#adtech — Public Fediverse posts

Norway fines #Microsoft's Xandr $9.6 million over Grindr data sharing

> Norway's data protection authority has fined Microsoft's adtech unit Xandr 92 million crowns ($9.61 million) for unlawfully relaying ​Grindr users' sensitive data to thousands of advertisers, it ‌said on Monday.

> Xandr relayed data revealing the sexual orientation of users of Grindr, a dating app for LGBTQIA+ people, to companies in automated ​ad auctions from July 2018 to April 2020.

https://www.reuters.com/legal/litigation/norway-fines-microsofts-xandr-96-million-over-grindr-data-sharing-2026-10-12/
#adtech

Na, #Duolingo, #Badoo, #Viber, #Grindr oder die Wetter-App #WetterOnline verwendet? Vielleicht mal den Artikel hier lesen – und warum #Werbeblocker und Datenschutz essenziell sind. #ZeroClick #Adtech #Datenschutz. Es heißt nicht ohne Grund #Überwachungskapitalismus (#SurveillanceCapitalism). :awesome:

https://netzpolitik.org/2026/werbeblocker-obligatorisch-handys-lassen-sich-ohne-klick-per-werbeanzeige-hacken/

Citizen Lab reports that Discover-Tech used targeted ads to profile millions and deliver zero-click spyware, with Al Jazeera devices reportedly targeted and infected. The findings spotlight risks in the online ad ecosystem. 🔍📱 #Spyware #AdTech https://citizenlab.ca/research/exposing-adfection-executive-summary/ #Privacy #Security #Surveillance #MassSurveillance

Netflix secures exclusive rights in Spain and Andorra for 2030 FIFA World Cup https://www.rawchili.com/5123715/ #2030FIFAWorldCup #AdTech #advertising #CreativeWork #CustomerExperience #DigitalMarketing #EmergingTrends #ExpertOpinions #FIFAWorldCup2026 #India #IndustryInsights #InfluencerMarketing #InnovativeStrategies #marketing #Martech #MediaNews #Netflix #PRNews #Startups #TechnologyTrends #WorldCup #WorldCup2026

Netflix secures exclusive rights in Spain and Andorra for 2030 FIFA World Cup https://www.byteseu.com/2450888/ #2030FIFAWorldCup #AdTech #advertising #Andorra #CreativeWork #CustomerExperience #DigitalMarketing #EmergingTrends #ExpertOpinions #india #IndustryInsights #InfluencerMarketing #InnovativeStrategies #marketing #Martech #MediaNews #netflix #PRNews #startups #TechnologyTrends

FYI: Google Ads opens Colombia to online lottery ads from October 21: CNJSA-authorized lotteries become the 8th product Colombian operators can certify, and a Google application is still required. Does the Coljuegos rule apply? https://ppc.land/google-ads-opens-colombia-to-online-lottery-ads-from-october-21/ #GoogleAds #OnlineLottery #Colombia #DigitalMarketing #AdTech

FYI: Google drops DV360 sensitive categories, leaving 3 tiers and 10 themes: CTV, audio and display line items inherited YouTube's inventory modes on October 1, 2026. Does the MRC accreditation behind those tiers reach TV screens yet? https://ppc.land/google-drops-dv360-sensitive-categories-leaving-3-tiers-and-10-themes/ #Google #DV360 #DigitalMarketing #AdTech #YouTube

IAB Tech Lab says Apple can block ad vendors remotely with no appeal: Rowena Lam's October 13 essay tells publishers to move bidding and identity to the edge, citing no speed or privacy data. How much does the record support? https://ppc.land/iab-tech-lab-says-apple-can-block-ad-vendors-remotely-with-no-appeal/ #IABTechLab #Apple #AdTech #Privacy #DigitalMarketing

Meta says its GEM ads model lifted conversions 18.9% across its apps: Click-through rates rose 12% as Meta folded ad prediction for every surface into one model trained on thousands of GPUs. What can advertisers actually check? https://ppc.land/meta-says-its-gem-ads-model-lifted-conversions-18-9-across-its-apps/ #Meta #GEMAds #DigitalMarketing #Advertising #AdTech

ICYMI: Google Ads API moves to two releases a month starting with v26: API developers get 21 releases in 2027, but only four are breaking majors, each retiring about 13 months after launch. Does the migration workload grow too? https://ppc.land/google-ads-api-moves-to-two-releases-a-month-starting-with-v26/ #GoogleAds #API #DigitalMarketing #AdTech #PPC

https://www.europesays.com/unitedstates/37480/ Paramount Skydance unveils executive leadership structure for combined Skydance media enterprise #AdTech #Advertising #BigBusiness #CreativeWork #CustomerExperience #DigitalMarketing #EmergingTrends #ExpertOpinions #IndustryInsights #InfluencerMarketing #InnovativeStrategies #marketing #Martech #MediaNews #MENA #MiddleEast #ParamountSkydance #PRNews #skydance #Startups #TechnologyTrends

FYI: DV360 SDF v11 drops redundant YouTube vendor reporting ID columns: Four YouTube third-party vendor columns in DV360 line item files now hold reporting IDs and multiple vendors. What breaks for files and scripts built on v10? https://ppc.land/dv360-sdf-v11-drops-redundant-youtube-vendor-reporting-id-columns/ #DV360 #YouTube #DigitalMarketing #AdTech #MarketingAutomation

ICYMI: Explaining creative management platform: A creative management platform (CMP) is software that builds, versions, trafficks and measures ad creative at scale from shared templates, feeds and rules. https://ppc.land/creative-management-platform/ #CreativeManagement #AdTech #MarketingTools #DigitalMarketing #Advertising

ICYMI: Bannerflow now scores ads for attention before any budget is spent: Attention heatmaps and clarity scores join image tools and plain-language feed setup in one suite. Still missing: release dates, pricing and proof scores work. https://ppc.land/bannerflow-now-scores-ads-for-attention-before-any-budget-is-spent/ #DigitalMarketing #Advertising #AdTech #MarketingTools #AttentionScores

ICYMI: Explaining dynamic creative optimization: Dynamic creative optimization (DCO) assembles ad variants from a template, a data feed and rules at serve time, then shifts delivery to versions that perform. https://ppc.land/dynamic-creative-optimization/ #DynamicCreativeOptimization #DigitalMarketing #AdTech #MarketingAutomation #PPC

ICYMI: Explaining value exchange: Value exchange is the trade in which people give attention, personal data or consent for free content, services or rewards, the bargain behind ad-funded media. https://ppc.land/value-exchange/ #ValueExchange #DigitalMarketing #AdTech #ContentMarketing #DataPrivacy

ICYMI: Explaining bid request: A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules. https://ppc.land/bid-request/ #BidRequest #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising

FYI: Explaining statutory damages: Statutory damages: fixed sums a law awards per violation without proof of loss, the engine behind US privacy, wiretap and copyright class actions in ad tech. https://ppc.land/statutory-damages/ #StatutoryDamages #PrivacyLaw #Copyright #AdTech #LegalAdvice

Explaining autonomous system: An autonomous system is a network or group of IP prefixes under one routing policy, with its own number. Ad tech uses it to flag bot and data centre traffic. https://ppc.land/autonomous-system/ #AutonomousSystem #Networking #IPRouting #AdTech #BotDetection

Explaining creative management platform: A creative management platform (CMP) is software that builds, versions, trafficks and measures ad creative at scale from shared templates, feeds and rules. https://ppc.land/creative-management-platform/ #CreativeManagement #AdTech #MarketingStrategy #DigitalMarketing #ContentCreation

Explaining dynamic creative optimization: Dynamic creative optimization (DCO) assembles ad variants from a template, a data feed and rules at serve time, then shifts delivery to versions that perform. https://ppc.land/dynamic-creative-optimization/ #DynamicCreativeOptimization #DCO #DigitalMarketing #AdTech #MarketingStrategy

Bannerflow now scores ads for attention before any budget is spent: Attention heatmaps and clarity scores join image tools and plain-language feed setup in one suite. Still missing: release dates, pricing and proof scores work. https://ppc.land/bannerflow-now-scores-ads-for-attention-before-any-budget-is-spent/ #DigitalMarketing #Advertising #PPC #AdTech #AttentionMetrics

Explaining hyper-personalization: Hyper-personalization tailors ads and offers to one person in real time, using live behavioural and contextual data and AI to predict and write each message. https://ppc.land/hyper-personalization/ #HyperPersonalization #AI #DigitalMarketing #AdTech #CustomerExperience