#digitaladvertising — Public Fediverse posts

FYI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #Ecommerce #AdTech #MarketingStrategy

FYI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #Ecommerce #AdTech #MarketingStrategy

FYI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #Ecommerce #AdTech #MarketingStrategy

FYI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #Ecommerce #AdTech #MarketingStrategy

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales

ICYMI: DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DoubleVerify #CarbonTracking #DigitalAdvertising #Sustainability #GreenhouseGas

ICYMI: DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DigitalAdvertising #CarbonTracking #Sustainability #GreenhouseGas #ImpactPlus

DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DigitalAdvertising #CarbonTracking #GreenhouseGas #Sustainability #ImpactPlus