#mediabuying — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediabuying, aggregated by home.social.
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FYI: Game: Automated media buying still runs on manual vocabulary: Sixteen terms, four groups, and a grid that crosses search, audio and the money side. One of the four groups is far narrower than the tiles make it look. https://ppc.land/automated-buying-manual-vocabulary/ #AutomatedBuying #MediaBuying #DigitalMarketing #PPC #SearchMarketing
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FYI: Game: Automated media buying still runs on manual vocabulary: Sixteen terms, four groups, and a grid that crosses search, audio and the money side. One of the four groups is far narrower than the tiles make it look. https://ppc.land/automated-buying-manual-vocabulary/ #AutomatedBuying #MediaBuying #DigitalMarketing #PPC #SearchMarketing
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FYI: Game: Automated media buying still runs on manual vocabulary: Sixteen terms, four groups, and a grid that crosses search, audio and the money side. One of the four groups is far narrower than the tiles make it look. https://ppc.land/automated-buying-manual-vocabulary/ #AutomatedBuying #MediaBuying #DigitalMarketing #PPC #SearchMarketing
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FYI: Magnite clients gain Cint studies that pair brand lift with sales lift: Agencies and media sellers get a linear TV beta plus purchase benchmarks for retail, telecom, tech and QSR. What can seller-funded measurement really prove? https://ppc.land/magnite-clients-gain-cint-studies-that-pair-brand-lift-with-sales-lift/ #DigitalMarketing #BrandLift #SalesLift #Advertising #MediaBuying
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FYI: Magnite clients gain Cint studies that pair brand lift with sales lift: Agencies and media sellers get a linear TV beta plus purchase benchmarks for retail, telecom, tech and QSR. What can seller-funded measurement really prove? https://ppc.land/magnite-clients-gain-cint-studies-that-pair-brand-lift-with-sales-lift/ #DigitalMarketing #BrandLift #SalesLift #Advertising #MediaBuying