#marketingtech — Public Fediverse posts

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

How companies use anti-Big Tech rhetoric to attract users and gain trust
#BigTech #Privacy #Tech #OpenSource #CyberSecurity #DigitalEthics #TechTalk #TechTrends #MarketingTech

https://gadgetflux.eu/cum-folosesc-companiile-retorica-anti-big-tech/

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/ #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

$DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

https://eresearch.com/2026/06/05/eresearch-reports/analyst-articles/new-udpate-report-dcm-delivers-record-q1-adjusted-ebitda-despite-revenue-headwinds/

ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. https://ppc.land/lifesight-mcp-puts-live-marketing-measurement-inside-claude-and-chatgpt/ #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

ICYMI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #MarketingTech #Advertising #AdViewability

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/ #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

X rebuilds its entire ad platform from scratch in a 20-year first: X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/ #DigitalMarketing #AdsManager #AIAdvertising #MarketingTech #ROI

Taboola launches Realize+, an agentic AI system for the open web: Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration. https://ppc.land/taboola-launches-realize-an-agentic-ai-system-for-the-open-web/ #Taboola #AI #MarketingTech #DigitalMarketing #PerformanceMarketing

ICYMI: IAS opens beta for tool that blocks low-quality AI content near ads: IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid. https://ppc.land/ias-opens-beta-for-tool-that-blocks-low-quality-ai-content-near-ads/ #DigitalMarketing #Advertising #AIContent #QualityControl #MarketingTech

Creators now need a content pipeline, not isolated weekly posts. Automation tools (n8n, Make, Zapier) can ingest data, trigger AI copy, apply branding, and schedule across channels, delivering a steady stream that drives top-of-funnel leads. Consistency, speed and ubiquity outweigh polish as the primary engagement drivers. - Powered by FG #ContentAutomation #AI #MarketingTech

LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #AI #MachineLearning #MarketingTech #ConversationalAI #DataAnalytics

FYI: Google's Data Manager API wants to kill your three-pipeline headache: Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/ #GoogleAds #DataManagement #MarketingTech #DigitalMarketing #Analytics

Samsung’s new ticket campaign is being called a ‘train wreck’ as AI deepfakes flood brand ads. What does this mean for authenticity, creative control, and the unclear limits of AI‑generated content? Dive into the clash of marketing tech and ethics in our latest industry analysis. #AIDeepfakes #SamsungAds #AIgeneratedContent #MarketingTech

🔗 https://aidailypost.com/news/ai-deepfakes-dubbed-train-wreck-samsung-sells-tickets-ai-limits

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https://genoralab.com/en/tools/seo-analyzer

#SEO #SearchEngineOptimization #DigitalMarketing #WebTools #WebsiteAudit #SEOTools #MarketingTech

Building the 2026 marketing tech stack: ESPs can't see 95% of traffic: Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers. https://ppc.land/building-the-2026-marketing-tech-stack-esps-cant-see-95-of-traffic/ #Marketing #DigitalMarketing #EmailMarketing #TechStack #MarketingTech

AI Music Editing Reaches a New Level (Mureka Demo)

The Mureka demo has proven that AI isn't just for generating "stock" tracks anymore; it's now a precision editor. From instant stem separation to matching the emotional "vibe" of a video scene automatically, this tool is set to save marketing departments thousands in licensing and editing hours.

#Music #AI #Audio #ContentCreation #MarketingTech #Production #Tech #Technews

https://www.technology-in-business.net/ai-music-editing-reaches-a-new-level-mureka-demo/