#digitaladvertising — Public Fediverse posts

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Explaining ID5: ID5 is a universal advertising ID and identity graph that recognises users where third-party cookies fail. Its mechanics, origins, scale claims and disputes. https://ppc.land/explaining-id5/ #ID5 #DigitalAdvertising #Privacy #AdTech #ThirdPartyCookies

Thank god for reader mode in the browser. It can be nearly impossible to read articles on some websites nowadays without it. Pop ups, ads that keep changing, videos that move to different parts of the screen as you scroll. What a nightmare. #internet #LateStageInternet #microsoftedge #firefox #digitaladvertising #displayads

Thank god for reader mode in the browser. It can be nearly impossible to read articles on some websites nowadays without it. Pop ups, ads that keep changing, videos that move to different parts of the screen as you scroll. What a nightmare. #internet #LateStageInternet #microsoftedge #firefox #digitaladvertising #displayads

Thank god for reader mode in the browser. It can be nearly impossible to read articles on some websites nowadays without it. Pop ups, ads that keep changing, videos that move to different parts of the screen as you scroll. What a nightmare. #internet #LateStageInternet #microsoftedge #firefox #digitaladvertising #displayads

Thank god for reader mode in the browser. It can be nearly impossible to read articles on some websites nowadays without it. Pop ups, ads that keep changing, videos that move to different parts of the screen as you scroll. What a nightmare. #internet #LateStageInternet #microsoftedge #firefox #digitaladvertising #displayads

Walmart ad business gains 38% as Walmart Connect hits 43% in Q2: Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year. https://ppc.land/walmart-ad-business-gains-38-as-walmart-connect-hits-43-in-q2/ #Walmart #RetailMedia #DigitalAdvertising #Ecommerce #MarketingTrends

Walmart ad business gains 38% as Walmart Connect hits 43% in Q2: Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year. https://ppc.land/walmart-ad-business-gains-38-as-walmart-connect-hits-43-in-q2/ #Walmart #RetailMedia #DigitalAdvertising #Ecommerce #MarketingTrends

Walmart ad business gains 38% as Walmart Connect hits 43% in Q2: Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year. https://ppc.land/walmart-ad-business-gains-38-as-walmart-connect-hits-43-in-q2/ #Walmart #RetailMedia #DigitalAdvertising #Ecommerce #MarketingTrends

Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? https://ppc.land/nielsen-sets-august-31-for-seven-changes-to-us-tv-ratings-currency/ #Nielsen #TVRatings #MediaTrends #Wearables #DigitalAdvertising

Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? https://ppc.land/nielsen-sets-august-31-for-seven-changes-to-us-tv-ratings-currency/ #Nielsen #TVRatings #MediaTrends #Wearables #DigitalAdvertising

Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? https://ppc.land/nielsen-sets-august-31-for-seven-changes-to-us-tv-ratings-currency/ #Nielsen #TVRatings #MediaTrends #Wearables #DigitalAdvertising

ICYMI: DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DigitalAdvertising #DOOH #PharmaMarketing #ProgrammaticAdvertising #EHR

ICYMI: DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DigitalAdvertising #DOOH #PharmaMarketing #ProgrammaticAdvertising #EHR

ICYMI: DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DigitalAdvertising #DOOH #PharmaMarketing #ProgrammaticAdvertising #EHR

FYI: Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m: Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3. https://ppc.land/viant-loses-1-8m-in-record-quarter-as-revenue-gains-34-to-104-3m/ #Viant #RevenueGrowth #CTVSpend #Marketing #DigitalAdvertising

FYI: Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m: Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3. https://ppc.land/viant-loses-1-8m-in-record-quarter-as-revenue-gains-34-to-104-3m/ #Viant #RevenueGrowth #CTVSpend #Marketing #DigitalAdvertising

FYI: Viant loses $1.8m in record quarter as revenue gains 34% to $104.3m: Access carried over 80% of CTV spend, up from just above 50% in the first quarter, squeezing SSPs. Guidance points to $110.5m and 29% margins in Q3. https://ppc.land/viant-loses-1-8m-in-record-quarter-as-revenue-gains-34-to-104-3m/ #Viant #RevenueGrowth #CTVSpend #Marketing #DigitalAdvertising

Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #AffiliateMarketing #DigitalAdvertising

Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #AffiliateMarketing #DigitalAdvertising

Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #AffiliateMarketing #DigitalAdvertising

Explaining Sovrn: Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites. https://ppc.land/sovrn/ #Sovrn #AdTech #HeaderBidding #AffiliateMarketing #DigitalAdvertising

Teads gains exclusive 10-day Black Friday takeover of V smart TV screens: Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights? https://ppc.land/teads-gains-exclusive-10-day-black-friday-takeover-of-v-smart-tv-screens/ #BlackFriday #CTV #MarketingStrategy #DigitalAdvertising #SmartTV

Teads gains exclusive 10-day Black Friday takeover of V smart TV screens: Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights? https://ppc.land/teads-gains-exclusive-10-day-black-friday-takeover-of-v-smart-tv-screens/ #BlackFriday #CTV #MarketingStrategy #DigitalAdvertising #SmartTV

Teads gains exclusive 10-day Black Friday takeover of V smart TV screens: Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights? https://ppc.land/teads-gains-exclusive-10-day-black-friday-takeover-of-v-smart-tv-screens/ #BlackFriday #CTV #MarketingStrategy #DigitalAdvertising #SmartTV

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

Explaining Demand Gen: Demand Gen is Google's visual campaign type for image and video ads on YouTube, Discover, Gmail, Maps and the Display Network. Mechanics, history, disputes. https://ppc.land/demand-gen/ #DemandGen #GoogleAds #VideoMarketing #DigitalAdvertising #YouTubeAds

FYI: Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%: Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3. https://ppc.land/perion-ebitda-drops-61-to-2-8m-as-open-web-pulls-revenue-down-5/ #Perion #EBITDA #FinanceNews #RevenueGrowth #DigitalAdvertising

FYI: Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%: Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3. https://ppc.land/perion-ebitda-drops-61-to-2-8m-as-open-web-pulls-revenue-down-5/ #Perion #EBITDA #FinanceNews #RevenueGrowth #DigitalAdvertising

FYI: Perion EBITDA drops 61% to $2.8m as open web pulls revenue down 5%: Contribution ex-TAC guidance top end fell $10m to $225m, squeezing buyers planning H2 DOOH budgets. Two signed agency deals now start contributing late in Q3. https://ppc.land/perion-ebitda-drops-61-to-2-8m-as-open-web-pulls-revenue-down-5/ #Perion #EBITDA #FinanceNews #RevenueGrowth #DigitalAdvertising

https://www.europesays.com/dk/147468/ Green Bay motorcyclist seriously injured in Brussels #1021 #1021FM #1033 #1033FM #1041 #1041FM #1051 #1051FM #1051TheGOAT #967 #967FM #Advertise #Belgium #Brussels #DCDN #digital #DigitalAdvertising #DigitalMarketing #DoorCounty #DoorCountyNews #multimedia #news #NewsGroup #obituaries #opinion #PirateRadio #PirateRadioSturgeonBay #Podcast #RadioStation #sports #TheGOAT #TheGOAT #ThePirate #U1021 #WBDK #Wi #Wisconsin #WRLU

https://www.europesays.com/be/33204/ Green Bay motorcyclist seriously injured in Brussels #1021 #1021FM #1033 #1033FM #1041 #1041FM #1051 #1051FM #1051TheGOAT #967 #967FM #Advertise #Brussels #DCDN #digital #DigitalAdvertising #DigitalMarketing #DoorCounty #DoorCountyNews #multimedia #News #NewsGroup #Obituaries #Opinion #PirateRadio #PirateRadioSturgeonBay #Podcast #RadioStation #sports #TheGOAT #TheGOAT #ThePirate #U1021 #WBDK #WI #Wisconsin #WRLU

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. https://ppc.land/doubleverify-gains-brand-suitability-data-on-tiktok-pangle-in-48-markets/ #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising

FYI: Ads no longer push YouTube video titles down the watch page: Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space. https://ppc.land/ads-no-longer-push-youtube-video-titles-down-the-watch-page/ #YouTube #VideoMarketing #DigitalAdvertising #AdSpace #ContentCreation

FYI: Ads no longer push YouTube video titles down the watch page: Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space. https://ppc.land/ads-no-longer-push-youtube-video-titles-down-the-watch-page/ #YouTube #VideoMarketing #DigitalAdvertising #AdSpace #ContentCreation

FYI: Ads no longer push YouTube video titles down the watch page: Product overlays shift to a shelf below the player and Shorts icons thin out. Five design rules from YouTube, and what a quieter interface does to ad space. https://ppc.land/ads-no-longer-push-youtube-video-titles-down-the-watch-page/ #YouTube #VideoMarketing #DigitalAdvertising #AdSpace #ContentCreation

ChatGPT ads reach Europe as its own crawler ignores publisher blocks: ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked. https://ppc.land/chatgpt-ads-reach-europe-as-its-own-crawler-ignores-publisher-blocks/ #ChatGPT #AI #DigitalAdvertising #Marketing #PPC

ChatGPT ads reach Europe as its own crawler ignores publisher blocks: ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked. https://ppc.land/chatgpt-ads-reach-europe-as-its-own-crawler-ignores-publisher-blocks/ #ChatGPT #AI #DigitalAdvertising #Marketing #PPC

ChatGPT ads reach Europe as its own crawler ignores publisher blocks: ChatGPT ads reach Europe on the Free and Go plans this month, while TollBit finds 15% of AI page fetchers reached URLs that European publishers had blocked. https://ppc.land/chatgpt-ads-reach-europe-as-its-own-crawler-ignores-publisher-blocks/ #ChatGPT #AI #DigitalAdvertising #Marketing #PPC

FYI: Yellow Pages faced 16 years of price caps. Whittaker says platforms are next: Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely. https://ppc.land/yellow-pages-faced-16-years-of-price-caps-whittaker-says-platforms-are-next/ #YellowPages #PriceCaps #DigitalAdvertising #Investors #UKRegulations

FYI: Yellow Pages faced 16 years of price caps. Whittaker says platforms are next: Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely. https://ppc.land/yellow-pages-faced-16-years-of-price-caps-whittaker-says-platforms-are-next/ #YellowPages #PriceCaps #DigitalAdvertising #Investors #UKRegulations

FYI: Yellow Pages faced 16 years of price caps. Whittaker says platforms are next: Directories held 75% share under a UK price cap that ran to 2013. Investors still modelling breakup risk may be pricing the wrong regulatory regime entirely. https://ppc.land/yellow-pages-faced-16-years-of-price-caps-whittaker-says-platforms-are-next/ #YellowPages #PriceCaps #DigitalAdvertising #Investors #UKRegulations

FYI: AdRoll gains ChatGPT ad access for select SMB and B2B customers: Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit? https://ppc.land/adroll-gains-chatgpt-ad-access-for-select-smb-and-b2b-customers/ #AdRoll #ChatGPT #SMBMarketing #B2BMarketing #DigitalAdvertising

FYI: AdRoll gains ChatGPT ad access for select SMB and B2B customers: Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit? https://ppc.land/adroll-gains-chatgpt-ad-access-for-select-smb-and-b2b-customers/ #AdRoll #ChatGPT #SMBMarketing #B2BMarketing #DigitalAdvertising

FYI: AdRoll gains ChatGPT ad access for select SMB and B2B customers: Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit? https://ppc.land/adroll-gains-chatgpt-ad-access-for-select-smb-and-b2b-customers/ #AdRoll #ChatGPT #SMBMarketing #B2BMarketing #DigitalAdvertising

This wacky ’90s south London landmark might be getting a controversial makeover

If you’re a Wandsworth resident, you’ll probably be familiar with the iconic Wandsworth ‘pretzel’. Just like Catford’s fibre-glass…
#EuropeSays #Britain #Europe #EU #London #CrystalPalacePark #DigitalAdvertising #timberstructure #TransportforLondon #Wandsworth #WandsworthCouncil
https://www.europesays.com/britain/103732/

https://www.europesays.com/britain/103732/ This wacky ’90s south London landmark might be getting a controversial makeover #CrystalPalacePark #DigitalAdvertising #London #TimberStructure #TransportForLondon #Wandsworth #WandsworthCouncil

FYI: Acast acquires Backyard Ventures for $20 million, gaining 200 US creators: Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers? https://ppc.land/acast-acquires-backyard-ventures-for-20-million-gaining-200-us-creators/ #Acast #BackyardVentures #YouTubeCreators #SocialMediaMarketing #DigitalAdvertising

FYI: Acast acquires Backyard Ventures for $20 million, gaining 200 US creators: Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers? https://ppc.land/acast-acquires-backyard-ventures-for-20-million-gaining-200-us-creators/ #Acast #BackyardVentures #YouTubeCreators #SocialMediaMarketing #DigitalAdvertising

FYI: Acast acquires Backyard Ventures for $20 million, gaining 200 US creators: Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers? https://ppc.land/acast-acquires-backyard-ventures-for-20-million-gaining-200-us-creators/ #Acast #BackyardVentures #YouTubeCreators #SocialMediaMarketing #DigitalAdvertising

ICYMI: AI Max shows 72% more invalid traffic in retail search, Lunio finds: Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026. https://ppc.land/ai-max-shows-72-more-invalid-traffic-in-retail-search-lunio-finds/ #AIMarketing #RetailMarketing #DigitalAdvertising #InvalidTraffic #PPC

ICYMI: AI Max shows 72% more invalid traffic in retail search, Lunio finds: Lunio found retail AI Max search campaigns carry 72% more invalid traffic and 68% of all invalid clicks. Google converts broad match ads on September 1, 2026. https://ppc.land/ai-max-shows-72-more-invalid-traffic-in-retail-search-lunio-finds/ #AIMarketing #RetailMarketing #DigitalAdvertising #InvalidTraffic #PPC