#audioadvertising — Public Fediverse posts

Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact

Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact

Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact

SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry: SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026. https://ppc.land/siriusxm-lands-youtubes-audio-ad-rights-in-a-deal-that-surprised-the-industry/ #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech

FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising

FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB

ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends

LiveOne bets big on connected car streaming as audio ad revenue jumps 30%: LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending. https://ppc.land/liveone-bets-big-on-connected-car-streaming-as-audio-ad-revenue-jumps-30/ #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia

Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia

Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia

Bauer Media Audio brings Audiomob's gaming audio ads to eight markets: Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming. https://ppc.land/bauer-media-audio-brings-audiomobs-gaming-audio-ads-to-eight-markets/ #AudioAdvertising #GamingAds #DigitalMarketing #InAppAds #BauerMedia

Programmatic audio shifts to curation, identity, and video in 2026: Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026. https://ppc.land/programmatic-audio-shifts-to-curation-identity-and-video-in-2026/ #ProgrammaticAudio #DigitalMarketing #AudioAdvertising #ContentCuration #BrandIdentity

AdsWizz and Nielsen extend data partnership for enhanced audio targeting: Advanced audience segmentation capabilities aim to strengthen digital audio advertising effectiveness. https://ppc.land/adswizz-and-nielsen-extend-data-partnership-for-enhanced-audio-targeting/ #DigitalMarketing #AudioAdvertising #DataPartnership #AudienceSegmentation #AdvertisingEffectiveness

6 Ad Tech Trends to Dominate Post-Covid World - While the pandemic has had a huge, disruptive impact on marketing, it’s still cruc... - https://readwrite.com/2021/12/17/6-ad-tech-trends-to-dominate-post-covid-world/ #programmaticadvertising #businessaftercovid #advertisingtrends #audioadvertising #videoadvertising #dataandsecurity #marketingonline #marketingtrends #virtualreality #smallbusiness #advertising #socialmedia #cookieless #marketing #readwrite #remotejob #pandemic #cookies