new app from #TikTok's makers aims to compete with #Pinterest — and it's already started paying #creators to post!

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics

https://www.linkedin.com/pulse/tiktok-coming-pinterests-users-tod-maffin

Forget the cookiepocalypse — the high court in the U.S. could kill personalized digital ads as we know them.

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics #googleads #supremecourt

https://www.linkedin.com/pulse/supreme-court-case-heard-across-industry-tod-maffin

Holy shit.
#Amazon now takes an average of 50%+ of its retailers' sales.

#digitalmarketing #marketing #mediabuying #shopify #retail #amazonfba

https://www.linkedin.com/pulse/amazon-now-takes-whopping-50-retailers-sales-tod-maffin

Live Shopping was supposed to be The Big Thing in 2023. What went wrong?

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics #instagram #liveshopping #ecommerce #shopify

https://www.linkedin.com/pulse/meta-calls-quits-live-shopping-tod-maffin

On today’s show (releases at 4pm PT):
🔸 What's driving scammy #DigitalAds?
🔸 Another round of #layoffs for #Twilio
🔸 #MicrosoftAds in the new #Bing Interface powered by #ChatGPT
🔸 #Netflix is giving #advertisers their money back
🔸 #ElonMusk has reached the bargaining stage of grief
https://todayindigital.com/

#digitalmarketing #metaads #facebookads #instagramads #seo #marketing #mediabuying #analytics

With #Twitter shedding users, a new brand-safe focused #Reddit, Inc. is quickly gaining traction with media buyers.

#digitalmarketing #metaads #facebookads #instagramads #influencermarketing #seo #marketing #mediabuying #analytics

https://www.linkedin.com/pulse/reddit-gaining-momentum-media-buyers-tod-maffin/

Want to increase engagement on your posts?
The solution is easy. Make a delibrearate mistake.

#socialmedia #socialmediamarketing #engagement #digitalmarketing #metaads #facebookads #instagramads #influencermarketing #seo #marketing #mediabuying #analytics

https://www.linkedin.com/pulse/typos-headline-tod-maffin

#Twitter doubles-down on becoming the platform that's totally cool with extremist, brand unsafe content.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #brandsafety

https://www.linkedin.com/pulse/twitter-just-cant-help-itself-any-more-tod-maffin

If #Meta's good at anything, it's copying its competition. And now, its #TikTok clone (#Reels) is starting to gain traction.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience

https://www.linkedin.com/pulse/call-comeback-tod-maffin

It was supposed to be so simple — so why has #TikTok's plan to share ad revenue with its creators bombed so spectacularly?

https://www.linkedin.com/pulse/tiktoks-ad-revenue-plan-dont-jiggle-tod-maffin

#creators #creatoreconomy #tiktokpulse #tiktokads #marketing #marketingnews #advertising #ads #mediabuying #business #marketingscience

Got a flashlight?
You've just increased your product sales.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #sales

https://www.linkedin.com/pulse/shiny-happy-products-tod-maffin

Your #Facebook ads just got disapproved by the #Meta AI policy enforcement bot again. Meanwhile, ads promoting child murder made it through. Just another day in hell.

#advertising #mediabuying #metaads #facebookads #instagramads #adagency #digitalmarketing #marketing

https://www.linkedin.com/pulse/facebooks-ai-approved-ads-promoting-child-murder-because-tod-maffin

Make this one simple change to your product photos, and watch your sales increase.

#photography #marketingscience #marketing #advertising #mediabuying #ads #metaads #instagramads

https://www.linkedin.com/pulse/why-you-should-stop-displaying-products-alone-tod-maffin

On today’s show:
🤖 #Adobe using your assets to train #AI
🛍️ #Instagram slows down on #commerce
🌊 A tsunami of product returns is incoming
👋 New year's #marketing campaigns are passé
💼 #LinkedIn benefiting from tech-industry #layoffs
🛒 The low-tech problem of shopping carts
🏀 A 5G Bell + #Snap AR experience
https://todayindigital.com/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

The Ducktail malware can bypass two-factor authentication, hack into your Meta ad accounts, and start spending millions of dollars on your company's (or client's) credit card.

#ducktail #metaads #mediabuying #facebookads

https://www.linkedin.com/pulse/terrifying-malware-targeting-meta-ad-accounts-tod-maffin

#Meta's new metric might help you convince your client or boss to move to #CAPI.

https://www.linkedin.com/pulse/capi-vs-pixel-which-performing-better-tod-maffin/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #mediabuying #metaads #facebookads

If Super Saturday is anything to go buy, the long-feared #recession may just be a small bump in the road.

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

https://www.linkedin.com/pulse/what-recession-i-bought-more-than-planned-consumers-tod-maffin

On today’s show (releases at 4pm PT):
🤔 #Meta's Advantage+ campaigns: Getting better?
☑️ #Twitter adds "brand verification" (sort of)
📣 #Tumblr gets #livestreaming
🎮 #Microsoft wants to own video-game ad tech
🎤 Adobe's new #AudioProduction tool
👀 A peek into #TikTok's #FYP decisions
🎉 #Instagram's year in review
https://todayindigital.com/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

On today’s show:
🚫 Europe to place more restrictions on #Meta's ads
🚨 #TwitterAds now appearing on racist profiles
🛍️ Consumer returns are up
👀 Top 3 #CMO trends to watch
💬 Microsoft's new Communities
🆕 Updates to #MicrosoftAds, #YouTubeCreators, and #Yelp
https://todayindigital.com/

#marketing #marketingnews #ecommerce #shopify #microsofteams #advertising #mediabuying #twittermigration #hatespeech

#Snapchat is testing a new "pay for reach" scheme that looks an awful lot like the #TwitterBlue 2.0.

#mediabuying #digitaladvertising #marketing #marketingnews #digitalads

https://www.linkedin.com/pulse/snapchat-blue-tod-maffin

Pretty proud of our marketing #podcast growth this year. 🙂

Check it out at https://todayindigital.com

#marketing #digitalmarketing #marketingnews #mediabuying #advertising #seo #marketingscience