#adtech — Public Fediverse posts

Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs: Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself. https://ppc.land/microsoft-monetize-fuses-linkedin-profile-data-into-ctv-via-three-dsps/ #MicrosoftMonetize #LinkedIn #CTV #DigitalMarketing #AdTech

#Meta made $14 million just off of these scam ads - https://mashable.com/article/meta-profited-from-medicare-scam-ads-report "Americans have lost billions to malicious social media advertising." #adtech

Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo

Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo

Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo

Nexxen adds TCL and TiVo to its smart TV home screen ad network: Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally. https://ppc.land/nexxen-adds-tcl-and-tivo-to-its-smart-tv-home-screen-ad-network/ #SmartTV #AdTech #ProgrammaticAdvertising #TCL #TiVo

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

FYI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. https://ppc.land/uid2-oversight-gaps-ctv-publishers-broken-tokens-went-undetected-for-months/ #UID2 #CTV #DigitalMarketing #AdTech #DataPrivacy

ICYMI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudDetection #AdTech #DigitalMarketing #AI

ICYMI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudDetection #AdTech #DigitalMarketing #AI

ICYMI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudDetection #AdTech #DigitalMarketing #AI

ICYMI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudDetection #AdTech #DigitalMarketing #AI

ICYMI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudDetection #AdTech #DigitalMarketing #AI

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

FYI: Performance Max placement reports now show conversions, clicks, and spend: Microsoft Advertising now shows conversions, clicks, and spend inside Performance Max placement reports, with auction insights and custom columns arriving soon. https://ppc.land/performance-max-placement-reports-now-show-conversions-clicks-and-spend/ #PerformanceMax #MicrosoftAdvertising #PPC #DigitalMarketing #AdTech

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

FYI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #AdvertisingTrends #DataAnalytics

ICYMI: Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAds #AdTech #Advertising #Ecommerce

Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon

Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon

Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon

Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon

Amazon, Google and Meta are eating the ad market - and the data proves it: Meta description: Guideline data shows four DSPs hold 85% of programmatic spend in Q1 2026, with Amazon nearly doubling its share in 15 months as Trade Desk stagnates globally. https://ppc.land/amazon-google-and-meta-are-eating-the-ad-market-and-the-data-proves-it/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #Ecommerce #Amazon

ICYMI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAdvertising #AdTech

ICYMI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAdvertising #AdTech

ICYMI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAdvertising #AdTech

ICYMI: Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #ProgrammaticAdvertising #AdTech

OpenAI now enables marketing cookies by default for free ChatGPT users, expanding off-platform ad tracking via IDs and cookies.
The policy says chats stay private, but @WIRED found free accounts auto-opted into ad measurement while paid tiers were not. 🔍

🔗 https://www.wired.com/story/openai-enables-cookies-by-default-for-free-chatgpt-users/

#TechNews #OpenAI #ChatGPT #Privacy #Cookies #AdTech #Tracking #FOSS #OpenSource #DataRights #Cybersecurity #AI #ArtificialIntelligence #Transparency #DigitalRights #Infosec #Wired #ID

ICYMI: Pinterest Q1 2026: what the ad platform changes mean for advertisers: Pinterest's Q1 2026 results reveal concrete changes to bidding, creative, measurement, and CTV that affect how advertisers plan and buy on the platform now. https://ppc.land/pinterest-q1-2026-what-the-ad-platform-changes-mean-for-advertisers/ #Pinterest #Advertising #DigitalMarketing #PPC #AdTech

Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #AdTech #ProgrammaticAdvertising

Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #AdTech #ProgrammaticAdvertising

Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #AdTech #ProgrammaticAdvertising

Magnite Q1 2026: CTV now over half of revenue as streaming bets pay off: Magnite Q1 2026 earnings: CTV contribution ex-TAC rises 30% to $82.3M, crossing 51% of total revenue as streaming programmatic ad spend accelerates sharply. https://ppc.land/magnite-q1-2026-ctv-now-over-half-of-revenue-as-streaming-bets-pay-off/ #Magnite #CTV #Streaming #AdTech #ProgrammaticAdvertising

"Desenhando" os motivos do fim do almoço grátis em inteligência artificial para a @mobiletime.com.br

https://www.mobiletime.com.br/colunistas/05/05/2026/james-gorgen-almoco-gratis/

#AI #monetization #adtech #AIbubble

US #healthcare marketplaces shared #citizenship and #race data with #AdTech giants

https://techcrunch.com/2026/05/04/us-healthcare-marketplaces-shared-citizenship-and-race-data-with-ad-tech-giants/

#advertising #privacy

Nielsen's Predictive Sales Lift promises mid-campaign answers without the wait: Nielsen launched Predictive Sales Lift on April 27 to forecast incremental revenue for Nielsen ONE Ads campaigns across digital and CTV channels in the U.S. https://ppc.land/nielsens-predictive-sales-lift-promises-mid-campaign-answers-without-the-wait/ #PredictiveSalesLift #Nielsen #AdTech #DigitalMarketing #CTV

https://www.europesays.com/people/50368/ Meta revenue hits $56B as Zuckerberg pivots from AI assistance to personal superintelligence #AdTech #Advertising #CreativeWork #CustomerExperience #DigitalMarketing #EmergingTrends #ExpertOpinions #IndustryInsights #InfluencerMarketing #InnovativeStrategies #MarkZuckerberg #Marketing #Martech #MediaNews #MENA #MetaPlatforms #MiddleEast #PRNews #Startups #TechnologyTrends

ChatGPT serves ads. Here's the full attribution loop

https://www.buchodi.com/how-chatgpt-serves-ads-heres-the-full-attribution-loop/

#HackerNews #ChatGPT #Ads #Attribution #DigitalMarketing #AITechnology #AdTech

FYI: AdRoll and PubMatic just built what ad tech kept promising for years: AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow. https://ppc.land/adroll-and-pubmatic-just-built-what-ad-tech-kept-promising-for-years/ #AdTech #AI #DigitalMarketing #ProgrammaticAdvertising #CrossPlatform

FYI: Ad tech braces for AI agents: ChatGPT ads reach logged-out users, IAB Tech Lab forms a programmatic governance council, SECURE Data Act targets state privacy laws, and Google resets its spam tools. https://ppc.land/ad-tech-braces-for-ai-agents/ #AdTech #AI #ChatGPT #ProgrammaticAdvertising #DataPrivacy

FYI: TripleLift's TL Spark bets on orchestration - not just automation: TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising. https://ppc.land/triplelifts-tl-spark-bets-on-orchestration-not-just-automation/ #TripleLift #ProgrammaticAdvertising #MarketingTechnology #AdTech #DigitalMarketing