#marketingtech — Public Fediverse posts

ICYMI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #Advertising #AIAgents #MarketingTech #OnlineAds

ICYMI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #Advertising #AIAgents #MarketingTech #OnlineAds

ICYMI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #Advertising #AIAgents #MarketingTech #OnlineAds

ICYMI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #Advertising #AIAgents #MarketingTech #OnlineAds

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

FYI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #CustomerEngagement #MarketingTech #RealTimeData #PushNotifications #EmailMarketing

FYI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #CustomerEngagement #MarketingTech #RealTimeData #PushNotifications #EmailMarketing

FYI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #CustomerEngagement #MarketingTech #RealTimeData #PushNotifications #EmailMarketing

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

How companies use anti-Big Tech rhetoric to attract users and gain trust
#BigTech #Privacy #Tech #OpenSource #CyberSecurity #DigitalEthics #TechTalk #TechTrends #MarketingTech

https://gadgetflux.eu/cum-folosesc-companiile-retorica-anti-big-tech/

How companies use anti-Big Tech rhetoric to attract users and gain trust
#BigTech #Privacy #Tech #OpenSource #CyberSecurity #DigitalEthics #TechTalk #TechTrends #MarketingTech

https://gadgetflux.eu/cum-folosesc-companiile-retorica-anti-big-tech/

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

FYI: TikTok lets advertisers block up to 40% of regions in TopView buys: Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager. https://ppc.land/tiktok-lets-advertisers-block-up-to-40-of-regions-in-topview-buys/ #TikTokMarketing #DigitalAdvertising #SocialMediaAds #MarketingTech #AffiliateMarketing

FYI: TikTok lets advertisers block up to 40% of regions in TopView buys: Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager. https://ppc.land/tiktok-lets-advertisers-block-up-to-40-of-regions-in-topview-buys/ #TikTokMarketing #DigitalAdvertising #SocialMediaAds #MarketingTech #AffiliateMarketing

FYI: TikTok lets advertisers block up to 40% of regions in TopView buys: Eight product sets ship at once, with GMV Max Pro optimizing coupons, affiliate fees and commissions. Agentic Hub opens an MCP door into TikTok Ads Manager. https://ppc.land/tiktok-lets-advertisers-block-up-to-40-of-regions-in-topview-buys/ #TikTokMarketing #DigitalAdvertising #SocialMediaAds #MarketingTech #AffiliateMarketing

Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

ICYMI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalAdvertising #ConsumerData #MarketingTech #AdvertisingTrends

ICYMI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalAdvertising #ConsumerData #MarketingTech #AdvertisingTrends

ICYMI: Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. https://ppc.land/smartly-ai-cuts-wpromote-clients-ad-spend-26-lifts-roas-29/ #SmartlyAI #Wpromote #AdSpend #ROAS #MarketingTech

ICYMI: Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%: Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement. https://ppc.land/smartly-ai-cuts-wpromote-clients-ad-spend-26-lifts-roas-29/ #SmartlyAI #Wpromote #AdSpend #ROAS #MarketingTech

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech