#digitaladvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming
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ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming
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ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming
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ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming
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ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds
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ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds
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ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds
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ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds
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OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules
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OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules
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OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules
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OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules
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FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent
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FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent
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FYI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #USLeisureTime #ContentConsumption #VideoContent
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Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising
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Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising
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Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising
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Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #VideoStreaming #AdTech #DigitalAdvertising