#digitaladvertising — Public Fediverse posts

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

FYI: Explaining de minimis: De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions. https://ppc.land/de-minimis/ #DeMinimis #CustomsValue #DutyFree #DigitalAdvertising #AdAuctions

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

ICYMI: VAB finds video holds 51% of US leisure time for a fourth straight year: Watching video absorbs 2 hours 37 minutes daily against 35 minutes socializing and 24 gaming, from a 5:10 total. Which of those minutes can advertising reach? https://ppc.land/vab-finds-video-holds-51-of-us-leisure-time-for-a-fourth-straight-year/ #VideoMarketing #DigitalAdvertising #SocialMediaTrends #LeisureTime #ContentConsumption

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

Explaining open-web display: Open-web display is banner advertising on websites that sell ad space through third-party ad tech, and the market at the centre of Google's antitrust defeat. https://ppc.land/open-web-display/ #OpenWebDisplay #DigitalAdvertising #BannerAds #AdTech #GoogleAntitrust

FYI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps. https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudPrevention #AdTech #DigitalAdvertising #AI

ICYMI: PubMatic's AI narrative can't hide what the numbers actually show: PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence. https://ppc.land/pubmatics-ai-narrative-cant-hide-what-the-numbers-actually-show/ #PubMatic #AI #DigitalAdvertising #TechNews #EarningsReport

Is NetFlix initiating a war on YouTube with PodCasts as the first salvo?

Netflix lines up 30+ video postcasts for 2026 in deals with iHeartMedia and Barstool Sports. 18 podcasts will publish their video episodes exclusively on Netflix including “The Breakfast Club,” “Pardon My Take,” “The Ryen Russillo and shows from Chelsea Handler and Bobby Bones.

The Netflix versions will include ads read by hosts, and ads will not pre-empt or interrupt the episodes. https://techcrunch.com/2025/12/16/netflix-doubles-down-on-video-podcasts-with-iheartmedia-deal/ #NetFlix #Youtube #VideoPodcasts #Podcasts #Media #Streaming #iHeartMedia #BarstoolSports #DigitalAdvertising #Advertising

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety