#oohadvertising — Public Fediverse posts

Clear Channel gains first OOH integration in LiveRamp cross-media tool: Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views? https://ppc.land/clear-channel-gains-first-ooh-integration-in-liveramp-cross-media-tool/ #ClearChannel #OOHAdvertising #LiveRamp #CrossMedia #TransUnion

Can’t pronounce Hermès? Duolingo has something you can wear

Duolingo is taking on one of fashion’s trickier problems this New York Fashion Week (NYFW): knowing how to…
#France #FR #Europe #EU #Hermès #brandactivation #duolingo #duolingocampaign #experientialmarketing #fashioncampaign #fashionmarketing #languagelearning #LUX #megano’cain #newyorkfashionweek #nyfw #oohadvertising #orchardroad #pronunciation #thephoneticcollection #yougov
https://www.europesays.com/france/76380/

FYI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. https://ppc.land/broadsign-and-draft-digitals-ai-agents-run-first-fully-agentic-ooh-campaign/ #OutOfHome #OOHAdvertising #DigitalMarketing #AIinMarketing #Broadsign

ICYMI: Carvertise and Azira link rideshare ads to verified tourism visits: Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns. https://ppc.land/carvertise-and-azira-link-rideshare-ads-to-verified-tourism-visits/ #TourismMarketing #RideshareAdvertising #OOHAdvertising #DigitalMarketing #TravelCampaigns

ICYMI: Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. https://ppc.land/broadsign-and-draft-digitals-ai-agents-run-first-fully-agentic-ooh-campaign/ #DigitalMarketing #OOHAdvertising #AIAgents #ProgrammaticAds #AdTech

Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign: Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness. https://ppc.land/broadsign-and-draft-digitals-ai-agents-run-first-fully-agentic-ooh-campaign/ #DigitalMarketing #ArtificialIntelligence #OOHAdvertising #ProgrammaticAdvertising #AdTech

Marmite's new OOH campaign triggers 8x more disgust than average ads: System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness. https://ppc.land/marmites-new-ooh-campaign-triggers-8x-more-disgust-than-average-ads/ #Marmite #OOHAdvertising #LoveItHateIt #MarketingCampaign #AdTesting

Dove Floral OOH Campaign: Experiential Billboard in Sweden

Quick Answer Dove Sweden created a floral OOH installation to promote its Whole Body deodorant, turning a busy…
#Sweden #Sverige #SE #Europe #Europa #EU #billboardadvertising #brandactivation #DOOH #Dovecampaign #experientialmarketing #nyheter #OOHadvertising #outdooradvertising #sweden #urbaninstallation
https://www.europesays.com/2971018/

https://www.europesays.com/2971018/ Dove Floral OOH Campaign: Experiential Billboard in Sweden #BillboardAdvertising #BrandActivation #DOOH #DoveCampaign #ExperientialMarketing #nyheter #OOHAdvertising #OutdoorAdvertising #Sverige #sweden #UrbanInstallation

https://www.europesays.com/dk/?p=71453 Volvo EX30 Metro Campaign in Oslo #JCDecauxNorway #MetroAdvertising #Norway #OOHAdvertising #Oslo #OsloOOH #OutdoorAdvertisingInnovation #TransitAdvertising #VolvoEX30Campaign

ICYMI: Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OOHAdvertising #AdTech #VIOOH

ICYMI: APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era: APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market. https://ppc.land/apg-sgas-2025-full-year-results-flat-revenue-lower-margins-and-a-new-shareholder-era/ #APGSGA #FinancialResults #OOHAdvertising #SwissMarket #EarningsReport

APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era: APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market. https://ppc.land/apg-sgas-2025-full-year-results-flat-revenue-lower-margins-and-a-new-shareholder-era/ #APGSGA #FinancialResults #SwissMarket #OOHAdvertising #AnnualResults

VIOOH locks down 5,000 screens in US grocery stores and transit hubs: VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities. https://ppc.land/viooh-locks-down-5-000-screens-in-us-grocery-stores-and-transit-hubs/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #OOHAdvertising #Impressions

Every great campaign starts with a powerful idea. 💡
At Samms Juke Box, we drive brand visibility at petrol pumps by combining digital campaigns, promotions, OOH, and barter models into one impactful strategy.

Where ideas turn into real-world brand impact. 🚀

#SammsJukeBox #BrandVisibility #PetrolPumpMarketing #OOHAdvertising #DigitalCampaigns #BarterMarketing

Out-of-home delivers higher ROI than digital channels, research shows: OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social. https://ppc.land/out-of-home-delivers-higher-roi-than-digital-channels-research-shows/ #OutOfHome #OOHAdvertising #DigitalMarketing #ROI #MediaStrategy

@dirtysexyhistory “To help some of the newcomers make connections: name 5-7 things that interest you but aren't in your profile, as tags so they are searchable. Then boost this post or repeat its instructions so others know to do the same.”
#London
#OOHAdvertising
#Billboards
#Sneakers
#Avios