#marketingtech — Public Fediverse posts

Acxiom cuts identity build time from 24 months to weeks with Salesforce: Zero-copy architecture keeps customer data in place as the Omnicom-owned unit deepens Salesforce ties. Does speed offset the neutrality question for buyers? https://ppc.land/acxiom-cuts-identity-build-time-from-24-months-to-weeks-with-salesforce/ #Acxiom #Salesforce #CustomerData #DigitalTransformation #MarketingTech

FYI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalAdvertising #ProgrammaticAds #MarketingTech #TradeDesk #CustomTargeting

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace: Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies. https://ppc.land/eyeota-adds-buzzsaw-medias-1-4-billion-records-to-its-data-marketplace/ #DataMarketplace #DigitalMarketing #Advertising #ConsumerData #MarketingTech

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

FYI: Contentsquare plugs behavioral data straight into Dust AI agents: Contentsquare's MCP connector for Dust gives joint customers live access to funnel data, friction scores, and revenue impact analysis inside AI agent workflows. https://ppc.land/contentsquare-plugs-behavioral-data-straight-into-dust-ai-agents/ #AI #DataAnalytics #CustomerExperience #MarketingTech #BehavioralData

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

Smartly builds AI memory layer for agents managing 7 billion in ad spend: Shared AI memory layer links campaign outcomes to agent decisions across 800 brands and 7 billion in spend, promising faster decisions and fewer manual handoffs. https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/ #AI #Advertising #MarketingTech #AdSpend #DigitalMarketing

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

ICYMI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #Advertising #TVMeasurement #MarketingTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

FYI: LiveRamp opens its agent network to outside builders with new LAB program: LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation. https://ppc.land/liveramp-opens-its-agent-network-to-outside-builders-with-new-lab-program/ #LiveRamp #AI #MarketingTech #DataTransformation #AdTech

FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/ #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

FYI: Google Data Manager API v1.7 finally brings GMP into the signal loop: Google's Data Manager API v1.7 extends offline conversions to Campaign Manager 360, Search Ads 360, and DV360, and adds IP address ingestion for Customer Match. https://ppc.land/google-data-manager-api-v1-7-finally-brings-gmp-into-the-signal-loop/ #GoogleDataManager #API #MarketingTech #DigitalMarketing #CampaignManager360

Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

$DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

https://eresearch.com/2026/06/05/eresearch-reports/analyst-articles/new-udpate-report-dcm-delivers-record-q1-adjusted-ebitda-despite-revenue-headwinds/

Read our Update Report on DATA Communications Management Corp. (TSX: DCM |OTC: DCMDF).

DCM delivered record Q1/2026 Adjusted EBITDA of $19.1M despite a 5% revenue decline.

Technology revenues increased 20.4%, free cash flow reached $10.7M, and net debt fell 27% year-over-year. Buy rating maintained with a $3.90 target price.

$DCM #DCM #AI #DigitalTransformation #Investing #MarTech #MarketingTech #MarketingTechnology #WorkflowAutomation #PrintAndDigital

https://eresearch.com/2026/06/05/eresearch-reports/analyst-articles/new-udpate-report-dcm-delivers-record-q1-adjusted-ebitda-despite-revenue-headwinds/

ICYMI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #MarketingTech

ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

ICYMI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #Advertising #DigitalMarketing #TVAds #MarketingTech #AdSpend

Nutcake launches as agentic layer for creator campaigns, opens free UK creator database: CreatorOS today launched Nutcake, an agentic AI platform for influencer marketing with 500,000 sponsored posts, free creator discovery, and UK creator profiles. https://ppc.land/nutcake-launches-as-agentic-layer-for-creator-campaigns-opens-free-uk-creator-database/ #InfluencerMarketing #CreatorEconomy #AIplatform #MarketingTech #ContentCreation

ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. https://ppc.land/lifesight-mcp-puts-live-marketing-measurement-inside-claude-and-chatgpt/ #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

ICYMI: Lifesight MCP puts live marketing measurement inside Claude and ChatGPT: Lifesight MCP, launched today, gives marketing and finance teams no-code access to their live causal measurement models directly inside Claude and ChatGPT. https://ppc.land/lifesight-mcp-puts-live-marketing-measurement-inside-claude-and-chatgpt/ #Marketing #LiveMeasurement #DataAnalytics #NoCode #MarketingTech

ICYMI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #MarketingTech #Advertising #AdViewability

ICYMI: Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS: Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS. https://ppc.land/peer39-snaps-up-adloox-from-scope3-to-challenge-doubleverify-and-ias/ #AdTech #DigitalMarketing #MarketingTech #Advertising #AdViewability

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Hightouch and The Trade Desk tackle the exposure log identity problem: Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands. https://ppc.land/hightouch-and-the-trade-desk-tackle-the-exposure-log-identity-problem/ #IdentityResolution #DataPrivacy #MarketingTech #FirstPartyData #DigitalMarketing

Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/ #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

Google blocks new offline conversion imports via Ads API from June 15: Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads. https://ppc.land/google-blocks-new-offline-conversion-imports-via-ads-api-from-june-15/ #GoogleAds #DigitalMarketing #PPC #MarketingTech #AdTech

The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk: The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights. https://ppc.land/the-trade-desks-q2-kokai-updates-ai-controls-ctv-pause-ads-deal-desk/ #TradeDesk #AIOptimization #CTVAdvertising #MarketingTech #DigitalMarketing

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

X rebuilds its entire ad platform from scratch in a 20-year first: X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/ #DigitalMarketing #AdsManager #AIAdvertising #MarketingTech #ROI

X rebuilds its entire ad platform from scratch in a 20-year first: X has started a phased rollout of a fully rebuilt Ads Manager in April 2026, powered by AI retrieval and ranking systems built by xAI, promising higher ROI. https://ppc.land/x-rebuilds-its-entire-ad-platform-from-scratch-in-a-20-year-first/ #DigitalMarketing #AdsManager #AIAdvertising #MarketingTech #ROI

Taboola launches Realize+, an agentic AI system for the open web: Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration. https://ppc.land/taboola-launches-realize-an-agentic-ai-system-for-the-open-web/ #Taboola #AI #MarketingTech #DigitalMarketing #PerformanceMarketing

Taboola launches Realize+, an agentic AI system for the open web: Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration. https://ppc.land/taboola-launches-realize-an-agentic-ai-system-for-the-open-web/ #Taboola #AI #MarketingTech #DigitalMarketing #PerformanceMarketing

Tired of brand inconsistency nightmares? 🤯 What if AI could *instantly* catch off-brand designs and copy BEFORE they launch?

Stop guessing and start enforcing. We dive into the AI tools that make pixel-perfect brand adherence a reality. Say goodbye to endless revisions! ✨

#AI #TechNews #BuildInPublic #Branding #MarketingTech #BrandManagement

https://techaitoolbox.com/ai-brand-style-guide/

ICYMI: IAS opens beta for tool that blocks low-quality AI content near ads: IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid. https://ppc.land/ias-opens-beta-for-tool-that-blocks-low-quality-ai-content-near-ads/ #DigitalMarketing #Advertising #AIContent #QualityControl #MarketingTech

ICYMI: IAS opens beta for tool that blocks low-quality AI content near ads: IAS launched an open beta on April 2 for Low-Quality GenAI Avoidance, letting advertisers block AI slop via Context Control before and after the bid. https://ppc.land/ias-opens-beta-for-tool-that-blocks-low-quality-ai-content-near-ads/ #DigitalMarketing #Advertising #AIContent #QualityControl #MarketingTech

Creators now need a content pipeline, not isolated weekly posts. Automation tools (n8n, Make, Zapier) can ingest data, trigger AI copy, apply branding, and schedule across channels, delivering a steady stream that drives top-of-funnel leads. Consistency, speed and ubiquity outweigh polish as the primary engagement drivers. - Powered by FG #ContentAutomation #AI #MarketingTech

Creators now need a content pipeline, not isolated weekly posts. Automation tools (n8n, Make, Zapier) can ingest data, trigger AI copy, apply branding, and schedule across channels, delivering a steady stream that drives top-of-funnel leads. Consistency, speed and ubiquity outweigh polish as the primary engagement drivers. - Powered by FG #ContentAutomation #AI #MarketingTech

Code3 and Tracer unify agency data, cutting reporting hours by 40%: Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%. https://ppc.land/code3-and-tracer-unify-agency-data-cutting-reporting-hours-by-40/ #DataUnity #ReportingEfficiency #AgencyData #MarketingTech #WorkflowOptimization

LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #AI #MachineLearning #MarketingTech #ConversationalAI #DataAnalytics

LiveRamp and Akkio team up to bring conversational AI into marketing measurement: LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers. https://ppc.land/liveramp-and-akkio-team-up-to-bring-conversational-ai-into-marketing-measurement/ #AI #MachineLearning #MarketingTech #ConversationalAI #DataAnalytics

FYI: Google's Data Manager API wants to kill your three-pipeline headache: Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/ #GoogleAds #DataManagement #MarketingTech #DigitalMarketing #Analytics

FYI: Google's Data Manager API wants to kill your three-pipeline headache: Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/ #GoogleAds #DataManagement #MarketingTech #DigitalMarketing #Analytics

Unifying Digital Footprints: The Quest for a Singular Customer View

Learn how Customer Data Platforms (CDPs) in 2024 help companies combine customer data from websites and apps for better marketing and understanding.

#CustomerDataPlatforms, #SingleCustomerView, #DataUnification, #MarketingTech, #DigitalTransformation

https://newsletter.tf/companies-create-one-customer-view-using-cdps/

Companies are struggling to track customers across websites and apps. Customer Data Platforms (CDPs) are now used to create a single view of each customer, helping businesses understand them better.

#CustomerDataPlatforms, #SingleCustomerView, #DataUnification, #MarketingTech, #DigitalTransformation
https://newsletter.tf/companies-create-one-customer-view-using-cdps/

Samsung’s new ticket campaign is being called a ‘train wreck’ as AI deepfakes flood brand ads. What does this mean for authenticity, creative control, and the unclear limits of AI‑generated content? Dive into the clash of marketing tech and ethics in our latest industry analysis. #AIDeepfakes #SamsungAds #AIgeneratedContent #MarketingTech

🔗 https://aidailypost.com/news/ai-deepfakes-dubbed-train-wreck-samsung-sells-tickets-ai-limits

🔎 Is your website climbing the search engine rankings? 🤔
Not sure how search engines really see your site?

Analyze, optimize, and improve your SEO performance 👇
https://genoralab.com/en/tools/seo-analyzer

#SEO #SearchEngineOptimization #DigitalMarketing #WebTools #WebsiteAudit #SEOTools #MarketingTech

Building the 2026 marketing tech stack: ESPs can't see 95% of traffic: Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers. https://ppc.land/building-the-2026-marketing-tech-stack-esps-cant-see-95-of-traffic/ #Marketing #DigitalMarketing #EmailMarketing #TechStack #MarketingTech

AI Music Editing Reaches a New Level (Mureka Demo)

The Mureka demo has proven that AI isn't just for generating "stock" tracks anymore; it's now a precision editor. From instant stem separation to matching the emotional "vibe" of a video scene automatically, this tool is set to save marketing departments thousands in licensing and editing hours.

#Music #AI #Audio #ContentCreation #MarketingTech #Production #Tech #Technews

https://www.technology-in-business.net/ai-music-editing-reaches-a-new-level-mureka-demo/

Forget the old ways! OpenAI and Google discuss AI's radical impact on go-to-market strategies at TechCrunch Disrupt.

How do you see AI transforming product launches and customer acquisition?

#TechCrunch #AI #StartupLife #MarketingTech #SoftwareDevelopment

https://techcrunch.com/2025/11/28/how-openai-and-google-see-ai-changing-go-to-market-strategies/

Adobe is acquiring Semrush for $1.9B at a 77% premium, aiming to combine its creative tools with AI-driven marketing insights. The deal gives Adobe access to SEO and consumer data to power more personalized campaigns, but the high cost and integration risks make it a bold, high-stakes move.

#Adobe #Semrush #Acquisition #AI #MarketingTech #DigitalMarketing #TechNews #TECHi

Read Full Article Here :- https://www.techi.com/adobe-semrush-acquisition-ai-marketing-tools/

Advertising platforms merge behind AI agents as infrastructure scramble intensifies: Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms. https://ppc.land/advertising-platforms-merge-behind-ai-agents-as-infrastructure-scramble-intensifies/ #Advertising #AIAgents #DigitalMarketing #MarketingTech #CampaignTools

Innovid expands Harmony with conversion signals for real-time optimization: Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics. https://ppc.land/innovid-expands-harmony-with-conversion-signals-for-real-time-optimization/ #DigitalMarketing #RealTimeOptimization #MarketingTech #ConversionSignals #Advertising

🚀 Google Labs and DeepMind just launched Pomelli, an AI marketing tool that helps SMBs create on-brand social media campaigns in minutes. #AI #SMB #MarketingTech

https://theaieconomy.substack.com/p/pomelli-google-ai-marketing-smbs