#tradedesk — Public Fediverse posts

FYI: Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions: Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform. https://ppc.land/trade-desk-buyers-gain-loopme-brand-lift-studies-at-1-million-impressions/ #TradeDesk #LoopMe #BrandLift #DigitalMarketing #PPC

ICYMI: Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions: Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform. https://ppc.land/trade-desk-buyers-gain-loopme-brand-lift-studies-at-1-million-impressions/ #DigitalMarketing #ProgrammaticAdvertising #BrandLift #TradeDesk #LoopMe

FYI: The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DigitalMarketing #AdTech

FYI: Trade Desk says Koa AI in Zuma cuts CPAs 32% across 62 campaigns: Conversational assistant, frequency controls and lift studies arrive in closed beta, limiting which traders can test them now. Wider availability stays undated. https://ppc.land/trade-desk-says-koa-ai-in-zuma-cuts-cpas-32-across-62-campaigns/ #TradeDesk #KoaAI #Zuma #DigitalMarketing #CPAs

ICYMI: The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DigitalMarketing #AdTech

ICYMI: Trade Desk says Koa AI in Zuma cuts CPAs 32% across 62 campaigns: Conversational assistant, frequency controls and lift studies arrive in closed beta, limiting which traders can test them now. Wider availability stays undated. https://ppc.land/trade-desk-says-koa-ai-in-zuma-cuts-cpas-32-across-62-campaigns/ #TradeDesk #KoaAI #Zuma #DigitalMarketing #CPAs

The Trade Desk gains show-level CTV data in Gracenote's first DSP deal: 91% of programmatic traders say missing show-level data limits CTV campaigns. Coverage now reaches beyond Gracenote's SSP ties. Will linear ad budgets shift? https://ppc.land/the-trade-desk-gains-show-level-ctv-data-in-gracenotes-first-dsp-deal/ #TradeDesk #CTV #ProgrammaticAdvertising #DataAnalytics #DigitalMarketing

Trade Desk says Koa AI in Zuma cuts CPAs 32% across 62 campaigns: Conversational assistant, frequency controls and lift studies arrive in closed beta, limiting which traders can test them now. Wider availability stays undated. https://ppc.land/trade-desk-says-koa-ai-in-zuma-cuts-cpas-32-across-62-campaigns/ #TradeDesk #KoaAI #Zuma #DigitalMarketing #ConversationalAI

FYI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech

ICYMI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #ProgrammaticAds #AI #DigitalMarketing #AdTech

Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #ArtificialIntelligence #ProgrammaticAdvertising #AdTech #Marketing

Trade Desk stock drops 24% as Q3 guidance points to 12% revenue decline: Revenue reached $715 million, up 3%, while CPG and autos supply a quarter of platform spend. Q3 guidance assumes no macro recovery. Where does growth restart? https://ppc.land/trade-desk-stock-drops-24-as-q3-guidance-points-to-12-revenue-decline/ #TradeDesk #StockMarket #FinanceNews #Investing #Business

FYI: Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #AdTech #DigitalMarketing #IAB

Trade Desk gains direct CTV pause ad supply as IAB finalizes 6 format signals: Creatives are locked to static PNG or JPG and appear 1-3 seconds after a viewer hits pause. Whether publishers route that supply direct is the open question. https://ppc.land/trade-desk-gains-direct-ctv-pause-ad-supply-as-iab-finalizes-6-format-signals/ #TradeDesk #CTV #Advertising #DigitalMarketing #IAB

ICYMI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #Targeting

ICYMI: Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums: Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now. https://ppc.land/netflix-opens-250m-user-inventory-to-trade-desk-buyers-drops-spend-minimums/ #Netflix #TradeDesk #Streaming #DigitalMarketing #MarketingStrategy

GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #MarketingInnovation

Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums: Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now. https://ppc.land/netflix-opens-250m-user-inventory-to-trade-desk-buyers-drops-spend-minimums/ #Netflix #TradeDesk #Streaming #DigitalMarketing #Advertising

The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #DigitalMarketing #ProgrammaticAds #AdTech #OpenPath #TradeDesk

ICYMI: The Trade Desk integrates Utiq's telco identity signals across EMEA: The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio. https://ppc.land/the-trade-desk-integrates-utiqs-telco-identity-signals-across-emea/ #TradeDesk #Utiq #TelcoIdentity #DigitalMarketing #EMEA

FYI: Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #Advertising

ICYMI: Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #AdTech

Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #OnlineAdvertising

ICYMI: Seven independent agencies earn The Trade Desk's second Premier Partner class: The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths. https://ppc.land/seven-independent-agencies-earn-the-trade-desks-second-premier-partner-class/ #DigitalMarketing #Advertising #TradeDesk #MarketingStrategy #PPC

FYI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #HealthAI

ICYMI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #MarketingStrategy

Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #Advertising #DigitalMarketing

FYI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TradeDesk #ClaudeAI #ProgrammaticBuying #DigitalMarketing #AdTech

ICYMI: Jeff Green says trade press lost its curiosity - and the data backs him up: Trade Desk CEO Jeff Green argues ad trade journalism has drifted toward drama and cynicism, missing landmark stories like the DOJ antitrust case against Google. Here is what the record shows. https://ppc.land/jeff-green-says-trade-press-lost-its-curiosity-and-the-data-backs-him-up/ #JeffGreen #TradeDesk #AdTech #Journalism #Antitrust

FYI: WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules: WPP posts worst results since Covid, Trade Desk stock drops 16%, PubMatic bets on agentic AI, and Google's Discover update silently kills publisher traffic. https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ #Advertising #DigitalMarketing #AI #MarketingNews #TradeDesk