#digitaladvertising — Public Fediverse posts

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Amazon puts Yelp plumber and roofer ads on order confirmation pages: Sponsored Services ads carry Call and Quote buttons on three page types for US home and auto advertisers. No pricing or performance figures were published. https://ppc.land/amazon-puts-yelp-plumber-and-roofer-ads-on-order-confirmation-pages/ #AmazonAds #Yelp #PPCMarketing #DigitalAdvertising #HomeServices

ICYMI: Amazon puts Yelp plumber and roofer ads on order confirmation pages: Sponsored Services ads carry Call and Quote buttons on three page types for US home and auto advertisers. No pricing or performance figures were published. https://ppc.land/amazon-puts-yelp-plumber-and-roofer-ads-on-order-confirmation-pages/ #AmazonAds #Yelp #PPCMarketing #DigitalAdvertising #HomeServices

ICYMI: App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #MobileAds #DigitalAdvertising #AppInstalls #TVAdvertising

ICYMI: App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #MobileAds #DigitalAdvertising #AppInstalls #TVAdvertising

ICYMI: App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #MobileAds #DigitalAdvertising #AppInstalls #TVAdvertising

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #DigitalAdvertising #TVAds #AppInstalls #AppsFlyer

App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #DigitalAdvertising #TVAds #AppInstalls #AppsFlyer

App installs from TV ads get 30 days of credit in MNTN, 72 hours in AppsFlyer: iOS and Android app advertisers on MNTN can route AppsFlyer purchases into TV bidding, a link live since June 30. Which of the two counts will budgets follow? https://ppc.land/app-installs-from-tv-ads-get-30-days-of-credit-in-mntn-72-hours-in-appsflyer/ #AppMarketing #DigitalAdvertising #TVAds #AppInstalls #AppsFlyer

FYI: IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0: OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline. https://ppc.land/iab-tech-lab-gives-industry-until-october-22-to-weigh-in-on-aamp-3-0/ #IABTechLab #AAMP30 #OpenProposal #DigitalAdvertising #MarketingNews

FYI: IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0: OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline. https://ppc.land/iab-tech-lab-gives-industry-until-october-22-to-weigh-in-on-aamp-3-0/ #IABTechLab #AAMP30 #OpenProposal #DigitalAdvertising #MarketingNews

FYI: IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0: OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline. https://ppc.land/iab-tech-lab-gives-industry-until-october-22-to-weigh-in-on-aamp-3-0/ #IABTechLab #AAMP30 #OpenProposal #DigitalAdvertising #MarketingNews

FYI: OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate: Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next? https://ppc.land/openais-david-dugan-says-chatgpt-ads-passed-a-1bn-run-rate/ #OpenAI #ChatGPT #DigitalAdvertising #MarketingTrends #AdTech

FYI: OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate: Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next? https://ppc.land/openais-david-dugan-says-chatgpt-ads-passed-a-1bn-run-rate/ #OpenAI #ChatGPT #DigitalAdvertising #MarketingTrends #AdTech

FYI: OpenAI's David Dugan says ChatGPT ads passed a $1bn run rate: Advertisers went from a single US market in April to 63 listed countries by September 24. What does an $852bn valuation ask of the ad business behind it next? https://ppc.land/openais-david-dugan-says-chatgpt-ads-passed-a-1bn-run-rate/ #OpenAI #ChatGPT #DigitalAdvertising #MarketingTrends #AdTech