#marketingtech — Public Fediverse posts

FYI: AudienceProject adds AI assistant Audrey to Elevate across 10 markets: Scaled benchmarking compares on-target results to the CTV average for the same audience and country. No new markets since June. Can the AI summaries hold up? https://ppc.land/audienceproject-adds-ai-assistant-audrey-to-elevate-across-10-markets/ #AudienceProject #AI #ArtificialIntelligence #DataAnalytics #MarketingTech

FYI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #AI #Advertising #PPC #MarketingTech

ICYMI: X Ads MCP gives AI agents write access to live campaigns: X Ads MCP exposes 23 tools to AI agents, 10 of them able to write to live ad accounts. Also: Sony Music sues Kroger, eHarmony loses in Australia, LSA billing. https://ppc.land/x-ads-mcp-gives-ai-agents-write-access-to-live-campaigns/ #DigitalMarketing #Advertising #AIAgents #MarketingTech #OnlineAds

Tracer cuts 2 hours of weekly manual work per Universal Ads analyst: Eight separate systems now feed one operational layer at Comcast's self-serve TV platform. Figures are vendor-supplied, and the platform's owner splits in two. https://ppc.land/tracer-cuts-2-hours-of-weekly-manual-work-per-universal-ads-analyst/ #DigitalMarketing #Advertising #MarketingTech #Automation #DataAnalytics

ICYMI: Explaining Braze: Braze is a cloud customer engagement platform that ingests behavioural data in real time and orchestrates messaging across push, email, SMS and paid audiences. https://ppc.land/braze/ #Braze #CustomerEngagement #MarketingTech #DigitalMarketing #DataDriven

How companies use anti-Big Tech rhetoric to attract users and gain trust
#BigTech #Privacy #Tech #OpenSource #CyberSecurity #DigitalEthics #TechTalk #TechTrends #MarketingTech

https://gadgetflux.eu/cum-folosesc-companiile-retorica-anti-big-tech/

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic: Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect. https://ppc.land/ias-blocks-800-papyrus-domains-faking-1-million-a-month-in-ad-traffic/ #DigitalMarketing #AdFraud #PPC #MarketingTech #AdTraffic

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/ #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

$DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

https://eresearch.com/2026/06/05/eresearch-reports/analyst-articles/new-udpate-report-dcm-delivers-record-q1-adjusted-ebitda-despite-revenue-headwinds/

ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. https://ppc.land/lifesight-mcp-puts-live-marketing-measurement-inside-claude-and-chatgpt/ #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

ICYMI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #MarketingTech #Advertising #AdViewability

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/ #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

X rebuilds its entire ad platform from scratch in a 20-year first: X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/ #DigitalMarketing #AdsManager #AIAdvertising #MarketingTech #ROI

Taboola launches Realize+, an agentic AI system for the open web: Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration. https://ppc.land/taboola-launches-realize-an-agentic-ai-system-for-the-open-web/ #Taboola #AI #MarketingTech #DigitalMarketing #PerformanceMarketing

ICYMI: IAS opens beta for tool that blocks low-quality AI content near ads: IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid. https://ppc.land/ias-opens-beta-for-tool-that-blocks-low-quality-ai-content-near-ads/ #DigitalMarketing #Advertising #AIContent #QualityControl #MarketingTech

Creators now need a content pipeline, not isolated weekly posts. Automation tools (n8n, Make, Zapier) can ingest data, trigger AI copy, apply branding, and schedule across channels, delivering a steady stream that drives top-of-funnel leads. Consistency, speed and ubiquity outweigh polish as the primary engagement drivers. - Powered by FG #ContentAutomation #AI #MarketingTech

LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #AI #MachineLearning #MarketingTech #ConversationalAI #DataAnalytics

FYI: Google's Data Manager API wants to kill your three-pipeline headache: Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/ #GoogleAds #DataManagement #MarketingTech #DigitalMarketing #Analytics