#digitaladvertising — Public Fediverse posts

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

How IAB Tech Lab plans to prevent agentic AI's fragmentation problem: IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising. https://ppc.land/how-iab-tech-lab-plans-to-prevent-agentic-ais-fragmentation-problem/ #IABTechLab #AgenticAI #DigitalAdvertising #OpenRTB #AIEthics

ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #AdTech #IABTechLab #PrivacyCompliance #ArtificialIntelligence

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc

Google-Fitbit deal to be scrutinized in Europe over data competition concerns - In a set-back for Google’s plan to acquire health wearable company Fitbit, the European Commission... - http://feedproxy.google.com/~r/Techcrunch/~3/AsYNk1MCc7Q/ #privacyinternational #ambientintelligence #digitaladvertising #europeancommission #wearabletechnology #margrethevestager #internetofthings #operatingsystem #wearabledevices #europeanunion #onlinesearch #rickosterloh #searchengine #sundarpichai