#videoadvertising — Public Fediverse posts

ICYMI: AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion: CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed. https://ppc.land/adplayer-pro-gains-100-partners-in-a-decade-of-video-ad-tech-expansion/ #AdTech #VideoAdvertising #DigitalMarketing #CTV #GoogleAdManager

ICYMI: AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion: CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed. https://ppc.land/adplayer-pro-gains-100-partners-in-a-decade-of-video-ad-tech-expansion/ #AdTech #VideoAdvertising #DigitalMarketing #CTV #GoogleAdManager

AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion: CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed. https://ppc.land/adplayer-pro-gains-100-partners-in-a-decade-of-video-ad-tech-expansion/ #AdTech #VideoAdvertising #CTV #DigitalMarketing #MarketingStrategy

AdPlayer.Pro gains 100 partners in a decade of video ad tech expansion: CTV ad server entered development in 2025 and Google Ad Manager certification landed in 2026, from a 2016 base of 5 partners. The rivals it targets go unnamed. https://ppc.land/adplayer-pro-gains-100-partners-in-a-decade-of-video-ad-tech-expansion/ #AdTech #VideoAdvertising #CTV #DigitalMarketing #MarketingStrategy

VAB warns ACR viewing data needs opt-in, STB skews to richer homes: Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions. https://ppc.land/vab-warns-acr-viewing-data-needs-opt-in-stb-skews-to-richer-homes/ #DigitalMarketing #DataPrivacy #VideoAdvertising #MediaAnalytics #AudienceTargeting

VAB warns ACR viewing data needs opt-in, STB skews to richer homes: Five collection methods carry distinct limits, from opt-in gaps to income skew, VAB tells video buyers. Panel bias and dataset scale remain open questions. https://ppc.land/vab-warns-acr-viewing-data-needs-opt-in-stb-skews-to-richer-homes/ #DigitalMarketing #DataPrivacy #VideoAdvertising #MediaAnalytics #AudienceTargeting

FYI: AdPlayer.Pro gains Google Ad Manager technology partner certification: Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers? https://ppc.land/adplayer-pro-gains-google-ad-manager-technology-partner-certification/ #AdPlayerPro #GoogleAdManager #TechPartnership #DigitalMarketing #VideoAdvertising

FYI: AdPlayer.Pro gains Google Ad Manager technology partner certification: Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers? https://ppc.land/adplayer-pro-gains-google-ad-manager-technology-partner-certification/ #AdPlayerPro #GoogleAdManager #TechPartnership #DigitalMarketing #VideoAdvertising

AdPlayer.Pro gains Google Ad Manager technology partner certification: Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers? https://ppc.land/adplayer-pro-gains-google-ad-manager-technology-partner-certification/ #AdPlayerPro #GoogleAdManager #Certification #DigitalMarketing #VideoAdvertising

AdPlayer.Pro gains Google Ad Manager technology partner certification: Certification validates GAM technical integration compliance for the Kyiv video vendor. Product updates repeat May disclosures. What shifts for publishers? https://ppc.land/adplayer-pro-gains-google-ad-manager-technology-partner-certification/ #AdPlayerPro #GoogleAdManager #Certification #DigitalMarketing #VideoAdvertising

IAB gives advertisers 30 days to weigh in on new video classification rules: The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications. https://ppc.land/iab-gives-advertisers-30-days-to-weigh-in-on-new-video-classification-rules/ #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising

IAB gives advertisers 30 days to weigh in on new video classification rules: The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications. https://ppc.land/iab-gives-advertisers-30-days-to-weigh-in-on-new-video-classification-rules/ #IAB #VideoAdvertising #DigitalMarketing #AdTech #OnlineAdvertising

ICYMI: IAB Europe: retail media gains 16.7% as video passes half of EU display: Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/ #DigitalMarketing #RetailMedia #VideoAdvertising #EUAdvertising #DisplayAds

ICYMI: IAB Europe: retail media gains 16.7% as video passes half of EU display: Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/ #DigitalMarketing #RetailMedia #VideoAdvertising #EUAdvertising #DisplayAds

IAB Europe: retail media gains 16.7% as video passes half of EU display: Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/ #DigitalMarketing #RetailMedia #VideoAdvertising #DigitalAds #EUMarket

IAB Europe: retail media gains 16.7% as video passes half of EU display: Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds. https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/ #DigitalMarketing #RetailMedia #VideoAdvertising #DigitalAds #EUMarket

ICYMI: CTV's 98% completion rate is automatic, not earned, Lake warns buyers: Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences. https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/ #CTV #DigitalMarketing #VideoAdvertising #StreamingMedia #MarketingTrends

ICYMI: CTV's 98% completion rate is automatic, not earned, Lake warns buyers: Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences. https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/ #CTV #DigitalMarketing #VideoAdvertising #StreamingMedia #MarketingTrends

FYI: Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #Ukraine #VideoAdvertising #CTV #DigitalGrowth

FYI: Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #Ukraine #VideoAdvertising #CTV #DigitalGrowth

CTV's 98% completion rate is automatic, not earned, Lake warns buyers: Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences. https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/ #CTV #DigitalMarketing #VideoAdvertising #KPI #Streaming

CTV's 98% completion rate is automatic, not earned, Lake warns buyers: Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences. https://ppc.land/ctvs-98-completion-rate-is-automatic-not-earned-lake-warns-buyers/ #CTV #DigitalMarketing #VideoAdvertising #KPI #Streaming

ICYMI: Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #VideoAdvertising #CTV #AdGrowth #MarketingTrends

ICYMI: Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #VideoAdvertising #CTV #AdGrowth #MarketingTrends

Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #VideoAdvertising #CTV #AdGrowth #RetailMedia

Ukraine's digital ad market eyes 18% growth in 2026, led by video and CTV: IAB Ukraine's 2026 Digital Media Market Overview shows 22% digital growth in 2025 and forecasts another 18% this year, driven by video, CTV, and retail media. https://ppc.land/ukraines-digital-ad-market-eyes-18-growth-in-2026-led-by-video-and-ctv/ #DigitalMarketing #VideoAdvertising #CTV #AdGrowth #RetailMedia

ICYMI: PubMatic's Creator Marketplace opens programmatic CTV to independent creators: PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS. https://ppc.land/pubmatics-creator-marketplace-opens-programmatic-ctv-to-independent-creators/ #ProgrammaticAdvertising #CTV #DigitalMarketing #AdTech #VideoAdvertising

ICYMI: PubMatic's Creator Marketplace opens programmatic CTV to independent creators: PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS. https://ppc.land/pubmatics-creator-marketplace-opens-programmatic-ctv-to-independent-creators/ #ProgrammaticAdvertising #CTV #DigitalMarketing #AdTech #VideoAdvertising

FYI: US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising

FYI: US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising

US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising

US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticAdvertising #CPM #DigitalMarketing #DisplayAds #VideoAdvertising

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video. https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

Teads Q1 2026: CTV surges 50% but revenue falls 7% as integration pain lingers: Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million. https://ppc.land/teads-q1-2026-ctv-surges-50-but-revenue-falls-7-as-integration-pain-lingers/ #Teads #CTV #DigitalMarketing #VideoAdvertising #RevenueGrowth

FYI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #VideoAdvertising #DigitalMarketing #AdTech #MarketGrowth #MeasurementGap

FYI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #VideoAdvertising #DigitalMarketing #AdTech #MarketGrowth #MeasurementGap

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

ICYMI: Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #DigitalMarketing #AdTech #MarketingTrends

FYI: CIMM and TVB set the bar for local TV currency measurement: CIMM and TVB release local TV currency measurement guidelines covering inclusive, transactable, and transparent standards for local video buyers and sellers. https://ppc.land/cimm-and-tvb-set-the-bar-for-local-tv-currency-measurement/ #TVMeasurement #LocalTV #MediaStandards #VideoAdvertising #TransactableMedia

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch

FYI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #DigitalMarketing #VideoAdvertising #AdTech #AIinMarketing #MarketingAutomation

FYI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #DigitalMarketing #VideoAdvertising #AdTech #AIinMarketing #MarketingAutomation

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FYI: Google sets March 23 date for Gemini showcase on Google Marketing Platform: Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points. https://ppc.land/google-sets-march-23-date-for-gemini-showcase-on-google-marketing-platform/ #GoogleMarketing #GeminiShowcase #DigitalMarketing #Advertising #VideoAdvertising

FYI: Google sets March 23 date for Gemini showcase on Google Marketing Platform: Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points. https://ppc.land/google-sets-march-23-date-for-gemini-showcase-on-google-marketing-platform/ #GoogleMarketing #GeminiShowcase #DigitalMarketing #Advertising #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising

UK advertisers brace for AI content chaos as brand safety concerns surge: Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals. https://ppc.land/uk-advertisers-brace-for-ai-content-chaos-as-brand-safety-concerns-surge/ #AIContent #BrandSafety #DigitalMarketing #VideoAdvertising #AdvertisingChallenges

UK advertisers brace for AI content chaos as brand safety concerns surge: Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals. https://ppc.land/uk-advertisers-brace-for-ai-content-chaos-as-brand-safety-concerns-surge/ #AIContent #BrandSafety #DigitalMarketing #VideoAdvertising #AdvertisingChallenges

Magnite partners with deep learning firm to enrich programmatic bidstream: Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns. https://ppc.land/magnite-partners-with-deep-learning-firm-to-enrich-programmatic-bidstream/ #ProgrammaticAdvertising #DeepLearning #MachineLearning #DigitalMarketing #VideoAdvertising

DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

Seven video ad servers compete for dominance in 2025 CTV marketplace: Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities. https://ppc.land/seven-video-ad-servers-compete-for-dominance-in-2025-ctv-marketplace/ #VideoAdvertising #CTV #AdServers #DigitalMarketing #ProgrammaticAdvertising