home.social

#marketingtech — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #marketingtech, aggregated by home.social.

fetched live
  1. Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? ppc.land/acxiom-cuts-identity- #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

  2. Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? ppc.land/acxiom-cuts-identity- #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

  3. Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? ppc.land/acxiom-cuts-identity- #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

  4. FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. ppc.land/gumgum-agent-cuts-bri #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

  5. FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. ppc.land/gumgum-agent-cuts-bri #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

  6. FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. ppc.land/gumgum-agent-cuts-bri #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

  7. FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

  8. FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

  9. FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

  10. FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

  11. ICYMI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalAdvertising #ConsumerData #MarketingTech #AdvertisingTrends

  12. ICYMI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. ppc.land/eyeota-adds-buzzsaw-m #DataMarketplace #DigitalAdvertising #ConsumerData #MarketingTech #AdvertisingTrends

  13. ICYMI: Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. ppc.land/smartly-ai-cuts-wprom #SmartlyAI #Wpromote #AdSpend #ROAS #MarketingTech

  14. ICYMI: Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. ppc.land/smartly-ai-cuts-wprom #SmartlyAI #Wpromote #AdSpend #ROAS #MarketingTech

  15. FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. ppc.land/contentsquare-plugs-b #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

  16. FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. ppc.land/contentsquare-plugs-b #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

  17. FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. ppc.land/contentsquare-plugs-b #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

  18. FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. ppc.land/contentsquare-plugs-b #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

  19. FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. ppc.land/contentsquare-plugs-b #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

  20. Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. ppc.land/smartly-builds-ai-mem #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

  21. Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. ppc.land/smartly-builds-ai-mem #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

  22. Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. ppc.land/smartly-builds-ai-mem #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

  23. Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. ppc.land/smartly-builds-ai-mem #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

  24. Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. ppc.land/smartly-builds-ai-mem #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

  25. ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. ppc.land/gaming-gets-its-first #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

  26. ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. ppc.land/gaming-gets-its-first #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

  27. ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. ppc.land/gaming-gets-its-first #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

  28. ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. ppc.land/gaming-gets-its-first #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

  29. ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. ppc.land/gaming-gets-its-first #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

  30. FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

  31. FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

  32. FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

  33. FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

  34. FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

  35. LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #LABProgram #AIAgents #DataTransformation #MarketingTech

  36. LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. ppc.land/liveramp-opens-its-ag #LiveRamp #LABProgram #AIAgents #DataTransformation #MarketingTech

  37. FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. ppc.land/google-data-manager-a #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

  38. FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. ppc.land/google-data-manager-a #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

  39. FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. ppc.land/google-data-manager-a #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

  40. FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. ppc.land/google-data-manager-a #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

  41. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  42. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  43. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  44. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  45. Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

    DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

    Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

    $DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

    eresearch.com/2026/06/05/erese

  46. ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. ppc.land/nielsen-and-mediaocea #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

  47. ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. ppc.land/nielsen-and-mediaocea #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

  48. ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. ppc.land/nielsen-and-mediaocea #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

  49. ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. ppc.land/edo-launches-ad-engag #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

  50. ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. ppc.land/edo-launches-ad-engag #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

  51. ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. ppc.land/edo-launches-ad-engag #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

  52. ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. ppc.land/edo-launches-ad-engag #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

  53. Nutcake launches as agentic layer for creator campaigns, opens free UK creator database: CreatorOS today launched Nutcake, an agentic AI platform for influencer marketing with 500,000 sponsored posts, free creator discovery, and UK creator profiles. ppc.land/nutcake-launches-as-a #InfluencerMarketing #CreatorEconomy #AIplatform #MarketingTech #ContentCreation

  54. Nutcake launches as agentic layer for creator campaigns, opens free UK creator database: CreatorOS today launched Nutcake, an agentic AI platform for influencer marketing with 500,000 sponsored posts, free creator discovery, and UK creator profiles. ppc.land/nutcake-launches-as-a #InfluencerMarketing #CreatorEconomy #AIplatform #MarketingTech #ContentCreation

  55. Nutcake launches as agentic layer for creator campaigns, opens free UK creator database: CreatorOS today launched Nutcake, an agentic AI platform for influencer marketing with 500,000 sponsored posts, free creator discovery, and UK creator profiles. ppc.land/nutcake-launches-as-a #InfluencerMarketing #CreatorEconomy #AIplatform #MarketingTech #ContentCreation

  56. ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. ppc.land/lifesight-mcp-puts-li #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

  57. ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. ppc.land/lifesight-mcp-puts-li #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

  58. ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. ppc.land/lifesight-mcp-puts-li #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

  59. ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. ppc.land/lifesight-mcp-puts-li #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

  60. ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. ppc.land/lifesight-mcp-puts-li #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech