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#digitaladvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.

  1. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  2. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  3. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  4. ICYMI: A8 Media builds Signal to pick DOOH screens instead of whole city buys: Founders ran Hawk DSP's UK arm before Azerion bought it. Signal folds first-party, search and mobile movement data into one map. Client access stays unstated. ppc.land/a8-media-builds-signa #A8Media #DOOH #DigitalAdvertising #ProgrammaticAdvertising #HawkDSP

  5. ICYMI: A8 Media builds Signal to pick DOOH screens instead of whole city buys: Founders ran Hawk DSP's UK arm before Azerion bought it. Signal folds first-party, search and mobile movement data into one map. Client access stays unstated. ppc.land/a8-media-builds-signa #A8Media #DOOH #DigitalAdvertising #ProgrammaticAdvertising #HawkDSP

  6. ICYMI: A8 Media builds Signal to pick DOOH screens instead of whole city buys: Founders ran Hawk DSP's UK arm before Azerion bought it. Signal folds first-party, search and mobile movement data into one map. Client access stays unstated. ppc.land/a8-media-builds-signa #A8Media #DOOH #DigitalAdvertising #ProgrammaticAdvertising #HawkDSP

  7. #Webloc, a global #geolocation #surveillance system developed by #Cobwebs Technologies and now sold by #Penlink, monitors hundreds of millions of people using data from #consumerapps and #digitaladvertising. The system, sold as an add-on to the Tangles intelligence system, provides access to location data from up to 500 million mobile devices. citizenlab.ca/research/analysi #tech #media #news