#programmaticadvertising — Public Fediverse posts

iHeartMedia radio profit drops 39% as programmatic revenue targets $200m: Broadcast radio revenue grew just 0.5% to $397.6 million as segment margin sank to 10.9% from 17.7%. Amazon DSP arrives in Q4. Can programmatic close the gap? https://ppc.land/iheartmedia-radio-profit-drops-39-as-programmatic-revenue-targets-200m/ #iHeartMedia #RadioIndustry #ProgrammaticAdvertising #DigitalMarketing #RevenueGrowth

FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

FYI: Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets: Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first? https://ppc.land/amazon-dsp-gains-publisher-hosted-creatives-for-gam-deals-in-33-markets/ #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #GAMDeals #AdTech

ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

ICYMI: Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets: Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first? https://ppc.land/amazon-dsp-gains-publisher-hosted-creatives-for-gam-deals-in-33-markets/ #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #AdTech #PublisherMarketing

Amazon DSP gains publisher-hosted creatives for GAM deals in 33 markets: Self-service buyers get the option inside third party display and video creatives, reaching publishers that host ad assets themselves. Which ones open first? https://ppc.land/amazon-dsp-gains-publisher-hosted-creatives-for-gam-deals-in-33-markets/ #AmazonDSP #DigitalMarketing #ProgrammaticAdvertising #AdTech #DisplayAdvertising

FYI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech

FYI: Magnite offers two ways to run partner AI models inside its auction: Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type? https://ppc.land/magnite-offers-two-ways-to-run-partner-ai-models-inside-its-auction/ #AI #AdTech #DigitalMarketing #ProgrammaticAdvertising #MachineLearning

ICYMI: USA TODAY Co. loses 22 million monthly unique visitors in one quarter: Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out. https://ppc.land/usa-today-co-loses-22-million-monthly-unique-visitors-in-one-quarter/ #DigitalMarketing #Advertising #Media #Publishers #ProgrammaticAdvertising

Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #ArtificialIntelligence #ProgrammaticAdvertising #AdTech #Marketing

USA TODAY Co. loses 22 million monthly unique visitors in one quarter: Digital advertising fell 9.2% to $79.8m after a programmatic partner exited, squeezing publisher supply. Reed puts cutting Google off at 9 to 15 months out. https://ppc.land/usa-today-co-loses-22-million-monthly-unique-visitors-in-one-quarter/ #USAToday #DigitalMarketing #Advertising #OnlineTraffic #ProgrammaticAdvertising

ICYMI: PubMatic guardrails block AI agents from unapproved ad inventory: Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend? https://ppc.land/pubmatic-guardrails-block-ai-agents-from-unapproved-ad-inventory/ #AdTech #DigitalMarketing #AI #ProgrammaticAdvertising #MarketingAutomation

Magnite offers two ways to run partner AI models inside its auction: Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type? https://ppc.land/magnite-offers-two-ways-to-run-partner-ai-models-inside-its-auction/ #AI #DigitalMarketing #ProgrammaticAdvertising #AdTech #MachineLearning

ICYMI: US programmatic CPMs gain 51% year over year, DataBeat finds: App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025. https://ppc.land/us-programmatic-cpms-gain-51-year-over-year-databeat-finds/ #ProgrammaticAdvertising #DigitalMarketing #CPM #AdTech #DataAnalytics

US programmatic CPMs gain 51% year over year, DataBeat finds: App inventory repriced 50.4% higher in Q2 while AMP CPMs fell 17.2%, splitting publisher yield by format. CTV rose 20.7% monthly but sits 12.3% below 2025. https://ppc.land/us-programmatic-cpms-gain-51-year-over-year-databeat-finds/ #ProgrammaticAdvertising #CPM #DigitalMarketing #AdTech #CTV

ICYMI: Agencies turn AI tokens into a margin business as agentic spend stalls: AI token costs turn into agency margin as holdcos push principal media, while Magnite caps 2027 agentic ad spend near $700m and EU Article 50 takes effect. https://ppc.land/agencies-turn-ai-tokens-into-a-margin-business-as-agentic-spend-stalls/ #AI #DigitalMarketing #AdSpend #ProgrammaticAdvertising #MarketingTrends

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

ICYMI: AI slop wins premium grades 70% of the time, TAG and ANA analysis finds: Slop inventory posts a 0.05% invalid traffic rate against 0.32% for clean supply and commands a $7.08 TrueCPM. Verification metrics now flag the wrong risk. https://ppc.land/ai-slop-wins-premium-grades-70-of-the-time-tag-and-ana-analysis-finds/ #AI #DigitalMarketing #AdTech #ProgrammaticAdvertising #DataAnalysis

Amazon DSP gains Adsquare location segments in US, UK and 4 more markets: Berlin firm's ID-Precise segments now sit in the 3P Audience Hub, matched to Amazon IDs. Traders in six countries can activate them off the shelf from July 23. https://ppc.land/amazon-dsp-gains-adsquare-location-segments-in-us-uk-and-4-more-markets/ #AmazonDSP #Adsquare #DigitalMarketing #LocationSegments #ProgrammaticAdvertising

Culture Hive gains second SSP in 30 days as Magnite opens ClearLine to CRS: CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results. https://ppc.land/culture-hive-gains-second-ssp-in-30-days-as-magnite-opens-clearline-to-crs/ #DigitalMarketing #AdTech #ProgrammaticAdvertising #CulturalScoring #SSP

FYI: JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens: Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region. https://ppc.land/jcdecaux-gains-100-programmatic-reach-in-latin-america-across-4-600-screens/ #Advertising #DigitalMarketing #ProgrammaticAdvertising #OutdoorAdvertising #MarketingTrends

FYI: Google drops certification for gambling ads in 37 markets on Authorized Buyers: Publishers may see more online gambling ads from August 10 as buyers skip end-advertiser certification. The change covers programmatic demand, not Google Ads. https://ppc.land/google-drops-certification-for-gambling-ads-in-37-markets-on-authorized-buyers/ #GoogleAds #GamblingAds #DigitalMarketing #ProgrammaticAdvertising #OnlineGambling

FYI: Kargo gains programmatic control of HP Spotlight desktop ad format: The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory. https://ppc.land/kargo-gains-programmatic-control-of-hp-spotlight-desktop-ad-format/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #HPSpotlight #DesktopAds

ICYMI: GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #Targeting

ICYMI: JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens: Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region. https://ppc.land/jcdecaux-gains-100-programmatic-reach-in-latin-america-across-4-600-screens/ #JCDecaux #ProgrammaticAdvertising #OutdoorAdvertising #DigitalMarketing #AdvertisingTrends

ICYMI: Google drops certification for gambling ads in 37 markets on Authorized Buyers: Publishers may see more online gambling ads from August 10 as buyers skip end-advertiser certification. The change covers programmatic demand, not Google Ads. https://ppc.land/google-drops-certification-for-gambling-ads-in-37-markets-on-authorized-buyers/ #GoogleAds #GamblingAds #AdvertisingNews #ProgrammaticAdvertising #DigitalMarketing

GumGum agent cuts brief-to-segment work to one upload on Trade Desk: Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it. https://ppc.land/gumgum-agent-cuts-brief-to-segment-work-to-one-upload-on-trade-desk/ #DigitalMarketing #ProgrammaticAdvertising #AdTech #TradeDesk #MarketingInnovation

JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens: Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region. https://ppc.land/jcdecaux-gains-100-programmatic-reach-in-latin-america-across-4-600-screens/ #JCDecaux #ProgrammaticAdvertising #OutdoorAdvertising #DigitalMarketing #LatinAmerica

ICYMI: Kargo gains programmatic control of HP Spotlight desktop ad format: The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory. https://ppc.land/kargo-gains-programmatic-control-of-hp-spotlight-desktop-ad-format/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #DesktopAds #HPSpotlight

Kargo gains programmatic control of HP Spotlight desktop ad format: The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory. https://ppc.land/kargo-gains-programmatic-control-of-hp-spotlight-desktop-ad-format/ #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingInnovation #HPSpotlight