#digitaladvertising — Public Fediverse posts

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining SSAI: SSAI is server-side ad insertion: advertising spliced into a video stream before it reaches the device. How the stitching works, and why measurement suffers. https://ppc.land/ssai/ #SSAI #ServerSideAdInsertion #AdTech #DigitalAdvertising #VideoStreaming

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

ICYMI: Explaining mezzanine file: Mezzanine file is the high-quality source version of a video ad, supplied so publishers and ad-stitching platforms can transcode their own serving renditions. https://ppc.land/mezzanine-file/ #MezzanineFile #VideoMarketing #AdTech #DigitalAdvertising #VideoAds

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IABUK #DigitalAdvertising #AdTech #PrivacyRules

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

Meta’s AI Clusterf*ck Is Humiliating Zuckerberg - YouTube
https://www.youtube.com/watch?v=SFZ9ZlNyljc

"In this video, I break down what is happening inside Meta: the layoffs, the collapsing employee morale, the AI restructuring chaos, the keystroke and screenshot monitoring, the billion-dollar tokenmaxxing disaster, and Mark Zuckerberg’s increasingly expensive obsession with frontier AI while Meta’s actual advertising business is printing money."

#Meta #AI #BigTech #Capitalism #DigitalAdvertising #DeleteMeta

From Mumbai To MENA: Why Vishal Jariwala Is Building Asia's Next Category-Defining AI Platform

#TheAsianTalks #Business #AIAndCapital #VishalJariwala #Adsnex #AIFI #AIStartup #IndianStartup #StartupIndia #AIPlatform #AdTech #DigitalAdvertising #ArtificialIntelligence #AIInnovation #AIEntrepreneur #TechStartup #StartupFunding #PreSeedFunding #VentureCapital #StartupEcosystem #IndiaToMENA #MENAStartups #GlobalExpansion

https://theasiantalks.com/from-mumbai-to-mena-why-vishal-jariwala-is-building-asias-next-category-defining-ai-platform/

My favourite of Cory Doctorow's solutions for dismantling the online advertising cartel of FarceBoom ("Meta") and Goggle ("Alphabet ");

"Ban surveillance-based “behavioral advertising,” forcing a switch to “contextual ads” (based on the content of articles, not the traits of readers), which will nullify tech giants’ data advantages."

@pluralistic, 2022

https://pluralistic.net/2022/04/10/big-tech-isnt-stealing-news-publishers-content/

Governments can do this. Let's make them.

#advertising #DigitalAdvertising #AntiMonopoly #CoryDoctorow

Goggle set to re-initiate digital fingerprinting for all of your internet connected devices on Feb 16, 2024.

“Fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user,” ...

https://www.forbes.com/sites/zakdoffman/2024/12/21/forget-chrome-google-will-start-tracking-you-and-all-your-smart-devices-in-8-weeks/ #Google #internet #digitalfingerprinting #search #devicetracking #digitaladvertising

YouTube's Crackdown on Third-Party Ad-Blocking Apps Continues: https://www.reviewspace.info/youtube-crackdown-on-third-party-ad-blocking-apps-continues

#YouTube #adblocking #contentcreators #onlinestreaming #digitaladvertising #Apps #TechnologyNews

Use creative automation software to amp up your brand’s lower-funnel assets - Miha Mikek
Contributor

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... - http://feedproxy.google.com/~r/Techcrunch/~3/zxRLuwBtsqo/ #artificialintelligence #marketingautomation #digitaladvertising #ececommerceandd2c #onlineadvertising #digitalmarketing #advertisingtech #brandmanagement #marketing #eccolumn #column #tc

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc

Fox gets deeper into streaming with $440 million acquisition of Tubi - Fox Corp., the broadcast news and entertainment company holding what remains of the Murdoch Family’s... more: http://feedproxy.google.com/~r/Techcrunch/~3/tU2_LgdsI80/ #personalizationtechnology #thewaltdisneycompany #digitaladvertising #internettelevision #foxnetworksgroup #qatalystpartners #21stcenturyfox #internetradio #nbcuniversal #unitedstates #warnerbros #companies #allen&co #friends #disney #viacom #roku