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#digitaladvertising — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #digitaladvertising, aggregated by home.social.

  1. FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. ppc.land/nielsens-ad-intel-now #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

  2. FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. ppc.land/nielsens-ad-intel-now #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

  3. FYI: Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. ppc.land/nielsens-ad-intel-now #CTV #Streaming #Nielsen #AdIntel #DigitalAdvertising

  4. FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

  5. FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

  6. FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

  7. FYI: Explaining post-bid verification: Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. ppc.land/post-bid-verification/ #PostBidVerification #DigitalAdvertising #AdTech #ProgrammaticAds #OnlineMarketing

  8. 19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. ppc.land/19-groups-ask-eu-to-r #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

  9. 19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. ppc.land/19-groups-ask-eu-to-r #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

  10. 19 groups ask EU to re-insert the cookie banner fix Google lobbied out: Council stripped Article 88b on 18 June, leaving publishers and ad tech waiting on Parliament. Coalition wants signals binding per controller and per purpose. ppc.land/19-groups-ask-eu-to-r #CookiePrivacy #DataProtection #PrivacyRegulations #EULaw #DigitalAdvertising

  11. ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

  12. ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

  13. ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

  14. ICYMI: Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #CPM #AdTech #OpenRTB #DigitalAdvertising

  15. ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. ppc.land/server-guided-ad-inse #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

  16. ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. ppc.land/server-guided-ad-inse #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

  17. ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. ppc.land/server-guided-ad-inse #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

  18. ICYMI: Explaining server-guided ad insertion: Server-guided ad insertion (SGAI) marks ad breaks in one shared streaming manifest and lets each player fetch and play the ads. How it works and where it fails. ppc.land/server-guided-ad-inse #AdTech #ServerGuidedAdInsertion #Streaming #DigitalAdvertising #AdInsertion

  19. Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

  20. Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

  21. Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

  22. Explaining server-side: Server-side is advertising work that runs on infrastructure the operator controls, not the user's device. How tagging, auctions and insertion all moved there. ppc.land/server-side/ #ServerSide #DigitalAdvertising #AdTech #OnlineMarketing #PPC

  23. Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

  24. Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

  25. Explaining Quality Attention: Quality Attention is the IAS score rating whether an ad impression was likely noticed. Mechanics, the 1 to 100 scoring scale, vendor claims, limits and rivals. ppc.land/ias-quality-attention/ #QualityAttention #AdImpressions #IAsscore #MarketingMetrics #DigitalAdvertising

  26. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  27. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  28. Explaining price floor: Price floor: the lowest CPM a seller will accept for an ad impression at auction. How floors are set, carried in OpenRTB, automated and fought over in court. ppc.land/price-floor/ #PriceFloor #DigitalAdvertising #CPM #OpenRTB #AdAuction

  29. ICYMI: Explaining bidstream: Bidstream is the flow of bid requests exchanges send to every bidder in real-time auctions, carrying page, device, location and user data to winners and losers. ppc.land/bidstream/ #Bidstream #RealTimeBidding #DigitalAdvertising #ProgrammaticAdvertising #AdTech

  30. ICYMI: Explaining bidstream: Bidstream is the flow of bid requests exchanges send to every bidder in real-time auctions, carrying page, device, location and user data to winners and losers. ppc.land/bidstream/ #Bidstream #RealTimeBidding #DigitalAdvertising #ProgrammaticAdvertising #AdTech

  31. ICYMI: Explaining bidstream: Bidstream is the flow of bid requests exchanges send to every bidder in real-time auctions, carrying page, device, location and user data to winners and losers. ppc.land/bidstream/ #Bidstream #RealTimeBidding #DigitalAdvertising #ProgrammaticAdvertising #AdTech

  32. ICYMI: Explaining bidstream: Bidstream is the flow of bid requests exchanges send to every bidder in real-time auctions, carrying page, device, location and user data to winners and losers. ppc.land/bidstream/ #Bidstream #RealTimeBidding #DigitalAdvertising #ProgrammaticAdvertising #AdTech

  33. ICYMI: DoubleVerify gains brand suitability data on TikTok Pangle in 48 markets: Pangle reaches more than 400,000 apps, per TikTok, and buyers had no independent read on that inventory. Coverage arrives one week after the Nielsen buyout. ppc.land/doubleverify-gains-br #DoubleVerify #TikTok #Pangle #BrandSafety #DigitalAdvertising