#programmaticadvertising — Public Fediverse posts

ICYMI: Explaining mediation waterfall: A mediation waterfall is an app setup calling ad networks one at a time, ranked by expected price, until one fills the slot. How it works and why it is fading. https://ppc.land/mediation-waterfall/ #MediationWaterfall #AdNetworks #MobileAds #ProgrammaticAdvertising #DigitalMarketing

ICYMI: Explaining mediation waterfall: A mediation waterfall is an app setup calling ad networks one at a time, ranked by expected price, until one fills the slot. How it works and why it is fading. https://ppc.land/mediation-waterfall/ #MediationWaterfall #AdNetworks #MobileAds #ProgrammaticAdvertising #DigitalMarketing

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

ICYMI: Explaining OpenRTB: OpenRTB is the IAB Tech Lab protocol setting how exchanges and bidders trade ad impressions in milliseconds. How its objects work and where they are contested. https://ppc.land/openrtb/ #OpenRTB #DigitalAdvertising #AdTech #ProgrammaticAdvertising #IAB

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

Explaining mediation platform: A mediation platform is software in a mobile app that picks which ad network or bidder fills each slot, by waterfall or auction. How it works and who runs it. https://ppc.land/mediation-platform/ #MediationPlatform #AdTech #DigitalAdvertising #MobileApps #ProgrammaticAdvertising

FYI: Pixalate API adds show titles to CTV bids across 13,900 channels: DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV? https://ppc.land/pixalate-api-adds-show-titles-to-ctv-bids-across-13-900-channels/ #Pixalate #CTV #DigitalMarketing #ProgrammaticAdvertising #AdTech

FYI: Pixalate API adds show titles to CTV bids across 13,900 channels: DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV? https://ppc.land/pixalate-api-adds-show-titles-to-ctv-bids-across-13-900-channels/ #Pixalate #CTV #DigitalMarketing #ProgrammaticAdvertising #AdTech

FYI: Pixalate API adds show titles to CTV bids across 13,900 channels: DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV? https://ppc.land/pixalate-api-adds-show-titles-to-ctv-bids-across-13-900-channels/ #Pixalate #CTV #DigitalMarketing #ProgrammaticAdvertising #AdTech

FYI: Pixalate API adds show titles to CTV bids across 13,900 channels: DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV? https://ppc.land/pixalate-api-adds-show-titles-to-ctv-bids-across-13-900-channels/ #Pixalate #CTV #DigitalMarketing #ProgrammaticAdvertising #AdTech