#videoadvertising — Public Fediverse posts

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

FYI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #VideoAdvertising #DigitalMarketing #AdTech #MarketGrowth #MeasurementGap

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

FYI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #DigitalMarketing #VideoAdvertising #AdTech #AIinMarketing #MarketingAutomation

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FYI: Google sets March 23 date for Gemini showcase on Google Marketing Platform: Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points. https://ppc.land/google-sets-march-23-date-for-gemini-showcase-on-google-marketing-platform/ #GoogleMarketing #GeminiShowcase #DigitalMarketing #Advertising #VideoAdvertising

Netherlands Digital Ad Spend Business Report 2026: Market https://www.byteseu.com/1789214/ #ecosystem #Media #MediaBuying #Netherlands #ProgrammaticAdvertising #RealTimeBidding #ResearchAndMarkets #RetailMediaNetworks #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

UK advertisers brace for AI content chaos as brand safety concerns surge: Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals. https://ppc.land/uk-advertisers-brace-for-ai-content-chaos-as-brand-safety-concerns-surge/ #AIContent #BrandSafety #DigitalMarketing #VideoAdvertising #AdvertisingChallenges

DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

Seven video ad servers compete for dominance in 2025 CTV marketplace: Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities. https://ppc.land/seven-video-ad-servers-compete-for-dominance-in-2025-ctv-marketplace/ #VideoAdvertising #CTV #AdServers #DigitalMarketing #ProgrammaticAdvertising

New brain study reveals the psychology behind video advertisement liking: Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences. https://ppc.land/new-brain-study-reveals-the-psychology-behind-video-advertisement-liking/ #VideoAdvertising #Neuroscience #Psychology #MarketingResearch #fMRI

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Amazon Launches Enhanced AI Video Ad Tool for Businesses

#amazon #artificialintelligence #digitalmarketing #TechnologyInnovation #VideoAdvertising
https://blazetrends.com/amazon-launches-enhanced-ai-video-ad-tool-for-businesses/?fsp_sid=49747

LinkedIn launches revolutionary Wire Program, enabling brands to place pre-roll ads alongside premium professional content from top-tier publishers. Transforming B2B digital marketing strategies. #VideoAdvertising #LinkedInMarketing

ICYMI: Adform adopts new video ad categories: New IAB Tech Lab signal implementation enables clearer outstream video classifications. https://ppc.land/adform-adopts-new-video-ad-categories/ #DigitalMarketing #VideoAdvertising #AdTech #IAB #OutstreamVideo

ICYMI: Google phases out YouTube video action ads for Demand Gen: Google expands advertising capabilities with new platform for marketers seeking broader reach. https://ppc.land/google-phases-out-youtube-video-action-ads-for-demand-gen/ #GoogleAds #YouTubeMarketing #DigitalMarketing #DemandGen #VideoAdvertising

ICYMI: Google phases out YouTube video action ads for Demand Gen: Google expands advertising capabilities with new platform for marketers seeking broader reach. https://ppc.land/google-phases-out-youtube-video-action-ads-for-demand-gen/ #GoogleAds #YouTubeMarketing #DigitalMarketing #DemandGen #VideoAdvertising

ICYMI: Google phases out YouTube video action ads for Demand Gen: Google expands advertising capabilities with new platform for marketers seeking broader reach. https://ppc.land/google-phases-out-youtube-video-action-ads-for-demand-gen/ #GoogleAds #YouTubeMarketing #DigitalMarketing #DemandGen #VideoAdvertising