#adtech — Public Fediverse posts

ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising

FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab

FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech

FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC

ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech

FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards

FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC

Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge

Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #AdTech #PPC #GoogleAds #MicrosoftAdvertising

FYI: Explaining Wildfire: Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency. https://ppc.land/wildfire/ #Wildfire #SocialMedia #AdTech #MarketingSoftware #DigitalMarketing

FYI: Explaining Invite Media: Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why. https://ppc.land/invite-media/ #DigitalMarketing #PPC #AdTech #Google #DoubleClick

FYI: Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #DigitalMarketing #AffiliateMarketing

ICYMI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIinMarketing #IABTechLab

Explaining RampID: RampID is LiveRamp's pseudonymous people-based identifier, used to match consumer records across advertisers, publishers and platforms without moving raw PII. https://ppc.land/rampid/ #RampID #DataPrivacy #DigitalMarketing #AdTech #ConsumerData

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

FYI: The ad stack between the brief and the screen it lands on: Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake. https://ppc.land/ad-stack-between-brief-and-screen/ #Advertising #Marketing #DigitalMarketing #AdTech #PPC

FYI: Nano Interactive Screen Graph fills missing CTV episode and cast data: Content sensitivity flags for addiction, abuse and violence reach CTV planners, with segments updating in real time. Coverage, partners and pricing undisclosed. https://ppc.land/nano-interactive-screen-graph-fills-missing-ctv-episode-and-cast-data/ #CTV #InteractiveMedia #ContentMarketing #AdTech #DigitalMarketing

Google Preferred Sources gains 255,000 selections since late May: Embed code, deeplinks and downloadable assets ship with the button, and subdirectories stay ineligible. Discover also gains free-text tuning in the Google app. https://ppc.land/google-preferred-sources-gains-255-000-selections-since-late-may/ #Google #DigitalMarketing #SEO #PPC #AdTech

ICYMI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #PPC #LeadGeneration #AdTech #CaseStudy

ICYMI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #DigitalMarketing #AdTech #Advertising #MarketingStrategy #IAB

ICYMI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #API #DigitalMarketing #PPC #AdTech

Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingStrategy #AIinMarketing #IABTechLab

ICYMI: Explaining Invite Media: Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why. https://ppc.land/invite-media/ #DigitalMarketing #PPC #AdTech #GoogleAds #DV360

ICYMI: Explaining Wildfire: Wildfire Interactive was a social marketing software company Google acquired in 2012 and closed by 2015, ad tech's clearest case study in platform dependency. https://ppc.land/wildfire/ #Wildfire #SocialMediaMarketing #AdTech #GoogleAcquisition #DigitalMarketing

ICYMI: Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #DigitalMarketing #AffiliateMarketing

ICYMI: The ad stack between the brief and the screen it lands on: Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake. https://ppc.land/ad-stack-between-brief-and-screen/ #Advertising #Marketing #PPC #DigitalMarketing #AdTech

FYI: AI agents buy like TV buyers: 86% fewer auctions, DataBeat finds: Agentic demand cleared $6.13 against $6.95 for conventional buyers, thinning yield. Rivals now wrap fixed-price deals at 1% fees. Is per-impression buying over? https://ppc.land/ai-agents-buy-like-tv-buyers-86-fewer-auctions-databeat-finds/ #AI #DigitalMarketing #Advertising #PPC #AdTech

FYI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #BrandSafety #DigitalMarketing #AdTech

FYI: Explaining pre-roll: Pre-roll is a video ad that plays before the content a viewer selected, the oldest in-stream position in digital video and still a default unit in streaming. https://ppc.land/pre-roll/ #PreRoll #VideoAdvertising #DigitalMarketing #AdTech #StreamingAds

AI ad labels cut click-through 31.5%, IAB framework cites NYU study: Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt? https://ppc.land/ai-ad-labels-cut-click-through-31-5-iab-framework-cites-nyu-study/ #AI #Advertising #DigitalMarketing #AdTech #ClickThroughRate