#dooh — Public Fediverse posts

FYI: DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DigitalMarketing #DOOH #PharmaMarketing #DataDriven #MarketingTechnology

DeepIntent gains Vistar DOOH and point-of-care inventory in its DSP: Vistar screens across transit hubs, retail, offices and airports open to pharma buyers 12 weeks after three EHR deals. Can DOOH be measured on script lift? https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/ #DeepIntent #DOOH #DigitalMarketing #PharmaMarketing #ProgrammaticAdvertising

FYI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #DigitalMarketing #ProgrammaticAdvertising #OutOfHome

ICYMI: Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%: Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it? https://ppc.land/stroer-dooh-gains-24-3-in-q2-while-classic-ooh-revenue-drops-1-3/ #Ströer #DOOH #OutOfHome #DigitalMarketing #ProgrammaticAdvertising

FYI: Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026: Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report. https://ppc.land/displayce-launches-agentic-dooh-agents-via-mcp-at-cannes-lions-2026/ #CannesLions2026 #DOOH #DigitalMarketing #Advertising #AI

Displayce launches agentic DOOH agents via MCP at Cannes Lions 2026: Displayce unveils three AI agents via MCP at Cannes Lions 2026, automating DOOH media planning, campaign analysis, and sales presentations from brief to report. https://ppc.land/displayce-launches-agentic-dooh-agents-via-mcp-at-cannes-lions-2026/ #CannesLions2026 #DOOH #DigitalOutOfHome #AI #MediaPlanning

ICYMI: UK motorway DOOH hits programmatic as i-media integrates with VIOOH: i-media integrates 1,200 motorway screens with VIOOH's SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs. https://ppc.land/uk-motorway-dooh-hits-programmatic-as-i-media-integrates-with-viooh/ #DigitalMarketing #ProgrammaticAdvertising #DOOH #TransportationMarketing #AdvertisingTechnology

FYI: 3D motion DOOH ads are 67% better at brand awareness, study finds: Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents. https://ppc.land/3d-motion-dooh-ads-are-67-better-at-brand-awareness-study-finds/ #3DAds #DOOH #BrandAwareness #DigitalMarketing #Advertising

ICYMI: 3D motion DOOH ads are 67% better at brand awareness, study finds: Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents. https://ppc.land/3d-motion-dooh-ads-are-67-better-at-brand-awareness-study-finds/ #DigitalMarketing #3DMotionAds #DOOH #BrandAwareness #Advertising

FYI: Perion bets on AI agents as CTV and DOOH surge in Q1 2026: Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds. https://ppc.land/perion-bets-on-ai-agents-as-ctv-and-dooh-surge-in-q1-2026/ #AI #CTV #DOOH #DigitalMarketing #Advertising

ICYMI: Perion bets on AI agents as CTV and DOOH surge in Q1 2026: Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds. https://ppc.land/perion-bets-on-ai-agents-as-ctv-and-dooh-surge-in-q1-2026/ #AI #CTV #DOOH #Marketing #DigitalAdvertising

Perion bets on AI agents as CTV and DOOH surge in Q1 2026: Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds. https://ppc.land/perion-bets-on-ai-agents-as-ctv-and-dooh-surge-in-q1-2026/ #AI #CTV #DOOH #Marketing #Advertising

FYI: VIOOH brings Canada's biggest DOOH network into programmatic reach: VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying. https://ppc.land/viooh-brings-canadas-biggest-dooh-network-into-programmatic-reach/ #DigitalMarketing #DOOH #ProgrammaticAdvertising #Advertising #Billboards

ICYMI: VIOOH brings Canada's biggest DOOH network into programmatic reach: VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying. https://ppc.land/viooh-brings-canadas-biggest-dooh-network-into-programmatic-reach/ #ProgrammaticAdvertising #DOOH #DigitalMarketing #Advertising #VIOOH

Stroer Q1 2026: DOOH grows 12% as digital ad market struggles: Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market. https://ppc.land/stroer-q1-2026-dooh-grows-12-as-digital-ad-market-struggles/ #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing

FYI: JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites: JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds. https://ppc.land/jcdecaux-q1-2026-programmatic-dooh-hits-10-5-of-digital-as-middle-east-bites/ #JCDecaux #DOOH #ProgrammaticAdvertising #DigitalMarketing #MiddleEast

ICYMI: JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites: JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds. https://ppc.land/jcdecaux-q1-2026-programmatic-dooh-hits-10-5-of-digital-as-middle-east-bites/ #JCDecaux #DOOH #DigitalMarketing #ProgrammaticAdvertising #MiddleEast

FYI: NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #ProgrammaticAds #CPG #DigitalMarketing #DOOH #AudienceSegmentation

NIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH

FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend

FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH

ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics

Russtech + Стажеры + ML: история разработки решения для мониторинга цифровых экранов

Всем привет! Меня зовут Никита Крестьянинов, я руководитель группы управления бизнес-процессами служб сервиса в команде Russtech. Сегодня я хочу рассказать, как мы совместно со стажерами разработали ИИ-инструмент, способный отслеживать состояние работы цифровых рекламных конструкций.

https://habr.com/ru/companies/wildberries/articles/1001952/

#машинное_обучение #распознавание_изображений #unet #стажировка #computer_vision #классификация #dooh

Цифровая реклама: архитектура системы вещания Russ

Привет, Хабр! С вами команда Russtech — разработчики ведущего российского оператора рекламы вне дома Russ. Сегодня мы расскажем о еще одном нашем IT-продукте — платформе управления контентом на цифровых экранах Russ Player. Данный инструмент помог нам существенно оптимизировать работу с креативами и добиться гибкого, эффективного планирования рекламных кампаний. В статье разберем, что представляет собой система вещания, как формируется расписание эфира и какие возможности в цифровой рекламе вне дома (DOOH) открывают realtime-механики.

https://habr.com/ru/companies/wildberries/articles/986688/

#цифровая_реклама #dooh #вещание #programmatic #digital_signature

Polish DOOH network joins global programmatic platform: Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities. https://ppc.land/polish-dooh-network-joins-global-programmatic-platform/ #DigitalOutOfHome #ProgrammaticAdvertising #DOOH #Marketing #UrbanScreens

Adform acquires Splicky: why this DOOH deal reshapes European ad tech: Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close. https://ppc.land/adform-acquires-splicky-why-this-dooh-deal-reshapes-european-ad-tech/ #Adform #Splicky #DOOH #AdTech #DigitalMarketing

„Werbung ist ein Bestandteil des öffentlichen Raums und ermöglicht der Stadt wichtige Einnahmen“, sagt etwa Rosa #Domm, Sprecherin für Klimapolitik und Mobilität der Grünen in der Bürgerschaft.

🤦🏼

Guck mir nachher im #Hauptbahnhof den #Whale an

#dooh #Klimapolitik #hhwerbefrei #hamburg #werbung @hhwerbefrei

https://www.abendblatt.de/hamburg/wirtschaft/article410776979/werbung-in-hamburg-das-soll-kuenftig-an-bushaltestellen-und-litfasssaeulen-gelten.html

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Programmatic DOOH delivers 20x better carbon efficiency than display ads: VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework. https://ppc.land/programmatic-dooh-delivers-20x-better-carbon-efficiency-than-display-ads/ #ProgrammaticAdvertising #DOOH #Sustainability #DigitalMarketing #EcoFriendly

VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership: VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors. https://ppc.land/viooh-expands-programmatic-dooh-in-brazil-with-rzk-digital-partnership/ #VIOOH #ProgrammaticAdvertising #DOOH #DigitalMarketing #BrazilAdvertising