#digitaladvertising — Public Fediverse posts

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent

FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent

FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent

Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising

Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising

Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising

Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Google avoids a breakup of its ad tech business

https://www.nytimes.com/2026/09/02/technology/google-ad-tech-remedies.html

Comments: https://news.ycombinator.com/item?id=49537131

#HackerNews #Google #AdTech #Breakup #News #TechIndustry #DigitalAdvertising #BusinessNews

Google avoids a breakup of its ad tech business

https://www.nytimes.com/2026/09/02/technology/google-ad-tech-remedies.html

Comments: https://news.ycombinator.com/item?id=49537131

#HackerNews #Google #AdTech #Breakup #News #TechIndustry #DigitalAdvertising #BusinessNews

VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #LeisureTime #ContentConsumption #SocialMedia

VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #LeisureTime #ContentConsumption #SocialMedia

ICYMI: Explaining begin-to-render: Begin-to-render is the impression counting rule requiring an ad to load and start painting before it counts. How the standard works, and where it still fails. https://ppc.land/begin-to-render/ #BeginToRender #DigitalAdvertising #AdTech #ImpressionCounting #PPC

FYI: Hong Kong streamers accept 7 minutes of ads per hour, Magnite finds: Survey of 920 streamers puts mobile reach at 83% against 67% for CTV, and 20% have purchased from a vertical video ad. Where does that leave CTV budget splits? https://ppc.land/hong-kong-streamers-accept-7-minutes-of-ads-per-hour-magnite-finds/ #HongKong #Streaming #DigitalAdvertising #CTV #MobileMarketing

FYI: Sabio puts Gentoro AI agents into DSP campaign management workflows first: Gentoro's Campaign Management Agent runs on MCP across an owned DSP, SSP and SSAI stack. Internal operations come first. When do brands and agencies get in? https://ppc.land/sabio-puts-gentoro-ai-agents-into-dsp-campaign-management-workflows-first/ #AIMarketing #DSP #CampaignManagement #DigitalAdvertising #MarketingTechnology

FYI: Cox Media Group faces 20 years of FTC oversight over fake AI listening ads: Escrowed payments of $880,000 plus two $25,000 sums fall due within 8 days. Two comments reached the docket, and each later breach carries a civil penalty. https://ppc.land/cox-media-group-faces-20-years-of-ftc-oversight-over-fake-ai-listening-ads/ #CoxMediaGroup #FTC #ArtificialIntelligence #DigitalAdvertising #AIEthics

FYI: Cox Media Group faces 20 years of FTC oversight over fake AI listening ads: Escrowed payments of $880,000 plus two $25,000 sums fall due within 8 days. Two comments reached the docket, and each later breach carries a civil penalty. https://ppc.land/cox-media-group-faces-20-years-of-ftc-oversight-over-fake-ai-listening-ads/ #CoxMediaGroup #FTC #ArtificialIntelligence #DigitalAdvertising #AIEthics

Innovid gains Meta campaign data in NIVO through ads MCP integration: Meta opened that server to every developer on July 16, leaving partner status thin. Innovid discloses no client names, no tool list and no availability date. https://ppc.land/innovid-gains-meta-campaign-data-in-nivo-through-ads-mcp-integration/ #Innovid #MetaMarketing #DigitalAdvertising #AdTech #CampaignData

Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #Customs #DutyFree #DigitalAdvertising #Ecommerce

Connected TV is four different businesses on one invoice: Sixteen terms drawn from the connected TV economy, sorted into four groups of four. Fluency in the channel helps more here than fluency in definitions. https://ppc.land/connected-tv-four-different-businesses/ #ConnectedTV #Streaming #DigitalAdvertising #TVMarketing #VideoContent

Italy Digital Advertising and Programmatic Market

📱 Italy Digital & Programmatic Advertising Market is valued at USD 6,821 Mn and is projected to reach USD 11,842 Mn by 2032 at an 8.20% CAGR. Programmatic buying, video and retail media are shaping growth.

Explore the report.

#Italy #DigitalAdvertising #Programmatic #AdTech

Source: https://www.kenresearch.com/industry-reports/italy-digital-advertising-and-programmatic-market?utm_source=Socialsharing&utm_medium=Referral&utm_campaign=Vijay

Discover how OpenAI's controversial ChatGPT advertising revenue rapidly surpassed a staggering $1 billion annualized run rate, signaling a major strategy shift.

#OpenAI #ChatGPT #ArtificialIntelligence #TechBusiness #DigitalAdvertising

https://securityonline.info/chatgpt-advertising-revenue-billion-milestone/?utm_source=mastodon&utm_medium=jetpack_social

Discover how OpenAI's controversial ChatGPT advertising revenue rapidly surpassed a staggering $1 billion annualized run rate, signaling a major strategy shift.

#OpenAI #ChatGPT #ArtificialIntelligence #TechBusiness #DigitalAdvertising

https://securityonline.info/chatgpt-advertising-revenue-billion-milestone/?utm_source=mastodon&utm_medium=jetpack_social

Snap cuts app acquisition cost 26% in beta as Unified Attribution goes global: Mohegan Sun logged 89.8% higher ROAS and 77% lower CPI by week four. Unified campaigns inherit MMP attribution windows and cannot change method after creation. https://ppc.land/snap-cuts-app-acquisition-cost-26-in-beta-as-unified-attribution-goes-global/ #AppMarketing #DigitalAdvertising #UserAcquisition #MarketingStrategy #CampaignManagement

ICYMI: Explaining vMVPD: vMVPD is a service selling bundles of live TV channels over the internet. How the model works, who sells its ad inventory, and why regulators still hesitate. https://ppc.land/vmvpd/ #vMVPD #LiveTV #StreamingServices #CordCutting #DigitalAdvertising

FYI: Explaining algorithmic: Algorithmic media buying is the use of models to price and place each ad impression automatically. How auction-time bidding works, and where it breaks down. https://ppc.land/algorithmic/ #AlgorithmicMarketing #MediaBuying #DigitalAdvertising #AuctionBidding #AdTech

FYI: Explaining algorithmic: Algorithmic media buying is the use of models to price and place each ad impression automatically. How auction-time bidding works, and where it breaks down. https://ppc.land/algorithmic/ #AlgorithmicMarketing #MediaBuying #DigitalAdvertising #AuctionBidding #AdTech

FYI: Explaining backfill: Backfill is the demand that fills an ad slot when higher priority buyers pass. How the fallback is decided, where it sits in the stack, and why it is contested. https://ppc.land/backfill/ #Backfill #DigitalAdvertising #ProgrammaticAds #AdTech #MarketingStrategy

FYI: Explaining backfill: Backfill is the demand that fills an ad slot when higher priority buyers pass. How the fallback is decided, where it sits in the stack, and why it is contested. https://ppc.land/backfill/ #Backfill #DigitalAdvertising #ProgrammaticAds #AdTech #MarketingStrategy

How the rise of digital advertising in the 1990s was like the rise of television advertising in the 1960s. And had the same generational career consequences. We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising

How the rise of digital advertising in the 1990s was like the rise of television advertising in the 1960s. And had the same generational career consequences. We review #BronzeSeeksSilver: http://the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising