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#mediabuying — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #mediabuying, aggregated by home.social.

  1. ICYMI: PMG gains 3,000 media owners by moving its buying inside Index Exchange: Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow. ppc.land/pmg-gains-3-000-media #DigitalMarketing #ProgrammaticAdvertising #MediaBuying #TVAdvertising #AdTech

  2. ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. ppc.land/one-lg-tv-mapped-38-d #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

  3. ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. ppc.land/one-lg-tv-mapped-38-d #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

  4. ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. ppc.land/one-lg-tv-mapped-38-d #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

  5. ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. ppc.land/one-lg-tv-mapped-38-d #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

  6. ICYMI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. ppc.land/one-lg-tv-mapped-38-d #LGTV #SmartHome #IoT #DataPrivacy #MediaBuying

  7. PMG gains 3,000 media owners by moving its buying inside Index Exchange: Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow. ppc.land/pmg-gains-3-000-media #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV

  8. FYI: The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. ppc.land/outgrew-the-buying-pl #MediaBuying #DigitalMarketing #Advertising #MarketingStrategies #BusinessGrowth

  9. Agencies turn AI tokens into a margin business as agentic spend stalls: AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect. ppc.land/agencies-turn-ai-toke #AIMarketing #DigitalMarketing #AdSpend #MediaBuying #ProgrammaticAds

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