#retailmarketing — Public Fediverse posts

ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

ICYMI: Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #BackToSchool #DOOH #DigitalAdvertising #MarketingStrategy #RetailMarketing

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

FYI: Google Merchant Center's regional pricing trick most advertisers are missing: Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. https://ppc.land/google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #RetailMarketing #Advertisers

FYI: Google Merchant Center's regional pricing trick most advertisers are missing: Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. https://ppc.land/google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #RetailMarketing #Advertisers

FYI: Google Merchant Center's regional pricing trick most advertisers are missing: Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. https://ppc.land/google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #RetailMarketing #Advertisers

FYI: Google Merchant Center's regional pricing trick most advertisers are missing: Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. https://ppc.land/google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing/ #GoogleMerchantCenter #DigitalMarketing #Ecommerce #RetailMarketing #Advertisers

FYI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ConsumerTrends #Budgeting2026 #RetailMarketing #ShoppingReport

FYI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ConsumerTrends #Budgeting2026 #RetailMarketing #ShoppingReport

FYI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ConsumerTrends #Budgeting2026 #RetailMarketing #ShoppingReport

ICYMI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ShoppingTrends #ConsumerSpending #Budgeting #RetailMarketing

ICYMI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ShoppingTrends #ConsumerSpending #Budgeting #RetailMarketing

ICYMI: 52% of U.S. summer shoppers plan bigger budgets in 2026, Optimove finds: Optimove's 2026 Summer Shopping Report: 52% of U.S. consumers plan higher budgets, driven by clothing, quality, and multichannel shopping this summer season. https://ppc.land/52-of-u-s-summer-shoppers-plan-bigger-budgets-in-2026-optimove-finds/ #SummerShopping #ShoppingTrends #ConsumerSpending #Budgeting #RetailMarketing

FYI: Roku Curate bundles retail purchase data with CTV inventory in one package: Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/ #RokuCurate #CTV #DigitalMarketing #Advertising #RetailMarketing

FYI: Roku Curate bundles retail purchase data with CTV inventory in one package: Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/ #RokuCurate #CTV #DigitalMarketing #Advertising #RetailMarketing

FYI: Roku Curate bundles retail purchase data with CTV inventory in one package: Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/ #RokuCurate #CTV #DigitalMarketing #Advertising #RetailMarketing

FYI: Roku Curate bundles retail purchase data with CTV inventory in one package: Roku launched Roku Curate on April 27, 2026, combining its own platform data with purchase signals from six retail partners into pre-packaged CTV media buys. https://ppc.land/roku-curate-bundles-retail-purchase-data-with-ctv-inventory-in-one-package/ #RokuCurate #CTV #DigitalMarketing #Advertising #RetailMarketing

FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing

FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing

FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing

FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing

FYI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #AI #DigitalMarketing

FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting

FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting

FYI: In-store media's measurement problem is not what you think: ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media. https://ppc.land/in-store-medias-measurement-problem-is-not-what-you-think/ #InStoreMedia #RetailMarketing #DigitalAttribution #ShopperPurchaseRate #MediaConsulting

ICYMI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #Ecommerce #DigitalMarketing

ICYMI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #Ecommerce #DigitalMarketing

ICYMI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #Ecommerce #DigitalMarketing

ICYMI: Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #CTV #Ecommerce #DigitalMarketing

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI

Google's 2026 retail ad playbook: product data, CTV, and agentic commerce: Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers. https://ppc.land/googles-2026-retail-ad-playbook-product-data-ctv-and-agentic-commerce/ #GoogleAds #RetailMarketing #ProductData #CTV #AI

FYI: Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #SearchAds #DigitalMarketing #RetailMarketing

FYI: Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #SearchAds #DigitalMarketing #RetailMarketing

FYI: Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #SearchAds #DigitalMarketing #RetailMarketing

FYI: Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #SearchAds #DigitalMarketing #RetailMarketing

Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #DigitalAdvertising #SearchAds #RetailMarketing

Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #DigitalAdvertising #SearchAds #RetailMarketing

Apple Maps is getting ads - and it could reshape local search forever: Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps. https://ppc.land/apple-maps-is-getting-ads-and-it-could-reshape-local-search-forever/ #AppleMaps #LocalSearch #DigitalAdvertising #SearchAds #RetailMarketing

Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioMarketing #NOVAEntertainment #RetailMarketing

ICYMI: Sparkfly and PlayOn Sports bet on high school fans to crack attribution: Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps. https://ppc.land/sparkfly-and-playon-sports-bet-on-high-school-fans-to-crack-attribution/ #HighSchoolSports #Attribution #SportsMarketing #FanEngagement #RetailMarketing

ICYMI: Sparkfly and PlayOn Sports bet on high school fans to crack attribution: Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps. https://ppc.land/sparkfly-and-playon-sports-bet-on-high-school-fans-to-crack-attribution/ #HighSchoolSports #Attribution #SportsMarketing #FanEngagement #RetailMarketing