#digitaladvertising — Public Fediverse posts

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. https://ppc.land/nielsens-ad-intel-now-tracks-ctv-spend-across-nine-italian-platforms/ #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. https://ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. https://ppc.land/19-groups-ask-eu-to-re-insert-the-cookie-banner-fix-google-lobbied-out/ #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. https://ppc.land/19-groups-ask-eu-to-re-insert-the-cookie-banner-fix-google-lobbied-out/ #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. https://ppc.land/19-groups-ask-eu-to-re-insert-the-cookie-banner-fix-google-lobbied-out/ #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. https://ppc.land/server-guided-ad-insertion/ #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. https://ppc.land/server-guided-ad-insertion/ #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. https://ppc.land/server-guided-ad-insertion/ #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. https://ppc.land/server-guided-ad-insertion/ #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. https://ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. https://ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. https://ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. https://ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. https://ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. https://ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. https://ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. https://ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

ICYMI: DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DoubleVerify #CarbonTracking #DigitalAdvertising #Sustainability #GreenhouseGas

ICYMI: DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DigitalAdvertising #CarbonTracking #Sustainability #GreenhouseGas #ImpactPlus

DoubleVerify launches carbon tracking tool for digital advertising campaigns: Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains. https://ppc.land/doubleverify-launches-carbon-tracking-tool-for-digital-advertising-campaigns/ #DigitalAdvertising #CarbonTracking #GreenhouseGas #Sustainability #ImpactPlus