#digitaladvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.
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FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC
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FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC
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FYI: Regulators rewrote the ad auction rules and left the owners alone: Google kept AdX, the FTC sued Amazon over hidden ad surcharges and The Trade Desk cut 575 jobs, in a week when regulators changed the rules but not the owners. https://ppc.land/regulators-rewrote-the-ad-auction-rules-and-left-the-owners-alone/ #AdAuction #DigitalAdvertising #Regulations #GoogleAdX #FTC
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FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules
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FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules
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FYI: OpenX says 100% of its supply meets IAB UK Gold Standard rules: Its certification bundles ads.txt, TCF privacy rules, brand safety, and newly added CTV and carbon tests into one externally audited scheme, OpenX now says. https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/ #OpenX #IAB #GoldStandard #DigitalAdvertising #PrivacyRules
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FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising
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FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising
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FYI: Explaining pink slime: Pink slime is partisan or automated content dressed up as local news. How the networks operate, who funds them, and why programmatic budgets keep reaching them. https://ppc.land/pink-slime/ #PinkSlime #MediaBias #LocalNews #ContentMarketing #DigitalAdvertising
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ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales
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ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales
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ICYMI: Explaining product: Product is the structured record describing one sellable item that advertising platforms ingest, validate and match to queries across paid and unpaid surfaces. https://ppc.land/product/ #ProductMarketing #DigitalAdvertising #eCommerce #PPC #OnlineSales
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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Explaining price: Price is the money paid for one defined unit of advertising. How CPM, bids, floors and clearing prices are set, carried inside OpenRTB and disputed in court. https://ppc.land/price/ #Advertising #CPM #MarketingStrategy #DigitalAdvertising #OpenRTB
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A federal judge has found Google liable for illegally monopolizing the publisher ad server and ad exchange markets
#Google #Antitrust #AdTech #Monopoly #TechLaw #DigitalAdvertising #ShermanAct #GoogleAds #CompetitionLaw #Regulation #BigTech #Alphabet
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc