#mediabuying — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediabuying, aggregated by home.social.
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PMG gains 3,000 media owners by moving its buying inside Index Exchange: Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow. https://ppc.land/pmg-gains-3-000-media-owners-by-moving-its-buying-inside-index-exchange/ #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV
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FYI: The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #MarketingStrategies #BusinessGrowth