#addressabletv — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #addressabletv, aggregated by home.social.
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FYI: VAB updates its addressable TV guide with 2026 data that most marketers miss: VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year. https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/ #AddressableTV #MarketingStrategies #AdTech #DigitalMarketing #TVAdvertising
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FYI: VAB updates its addressable TV guide with 2026 data that most marketers miss: VAB's 2026 addressable TV guide reveals 92% of pay TV households are addressable-enabled, with nearly half of current advertisers raising budgets this year. https://ppc.land/vab-updates-its-addressable-tv-guide-with-2026-data-that-most-marketers-miss/ #AddressableTV #MarketingStrategies #AdTech #DigitalMarketing #TVAdvertising
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FYI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #AdProfessionals #MarketingStrategy
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ICYMI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #Advertising #2026Upfronts #MediaBuying #DigitalMarketing
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ICYMI: 78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #Advertising #2026Upfronts #MediaBuying #DigitalMarketing
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78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights
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78% of advertisers plan to factor addressable TV into 2026 Upfront deals: Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group. https://ppc.land/78-of-advertisers-plan-to-factor-addressable-tv-into-2026-upfront-deals/ #AddressableTV #AdvertisingTrends #UpfrontDeals #DigitalMarketing #AdvertisingInsights