#retailmedia — Public Fediverse posts

Explaining SKU: SKU, or stock keeping unit, is the internal code a company assigns to each distinct sellable item, and it has now become the unit of retail media measurement. https://ppc.land/sku/ #SKU #StockKeepingUnit #RetailMedia #Ecommerce #InventoryManagement

Explaining SKU: SKU, or stock keeping unit, is the internal code a company assigns to each distinct sellable item, and it has now become the unit of retail media measurement. https://ppc.land/sku/ #SKU #StockKeepingUnit #RetailMedia #Ecommerce #InventoryManagement

Explaining SKU: SKU, or stock keeping unit, is the internal code a company assigns to each distinct sellable item, and it has now become the unit of retail media measurement. https://ppc.land/sku/ #SKU #StockKeepingUnit #RetailMedia #Ecommerce #InventoryManagement

FYI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DOOH #RetailMedia #Marketing

FYI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DOOH #RetailMedia #Marketing

FYI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DOOH #RetailMedia #Marketing

ICYMI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DigitalMarketing #RetailMedia #DOOH

ICYMI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DigitalMarketing #RetailMedia #DOOH

ICYMI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DigitalMarketing #RetailMedia #DOOH

ICYMI: Stagwell renames The People Platform Numetrix with no product change: Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget? https://ppc.land/stagwell-renames-the-people-platform-numetrix-with-no-product-change/ #Stagwell #Numetrix #DigitalMarketing #RetailMedia #DOOH

Explaining in-store: In-store retail media is advertising sold inside physical shops using retailer data. How screens, audio and smart carts get traded, measured and contested. https://ppc.land/in-store/ #RetailMedia #InStoreAdvertising #DigitalMarketing #RetailTrends #SmartRetail

Explaining endemic: Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media. https://ppc.land/endemic/ #EndemicAdvertising #RetailMedia #DigitalMarketing #AdvertisingTrends #MediaBuying

Criteo wins Massmart retail media deal covering 280 stores in Africa: Sponsored Product Ads already run on Makro.co.za, with Onsite Display Ads to follow across Massmart digital properties. Which advertiser budgets shift next? https://ppc.land/criteo-wins-massmart-retail-media-deal-covering-280-stores-in-africa/ #Criteo #Massmart #RetailMedia #DigitalMarketing #Ecommerce

IAB Europe: retail media gains 16.7% as video passes half of EU display: Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/ #DigitalMarketing #RetailMedia #VideoAdvertising #DigitalAds #EUMarket

FYI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results: Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard. https://ppc.land/criteo-hits-1b-media-spend-but-retail-media-losses-drag-q1-2026-results/ #Criteo #RetailMedia #MediaSpend #DigitalMarketing #AdTech

ICYMI: Criteo hits $1B media spend but retail media losses drag Q1 2026 results: Criteo Q1 2026: media spend crossed $1 billion for the first time, but revenue fell 6% and net income dropped 79% as two retail media client losses hit hard. https://ppc.land/criteo-hits-1b-media-spend-but-retail-media-losses-drag-q1-2026-results/ #Criteo #MediaSpend #RetailMedia #Q12026 #DigitalMarketing

FYI: Migros bets on Criteo to crack Switzerland's untapped retail media market: Migros and Criteo launched Switzerland's first grocery retail media offering on February 26, 2026, bringing Sponsored Product Ads and Onsite Display Ads to migros.ch and the Migros app. https://ppc.land/migros-bets-on-criteo-to-crack-switzerlands-untapped-retail-media-market/ #RetailMedia #GroceryAds #DigitalMarketing #Ecommerce #Migros

ICYMI: Migros bets on Criteo to crack Switzerland's untapped retail media market: Migros and Criteo launched Switzerland's first grocery retail media offering on February 26, 2026, bringing Sponsored Product Ads and Onsite Display Ads to migros.ch and the Migros app. https://ppc.land/migros-bets-on-criteo-to-crack-switzerlands-untapped-retail-media-market/ #RetailMedia #GroceryAds #Criteo #Migros #DigitalMarketing

How retailers are finally solving the audience targeting puzzle: IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size. https://ppc.land/how-retailers-are-finally-solving-the-audience-targeting-puzzle/ #RetailMedia #AudienceTargeting #DigitalMarketing #RetailTrends #MarketingStrategy

ICYMI: Criteo reports record profits as retail media drives fourth quarter growth: Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024. https://ppc.land/criteo-reports-record-profits-as-retail-media-drives-fourth-quarter-growth/ #Criteo #RetailMedia #Ecommerce #DigitalMarketing #QuarterlyResults

📊 Retail Media Revolution: HBR highlights how major retailers are becoming ad platforms

• Amazon earned $46.9B from ads in 2023
• Retail media could add $1.3T to US enterprise values by 2026
• Profit margins projected at 50-90%

Retailers & brands face new challenges in strategy, organization & transparency.

The retail-advertising landscape is evolving rapidly. How do you see this impacting consumers and businesses?

#RetailMedia #DigitalMarketing #RetailTrends

https://hbr.org/2024/06/how-retailers-became-ad-platforms