#attentionmetrics — Public Fediverse posts

Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics

Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics

Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics

Pause ads beat CTV spots 2x on attention, WunderKIND data shows: WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data. https://ppc.land/pause-ads-beat-ctv-spots-2x-on-attention-wunderkind-data-shows/ #Advertising #DigitalMarketing #CTV #ProgrammaticAds #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

ICYMI: Stellantis and IAS built one of advertising's largest attention datasets: Stellantis ran IAS Quality Attention across 13 billion impressions in 19 countries, achieving 33% higher ad recall and 165% CTR uplift in programmatic tests. https://ppc.land/stellantis-and-ias-built-one-of-advertisings-largest-attention-datasets/ #Advertising #DigitalMarketing #ProgrammaticAds #AdTech #AttentionMetrics

IAB Australia's video framework aims to fix measurement chaos: IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness. https://ppc.land/iab-australias-video-framework-aims-to-fix-measurement-chaos/ #IABAustralia #VideoMarketing #MeasurementFramework #Viewability #AttentionMetrics

IAB Australia's video framework aims to fix measurement chaos: IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness. https://ppc.land/iab-australias-video-framework-aims-to-fix-measurement-chaos/ #IABAustralia #VideoMarketing #MeasurementFramework #Viewability #AttentionMetrics

Uber launches platform-specific attention metric with Adelaide and Kantar: Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads. https://ppc.land/uber-launches-platform-specific-attention-metric-with-adelaide-and-kantar/ #Uber #Advertising #DigitalMarketing #BrandLift #AttentionMetrics

Uber launches platform-specific attention metric with Adelaide and Kantar: Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads. https://ppc.land/uber-launches-platform-specific-attention-metric-with-adelaide-and-kantar/ #Uber #Advertising #DigitalMarketing #BrandLift #AttentionMetrics

Uber launches platform-specific attention metric with Adelaide and Kantar: Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads. https://ppc.land/uber-launches-platform-specific-attention-metric-with-adelaide-and-kantar/ #Uber #Advertising #DigitalMarketing #BrandLift #AttentionMetrics

Nielsen and Adelaide integrate attention metrics with reach data: Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention. https://ppc.land/nielsen-and-adelaide-integrate-attention-metrics-with-reach-data/ #Nielsen #Adelaide #AttentionMetrics #MarketingStrategy #DataAnalytics

Nielsen and Adelaide integrate attention metrics with reach data: Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention. https://ppc.land/nielsen-and-adelaide-integrate-attention-metrics-with-reach-data/ #Nielsen #Adelaide #AttentionMetrics #MarketingStrategy #DataAnalytics

Nielsen and Adelaide integrate attention metrics with reach data: Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention. https://ppc.land/nielsen-and-adelaide-integrate-attention-metrics-with-reach-data/ #Nielsen #Adelaide #AttentionMetrics #MarketingStrategy #DataAnalytics

Nielsen and Adelaide integrate attention metrics with reach data: Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention. https://ppc.land/nielsen-and-adelaide-integrate-attention-metrics-with-reach-data/ #Nielsen #Adelaide #AttentionMetrics #MarketingStrategy #DataAnalytics

Kargo CTV formats achieve 88% longer attention than YouTube ads, study finds: Study reveals premium creative optimization platform's Enhanced Branded Canvas outperforms major streaming platforms across key attention metrics. https://ppc.land/kargo-ctv-formats-achieve-88-longer-attention-than-youtube-ads-study-finds/ #Kargo #CTV #YouTubeAds #Advertising #AttentionMetrics

Kargo CTV formats achieve 88% longer attention than YouTube ads, study finds: Study reveals premium creative optimization platform's Enhanced Branded Canvas outperforms major streaming platforms across key attention metrics. https://ppc.land/kargo-ctv-formats-achieve-88-longer-attention-than-youtube-ads-study-finds/ #Kargo #CTV #YouTubeAds #Advertising #AttentionMetrics

Attention metrics influence programmatic decisions but standardization remains elusive: IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity. https://ppc.land/attention-metrics-influence-programmatic-decisions-but-standardization-remains-elusive/ #ProgrammaticAdvertising #AttentionMetrics #IABEurope #DigitalMarketing #AdTech

Attention metrics influence programmatic decisions but standardization remains elusive: IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity. https://ppc.land/attention-metrics-influence-programmatic-decisions-but-standardization-remains-elusive/ #ProgrammaticAdvertising #AttentionMetrics #IABEurope #DigitalMarketing #AdTech

ICYMI: Comscore expands certified deals with Adelaide attention metrics: Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform. https://ppc.land/comscore-expands-certified-deals-with-adelaide-attention-metrics/ #Comscore #Adelaide #AttentionMetrics #ProgrammaticAdvertising #DigitalMarketing

ICYMI: Comscore expands certified deals with Adelaide attention metrics: Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform. https://ppc.land/comscore-expands-certified-deals-with-adelaide-attention-metrics/ #Comscore #Adelaide #AttentionMetrics #ProgrammaticAdvertising #DigitalMarketing

Comscore expands certified deals with Adelaide attention metrics: Three companies unite to bring attention-based measurement to premium programmatic inventory through PubMatic platform. https://ppc.land/comscore-expands-certified-deals-with-adelaide-attention-metrics/ #Comscore #Adelaide #AttentionMetrics #ProgrammaticAdvertising #DigitalMarketing