#mediabuying — Public Fediverse posts

ICYMI: The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #PPC #Advertising #MarketingStrategy

FYI: The controls keep disappearing, the glossary keeps growing: Sixteen terms, four groups of four, sorted on connection alone. The grid reaches well past media buying, and the hardest group is not the technical one. https://ppc.land/controls-disappear-glossary-grows/ #DigitalMarketing #MediaBuying #MarketingTerms #Advertising #Glossary

FYI: The controls keep disappearing, the glossary keeps growing: Sixteen terms, four groups of four, sorted on connection alone. The grid reaches well past media buying, and the hardest group is not the technical one. https://ppc.land/controls-disappear-glossary-grows/ #DigitalMarketing #MediaBuying #MarketingTerms #Advertising #Glossary

FYI: The controls keep disappearing, the glossary keeps growing: Sixteen terms, four groups of four, sorted on connection alone. The grid reaches well past media buying, and the hardest group is not the technical one. https://ppc.land/controls-disappear-glossary-grows/ #DigitalMarketing #MediaBuying #MarketingTerms #Advertising #Glossary

FYI: The controls keep disappearing, the glossary keeps growing: Sixteen terms, four groups of four, sorted on connection alone. The grid reaches well past media buying, and the hardest group is not the technical one. https://ppc.land/controls-disappear-glossary-grows/ #DigitalMarketing #MediaBuying #MarketingTerms #Advertising #Glossary

The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #PPC #MarketingStrategy

The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #PPC #MarketingStrategy

The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #PPC #MarketingStrategy

The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #PPC #MarketingStrategy

Agencies turn AI tokens into a margin business as agentic spend stalls: AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect. https://ppc.land/agencies-turn-ai-tokens-into-a-margin-business-as-agentic-spend-stalls/ #AIMarketing #DigitalMarketing #AdSpend #MediaBuying #ProgrammaticAds