#digitaladvertising — Public Fediverse posts

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

Google avoids a breakup of its ad tech business

https://www.nytimes.com/2026/09/02/technology/google-ad-tech-remedies.html

Comments: https://news.ycombinator.com/item?id=49537131

#HackerNews #Google #AdTech #Breakup #News #TechIndustry #DigitalAdvertising #BusinessNews

VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #LeisureTime #ContentConsumption #SocialMedia

FYI: Cox Media Group faces 20 years of FTC oversight over fake AI listening ads: Escrowed payments of $880,000 plus two $25,000 sums fall due within 8 days. Two comments reached the docket, and each later breach carries a civil penalty. https://ppc.land/cox-media-group-faces-20-years-of-ftc-oversight-over-fake-ai-listening-ads/ #CoxMediaGroup #FTC #ArtificialIntelligence #DigitalAdvertising #AIEthics

Discover how OpenAI's controversial ChatGPT advertising revenue rapidly surpassed a staggering $1 billion annualized run rate, signaling a major strategy shift.

#OpenAI #ChatGPT #ArtificialIntelligence #TechBusiness #DigitalAdvertising

https://securityonline.info/chatgpt-advertising-revenue-billion-milestone/?utm_source=mastodon&utm_medium=jetpack_social

FYI: Explaining algorithmic: Algorithmic media buying is the use of models to price and place each ad impression automatically. How auction-time bidding works, and where it breaks down. https://ppc.land/algorithmic/ #AlgorithmicMarketing #MediaBuying #DigitalAdvertising #AuctionBidding #AdTech

FYI: Explaining backfill: Backfill is the demand that fills an ad slot when higher priority buyers pass. How the fallback is decided, where it sits in the stack, and why it is contested. https://ppc.land/backfill/ #Backfill #DigitalAdvertising #ProgrammaticAds #AdTech #MarketingStrategy

How the rise of digital advertising in the 1990s was like the rise of television advertising in the 1960s. And had the same generational career consequences. We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising

FYI: UK and Ireland app install costs gain 80% to $3.85, highest Adjust tracks: Paid installs now run at 0.72 for every organic one worldwide, up 26% in six months, while US CPM reached $20.54. Thinner margins arrive just before Q4 bidding. https://ppc.land/uk-and-ireland-app-install-costs-gain-80-to-3-85-highest-adjust-tracks/ #AppMarketing #DigitalAdvertising #MobileApps #AdTech #CPM

Apple has officially integrated paid advertisements into Apple Maps. Discover how this affects user privacy and why you cannot disable these new sponsored listings.

#AppleMaps #TechNews #Privacy #DigitalAdvertising #AppleBusiness

https://securityexpress.info/apple-maps-sponsored-ads/?utm_source=mastodon&utm_medium=jetpack_social

Apple 📍 has officially started displaying ads in Apple Maps for users in the US and Canada. The sponsored listings appear in search results and suggested places, marked with a blue "Ad" label. This expands Apple's advertising reach into another built-in app. Read the article to learn where these ads appear and what's next.

https://true-tech.net/apple-maps-ads-us-canada-rollout/

#AppleMaps #Apple #DigitalAdvertising #MobileAds #TechNews

https://true-tech.net/apple-maps-ads-us-canada-rollout/

FYI: Azerion wins Venatus as technology partner for gaming ad monetisation: Deal dated August 21, 2026 leaves Venatus its audience business and hands the plumbing to Amsterdam. No terms or volumes disclosed. What changes for ad buyers? https://ppc.land/azerion-wins-venatus-as-technology-partner-for-gaming-ad-monetisation/ #Gaming #AdTech #Monetization #DigitalAdvertising #Azerion

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Thank god for reader mode in the browser. It can be nearly impossible to read articles on some websites nowadays without it. Pop ups, ads that keep changing, videos that move to different parts of the screen as you scroll. What a nightmare. #internet #LateStageInternet #microsoftedge #firefox #digitaladvertising #displayads

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

ICYMI: TikTok Symphony gains 30-second AI video with Seedance 2.5 upgrade: Reference uploads jump from 9 to 50 for paid advertisers in select markets, with timestamp-level scene control. Rollout lands one day after EU AI labels bind. https://ppc.land/tiktok-symphony-gains-30-second-ai-video-with-seedance-2-5-upgrade/ #TikTok #AI #VideoMarketing #DigitalAdvertising #ContentCreation

TikTok Symphony gains 30-second AI video with Seedance 2.5 upgrade: Reference uploads jump from 9 to 50 for paid advertisers in select markets, with timestamp-level scene control. Rollout lands one day after EU AI labels bind. https://ppc.land/tiktok-symphony-gains-30-second-ai-video-with-seedance-2-5-upgrade/ #TikTok #AI #VideoMarketing #SocialMedia #DigitalAdvertising

What did the first week of August change in digital advertising?: A $2.15 billion acquisition, a brutal earnings split, fresh lawsuits and forced automation reshaped digital advertising between August 3 and August 8, 2026. https://ppc.land/what-did-the-first-week-of-august-change-in-digital-advertising/ #DigitalMarketing #AdvertisingTrends #DigitalAdvertising #MarketingNews #Automation

What we think @matzucker has in common with #DavidOgilvy, #PatriciaTierney and #MaryWellsLawrence. Sort of. We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

ICYMI: Meta faces 3% turnover fines in 5 days as it signs EU AI content code: Markus Reinisch confirmed the signature 6 days after the EU presumption deadline, reversing a 2025 refusal. Who now carries the visible labelling duty on ads? https://ppc.land/meta-faces-3-turnover-fines-in-5-days-as-it-signs-eu-ai-content-code/ #Meta #EUAI #ContentCode #DigitalAdvertising #Fintech

House and Garden Walk celebrates 65 years https://www.allforgardening.com/1872176/house-and-garden-walk-celebrates-65-years/ #1021 #1021FM #1033 #1033FM #1041 #1041FM #1051 #1051FM #1051TheGOAT #967 #967FM #advertise #DCDN #Digital #DigitalAdvertising #DigitalMarketing #DoorCounty #DoorCountyNews #garden #multimedia #news #NewsGroup #obituaries #opinion #PirateRadio #PirateRadioSturgeonBay #podcast #RadioStation #sports #TheGOAT #TheGOAT #ThePirate #U1021 #WBDK #WI #wisconsin #WRLU

Meta’s AI Clusterf*ck Is Humiliating Zuckerberg - YouTube
https://www.youtube.com/watch?v=SFZ9ZlNyljc

"In this video, I break down what is happening inside Meta: the layoffs, the collapsing employee morale, the AI restructuring chaos, the keystroke and screenshot monitoring, the billion-dollar tokenmaxxing disaster, and Mark Zuckerberg’s increasingly expensive obsession with frontier AI while Meta’s actual advertising business is printing money."

#Meta #AI #BigTech #Capitalism #DigitalAdvertising #DeleteMeta

Poland's digital ad market hits 11 bln PLN: what the IAB report reveals: IAB Polska's 2025/2026 strategic report shows Poland's digital advertising market surpassed nearly 11 bln PLN, driven by programmatic, SEM, mobile, and AI. https://ppc.land/polands-digital-ad-market-hits-11-bln-pln-what-the-iab-report-reveals/ #Poland #DigitalAdvertising #IABPolska #Programmatic #SEM

ICYMI: Ad tech's trust layer fractures as sports budgets, bots, and AI reshape media: TAG's Google and Trade Desk certifications lapse, LinkedIn IVT hits 17.62%, political CTV doubles to $2.7bn, and sports reshape June's advertising budgets. https://ppc.land/ad-techs-trust-layer-fractures-as-sports-budgets-bots-and-ai-reshape-media/ #AdTech #SportsMarketing #AI #DigitalAdvertising #MediaTrends

ICYMI: PubMatic's AI narrative can't hide what the numbers actually show: PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence. https://ppc.land/pubmatics-ai-narrative-cant-hide-what-the-numbers-actually-show/ #PubMatic #AI #DigitalAdvertising #TechNews #EarningsReport

From Mumbai To MENA: Why Vishal Jariwala Is Building Asia's Next Category-Defining AI Platform

#TheAsianTalks #Business #AIAndCapital #VishalJariwala #Adsnex #AIFI #AIStartup #IndianStartup #StartupIndia #AIPlatform #AdTech #DigitalAdvertising #ArtificialIntelligence #AIInnovation #AIEntrepreneur #TechStartup #StartupFunding #PreSeedFunding #VentureCapital #StartupEcosystem #IndiaToMENA #MENAStartups #GlobalExpansion

https://theasiantalks.com/from-mumbai-to-mena-why-vishal-jariwala-is-building-asias-next-category-defining-ai-platform/

ChatGPT jumps the shark with ads, and users should be worried

https://fed.brid.gy/r/https://nerds.xyz/2026/01/chatgpt-jumps-the-shark/

Is NetFlix initiating a war on YouTube with PodCasts as the first salvo?

Netflix lines up 30+ video postcasts for 2026 in deals with iHeartMedia and Barstool Sports. 18 podcasts will publish their video episodes exclusively on Netflix including “The Breakfast Club,” “Pardon My Take,” “The Ryen Russillo and shows from Chelsea Handler and Bobby Bones.

The Netflix versions will include ads read by hosts, and ads will not pre-empt or interrupt the episodes. https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/ #NetFlix #Youtube #VideoPodcasts #Podcasts #Media #Streaming #iHeartMedia #BarstoolSports #DigitalAdvertising #Advertising

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics - Mobile app market intelligence firm Sensor Tower has made its first acquisition. T... - http://feedproxy.google.com/~r/Techcrunch/~3/tcy_x2_s8WI/ #competitiveintelligence #digitaladvertising #mobileadvertising #onlineadvertising #digitalmarketing #riverwoodcapital #appintelligence #advertising #sensortower #socialmedia #pathmatics #appstores #marketing #mobile #media #apps