#digitaladvertising — Public Fediverse posts

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

FYI: UK and Ireland app install costs gain 80% to $3.85, highest Adjust tracks: Paid installs now run at 0.72 for every organic one worldwide, up 26% in six months, while US CPM reached $20.54. Thinner margins arrive just before Q4 bidding. https://ppc.land/uk-and-ireland-app-install-costs-gain-80-to-3-85-highest-adjust-tracks/ #AppMarketing #DigitalAdvertising #MobileApps #AdTech #CPM

ICYMI: Fluency blocks AI from touching live ad spend across $3 billion in budgets: Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI. https://ppc.land/fluency-blocks-ai-from-touching-live-ad-spend-across-3-billion-in-budgets/ #AI #AdSpend #MarketingTech #DigitalAdvertising #PPC

Meta’s AI Clusterf*ck Is Humiliating Zuckerberg - YouTube
https://www.youtube.com/watch?v=SFZ9ZlNyljc

"In this video, I break down what is happening inside Meta: the layoffs, the collapsing employee morale, the AI restructuring chaos, the keystroke and screenshot monitoring, the billion-dollar tokenmaxxing disaster, and Mark Zuckerberg’s increasingly expensive obsession with frontier AI while Meta’s actual advertising business is printing money."

#Meta #AI #BigTech #Capitalism #DigitalAdvertising #DeleteMeta

Is NetFlix initiating a war on YouTube with PodCasts as the first salvo?

Netflix lines up 30+ video postcasts for 2026 in deals with iHeartMedia and Barstool Sports. 18 podcasts will publish their video episodes exclusively on Netflix including “The Breakfast Club,” “Pardon My Take,” “The Ryen Russillo and shows from Chelsea Handler and Bobby Bones.

The Netflix versions will include ads read by hosts, and ads will not pre-empt or interrupt the episodes. https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/ #NetFlix #Youtube #VideoPodcasts #Podcasts #Media #Streaming #iHeartMedia #BarstoolSports #DigitalAdvertising #Advertising

How #AI is eating the Internet…one search at a time - “Similarweb, which measures traffic to more than 100m web domains, estimates that worldwide search traffic (by humans) fell by about 15% in the year to June. Although some categories, such as hobbyists’ sites, are doing fine, others have been hit hard (see chart). Many of the most affected are precisely the kind that might have commonly answered search queries. Science and education sites have lost 10% of their visitors. Reference sites have lost 15%. Health sites have lost 31%. For companies that sell advertising or subscriptions, lost visitors means lost revenue.” Source: The Economist #ArtificialIntelligence #search #SearchEngine #Google #Advertising #DigitalAdvertising #ParadigmShift #internet #tech #technology

The outcome will depend on whether the court finds that advertisers' actions constituted illegal collusion or if they were within their rights to protect their brand safety standards #ElonMusk #AdvertiserBoycott #Lawsuit #XPlatform #Antitrust #DigitalAdvertising #GlobalBrands #SocialMedia #NPR

Elon Musk's X sues Lego, Nestl...

IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025: New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector. https://ppc.land/iab-tech-lab-unveils-technical-standards-roadmap-for-digital-advertising-in-2025/ #DigitalAdvertising #TechStandards #PrivacyCompliance #ArtificialIntelligence #LiveStreaming

Goggle set to re-initiate digital fingerprinting for all of your internet connected devices on Feb 16, 2024.

“Fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user,” ...

https://www.forbes.com/sites/zakdoffman/2024/12/21/forget-chrome-google-will-start-tracking-you-and-all-your-smart-devices-in-8-weeks/ #Google #internet #digitalfingerprinting #search #devicetracking #digitaladvertising

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety

YouTube's Crackdown on Third-Party Ad-Blocking Apps Continues: https://www.reviewspace.info/youtube-crackdown-on-third-party-ad-blocking-apps-continues

#YouTube #adblocking #contentcreators #onlinestreaming #digitaladvertising #Apps #TechnologyNews

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc