#adtech — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adtech, aggregated by home.social.
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FYI: ChatGPT Ads makes automated bidding the default in new ad groups: Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling. https://ppc.land/chatgpt-ads-makes-automated-bidding-the-default-in-new-ad-groups/ #ChatGPT #AutomatedBidding #DigitalMarketing #PPC #AdTech
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FYI: ChatGPT Ads makes automated bidding the default in new ad groups: Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling. https://ppc.land/chatgpt-ads-makes-automated-bidding-the-default-in-new-ad-groups/ #ChatGPT #AutomatedBidding #DigitalMarketing #PPC #AdTech
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FYI: ChatGPT Ads makes automated bidding the default in new ad groups: Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling. https://ppc.land/chatgpt-ads-makes-automated-bidding-the-default-in-new-ad-groups/ #ChatGPT #AutomatedBidding #DigitalMarketing #PPC #AdTech
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Samsung displays gain programmatic ad demand through Smartify deal: Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed. https://ppc.land/samsung-displays-gain-programmatic-ad-demand-through-smartify-deal/ #Samsung #ProgrammaticAdvertising #DigitalMarketing #AdTech #Smartify
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Samsung displays gain programmatic ad demand through Smartify deal: Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed. https://ppc.land/samsung-displays-gain-programmatic-ad-demand-through-smartify-deal/ #Samsung #ProgrammaticAdvertising #DigitalMarketing #AdTech #Smartify
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Samsung displays gain programmatic ad demand through Smartify deal: Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed. https://ppc.land/samsung-displays-gain-programmatic-ad-demand-through-smartify-deal/ #Samsung #ProgrammaticAdvertising #DigitalMarketing #AdTech #Smartify
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Samsung displays gain programmatic ad demand through Smartify deal: Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed. https://ppc.land/samsung-displays-gain-programmatic-ad-demand-through-smartify-deal/ #Samsung #ProgrammaticAdvertising #DigitalMarketing #AdTech #Smartify
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Samsung displays gain programmatic ad demand through Smartify deal: Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed. https://ppc.land/samsung-displays-gain-programmatic-ad-demand-through-smartify-deal/ #Samsung #ProgrammaticAdvertising #DigitalMarketing #AdTech #Smartify
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See also: websites which complain that I'm using an adblocker. I'm not using an adblocker, I'm using @privacybadger to stop adtech companies from profiling me across the web.
Your website's conflation of "advertising" and "stalking" is a you problem.
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See also: websites which complain that I'm using an adblocker. I'm not using an adblocker, I'm using @privacybadger to stop adtech companies from profiling me across the web.
Your website's conflation of "advertising" and "stalking" is a you problem.
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See also: websites which complain that I'm using an adblocker. I'm not using an adblocker, I'm using @privacybadger to stop adtech companies from profiling me across the web.
Your website's conflation of "advertising" and "stalking" is a you problem.
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See also: websites which complain that I'm using an adblocker. I'm not using an adblocker, I'm using @privacybadger to stop adtech companies from profiling me across the web.
Your website's conflation of "advertising" and "stalking" is a you problem.
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See also: websites which complain that I'm using an adblocker. I'm not using an adblocker, I'm using @privacybadger to stop adtech companies from profiling me across the web.
Your website's conflation of "advertising" and "stalking" is a you problem.
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ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising
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ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising
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ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising
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ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising
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ICYMI: Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #PPC #AdTech #GoogleAds #MicrosoftAdvertising
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FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab
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FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab
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FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab
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FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab
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FYI: Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says: Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found. https://ppc.land/rival-agentic-ad-protocols-overlap-on-13-functions-iab-tech-lab-says/ #DigitalMarketing #AdTech #MarketingTrends #AIInMarketing #IABTechLab
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FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech
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FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech
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FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech
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FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech
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FYI: FreeWheel gains Truthset accuracy grades for CTV audience matching: Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify? https://ppc.land/freewheel-gains-truthset-accuracy-grades-for-ctv-audience-matching/ #FreeWheel #CTV #DigitalMarketing #AudienceTargeting #AdTech
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FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC
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FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC
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FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC
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FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC
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FYI: LT.agency cuts 40-hour ad refresh work by 98% with Fluency: Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid? https://ppc.land/lt-agency-cuts-40-hour-ad-refresh-work-by-98-with-fluency/ #DigitalMarketing #LeadGeneration #MarketingStrategy #AdTech #PPC
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ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech
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ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech
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ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech
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ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech
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ICYMI: Google's visual tagging covers the easy 70 to 80% of cases, Zambon says: Beta stays limited to purchase conversions in Google Ads, and new snippets ship without the gtag config command. What the re-dated help page leaves unsaid. https://ppc.land/googles-visual-tagging-covers-the-easy-70-to-80-of-cases-zambon-says/ #GoogleAds #DigitalMarketing #PPC #SEO #AdTech
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ICYMI: Azerion wins Venatus as technology partner for gaming ad monetisation: Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers? https://ppc.land/azerion-wins-venatus-as-technology-partner-for-gaming-ad-monetisation/ #Azerion #Venatus #GamingAds #AdTech #Monetisation
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ICYMI: Azerion wins Venatus as technology partner for gaming ad monetisation: Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers? https://ppc.land/azerion-wins-venatus-as-technology-partner-for-gaming-ad-monetisation/ #Azerion #Venatus #GamingAds #AdTech #Monetisation
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ICYMI: Azerion wins Venatus as technology partner for gaming ad monetisation: Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers? https://ppc.land/azerion-wins-venatus-as-technology-partner-for-gaming-ad-monetisation/ #Azerion #Venatus #GamingAds #AdTech #Monetisation
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ICYMI: Azerion wins Venatus as technology partner for gaming ad monetisation: Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers? https://ppc.land/azerion-wins-venatus-as-technology-partner-for-gaming-ad-monetisation/ #Azerion #Venatus #GamingAds #AdTech #Monetisation
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FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards
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FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards
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FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards
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FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards
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FYI: AAMP and AdCP overlap on 13 functions, IAB Tech Lab COO says: Shailley Singh assessed seven published claims about the rival agentic ad standards and called most of them incorrect. Buyers still face a two-stack choice. https://ppc.land/aamp-and-adcp-overlap-on-13-functions-iab-tech-lab-coo-says/ #Advertising #AdTech #DigitalMarketing #BusinessNews #MediaStandards
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FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC
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FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC
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FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC
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FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC
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FYI: Google Ads API v25.1 gains 24 lift metrics, allowlist only: Read-only lift resources expose study configs and flight dates, while BenchmarksService adds category filters and share of voice. Who gets access, and when? https://ppc.land/google-ads-api-v25-1-gains-24-lift-metrics-allowlist-only/ #GoogleAds #APIs #DigitalMarketing #AdTech #PPC
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Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge
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Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge
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Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge
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Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge
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Explaining PARAKEET: PARAKEET was Microsoft Edge's proposal for cookieless ad targeting, using a browser-trusted service to anonymize ad requests before ad networks ever saw them. https://ppc.land/parakeet/ #AdTech #Cookieless #Privacy #DigitalMarketing #MicrosoftEdge
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Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #AdTech #PPC #GoogleAds #MicrosoftAdvertising
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Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #AdTech #PPC #GoogleAds #MicrosoftAdvertising
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Bid controls shrink as ad measurement breaks: week of August 17: Bid controls shrank and ad measurement broke over seven days as Google, Microsoft and OpenAI withdrew levers while regulators moved against Uber and TikTok. https://ppc.land/bid-controls-shrink-as-ad-measurement-breaks-week-of-august-17/ #DigitalMarketing #AdTech #PPC #GoogleAds #MicrosoftAdvertising