#mediabuying — Public Fediverse posts

PMG gains 3,000 media owners by moving its buying inside Index Exchange: Bedrock's containerized DSP handles bid decisioning, with Subjective curating signals. Streaming TV runs first, and mobile app plus display are set to follow. https://ppc.land/pmg-gains-3-000-media-owners-by-moving-its-buying-inside-index-exchange/ #MediaBuying #DigitalMarketing #ProgrammaticAdvertising #IndexExchange #StreamingTV

FYI: The buying job outgrew the buying platform years ago: Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks. https://ppc.land/outgrew-the-buying-platform/ #MediaBuying #DigitalMarketing #Advertising #MarketingStrategies #BusinessGrowth

ICYMI: The rulebook is written by people who never buy media: Sixteen terms in four groups of four. This grid rewards anyone who reads the small print, and one of the four sets closes far tighter than it looks. https://ppc.land/written-by-people-who-never-buy-media/ #MarketingStrategy #MediaBuying #DigitalMarketing #Advertising #ContentMarketing