#digitaladvertising — Public Fediverse posts

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

ICYMI: Business Insider builds own FAST channel, picks Magnite to run CTV ad sales: Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows. https://ppc.land/business-insider-builds-own-fast-channel-picks-magnite-to-run-ctv-ad-sales/ #CTV #Streaming #AdSales #FASTChannel #DigitalAdvertising

ICYMI: Business Insider builds own FAST channel, picks Magnite to run CTV ad sales: Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows. https://ppc.land/business-insider-builds-own-fast-channel-picks-magnite-to-run-ctv-ad-sales/ #CTV #Streaming #AdSales #FASTChannel #DigitalAdvertising

ICYMI: Business Insider builds own FAST channel, picks Magnite to run CTV ad sales: Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows. https://ppc.land/business-insider-builds-own-fast-channel-picks-magnite-to-run-ctv-ad-sales/ #CTV #Streaming #AdSales #FASTChannel #DigitalAdvertising

FYI: Google links branded searches to $31 sales gain per query: YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide. https://ppc.land/google-links-branded-searches-to-31-sales-gain-per-query/ #GoogleMarketing #BrandedSearch #YouTubeAds #DigitalAdvertising #SalesGrowth

FYI: Google links branded searches to $31 sales gain per query: YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide. https://ppc.land/google-links-branded-searches-to-31-sales-gain-per-query/ #GoogleMarketing #BrandedSearch #YouTubeAds #DigitalAdvertising #SalesGrowth

Fox buys Roku for $22bn - what it means for CTV advertising: Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform. https://ppc.land/fox-buys-roku-for-22bn-what-it-means-for-ctv-advertising/ #CTV #Streaming #Roku #FoxCorporation #DigitalAdvertising

Fox buys Roku for $22bn - what it means for CTV advertising: Fox Corporation agreed today to acquire Roku for $22 billion, joining live sports, news, Tubi, and The Roku Channel into a single CTV ad and streaming platform. https://ppc.land/fox-buys-roku-for-22bn-what-it-means-for-ctv-advertising/ #CTV #Streaming #Roku #FoxCorporation #DigitalAdvertising

Walmart Connect brings real purchase data into Google DV360 for YouTube ads: Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement. https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/ #WalmartConnect #GoogleDV360 #YouTubeAds #RetailMarketing #DigitalAdvertising

Walmart Connect brings real purchase data into Google DV360 for YouTube ads: Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement. https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/ #WalmartConnect #GoogleDV360 #YouTubeAds #RetailMarketing #DigitalAdvertising

ICYMI: YouTube follow-on views optimization launches in Demand Gen campaigns: Google introduces strategy to optimize for follow-on views within Demand Gen engagement campaigns targeting YouTube channel growth https://ppc.land/youtube-follow-on-views-optimization-launches-in-demand-gen-campaigns/ #YouTubeMarketing #DemandGeneration #DigitalAdvertising #FollowOnViews #YouTubeGrowth

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc