#tradedesk — Public Fediverse posts

FYI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech

ICYMI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #ProgrammaticAds #AI #DigitalMarketing #AdTech

Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #ArtificialIntelligence #ProgrammaticAdvertising #AdTech #Marketing

Trade Desk stock drops 24% as Q3 guidance points to 12% revenue decline: Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart? https://ppc.land/trade-desk-stock-drops-24-as-q3-guidance-points-to-12-revenue-decline/ #TradeDesk #StockMarket #FinanceNews #Investing #Business

FYI: Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #AdTech #DigitalMarketing #IAB

Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #Advertising #DigitalMarketing #IAB

ICYMI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #Targeting

ICYMI: Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums: Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now. https://ppc.land/netflix-opens-250m-user-inventory-to-trade-desk-buyers-drops-spend-minimums/ #Netflix #TradeDesk #Streaming #DigitalMarketing #MarketingStrategy

GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #MarketingInnovation

Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums: Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now. https://ppc.land/netflix-opens-250m-user-inventory-to-trade-desk-buyers-drops-spend-minimums/ #Netflix #TradeDesk #Streaming #DigitalMarketing #Advertising

The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #DigitalMarketing #ProgrammaticAds #AdTech #OpenPath #TradeDesk

ICYMI: The Trade Desk integrates Utiq's telco identity signals across EMEA: The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio. https://ppc.land/the-trade-desk-integrates-utiqs-telco-identity-signals-across-emea/ #TradeDesk #Utiq #TelcoIdentity #DigitalMarketing #EMEA

FYI: Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #Advertising

ICYMI: Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #AdTech

Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #OnlineAdvertising

ICYMI: Seven independent agencies earn The Trade Desk's second Premier Partner class: The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths. https://ppc.land/seven-independent-agencies-earn-the-trade-desks-second-premier-partner-class/ #DigitalMarketing #Advertising #TradeDesk #MarketingStrategy #PPC

FYI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #HealthAI

ICYMI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #MarketingStrategy

Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #Advertising #DigitalMarketing

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

ICYMI: Jeff Green says trade press lost its curiosity - and the data backs him up: Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows. https://ppc.land/jeff-green-says-trade-press-lost-its-curiosity-and-the-data-backs-him-up/ #JeffGreen #TradeDesk #AdTech #Journalism #Antitrust

FYI: WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #MarketingNews #TradeDesk

ICYMI: WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #WPP #TradeDesk

WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #WPP #TradeDesk

Trade Desk cracks German deal management with three SSP integrations: Ströer, Virtual Minds, and YOC become first German SSPs to integrate Trade Desk's Price Discovery and Provisioning API, automating deal configuration and delivery verification. https://ppc.land/trade-desk-cracks-german-deal-management-with-three-ssp-integrations/ #DigitalMarketing #AdTech #SSP #ProgrammaticAdvertising #TradeDesk

Major publishers back Trade Desk's OpenAds auction platform: The Trade Desk secured commitments from nine prominent publishers including AccuWeather, BuzzFeed, the Guardian, and Hearst for its OpenAds auction platform, announced January 6, 2026, as the company expands infrastructure designed to deliver transparent programmatic transactions. https://ppc.land/major-publishers-back-trade-desks-openads-auction-platform/ #TradeDesk #OpenAds #ProgrammaticAdvertising #DigitalMarketing #AdTech

Intuit SMB audiences arrive on The Trade Desk DSP: Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers. https://ppc.land/intuit-smb-audiences-arrive-on-the-trade-desk-platform/ #SmallBusiness #DigitalMarketing #MarketingStrategy #SMB #TradeDesk

The Trade Desk beats forecasts with $739 million despite Amazon competition: Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory. https://ppc.land/the-trade-desk-beats-forecasts-with-739-million-despite-amazon-competition/ #DigitalMarketing #Advertising #ProgrammaticAds #TradeDesk #AmazonCompetition

ICYMI: Trade Desk expands AI creative marketplace with Rembrand partnership: The Trade Desk integrates Rembrand's spatially-aware AI technology for Virtual Product Ads within its Kokai platform. https://ppc.land/trade-desk-expands-ai-creative-marketplace-with-rembrand-partnership/ #TradeDesk #AI #ArtificialIntelligence #DigitalMarketing #AdTech

ICYMI: Trade Desk's strategic shift raises questions about agency relationships: Major ad tech platform pivots to direct brand partnerships amid transparency concerns and platform fee scrutiny. https://ppc.land/trade-desks-strategic-shift-raises-questions-about-agency-relationships/ #TradeDesk #AdTech #DigitalMarketing #BrandPartnerships #MarketingStrategy