#onlineadvertising — Public Fediverse posts

ICYMI: Explaining bid request: A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules. https://ppc.land/bid-request/ #BidRequest #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising

ICYMI: Google Ads lets business names differ from domains under 3 conditions: Resellers, booking intermediaries and affiliates are excluded from the October 2026 change. How will Google verify the advertiser-domain link it now demands? https://ppc.land/google-ads-lets-business-names-differ-from-domains-under-3-conditions/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingStrategies

Explaining lead rating: Lead rating is an advertiser's verdict on one lead's quality, recorded in Google's Local Services Ads to steer future lead matching and sometimes earn a credit. https://ppc.land/lead-rating/ #LeadRating #DigitalMarketing #PPC #OnlineAdvertising #LocalServices

Explaining bid request: A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules. https://ppc.land/bid-request/ #AdExchange #DigitalMarketing #BidRequest #OnlineAdvertising #ProgrammaticAds

ICYMI: Explaining content themes: Content themes are Google's topic-level exclusions, letting advertisers keep ads off news, politics, religion, health and gaming content on YouTube and DV360. https://ppc.land/content-themes/ #ContentThemes #DigitalMarketing #YouTubeAds #AdExclusions #OnlineAdvertising

Google Ads lets business names differ from domains under 3 conditions: Resellers, booking intermediaries and affiliates are excluded from the October 2026 change. How will Google verify the advertiser-domain link it now demands? https://ppc.land/google-ads-lets-business-names-differ-from-domains-under-3-conditions/ #GoogleAds #DigitalMarketing #PPC #SEM #OnlineAdvertising

Explaining conversion lift: Conversion lift measures the extra conversions ads cause by comparing a randomised exposed group with a holdout. How platforms run it and where it falls short. https://ppc.land/conversion-lift/ #ConversionLift #DigitalMarketing #OnlineAdvertising #PPC #AdCampaigns

DV360 SDF v11 drops redundant YouTube vendor reporting ID columns: Four YouTube third-party vendor columns in DV360 line item files now hold reporting IDs and multiple vendors. What breaks for files and scripts built on v10? https://ppc.land/dv360-sdf-v11-drops-redundant-youtube-vendor-reporting-id-columns/ #DV360 #YouTube #DigitalMarketing #OnlineAdvertising #AdTech

ICYMI: Explaining advanced matching: Advanced matching is Meta's pixel feature that adds hashed customer details such as email and phone to web events so they can be matched to Meta user accounts. https://ppc.land/advanced-matching/ #AdvancedMatching #MetaPixel #DigitalMarketing #OnlineAdvertising #CustomerData

FYI: Amazon Ads gains access to Sky streaming inventory in UK and Ireland: Reserved deals went live for buyers in Britain and Ireland, with Private Marketplace deals to follow. Fees, pricing and measurement terms remain undisclosed. https://ppc.land/amazon-ads-gains-access-to-sky-streaming-inventory-in-uk-and-ireland/ #AmazonAds #SkyStreaming #DigitalMarketing #OnlineAdvertising #ProgrammaticAdvertising

Explaining advanced matching: Advanced matching is Meta's pixel feature that adds hashed customer details such as email and phone to web events so they can be matched to Meta user accounts. https://ppc.land/advanced-matching/ #AdvancedMatching #MetaPixel #DigitalMarketing #DataPrivacy #OnlineAdvertising

FYI: Google Ads will auto-apply website coupons to some campaigns from October 12: Search and Performance Max campaigns with location assets are enrolled by default, with sourced offers re-checked within 24 hours. Who reviews what goes live? https://ppc.land/google-ads-will-auto-apply-website-coupons-to-some-campaigns-from-october-12/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingStrategy

FYI: Explaining unified pricing rules: Unified pricing rules were Google Ad Manager's single floor-price system for non-guaranteed demand, launched in 2019 and retired in December 2025. A guide. https://ppc.land/unified-pricing-rules/ #DigitalMarketing #GoogleAdManager #AdTech #UnifiedPricing #OnlineAdvertising

Gizmodo: OpenAI Decides ChatGPT Would Be Better With More Sponsored Results. “Hey! You got ads in my AI responses! On Monday, OpenAI announced that it plans to start expanding the types of advertisements that appear in ChatGPT alongside the model’s outputs.”

ICYMI: Google Ads will auto-apply website coupons to some campaigns from October 12: Search and Performance Max campaigns with location assets are enrolled by default, with sourced offers re-checked within 24 hours. Who reviews what goes live? https://ppc.land/google-ads-will-auto-apply-website-coupons-to-some-campaigns-from-october-12/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTips

ICYMI: Explaining brand safety: Brand safety is the practice of keeping ads away from content no advertiser should fund. How floors, classifiers and bid-time filters work, and where they fail. https://ppc.land/brand-safety/ #BrandSafety #DigitalMarketing #AdTech #Advertising #OnlineAdvertising

Amazon Ads gains access to Sky streaming inventory in UK and Ireland: Reserved deals went live for buyers in Britain and Ireland, with Private Marketplace deals to follow. Fees, pricing and measurement terms remain undisclosed. https://ppc.land/amazon-ads-gains-access-to-sky-streaming-inventory-in-uk-and-ireland/ #AmazonAds #SkyStreaming #DigitalMarketing #OnlineAdvertising #PPC

Google Ads will auto-apply website coupons to some campaigns from October 12: Search and Performance Max campaigns with location assets are enrolled by default, with sourced offers re-checked within 24 hours. Who reviews what goes live? https://ppc.land/google-ads-will-auto-apply-website-coupons-to-some-campaigns-from-october-12/ #GoogleAds #DigitalMarketing #OnlineAdvertising #PPC #SearchMarketing

Explaining first look: First look is a programmatic arrangement that lets one buyer or exchange bid on a publisher's ad impression before other demand is allowed to compete for it. https://ppc.land/first-look/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #FirstLook #OnlineAdvertising

DOJ seeks 6 months, Google 12, to open its ad exchange to rivals: Non-US publishers could wait up to 24 months under Google's wording, extendable by local law; monitor powers and data access are bracketed too. Which text wins? https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/ #Google #DOJ #AdExchange #DigitalMarketing #OnlineAdvertising

ICYMI: OM SDK sandbox cuts Android ad session start to 11 ms, IAB Tech Lab says: Worst-case frame overrun stayed near 119 ms, versus 589 ms on WebView, for native app publishers. Whether HTML ad sessions get the same option is unresolved. https://ppc.land/om-sdk-sandbox-cuts-android-ad-session-start-to-11-ms-iab-tech-lab-says/ #Android #AdTech #IABTechLab #OnlineAdvertising #MobileAds

FYI: Explaining click-through rate: Click-through rate is the share of impressions ending in a click, a ratio that prices cost-per-click auctions, grades ads and tracks traffic lost to AI answers. https://ppc.land/click-through-rate-2/ #ClickThroughRate #DigitalMarketing #PPC #CostPerClick #OnlineAdvertising

ICYMI: Explaining click-through rate: Click-through rate is the share of impressions ending in a click, a ratio that prices cost-per-click auctions, grades ads and tracks traffic lost to AI answers. https://ppc.land/click-through-rate-2/ #ClickThroughRate #DigitalMarketing #PPC #CostPerClick #OnlineAdvertising

Resellers gain 44,600 ads.txt lines to direct's 10,300, DataBeat finds: Low-traffic sites added a net 34,700 entries across the top 50,000 US publishers, while 46% of Tier 1 SSP domains stay duplicated. What does Q4 buying inherit? https://ppc.land/resellers-gain-44-600-ads-txt-lines-to-directs-10-300-databeat-finds/ #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising #DataAnalysis

ICYMI: Streaming programmatic ad views gain 44% in Europe, FreeWheel finds: Unique advertisers buying programmatically rose 25% across 15 markets, and guaranteed deals hold 71% of Europe's volume against 27% in the US. What explains it? https://ppc.land/streaming-programmatic-ad-views-gain-44-in-europe-freewheel-finds/ #ProgrammaticAdvertising #StreamingMedia #DigitalMarketing #AdTech #OnlineAdvertising

Amazon Ads puts 4-step DVA+ campaign builder in US closed beta: Invoice-only billing applies to sellers, vendors and off-Amazon brands, with cards planned for Q1 2027. Open beta is expected in late October, then 35 markets. https://ppc.land/amazon-ads-puts-4-step-dva-campaign-builder-in-us-closed-beta/ #AmazonAds #DVACampaign #DigitalMarketing #Ecommerce #OnlineAdvertising

FYI: Google Customer Match gains raw IP matching, minus users in 32 countries: Advertiser files sent without a timestamp default to an IP's latest known user, per Google's help page. Three header spellings leave the correct column unclear. https://ppc.land/google-customer-match-gains-raw-ip-matching-minus-users-in-32-countries/ #GoogleCustomerMatch #IPMatching #DigitalMarketing #PPC #OnlineAdvertising

From keyword research to conversion tracking, Google Ads requires a structured approach. Explore how professional campaign management can improve targeting, ad relevance, landing-page alignment, and performance measurement. Read more to discover practical Google Ads strategies. https://ramandeepkaurblogs.mystrikingly.com/blog/how-can-a-google-ads-expert-turn-search-intent-into-measurable-business-growth

#GoogleAdsStrategy #GoogleAdsExpert #PPCMarketing #OnlineAdvertising #BusinessGrowth #DigitalMarketing

Hollywood Reporter: YouTube and Meta Reverse Course, Will Accept ‘Musk’ Trailer Ad. “Bleecker Street, the studio behind Alex Gibney’s upcoming Musk, will be allowed to buy an ad for the trailer on the platform after all, a YouTube spokesperson tells The Hollywood Reporter. The trailer ‘was temporarily restricted by our system. Following review, the ad has been cleared to run,’ the company […]

FYI: Explaining self-serve: Self-serve is the buying model in which advertisers operate an ad platform directly, with no sales rep placing the order. How accounts, tiers and fees work. https://ppc.land/self-serve/ #SelfServe #DigitalMarketing #PPC #OnlineAdvertising #AdTech

ICYMI: Google Customer Match gains raw IP matching, minus users in 32 countries: Advertiser files sent without a timestamp default to an IP's latest known user, per Google's help page. Three header spellings leave the correct column unclear. https://ppc.land/google-customer-match-gains-raw-ip-matching-minus-users-in-32-countries/ #GoogleCustomerMatch #IPMatching #DigitalMarketing #PPC #OnlineAdvertising

ICYMI: Explaining digital: Digital, in advertising, is the label for media delivered to internet-connected devices and logged by software, from search and social to streaming television. https://ppc.land/digital/ #DigitalMarketing #OnlineAdvertising #PPC #SocialMedia #SEO

ICYMI: Explaining contextual advertising: Contextual advertising picks ads from the content on screen, not the person viewing it. How pages are classified and traded, and where the method is contested. https://ppc.land/contextual-advertising/ #ContextualAdvertising #DigitalMarketing #AdTech #OnlineAdvertising #PPC

Hollywood Reporter: The Major Social Media Platforms Are All Rejecting Paid Ads for Alex Gibney’s ‘Musk’ (Exclusive). “The studio releasing Alex Gibney’s new Elon Musk documentary Musk is finding itself unable to buy an ad on the biggest social platforms. YouTube, TikTok, and Instagram and Facebook owner Meta are all declining to run the trailer for Musk, along with X itself, The […]

Explaining digital: Digital, in advertising, is the label for media delivered to internet-connected devices and logged by software, from search and social to streaming television. https://ppc.land/digital/ #DigitalMarketing #Advertising #SocialMedia #OnlineAdvertising #DigitalMedia

The Guardian: Meta bans ads for Virginia Woolf play in Spain because they relate to feminism. “When the newly reopened Teatre Raval, which seats 193 spectators, asked Meta, the parent company of the two social media sites, why its publicity had been blocked, it was told ‘any mention of civil rights, feminism or social reform [topics that are central to Woolf’s work] are usually classified as […]

FYI: Game: Display advertising added layers and kept the old ones: Sixteen terms, four groups of four. Today's grid spans four corners of the display business, and one group is much tighter than it first looks. https://ppc.land/display-added-layers-kept-the-old-ones/ #DisplayAdvertising #AdTech #DigitalMarketing #MarketingStrategy #OnlineAdvertising

Game: Display advertising added layers and kept the old ones: Sixteen terms, four groups of four. Today's grid spans four corners of the display business, and one group is much tighter than it first looks. https://ppc.land/display-added-layers-kept-the-old-ones/ #DisplayAdvertising #DigitalMarketing #PPC #OnlineAdvertising #AdTech

FYI: Chrome puts publishers' ad loads on public record with 4 new metrics: Only sites naming an authorized seller in ads.txt are measured, at the 75th percentile of page views. No thresholds exist yet, so how will buyers use the data? https://ppc.land/chrome-puts-publishers-ad-loads-on-public-record-with-4-new-metrics/ #DigitalMarketing #AdTech #OnlineAdvertising #Publishers #Chrome

ICYMI: Explaining cohort-based targeting: Cohort-based targeting serves ads to groups of people sharing an inferred trait, not to identified individuals. How FLoC, Topics and SDA put it into practice. https://ppc.land/cohort-based-targeting/ #CohortBasedTargeting #DigitalMarketing #AdTech #FLoC #OnlineAdvertising

DPA: German court holds Meta liable for fake ads on Facebook, Instagram. “US tech giant Meta is liable for fake advertising on its social media platforms Instagram and Facebook, a German court ruled on Thursday. The Frankfurt regional court was asked to rule on a case concerning advertisements using the logo of financial advice website Finanzfluss, alongside photos of the website’s founder, to […]

Reuters: Google should relax ad tech rules, appoint antitrust monitor, US judge finds. “A federal judge said Google should relax its rules governing its ‌online advertising auctions and appoint an internal antitrust compliance monitor, while stopping short of demanding that the Alphabet unit break up its advertising technology monopoly.”

FYI: Explaining IP geolocation: IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails. https://ppc.land/ip-geolocation/ #IPGeolocation #DigitalMarketing #DataPrivacy #OnlineAdvertising #Geolocation

ICYMI: Explaining IP geolocation: IP geolocation infers where a device sits from its internet address. How the databases are built, where the estimate enters a bid request, and why it fails. https://ppc.land/ip-geolocation/ #IPGeolocation #DigitalMarketing #AdTech #DataPrivacy #OnlineAdvertising

Search Engine Land: Advertisers report Google Ads credits being revoked after spending. “Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected…. PPC consultant David Melamed said he has encountered the issue twice in a short […]

FYI: Explaining pre-bid filtering: Pre-bid filtering screens ad impressions before a bid is placed, rejecting bots, unsuitable content and wasteful supply. How checks work and where they fail. https://ppc.land/pre-bid-filtering/ #PreBidFiltering #AdTech #DigitalMarketing #PPC #OnlineAdvertising

FYI: Base44 gains native Google Ads campaign management inside its chat builder: Builders get an auto-generated ads account and creative pulled from the app itself, with billing through Wix. Where does that sit against Google's proxy rules? https://ppc.land/base44-gains-native-google-ads-campaign-management-inside-its-chat-builder/ #GoogleAds #PPC #DigitalMarketing #OnlineAdvertising #AdTech

Axios: Scoop: TikTok rejects Meta ads amid settlement pressure campaign. “TikTok has rejected ads from Meta that call on TikTok and other tech platforms to join Meta in settling with U.S. state attorneys general in a landmark children’s safety lawsuit, sources told Axios…. Part of Meta’s historic multibillion-dollar settlement is contingent on its peers also agreeing to settle. Other tech […]

Base44 gains native Google Ads campaign management inside its chat builder: Builders get an auto-generated ads account and creative pulled from the app itself, with billing through Wix. Where does that sit against Google's proxy rules? https://ppc.land/base44-gains-native-google-ads-campaign-management-inside-its-chat-builder/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #AdTech

FYI: Explaining programmatic guaranteed deals: Programmatic guaranteed deals fix price and impression volume in advance between one buyer and one publisher, then run that reservation through automated pipes. https://ppc.land/programmatic-guaranteed-deals/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #ProgrammaticBuying #OnlineAdvertising