#tradedesk — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #tradedesk, aggregated by home.social.
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Trade Desk says Koa AI in Zuma cuts CPAs 32% across 62 campaigns: Conversational assistant, frequency controls and lift studies arrive in closed beta, limiting which traders can test them now. Wider availability stays undated. https://ppc.land/trade-desk-says-koa-ai-in-zuma-cuts-cpas-32-across-62-campaigns/ #TradeDesk #KoaAI #Zuma #DigitalMarketing #ConversationalAI
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The Trade Desk undergoes major strategic shift after first earnings miss in 8 years: Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025. https://ppc.land/the-trade-desk-undergoes-major-strategic-shift-after-first-earnings-miss-in-8-years/ #TradeDesk #EarningsReport #AdvertisingTechnology #BusinessStrategy #Reorganization