#adspend — Public Fediverse posts

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Australia's digital ad market hits record $4.9bn Q1, up 15.3%: Australia's Q1 2026 internet ad market reaches a record $4.9bn, up 15.3%, with video and search leading growth and SMEs joining large brands as major spenders. https://ppc.land/australias-digital-ad-market-hits-record-4-9bn-q1-up-15-3/ #DigitalMarketing #Advertising #Australia #AdSpend #MarketingTrends

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Podcast ad spend hit $408M in December. Germany added 259% more brands in Q1: Magellan AI's H1 2026 data shows podcast ad spend peaked at $408M in December 2025, Germany grew new brands 259% Y/Y, and financial services led ex-US growth. https://ppc.land/podcast-ad-spend-hit-408m-in-december-germany-added-259-more-brands-in-q1/ #PodcastMarketing #AdSpend #DigitalMarketing #MarketingTrends #GermanyBrands

Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/ #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/ #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/ #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

Most marketers waste 11% of media budgets on bad optimization signals: A new survey of 210 senior marketers finds 80% optimize campaigns without verified purchase data, 91% doubt platform results, and only 20% use full automation. https://ppc.land/most-marketers-waste-11-of-media-budgets-on-bad-optimization-signals/ #Marketing #DigitalMarketing #PPC #AdSpend #Optimization

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitalMarketing #Advertising #AdSpend #Media #LocalPublishers

86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitalMarketing #Advertising #AdSpend #Media #LocalPublishers

86% of Austria's digital ad euros now leave the country: Austria's digital ad market grew 9.2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. https://ppc.land/86-of-austrias-digital-ad-euros-now-leave-the-country/ #DigitalMarketing #Advertising #AdSpend #Media #LocalPublishers

ICYMI: TikTok One launches Creator AI Search and revamps its partner tools in 2026: TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026. https://ppc.land/tiktok-one-launches-creator-ai-search-and-revamps-its-partner-tools-in-2026/ #TikTokOne #CreatorAI #AdSpend #SocialMediaMarketing #DigitalMarketing

ICYMI: TikTok One launches Creator AI Search and revamps its partner tools in 2026: TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026. https://ppc.land/tiktok-one-launches-creator-ai-search-and-revamps-its-partner-tools-in-2026/ #TikTokOne #CreatorAI #AdSpend #SocialMediaMarketing #DigitalMarketing

ICYMI: TikTok One launches Creator AI Search and revamps its partner tools in 2026: TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026. https://ppc.land/tiktok-one-launches-creator-ai-search-and-revamps-its-partner-tools-in-2026/ #TikTokOne #CreatorAI #AdSpend #SocialMediaMarketing #DigitalMarketing

ICYMI: TikTok One launches Creator AI Search and revamps its partner tools in 2026: TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026. https://ppc.land/tiktok-one-launches-creator-ai-search-and-revamps-its-partner-tools-in-2026/ #TikTokOne #CreatorAI #AdSpend #SocialMediaMarketing #DigitalMarketing

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

FYI: Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #DigitalMarketing #ProgrammaticAds #AdSpend #StreamingRevenue

ICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend

ICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend

ICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend

ICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend

IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSP #ProgrammaticAds #AdSpend #DigitalMarketing

FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend

FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend

FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend

US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHome #AdSpend #DigitalAdvertising #DOOH #MarketingTrends

US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHome #AdSpend #DigitalAdvertising #DOOH #MarketingTrends

Roku reports $1.25B Q1 2026 revenue as ad spend through DSPs jumps 40%: Roku Q1 2026 results: $1.13B platform revenue up 28%, programmatic DSP ad spend surging 40%-plus, net income of $86M, and 100M streaming households reached. https://ppc.land/roku-reports-1-25b-q1-2026-revenue-as-ad-spend-through-dsps-jumps-40/ #Roku #Q12026 #AdSpend #DigitalMarketing #ProgrammaticAds

Marketing execs reveal big brands are allocating small portions of their ad budget to X, aiming to avoid the perception of boycotting Elon Musk’s platform. 🤑 #Marketing #Advertising #ElonMusk #XPlatform #BrandStrategy #AdSpend #SocialMediaTrends #BusinessNews

ICYMI: IAB Spain's first SSP guide exposes the 41% working media problem: IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards. https://ppc.land/iab-spains-first-ssp-guide-exposes-the-41-working-media-problem/ #IABSpain #SSPguide #ProgrammaticAdvertising #AdSpend #DigitalMarketing

FYI: TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #SocialMedia #AdSpend

TikTok and BSI's creator suitability report reframes brand risk: TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026. https://ppc.land/tiktok-and-bsis-creator-suitability-report-reframes-brand-risk/ #TikTok #BrandSafety #DigitalMarketing #AdSpend #ContentCreation

FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB

ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends

FYI: Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds: WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates. https://ppc.land/most-google-ads-accounts-waste-1-127-a-month-study-of-15k-accounts-finds/ #GoogleAds #PPC #DigitalMarketing #AdSpend #MarketingStrategy

Most Google Ads accounts waste $1,127 a month, study of 15K accounts finds: WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates. https://ppc.land/most-google-ads-accounts-waste-1-127-a-month-study-of-15k-accounts-finds/ #GoogleAds #PPC #DigitalMarketing #MarketingStrategy #AdSpend

Social media investment drops despite strong ROI as $42 billion analysis reveals shifting channel priorities: New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands. https://ppc.land/social-media-investment-drops-despite-strong-roi-as-42-billion-analysis-reveals-shifting-channel-priorities/ #SocialMedia #MarketingTrends #ROI #DigitalMarketing #AdSpend

Display retargeting CPMs surge 11% as early holiday shopping intensifies: AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns. https://ppc.land/display-retargeting-cpms-surge-11-as-early-holiday-shopping-intensifies/ #DigitalMarketing #Retargeting #CPM #HolidayShopping #AdSpend

Australian digital advertising hits record $17.2 billion driven by video: Digital advertising spending in Australia reached $17.2 billion in FY25, growing 10.6% with video surging 21.9% and social platforms capturing 38% share. https://ppc.land/australian-digital-advertising-hits-record-17-2-billion-driven-by-video/ #DigitalMarketing #Advertising #VideoMarketing #SocialMedia #AdSpend