#marketinginsights — Public Fediverse posts

FYI: Black Friday searches drop 36% in UK since 2019, Marketing Signals finds: Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved? https://ppc.land/black-friday-searches-drop-36-in-uk-since-2019-marketing-signals-finds/ #BlackFriday #UKShopping #RetailTrends #MarketingInsights #Ecommerce

FYI: Purchase intent needs a median 47 seconds of ad attention, Lumen finds: Figure comes from 270 cross-media campaigns using Amazon Ads and Cint brand lift data. With the white paper gated, how much can media buyers actually check? https://ppc.land/purchase-intent-needs-a-median-47-seconds-of-ad-attention-lumen-finds/ #PurchaseIntent #AdAttention #MarketingInsights #CrossMedia #AmazonAds

ICYMI: Ahrefs finds 7% of AI-using marketers publish mostly unedited AI content: Only 3% of about 300 surveyed marketers trust AI text without a human review, while 24% rate it above human writing. Will oversight keep pace as volumes rise? https://ppc.land/ahrefs-finds-7-of-ai-using-marketers-publish-mostly-unedited-ai-content/ #AIContent #MarketingInsights #DigitalMarketing #ContentStrategy #AIWriting

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

FYI: Store locators in the middle of DOOH ads cut visit intent 10%, Vistar finds: Top placement added 20% to packaged-goods purchase intent, while bottom slots lifted retail 35% and QSR 24%. Which layout works best depends on the category. https://ppc.land/store-locators-in-the-middle-of-dooh-ads-cut-visit-intent-10-vistar-finds/ #DOOH #DigitalMarketing #RetailStrategy #Advertising #MarketingInsights

61.1% of US consumers link website quality to product quality, Kinsta finds: After an AI recommendation, 44.7% of 1,008 US consumers usually visit the brand's site, yet 53.8% skip sites mid-research. Where are buying decisions now made? https://ppc.land/61-1-of-us-consumers-link-website-quality-to-product-quality-kinsta-finds/ #WebsiteQuality #ProductQuality #ConsumerBehavior #MarketingInsights #DigitalMarketing

FYI: Explaining zero-click search: Zero-click search is a query that ends without a click to any result. How panels measure the rate, why estimates run from 22% to 68%, and who disputes them. https://ppc.land/zero-click-search/ #ZeroClickSearch #SEO #DigitalMarketing #SearchEngineOptimization #MarketingInsights

ICYMI: Bannerflow: 78% of brands made video ads in 2026, only 46% ran them: Video was 10.5% of 2.33 million assets from 300+ advertisers, static 89.5%. Why did travel and telecom campaigns click at up to 2.5 times the platform average? https://ppc.land/bannerflow-78-of-brands-made-video-ads-in-2026-only-46-ran-them/ #VideoMarketing #DigitalAdvertising #AdTrends #BrandStrategy #MarketingInsights

VAB headlines 94% ad completion rate sourced from 2023 FreeWheel data: Marketers received the number on August 28 as a live planning benchmark. Completion is guaranteed by non-skippable formats, so what does 94% actually prove? https://ppc.land/vab-headlines-94-ad-completion-rate-sourced-from-2023-freewheel-data/ #DigitalMarketing #AdTech #MarketingInsights #VideoAdvertising #NonSkippableAds

FYI: Ex-Google marketer says up to 35 staff ran YouTube's Twitter account: Claire Stapleton spent 12 years inside the company and left in 2019. Her account of brand marketing bloat lands while Google's ad tech remedies stay unresolved. https://ppc.land/ex-google-marketer-says-up-to-35-staff-ran-youtubes-twitter-account/ #MarketingInsights #YouTubeMarketing #SocialMediaStrategy #DigitalMarketing #AdTech

FYI: IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #OnlineAdvertising #PPC #MarketingInsights

ICYMI: Advertisers face 4 times higher MFA rate on mobile web display, IAS finds: Mobile web held 45.1% of open web impressions but drew 71.5% of ad clutter and 54.9% of suitability failures in 2025, showing where 2026 controls tighten next. https://ppc.land/advertisers-face-4-times-higher-mfa-rate-on-mobile-web-display-ias-finds/ #DigitalAdvertising #MobileMarketing #AdClutter #MFA #MarketingInsights

ICYMI: DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%: Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110. https://ppc.land/doubleverify-cuts-fraud-rate-24-but-out-of-geo-ads-jump-12/ #DigitalMarketing #AdFraud #BrandSafety #AdTech #MarketingInsights

ICYMI: Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #DigitalMarketing #CTV #AdTech #ProgrammaticAds #MarketingInsights

FYI: UK podcast ads beat TV on reach - and 44% of listeners bought something: Podcast ads reach 43% of UK adults monthly, 79% recall an ad in the past week, and 44% made a purchase - new Sounds Profitable and Sound Insights study finds. https://ppc.land/uk-podcast-ads-beat-tv-on-reach-and-44-of-listeners-bought-something/ #PodcastAdvertising #DigitalMarketing #AudioAds #MarketingInsights #ConsumerBehaviour

ICYMI: 70% of leaders are confident, yet nearly half admit wasted marketing spend: Incubeta's 2026 study finds 70% of marketing leaders feel confident their budgets work, yet 41.6% admit waste - and AI activation confidence sits at just 55%. https://ppc.land/70-of-leaders-are-confident-yet-nearly-half-admit-wasted-marketing-spend/ #MarketingLeaders #BudgetManagement #AIActivation #MarketingStrategy #MarketingInsights

FYI: UK ad market grew 6.4% - but 2 in 3 pounds went to Google, Meta, and Amazon: The UK ad market grew 6.4% to £46.7bn in 2025, but the headline figure masks a stark shift: two of every three pounds now flows to Google, Meta, and Amazon. https://ppc.land/uk-ad-market-grew-6-4-but-2-in-3-pounds-went-to-google-meta-and-amazon/ #UKAdMarket #DigitalMarketing #AdvertisingTrends #MarketingInsights #GoogleAds

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

FYI: Grocery TV adds third-party sales lift data to its in-store ad network: Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data. https://ppc.land/grocery-tv-adds-third-party-sales-lift-data-to-its-in-store-ad-network/ #GroceryTV #SalesLift #AdNetwork #MarketingInsights #RetailInnovation

FYI: 76% of marketing pros use GenAI daily, but governance lags behind: ProGEO.ai surveyed 112 marketers in March 2026 and found 75.9% use GenAI daily, but only 43.8% of organizations enforce usage policies with technical controls. https://ppc.land/76-of-marketing-pros-use-genai-daily-but-governance-lags-behind/ #GenAI #MarketingTrends #DigitalMarketing #AIGovernance #MarketingInsights

ICYMI: Grocery TV adds third-party sales lift data to its in-store ad network: Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data. https://ppc.land/grocery-tv-adds-third-party-sales-lift-data-to-its-in-store-ad-network/ #GroceryTV #SalesLift #InStoreAdvertising #MarketingInsights #DataAnalytics

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Does Data-Driven Marketing Work? How Businesses Succeed With Data

Stop guessing what moves the needle and start following the blueprint your customers are already creating for you. 🗺️

Check out the full breakdown here: https://ddpromotips.com/does-data-driven-marketing-work-how-businesses-succeed-with-data/

#DataDrivenMarketing #BusinessSuccess #GrowthStrategy #MarketingInsights #DigitalMarketing #ROI #BusinessGrowth

651 million tickets: what the 2025 box office really tells marketers: The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning. https://ppc.land/651-million-tickets-what-the-2025-box-office-really-tells-marketers/ #BoxOffice #CinemaTrends #MarketingInsights #AudienceTargeting #MediaPlanning

FYI: Most B2B marketers can't prove AI's role in their pipeline: Eight in ten B2B marketing leaders say AI visibility is a blind spot, with only 10% able to link AI touchpoints to revenue, new Agentcy research finds. https://ppc.land/most-b2b-marketers-cant-prove-ais-role-in-their-pipeline/ #B2BMarketing #AI #MarketingStrategy #DigitalMarketing #MarketingInsights

Wissen, was ankommt: Mahnable trackt die Öffnungs- & Klickraten Ihrer E-Mails. Erfahren Sie, wann Ihre Kunden interagieren. Optimieren Sie Ihre Kommunikation für maximale Wirkung. #EmailTracking #Performance #MarketingInsights #Transparenz

AppLovin CEO defends business model as transparency questions mount: AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices. https://ppc.land/applovin-ceo-defends-business-model-as-transparency-questions-mount/ #AppLovin #DigitalMarketing #AdTransparency #BusinessModel #MarketingInsights

We just dug into 18M+ X posts to see if X Premium really boosts reach — and wow 👀 Premium users are getting around 10× more visibility on average!

But here’s the catch: reach is only half the story. Great content still drives real engagement 💬

Check out the full breakdown 👉 https://buffer.com/resources/x-premium-review

#XPremium #SocialMediaTips #CreatorLife #ContentStrategy #SocialMediaGrowth #MarketingInsights #Buffer #CreatorCommunity #OnlineVisibility #DigitalMarketing #X

Everyone Says They'll Pay More for "Made in the USA" So We Ran an A/B Test

https://afina.com/blogs/news/made-in-usa

#HackerNews #MadeInUSA #A/BTest #ConsumerBehavior #MarketingInsights #USAProducts

Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools: New integration combines advertising metrics with user behavior tracking for detailed campaign insights. https://ppc.land/microsoft-clarity-adds-google-ads-data-analysis-to-behavioral-analytics-tools/ #MicrosoftClarity #GoogleAds #DataAnalytics #BehavioralAnalytics #MarketingInsights

Google Analytics launches Shared Segments for enhanced data analysis: New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis. https://ppc.land/google-analytics-launches-shared-segments-for-enhanced-data-analysis/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAnalytics #DataAnalysis #DigitalMarketing #Analytics #MarketingInsights

eMarketer predicts Instagram will hit $32B in US ad revenue by 2025, making up 50% of Meta's ad sales. In 2022, Instagram was ~30% of Meta’s global business. 📊 #InstagramAds #Meta #DigitalMarketing #AdRevenue #eMarketer #SocialMediaTrends #MarketingInsights #MetaNews

🎙️ Excited to have Skip Wilson, founder of Draft Media Partners on Not Another Marketing Podcast to discuss his 'draft mentality' strategy for digital advertising. Plus the impact of AI on ad processes.

Learn about the keys to successful ad campaigns. Don't miss this one!

👂https://youtu.be/Bcz8ZABT_bM
🎥https://www.jtid.co.uk/podcasts/maximising-ad-roi-with-a-draft-mentality-a-chat-with-skip-wilson/

#Marketing #DigitalAdvertising #MarketingInsights

🎙️Join me & the co-founder of Planable Xenia Muntean on the latest episode of Not Another Marketing Podcast.

We talk managing social media platforms, staying updated with trends and sticking to workflows, but not too much!

Plus, learn how tools like Planable can simplify the process.

I really enjoyed this chat!

👇
https://www.jtid.co.uk/podcasts/the-never-ending-cycle-of-managing-social-media-tips-insights-from-xenia-muntean/

#SocialMediaManagement #MarketingInsights

What did we miss?

Get the full picture:
👉 http://fedica.com/blog/7-things-to-monitor-beyond-your-brand-name/?utm_source=mastodon&utm_medium=social&utm_campaign=tweepsmap-Our+Blog
#branding #marketinginsights

What did we miss?

Get the full picture:
👉 http://fedica.com/blog/7-things-to-monitor-beyond-your-brand-name/?utm_source=mastodon&utm_medium=social&utm_campaign=tweepsmap-Our+Blog
#branding #marketinginsights

Brought to you by our partner,  @MomentumWorldwide, learn how brands are embracing and capitalizing on the way that the new generation of sports fans are consuming content in their latest Sports Pulse 2024 research 🚴 💨

Lebron James, Alex Morgan, and Lionel Messi have more followers than their respective leagues and teams combined. Sports fandom is evolving, largely due to a major shift from my city's team and my family's team to my favorite athlete's team and it’s all thanks to Gen Z.

The key to brand success in sports today is a balancing act between league/team and individual athlete investment strategies, and #MomentumWorldwide has the playbook. 👇

https://sportico.com/business/sport…

#SportsMarketing #MarketingInsights #SportsFans

Discover the power of experiential marketing and building your own audience. Matthew shares his insights on product development, branding, and working with major brands like Whole Foods and Cliff Bar. #EntrepreneursEnigma #MarketingInsights

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