#tradedesk — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #tradedesk, aggregated by home.social.
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FYI: Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions: Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform. https://ppc.land/trade-desk-buyers-gain-loopme-brand-lift-studies-at-1-million-impressions/ #TradeDesk #LoopMe #BrandLift #DigitalMarketing #PPC
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ICYMI: Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions: Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform. https://ppc.land/trade-desk-buyers-gain-loopme-brand-lift-studies-at-1-million-impressions/ #DigitalMarketing #ProgrammaticAdvertising #BrandLift #TradeDesk #LoopMe
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FYI: The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DigitalMarketing #AdTech
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ICYMI: The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DigitalMarketing #AdTech
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The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DataAnalytics #DigitalMarketing
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Trade Desk says Koa AI in Zuma cuts CPAs 32% across 62 campaigns: Conversational assistant, frequency controls and lift studies arrive in closed beta, limiting which traders can test them now. Wider availability stays undated. https://ppc.land/trade-desk-says-koa-ai-in-zuma-cuts-cpas-32-across-62-campaigns/ #TradeDesk #KoaAI #Zuma #DigitalMarketing #ConversationalAI