#digitaladvertising — Public Fediverse posts

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds