#attentionmetrics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #attentionmetrics, aggregated by home.social.
-
Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics
-
ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics
-
Uber launches platform-specific attention metric with Adelaide and Kantar: Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads. https://ppc.land/uber-launches-platform-specific-attention-metric-with-adelaide-and-kantar/ #Uber #Advertising #DigitalMarketing #BrandLift #AttentionMetrics
-
Nielsen and Adelaide integrate attention metrics with reach data: Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention. https://ppc.land/nielsen-and-adelaide-integrate-attention-metrics-with-reach-data/ #Nielsen #Adelaide #AttentionMetrics #MarketingStrategy #DataAnalytics