#audioadvertising — Public Fediverse posts

Spotify è un concorrente commerciale reale per la Radio. Perciò merita una domanda industriale.

Come può promettere ai clienti pubblicitari che la pubblicità coinvolge e, nello stesso momento, promuoverne e venderne agli utenti l'eliminazione?

.
#Spotify #Pubblicità #Radio #DigitalAudio
#AudioAdvertising
.

⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.

https://www.astorri.it/spotify-vende-pubblicita-e-insegna-a-evitarla/
.

⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.

https://www.astorri.it/plans/iscrizione-a-pro-access/

FYI: Amazon DSP gains Spotify podcast ads as reach hits 90% unique: Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access. https://ppc.land/amazon-dsp-gains-spotify-podcast-ads-as-reach-hits-90-unique/ #AmazonDSP #SpotifyAds #Podcasting #DigitalMarketing #AudioAdvertising

La voce generata dall’intelligenza artificiale non sta entrando soltanto nei laboratori tecnologici: sta già arrivando nella produzione degli spot audio.

#Radio #AudioAdvertising #PubblicitàRadiofonica
#IntelligenzaArtificiale #AIvoice #RadioBusiness

⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.

https://www.astorri.it/la-voce-ai-cambia-gli-spot-cambiera-anche-la-radio/

⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.

https://www.astorri.it/plans/iscrizione-a-pro-access/

FYI: AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #ReportingDashboard

FYI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #MarketingStrategy #DigitalMarketing #AIInvestment #AdvertisingTrends

AudioGo launches overhauled reporting dashboard for audio advertisers: AudioGo rebuilt its reporting dashboard on May 27 with custom reports, drag-and-drop metrics, scheduled delivery, and smarter filters for audio ad campaigns. https://ppc.land/audiogo-launches-overhauled-reporting-dashboard-for-audio-advertisers/ #AudioAdvertising #MarketingTools #DigitalMarketing #AdTech #AudioGo

ICYMI: Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #DigitalMarketing #AIInvestment #MarketingMeasurement #FullFunnelMarketing

Audio advertising's full-funnel problem: why measurement still holds it back: ExchangeWire's Lindsay Rowntree and Rachel Smith explain why audio cannot prove full-funnel value despite 10% UK spend growth and rising AI investment in 2026. https://ppc.land/audio-advertisings-full-funnel-problem-why-measurement-still-holds-it-back/ #AudioAdvertising #Marketing #Measurement #DigitalMarketing #AIMarketing

FYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising

SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry: SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026. https://ppc.land/siriusxm-lands-youtubes-audio-ad-rights-in-a-deal-that-surprised-the-industry/ #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech

FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising

FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB

ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment

ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends

LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia

Programmatic audio shifts to curation, identity, and video in 2026: Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026. https://ppc.land/programmatic-audio-shifts-to-curation-identity-and-video-in-2026/ #ProgrammaticAudio #DigitalMarketing #AudioAdvertising #ContentCuration #BrandIdentity

Triton Digital launches white-label audio advertising platform with AI: Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers. https://ppc.land/triton-digital-launches-white-label-audio-advertising-platform-with-ai/ #AudioAdvertising #AdTech #ArtificialIntelligence #DigitalMarketing #MarketingAutomation

AdsWizz and Nielsen extend data partnership for enhanced audio targeting: Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness. https://ppc.land/adswizz-and-nielsen-extend-data-partnership-for-enhanced-audio-targeting/ #DigitalMarketing #AudioAdvertising #DataPartnership #AudienceSegmentation #AdvertisingEffectiveness

ICYMI: AudioGO: Dynamic pricing brings automated bidding to audio advertising: New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget. https://ppc.land/audiogo-dynamic-pricing-brings-automated-bidding-to-audio-advertising/ #AudioAdvertising #DynamicPricing #AutomatedBidding #PPC #DigitalMarketing

AudioGO: Dynamic pricing brings automated bidding to audio advertising: New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget. https://ppc.land/audiogo-dynamic-pricing-brings-automated-bidding-to-audio-advertising/ #AudioAdvertising #DynamicPricing #AutomatedBidding #DigitalMarketing #PPC

Hört sich irgendwie an, als würde man eine Vergewaltigung planen: "Dementsprechend ist die Chance sehr groß, dass sie die Werbung hinnehmen werden."

#Werbung #t3n #ProgrammaticAdvertising #AudioAdvertising

https://t3n.de/news/programmatic-audio-advertising-verena-finkeisen-1541232/

6 Ad Tech Trends to Dominate Post-Covid World - While the pandemic has had a huge, disruptive impact on marketing, it’s still cruc... - https://readwrite.com/2021/12/17/6-ad-tech-trends-to-dominate-post-covid-world/ #programmaticadvertising #businessaftercovid #advertisingtrends #audioadvertising #videoadvertising #dataandsecurity #marketingonline #marketingtrends #virtualreality #smallbusiness #advertising #socialmedia #cookieless #marketing #readwrite #remotejob #pandemic #cookies