#retailmedia — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #retailmedia, aggregated by home.social.
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ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/ #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech
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ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/ #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech
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ICYMI: 43% of retail media buyers say they underuse in-store media, IAB finds: Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go. https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/ #RetailMedia #InStoreMedia #MarketingStrategy #MediaBuying #AdTech