ICYMI: Explaining bid request: A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules. https://ppc.land/bid-request/ #BidRequest #DigitalMarketing #AdTech #ProgrammaticAdvertising #OnlineAdvertising
#onlineadvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #onlineadvertising, aggregated by home.social.
-
ICYMI: Google Ads lets business names differ from domains under 3 conditions: Resellers, booking intermediaries and affiliates are excluded from the October 2026 change. How will Google verify the advertiser-domain link it now demands? https://ppc.land/google-ads-lets-business-names-differ-from-domains-under-3-conditions/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingStrategies
-
Explaining lead rating: Lead rating is an advertiser's verdict on one lead's quality, recorded in Google's Local Services Ads to steer future lead matching and sometimes earn a credit. https://ppc.land/lead-rating/ #LeadRating #DigitalMarketing #PPC #OnlineAdvertising #LocalServices
-
Explaining bid request: A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules. https://ppc.land/bid-request/ #AdExchange #DigitalMarketing #BidRequest #OnlineAdvertising #ProgrammaticAds
-
ICYMI: Explaining content themes: Content themes are Google's topic-level exclusions, letting advertisers keep ads off news, politics, religion, health and gaming content on YouTube and DV360. https://ppc.land/content-themes/ #ContentThemes #DigitalMarketing #YouTubeAds #AdExclusions #OnlineAdvertising
-
Google Ads lets business names differ from domains under 3 conditions: Resellers, booking intermediaries and affiliates are excluded from the October 2026 change. How will Google verify the advertiser-domain link it now demands? https://ppc.land/google-ads-lets-business-names-differ-from-domains-under-3-conditions/ #GoogleAds #DigitalMarketing #PPC #SEM #OnlineAdvertising
-
Explaining conversion lift: Conversion lift measures the extra conversions ads cause by comparing a randomised exposed group with a holdout. How platforms run it and where it falls short. https://ppc.land/conversion-lift/ #ConversionLift #DigitalMarketing #OnlineAdvertising #PPC #AdCampaigns