#audioadvertising — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #audioadvertising, aggregated by home.social.
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La differenza è tutta qui: ascolto e ascolto acquistabile non sono la stessa cosa.
Ed è forse uno degli argomenti commerciali che la Radio dovrebbe imparare a usare meglio.
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#Radio #Advertising #AudioAdvertising #Media
#RadioAdvertising #Marketing #EdisonResearch
-⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/quel-70-dellaudio-dei-giovani-che-gli-investitori-dovrebbero-conoscere/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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La differenza è tutta qui: ascolto e ascolto acquistabile non sono la stessa cosa.
Ed è forse uno degli argomenti commerciali che la Radio dovrebbe imparare a usare meglio.
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#Radio #Advertising #AudioAdvertising #Media
#RadioAdvertising #Marketing #EdisonResearch
-⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/quel-70-dellaudio-dei-giovani-che-gli-investitori-dovrebbero-conoscere/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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La differenza è tutta qui: ascolto e ascolto acquistabile non sono la stessa cosa.
Ed è forse uno degli argomenti commerciali che la Radio dovrebbe imparare a usare meglio.
-
#Radio #Advertising #AudioAdvertising #Media
#RadioAdvertising #Marketing #EdisonResearch
-⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/quel-70-dellaudio-dei-giovani-che-gli-investitori-dovrebbero-conoscere/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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La differenza è tutta qui: ascolto e ascolto acquistabile non sono la stessa cosa.
Ed è forse uno degli argomenti commerciali che la Radio dovrebbe imparare a usare meglio.
-
#Radio #Advertising #AudioAdvertising #Media
#RadioAdvertising #Marketing #EdisonResearch
-⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/quel-70-dellaudio-dei-giovani-che-gli-investitori-dovrebbero-conoscere/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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Spotify è un concorrente commerciale reale per la Radio. Perciò merita una domanda industriale.
Come può promettere ai clienti pubblicitari che la pubblicità coinvolge e, nello stesso momento, promuoverne e venderne agli utenti l'eliminazione?
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#Spotify #Pubblicità #Radio #DigitalAudio
#AudioAdvertising
.⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/spotify-vende-pubblicita-e-insegna-a-evitarla/
.⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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FYI: Amazon DSP gains Spotify podcast ads as reach hits 90% unique: Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access. https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/ #AmazonDSP #SpotifyAds #Podcasting #DigitalMarketing #AudioAdvertising
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La voce generata dall’intelligenza artificiale non sta entrando soltanto nei laboratori tecnologici: sta già arrivando nella produzione degli spot audio.
#Radio #AudioAdvertising #PubblicitàRadiofonica
#IntelligenzaArtificiale #AIvoice #RadioBusiness⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/la-voce-ai-cambia-gli-spot-cambiera-anche-la-radio/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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FYI: AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard
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FYI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #MarketingStrategy #DigitalMarketing #AIInvestment #AdvertisingTrends
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AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo
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ICYMI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #DigitalMarketing #AIInvestment #MarketingMeasurement #FullFunnelMarketing
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Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #Marketing #Measurement #DigitalMarketing #AIMarketing
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FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising
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SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry: SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026. https://ppc.land/siriusxm-lands-youtubes-audio-ad-rights-in-a-deal-that-surprised-the-industry/ #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech
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FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising
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FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
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ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment
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ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
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LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds
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Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia
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Programmatic audio shifts to curation, identity, and video in 2026: Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026. https://ppc.land/programmatic-audio-shifts-to-curation-identity-and-video-in-2026/ #ProgrammaticAudio #DigitalMarketing #AudioAdvertising #ContentCuration #BrandIdentity
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Triton Digital launches white-label audio advertising platform with AI: Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers. https://ppc.land/triton-digital-launches-white-label-audio-advertising-platform-with-ai/ #AudioAdvertising #AdTech #ArtificialIntelligence #DigitalMarketing #MarketingAutomation
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AdsWizz and Nielsen extend data partnership for enhanced audio targeting: Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness. https://ppc.land/adswizz-and-nielsen-extend-data-partnership-for-enhanced-audio-targeting/ #DigitalMarketing #AudioAdvertising #DataPartnership #AudienceSegmentation #AdvertisingEffectiveness
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ICYMI: AudioGO: Dynamic pricing brings automated bidding to audio advertising: New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget. https://ppc.land/audiogo-dynamic-pricing-brings-automated-bidding-to-audio-advertising/ #AudioAdvertising #DynamicPricing #AutomatedBidding #PPC #DigitalMarketing
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AudioGO: Dynamic pricing brings automated bidding to audio advertising: New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget. https://ppc.land/audiogo-dynamic-pricing-brings-automated-bidding-to-audio-advertising/ #AudioAdvertising #DynamicPricing #AutomatedBidding #DigitalMarketing #PPC
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Hört sich irgendwie an, als würde man eine Vergewaltigung planen: "Dementsprechend ist die Chance sehr groß, dass sie die Werbung hinnehmen werden."
#Werbung #t3n #ProgrammaticAdvertising #AudioAdvertising
https://t3n.de/news/programmatic-audio-advertising-verena-finkeisen-1541232/
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6 Ad Tech Trends to Dominate Post-Covid World - While the pandemic has had a huge, disruptive impact on marketing, it’s still cruc... - https://readwrite.com/2021/12/17/6-ad-tech-trends-to-dominate-post-covid-world/ #programmaticadvertising #businessaftercovid #advertisingtrends #audioadvertising #videoadvertising #dataandsecurity #marketingonline #marketingtrends #virtualreality #smallbusiness #advertising #socialmedia #cookieless #marketing #readwrite #remotejob #pandemic #cookies