home.social

#digitaladvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.

  1. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  2. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  3. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  4. FYI: Explaining backfill: Backfill is the demand that fills an ad slot when higher priority buyers pass. How the fallback is decided, where it sits in the stack, and why it is contested. ppc.land/backfill/ #Backfill #DigitalAdvertising #ProgrammaticAds #AdTech #MarketingStrategy

  5. Meta’s AI Clusterf*ck Is Humiliating Zuckerberg - YouTube
    youtube.com/watch?v=SFZ9ZlNyljc

    "In this video, I break down what is happening inside Meta: the layoffs, the collapsing employee morale, the AI restructuring chaos, the keystroke and screenshot monitoring, the billion-dollar tokenmaxxing disaster, and Mark Zuckerberg’s increasingly expensive obsession with frontier AI while Meta’s actual advertising business is printing money."

    #Meta #AI #BigTech #Capitalism #DigitalAdvertising #DeleteMeta