#mediabuying — Public Fediverse posts

ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. https://ppc.land/one-lg-tv-mapped-38-devices-on-the-network-it-was-plugged-into/ #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

PMG gains 3,000 media owners by moving its buying inside Index Exchange: Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow. https://ppc.land/pmg-gains-3-000-media-owners-by-moving-its-buying-inside-index-exchange/ #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV

FYI: The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #MarketingStrategies #BusinessGrowth

#Twitter doubles-down on becoming the platform that's totally cool with extremist, brand unsafe content.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #brandsafety

https://www.linkedin.com/pulse/twitter-just-cant-help-itself-any-more-tod-maffin

If #Meta's good at anything, it's copying its competition. And now, its #TikTok clone (#Reels) is starting to gain traction.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience

https://www.linkedin.com/pulse/call-comeback-tod-maffin

It was supposed to be so simple — so why has #TikTok's plan to share ad revenue with its creators bombed so spectacularly?

https://www.linkedin.com/pulse/tiktoks-ad-revenue-plan-dont-jiggle-tod-maffin

#creators #creatoreconomy #tiktokpulse #tiktokads #marketing #marketingnews #advertising #ads #mediabuying #business #marketingscience

Got a flashlight?
You've just increased your product sales.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #sales

https://www.linkedin.com/pulse/shiny-happy-products-tod-maffin

Make this one simple change to your product photos, and watch your sales increase.

#photography #marketingscience #marketing #advertising #mediabuying #ads #metaads #instagramads

https://www.linkedin.com/pulse/why-you-should-stop-displaying-products-alone-tod-maffin

Pretty proud of our marketing #podcast growth this year. 🙂

Check it out at https://todayindigital.com

#marketing #digitalmarketing #marketingnews #mediabuying #advertising #seo #marketingscience