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#digitaladvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.

  1. ICYMI: PubMatic's AI narrative can't hide what the numbers actually show: PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence. ppc.land/pubmatics-ai-narrativ #PubMatic #AI #DigitalAdvertising #TechNews #EarningsReport

  2. AWS RTB Fabric now lets bidders keep their own domains: AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations. ppc.land/aws-rtb-fabric-now-le #AWSTech #RealTimeBidding #DigitalAdvertising #AdTech #DSP

  3. AWS RTB Fabric now lets bidders keep their own domains: AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations. ppc.land/aws-rtb-fabric-now-le #AWSTech #RealTimeBidding #DigitalAdvertising #AdTech #DSP

  4. AWS RTB Fabric now lets bidders keep their own domains: AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations. ppc.land/aws-rtb-fabric-now-le #AWSTech #RealTimeBidding #DigitalAdvertising #AdTech #DSP

  5. AWS RTB Fabric now lets bidders keep their own domains: AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations. ppc.land/aws-rtb-fabric-now-le #AWSTech #RealTimeBidding #DigitalAdvertising #AdTech #DSP

  6. FYI: Magnite posts first quarter profit as CTV crosses 50% of revenue: Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising. ppc.land/magnite-posts-first-q #Magnite #CTV #StreamingAdvertising #ProfitGrowth #DigitalAdvertising

  7. FYI: Magnite posts first quarter profit as CTV crosses 50% of revenue: Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising. ppc.land/magnite-posts-first-q #Magnite #CTV #StreamingAdvertising #ProfitGrowth #DigitalAdvertising

  8. FYI: Magnite posts first quarter profit as CTV crosses 50% of revenue: Magnite earned $4.4M net income in Q1 2026 as CTV crossed 51% of contribution ex-TAC for first time, with 30% year-over-year growth in streaming advertising. ppc.land/magnite-posts-first-q #Magnite #CTV #StreamingAdvertising #ProfitGrowth #DigitalAdvertising

  9. ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. ppc.land/vistar-medias-dooh-pl #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

  10. ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. ppc.land/vistar-medias-dooh-pl #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

  11. ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. ppc.land/vistar-medias-dooh-pl #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

  12. Tech firm behind in-store ads at Currys and Iceland goes bust

    Wednesday 13 May 2026 3:50 pm  |  Updated:  Wednesday 13 May 2026 4:01 pm Currys’ and Icelands’ digital ads…
    #Iceland #IS #Europe #Europa #EU #Ads #advertising #business #Currys #curryspcworld #digitaladvertising #iceland #insolvency #island #News #redundancies #retail #windinguppetition
    europesays.com/2986900/

  13. ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. ppc.land/uid2-oversight-gaps-c #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

  14. ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. ppc.land/uid2-oversight-gaps-c #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

  15. ICYMI: UID2 oversight gaps: CTV publisher's broken tokens went undetected for months: A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance. ppc.land/uid2-oversight-gaps-c #UID2 #CTV #DigitalAdvertising #TokenManagement #ProgrammaticAds

  16. FYI: Media.net bets on Fetch receipt data to fix open web attribution: Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans. ppc.land/media-net-bets-on-fet #MediaNet #AdTech #OpenWeb #DigitalAdvertising #DataDriven

  17. FYI: Media.net bets on Fetch receipt data to fix open web attribution: Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans. ppc.land/media-net-bets-on-fet #MediaNet #AdTech #OpenWeb #DigitalAdvertising #DataDriven

  18. FYI: Media.net bets on Fetch receipt data to fix open web attribution: Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans. ppc.land/media-net-bets-on-fet #MediaNet #AdTech #OpenWeb #DigitalAdvertising #DataDriven

  19. FYI: Media.net bets on Fetch receipt data to fix open web attribution: Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans. ppc.land/media-net-bets-on-fet #MediaNet #AdTech #OpenWeb #DigitalAdvertising #DataDriven

  20. “[This is] a very dense, very insightful, very valuable book about advertising and marketing in the decades that have elapsed since Mr. Ogilvy wrote his book.” We review #OgilvyOnAdvertisingInTheDigitalAge: the-agency-review.com/ogilvy-o @Ogilvy #digitaladvertising #digitalmarketing

  21. Walmart Connect opens CTV to all advertisers with Connect Select: Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers. ppc.land/walmart-connect-opens #WalmartConnect #CTV #DigitalAdvertising #ProgrammaticAds #ConnectSelect

  22. Walmart Connect opens CTV to all advertisers with Connect Select: Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers. ppc.land/walmart-connect-opens #WalmartConnect #CTV #DigitalAdvertising #ProgrammaticAds #ConnectSelect

  23. Walmart Connect opens CTV to all advertisers with Connect Select: Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers. ppc.land/walmart-connect-opens #WalmartConnect #CTV #DigitalAdvertising #ProgrammaticAds #ConnectSelect

  24. ICYMI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. ppc.land/amc-global-medias-lin #ProgrammaticTV #LinearTV #MediaStrategy #Streaming #DigitalAdvertising

  25. ICYMI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. ppc.land/amc-global-medias-lin #ProgrammaticTV #LinearTV #MediaStrategy #Streaming #DigitalAdvertising

  26. InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. ppc.land/inmarket-says-5-cpg-b #CPG #Marketing #DigitalAdvertising #MobileAds #SalesGrowth

  27. InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. ppc.land/inmarket-says-5-cpg-b #CPG #Marketing #DigitalAdvertising #MobileAds #SalesGrowth

  28. InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. ppc.land/inmarket-says-5-cpg-b #CPG #Marketing #DigitalAdvertising #MobileAds #SalesGrowth

  29. FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

  30. FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

  31. FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

  32. FYI: System1 adds AI layer to Test Your Ad as creative measurement race heats up: System1 adds AI-assisted summaries and a predictive measurement tool to Test Your Ad, its platform backed by a 100,000-ad emotional norms database. ppc.land/system1-adds-ai-layer #AI #Marketing #AdTech #CreativeMeasurement #DigitalAdvertising

  33. ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

  34. ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

  35. ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

  36. #Webloc, a global #geolocation #surveillance system developed by #Cobwebs Technologies and now sold by #Penlink, monitors hundreds of millions of people using data from #consumerapps and #digitaladvertising. The system, sold as an add-on to the Tangles intelligence system, provides access to location data from up to 500 million mobile devices. citizenlab.ca/research/analysi #tech #media #news

  37. IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB

  38. IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB

  39. IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. ppc.land/iab-backs-seattle-chi #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB