#digitaladvertising — Public Fediverse posts

ICYMI: Facebook lead costs hold at $27.39 as traffic clicks drop to $0.60: Dentists pay $61.56 per lead, the dearest of 14 verticals, and furniture click-through swung 155%. Can category splits built on four campaigns carry a plan? https://ppc.land/facebook-lead-costs-hold-at-27-39-as-traffic-clicks-drop-to-0-60/ #FacebookMarketing #DigitalAdvertising #LeadGeneration #PPC #SocialMediaAds

ICYMI: Facebook lead costs hold at $27.39 as traffic clicks drop to $0.60: Dentists pay $61.56 per lead, the dearest of 14 verticals, and furniture click-through swung 155%. Can category splits built on four campaigns carry a plan? https://ppc.land/facebook-lead-costs-hold-at-27-39-as-traffic-clicks-drop-to-0-60/ #FacebookMarketing #DigitalAdvertising #LeadGeneration #PPC #SocialMediaAds

ICYMI: Facebook lead costs hold at $27.39 as traffic clicks drop to $0.60: Dentists pay $61.56 per lead, the dearest of 14 verticals, and furniture click-through swung 155%. Can category splits built on four campaigns carry a plan? https://ppc.land/facebook-lead-costs-hold-at-27-39-as-traffic-clicks-drop-to-0-60/ #FacebookMarketing #DigitalAdvertising #LeadGeneration #PPC #SocialMediaAds

FYI: One LG TV mapped 38 devices on the network it was plugged into: Fingerprints from the same set ran to 4GB a month, feeding a dataset media buyers already transact against. Whether that consent design survives is now open. https://ppc.land/one-lg-tv-mapped-38-devices-on-the-network-it-was-plugged-into/ #Technology #SmartHome #DataPrivacy #DigitalAdvertising #NetworkSecurity

FYI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdAuction #OpenRTB #DigitalAdvertising

FYI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdAuction #OpenRTB #DigitalAdvertising

FYI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdAuction #OpenRTB #DigitalAdvertising

IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalAdvertising #WebDevelopment

IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalAdvertising #WebDevelopment

IAB Tech Lab drops PDF as the source of truth for its ad standards: Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands. https://ppc.land/iab-tech-lab-drops-pdf-as-the-source-of-truth-for-its-ad-standards/ #IABTechLab #AdStandards #Markdown #DigitalAdvertising #WebDevelopment

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #LeisureTime #ContentConsumption #SocialMedia

How #AI is eating the Internet…one search at a time - “Similarweb, which measures traffic to more than 100m web domains, estimates that worldwide search traffic (by humans) fell by about 15% in the year to June. Although some categories, such as hobbyists’ sites, are doing fine, others have been hit hard (see chart). Many of the most affected are precisely the kind that might have commonly answered search queries. Science and education sites have lost 10% of their visitors. Reference sites have lost 15%. Health sites have lost 31%. For companies that sell advertising or subscriptions, lost visitors means lost revenue.” Source: The Economist #ArtificialIntelligence #search #SearchEngine #Google #Advertising #DigitalAdvertising #ParadigmShift #internet #tech #technology

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc