#ctvadvertising — Public Fediverse posts

Upfront week reshapes TV ad money as OpenAI bolts on custom audiences: Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year. https://ppc.land/upfront-week-reshapes-tv-ad-money-as-openai-bolts-on-custom-audiences/ #TVAdvertising #DigitalMarketing #OpenAI #AudienceTargeting #CTVAdvertising

FYI: Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #DigitalMarketing #AdTech #CTVAdvertising #WebAds #ProgrammaticAdvertising

FYI: TriCoast Media bets on content flywheel to cut CTV ad costs: TriCoast Media expands unified SSP/DSP, promising 30-50% lower CPMs for CTV advertisers through direct publisher access across 250+ channels and 3,000+ apps. https://ppc.land/tricoast-media-bets-on-content-flywheel-to-cut-ctv-ad-costs/ #CTVAdvertising #DigitalMarketing #AdTech #ContentMarketing #ProgrammaticAdvertising

ICYMI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #WHOOP #Viant #CTVAdvertising #AdTech #DigitalMarketing

WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

CTV Advertising Strategy: Moving Beyond Programmatic

https://www.tuvoc.com/blog/adtech-strategy-ctv-programmatic-to-ownership/

CTV advertising is moving past pure programmatic models. This article breaks down how AdTech brands can gain greater control through ownership, first-party data, and future-ready CTV strategies.

#AdTech
#CTVAdvertising
#Programmatic
#FirstPartyData
#DigitalMarketing
#MarTech
#StreamingTV

ICYMI: Google to leverage IP addresses for CTV advertising: How new policy changes will impact household targeting across connected TV platforms. https://ppc.land/google-to-leverage-ip-addresses-for-ctv-advertising/ #Google #CTVAdvertising #DigitalMarketing #ConnectedTV #AdvertisingTrends

Google to leverage IP addresses for CTV advertising: How new policy changes will impact household targeting across connected TV platforms. https://ppc.land/google-to-leverage-ip-addresses-for-ctv-advertising/ #Google #CTVAdvertising #DigitalMarketing #IPAddresses #ConnectedTV