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Retro Gaming Ads Blast – Part 46

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Frogger Print Ad

When Frogger was first released in video arcades in 1981, it easily attracted countless gamers offering them bouts of fun and the video game critics were very impressed with it. Considering its massive arcade success, it was unsurprisingly ported to the game consoles and home computers of the time. Parker Brothers secured the license for cartridge versions and the company produced Frogger ports for not just the Atari 2600 but also the Atari 7800. This print ad they came up with had a deliberate cartoony artwork (with a touch of humor) and an artist created a hand-drawn illustration intentionally made to resemble a screenshot from the game. I saw this ad a number of times when I read comic books in 1982.

2. The Legend of Kage Japanese Arcade Flyer

In my life, I never had the opportunity to play the original arcade version of The Legend of Kage and ended up playing only the Nintendo Family Computer (Famicom) port. Behind the scenes, Taito itself came close to preventing The Legend of Kage from being released in the arcades. The company placed it in a certain game show where it received praise by many which prompted Taito to give it a full arcade release. To promote the game, the Japanese arcade flyer had lively hand-drawn artwork that perfectly reflected what the game is about, who the playable hero is and what ancient Japanese setting was used. Fortunately for Taito, The Legend of Kage became a huge commercial hit and this led to the production of ports for different consoles and computers.

3. Hyper Olympic Japanese Arcade Flyer

In 1983, Konami released their summer Olympics-inspired arcade game Hyper Olympic (titled Track & Field in other parts of the world) which offered players the opportunities to compete in a series of events with emphasis on pressing the buttons as quickly as possible. The arcade flyer Konami came up with featured fine-looking hand-drawn artwork showing athletes competing in track and field events (with the types of events displayed at the top-most part of the flyer) while showing just one screenshot (lower right) and displaying the officially 1984 Los Angeles Olympics logo (lower left). In my view, this old arcade flyer does a good job promoting both the arcade game as well as the 1984 Olympics itself. Too bad nobody makes this kind of arcade flyer anymore.

4. Terra Cresta Japanese Arcade Flyer

Nichibutsu, which produced a lot of arcade games that were released only in Japan, released Terra Cresta in Japanese arcades in 1985. It turns out Terra Cresta is a sequel to their 1980 game Moon Cresta which itself was their first big arcade hit game. Nichibutsu literally loaded the front of Terra Cresta’s arcade flyer with lots of visuals and details. As you can see, seven screenshots of the game were displayed (each with descriptive text), a fancy looking artwork that emphasized the science fiction setting, some English descriptive text, the cocktail table arcade machine and a pretty Japanese lady wearing an aerobics outfit with legwarmers (popular in the 1980s). This flyer truly has a strong 1980s flavor.  

5. Sega Master System European Print Ad

After many years doing arcade games, Sega made the bold decision to start competing in console gaming with the release of the SG-1000 in 1983 in Japan. Even though Nintendo was a very tough competitor with the best-selling Famicom, Sega did not give up and proceeded to launch their console in America and Europe referred to as the Master System. In a serious attempt to gain customers specifically in England, Sega made a print ad showcasing a family sitting in front of a TV set with the young boy playing a racing game on a Master System. Looking at how the descriptive text was presented, it was clear that Sega emphasized bringing the arcade game experience into the comfort of home while also promising that a lot more new games will be released in the near future. This is an eye-catching ad and also a fine example of aggressive marketing by Sega.

6. Ken Griffey Jr.’s Winning Run North American Print Ad

Following the commercial success of the 1994 Super Nintendo Entertainment System (SNES) game Ken Griffey Jr. Presents Major League Baseball, Nintendo got Ken Griffey Jr. again as endorser and proceeded with the follow-up Ken Griffey Jr.’s Winning Run. With the highly talented Rare (Donkey Kong Country) chosen as game developer, Nintendo was highly confident with the baseball sequel and the 2-page print ad reflected that. The Ken Griffey Jr.’s Winning Run ad had a striking image of a broken baseball bat on one side while the game’s details, two screenshots and the creative description dominated the other side. While I am not so interested in baseball, I can say that this old print ad is indeed attention-grabbing.

7. 2Xtreme North American Print Ad

Remember how popular the X Games (Extreme Games) were back in the 1990s? Early in the life of the PlayStation console, Sony released ESPN Extreme Games which sold over a million copies worldwide. As expected, a follow-up titled 2Xtreme was approved for a 1996 release. Sony came up with a 2-page ad that had an upside-down X Games participant with roller blades dominating most of the space and six screenshots were displayed. The descriptive text in the lower part of the ad was deliberately written to be hip and cool.  

8. Macross Plus Japanese Arcade Flyer

Based on the mid-1990s anime OAV, the Macross Plus video game from Banpresto was designed as a vertical-scrolling 2D shooter that captures the feel and intensity of the anime’s spectacle. The front of the Japan-only arcade flyer showcased the YF-19 Excalibur, the YF-21 Sturmvogel and the VF-11 Thunderbolt (plus the basic arcade controls on the lower-left) which were all rendered in 3D polygons to delight Macross fans and gamers who are interested in new 2D shooting experiences. The rear of the flyer showed additional details and it even includes English text descriptions. Strangely, no screenshots of the game were displayed. Being a long-time Macross fan, I can say this old arcade flyer is still engaging to look at.  

9. Macross VF-X2 North American Print Ad

In the late 1990s, Bandai prepared to launch Macross VF-X2 (the sequel to 1997’s Macross Digital Mission VF-X) on the PlayStation console in North America. This was a very intriguing move because Bandai never brought the mentioned 1997 Macross game outside of Japan. Shortly after the official announcement of a North American release, Macross VF-X2 got featured in video game magazines, an English demo of the game (first mission only) was distributed through Official U.S. PlayStation Magazine, and Bandai came up with the 2-page print ad you see here. Unfortunately, Macross VF-X2’s North American release got cancelled because of copyright issues and legal obstacles (note: Harmony Gold held the Western rights to Robotech and actively blocked the release of genuine Macross products in America). As such, this impressive looking Macross VF-X2 print ad for North America ended up as a promotion for nothing!

10. Star Wars: Racer Arcade Japanese Print Ad/Poster

In 1999, Star Wars Episode I: The Phantom Menace was a massive box office hit in theaters around the world and it marked a new era of Star Wars movies with digital effects available. Similar with 1993’s Jurassic Park, George Lucas’ movie also had a huge lineup of merchandise, action figures and video games. The pod racing from the movie became the basis for Star Wars: Racer Arcade which was released in Japan on June 2000, and then in America a month later. To help arcade operators attract gamers and Star Wars fans, a print ad and poster were released featuring a very dynamic image of pod racing from the game dominating the background, a few screenshots displayed and some computer-generated of characters and vehicles. At the lower right part of the ad/poster is the image of the arcade machine which has a huge screen, a seat and control panel. The descriptive Japanese text was written to excite both fans and gamers. Did you play this Sega-produced Star Wars game in the arcades?

11. Konami Wai Wai World Japanese Print Ad

Going back to the late-1980s, Konami released a 2D adventure game on the Famicom that was very ambitious as it featured side-scrolling treks, vertical-scrolling shooting sequences and, most notably, a cast of characters that emphasized crossovers between intellectual properties of gaming. I am talking about Konami Wai Wai World (sometimes called Konami World for short) which had characters, settings and elements of Konami’s own properties like Gradius, Castlevania and Twin Bee. Not only that, King Kong of King Kong 2: Ikari no Megaton Punch and Mikey Walsh of The Goonies were also featured which is astonishing because they represent entertainment intellectual properties that were licensed to Konami for video game adaptation. That said, the emphasis of crossovers and excitement was shown in the form of 2D character sprites in this Japanese print ad of Konami Wai Wai World. This is the kind of game that Konami itself will never be able to make again and to do a remake or an enhanced re-release of Konami Wai Wai World will require overcoming all the legal obstacles in the way.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 44

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the early 2000s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Berzerk Arcade Flyer

Could you imagine being trapped deep within a maze surrounded by dangerous robots (plus one other unstoppable enemy) capable firing laser blasts at you? This was the concept behind the design of Berzerk, an arcade game released by Stern Electronics in 1980. Released at a time when science fiction became wildly popular in American entertainment, Berzerk was immersive for gamers and the multidirectional gameplay feature was captivating for many. To promote the game, Stern Electronics came up with a customized visual design that blended 2D sprite elements with a photograph of two people and some hand-drawn art pieces. The front of the flyer emphasized accurate the core concept of the game while the rear explained the technical details. They even played with their company name with the line “Stern goes berzerk!”

2. Rush’n Attack North American Arcade Flyer

During the late stages of the Cold War, Konami made a lot of military-themed video games which resonated not only with those who were already aware about the global conflict but also with gamers who craved for action and excitement. One of those games was Rush’n Attack (alternative title: Green Beret) which was released in American arcades in late-1985. Konami came up with an arcade flyer showing four people (looking like an American family) having a good time in front of an arcade cabinet, and three screenshots of the game were displayed on the lower half. Rush’n Attack – which was deliberately titled to resemble the phrase “Russian attack” due to its obvious Cold War setting – went on to succeed commercially and critically. One notable game review compared Rush’n Attack favorably with the movie Rambo: First Blood Part II.

3. Turbo Out Run North American Arcade Flyer

Following the massive success Sega achieved with Out Run in 1986, the company went on to release the follow-up Turbo OutRun three years later. As seen in their North American flyer, Sega emphasized the in-game locations, the look of the machine with the driver’s seat and steering wheel, and the excitement they can expect. Turbo OutRun went on to become successful in the arcades worldwide and it got ported to a variety of consoles and computer systems in the years that followed. On its own, the arcade flyer sparked excitement for gamers.

4. Air Duel Japanese Arcade Flyer

Released in Japanese arcades in 1990, Air Duel from Irem is an intense and fast-paced 2D sprite vertically scrolling shooter that attracted a lot of players. It had a war theme and its aesthetic has a mix of military and somewhat futuristic science fiction elements. The game’s arcade flyer featured a very intriguing artwork by Takashi Yamasaki showing two aircrafts flying over a city heading towards a massively large enemy in the distance. In my opinion, the artwork alone is pretty engaging to see and it’s more than enough to make me think about playing the game.

5. Spellbound Adaptor Print Ad

Remember back in the old days when there were hardware lockouts on game consoles that prevented users from playing games imported from different regions? In Europe, a special cheat and regional bypass cartridge called the Spellbound Adaptor was released and it allowed Super Nintendo Entertainment System (SNES) users to bypass the lockouts and play games from overseas. The Spellbound Adaptor was notably advertised in European print media showing two sexy ladies posing with the adaptor itself (on the SNES), the television and many SNES games. The ad even includes a promo of buying the adaptor with a game of choice for only £69.95. The ad is still impactful to look at.

6. Contra III: The Alien Wars North American Print Ad

By the time the SNES was launched in America in 1991, a lot of gamers who enjoyed Contra games on the Nintendo Entertainment System (NES) have been craving for a sequel on the newer console. Their dreams finally came through in early 1992 when Konami released Contra III: The Alien Wars on the SNES, and it was a lot more than visual upgrade as it had groundbreaking features connected with the game developers’ clever use of the console’s technology. Konami was already aware of Contra’s huge following in America, so they came up with an aggressive looking print ad promoting Contra III: The Alien Wars. With a red-and-black background, the ad had a variety of screenshots that were tilted to look 3D (showing what the game offered) and used a minor space for the descriptive text and image of the game box. This old print ad is one of the finest ways to promote a sequel while also emphasizing the next-generation experience fans can enjoy. This ad is a classic!

7. Apocalypse Print Ads

Believe it or not, Hollywood legend Bruce Willis actually starred in the ambitious video game titled Apocalypse. Before its 1998 released on PlayStation, Apocalypse started with the player character having an AI-controlled partner named Trey Kincaid to be played by Willis. Publisher Activision signed a multi-million Dollar deal with Bruce Willis to use his likeness and voice for the Trey character. Eventually the Trey Kincaid role was modified to be the playable character. Given the huge deal signed with the super star and the additional costs that came with game design revisions, Activision launched an aggressive marketing campaign for Apocalypse and they heavily used Bruce Willis’s name and imagery. Ultimately the game sold less than one million copies and yet Activision was satisfied with the sales which convinced them to go back to Apocalypse developer Neversoft for a new project.

8. R-Type Delta North American Print Ad

R-Type, the long-running series of 2D side-scrolling shooters by Irem, fully embraced 3D polygons with R-Type Delta on PlayStation in 1998. To promote the game in North America, Irem and their partner Agetec went all-in emphasizing their series shift into 3D polygonal graphics while promising new in-game weapons. Very smartly, they included positive quotes from Electronic Gaming Monthly (EGM), PlayStation Magazine (PSM) and Official PlayStation Magazine (OPM) to show credibility. In recent times, an enhanced version of R-Type Delta (R-Type Delta: HD Boosted) was released on modern game console and PC.

9. Racing Lagoon Japanese Print Ad

Released in 1999 for PlayStation only in Japan, Racing Lagoon was one of many games SquareSoft made for a genre other than role-playing games (RPGs). Released at a time when the PlayStation already had lots of racing games available from around the world, Racing Lagoon was a racing game that had role-playing elements mixed in. To promote it, SquareSoft made a print ad that had a night-time city vibe and they showed some screenshots with a unique visual style. The in-game story was influenced by the illegal street racing trend that happened in Japan during the 1980s.

10. Resident Evil – Code: Veronica North America Print Ads

When Resident Evil – Code: Veronica was released on the Sega Dreamcast in Japan in February 2000, it delivered a next-generation survival horror experience to die-hard RE fans and it was easily one of the must-have games for Dreamcast owners of the time. Along the way, RE fans and Dreamcast owners in America were already anticipating the game. Capcom had an aggressive ad campaign for the game with US gamers in mind and this particular single-page print ad showed the fan-favorite characters Claire and Chris Redfield on one corner, six selected screenshots and quotes from the published game reviews of Game Informer, Next Generation and the Official Dreamcast Magazine. The 2-page print ad had the same elements but had the Redfield siblings on the 2nd page. I remember seeing these ads on a few gaming magazines and they made me think about buying a Dreamcast just to play RE – Code: Veronica. These old ads emphasized the strong business trust between Capcom and Sega (which itself lost a lot of money and credibility with the Sega Saturn consoles and many add-on devices released years prior).  

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

Retro Gaming Ads Blast – Part 43

Welcome back readers, fellow geeks and electronic gaming fans!

In this edition of the Retro Gaming Ads Blast (RGAB) series, we will take a look at another batch of retro gaming print ads from the 1980s to the 1990s.

For the newcomers reading this, Retro Gaming Ads Blast (RGAB) looks back at the many print ads of games (console, arcade, computer and handheld) that were published in comic books, magazines, flyers, posters and newspapers long before smartphones, social media, the worldwide web and streaming became popular. To put things in perspective, people back in the 1980s to the 1990s were more trusting of print media for information and images about electronic games and related products.

With those details laid down, here is the newest batch of retro gaming print ads for you to see and enjoy…

1. Taito’s 4-in-1 Print Ad

There is nothing like taking the clever approach of promoting multiple video games using only one single print ad in the size of a single page. Taito did exactly that in the 1980s when it promoted Elevator Action, The Legend of Kage, Arkanoid and Renegade for the Nintendo Entertainment System (NES) promising excitement as the mentioned games were making the jump from arcade to console. What is very notable in Taito’s single-page print ad was that it did not show any screenshots of the games. Instead, they used hand-drawn artwork to emphasize each game’s theme or setting, and leave it up to the viewers’ imagination as to how those games would look like on NES. This old ad is intriguing and amusing at the same time.  

2. Chase H.Q. II: Special Criminal Investigation Print Ad

Following the huge success of the original Chase H.Q. on both arcade and consoles in the late-1980s, the sequel Special Crime Investigation was released in the arcades in 1989 and ported to game consoles and computers in the early 1990s under the title Chase H.Q. II: Special Criminal Investigation. To promote Chase H.Q. II: Special Criminal Investigation for home computers, game publisher Ocean came up with a colorful print ad showcasing a few cars, a city background and elements of gun-related action presented in nice art. The ad has an image of the original arcade machine to remind gamers that they are playing the sequel to Chase H.Q.

3. Dancing Eyes Japanese Arcade Flyer

Released by Namco in Japan in 1996, Dancing Eyes is a puzzle arcade game that became notorious due to its overtly sexual nature. With the way it was designed, players control a small monkey called Urusu-San and crawl along a 3D grid mapped over characters (mostly ladies) or various objects. If the 3D grid is mapped over a young lady, any tile of the grid destroyed by the player exposes the lady’s underwear or skin. Such sexuality is reflected in the arcade flyer of Dancing Eyes which has a suggestive hand-drawn art on the front while the game’s mechanics are explained in the rear. Even the rear of the flyer shows sexual nature of the game with screenshots. While the game was officially released only in Japan, Dancing Eyes actually was made available for gamers to play at the arcade of X-Site amusement center inside Festival Mall in Alabang during the early 2000s and it attracted a lot of guys. I bet Namco did not know about that.

4. Sega Saturn North American Print Ad

When the Sega launched the Saturn console in America roughly four months ahead of schedule in 1995, the company suffered as the sales were disappointing, ties with business partners were strained and the available Saturn games were very few. By the fourth quarter of that year, more games became available for the Saturn and this gave Sega the opportunity to aggressively market the console as the one that gamers should get for their enjoyment. To promote the Saturn, Sega came up with a two-page print ad that had a dominant image of a naked woman whose private parts were cleverly covered by screenshots of the available games. Since most gamers were predominantly male from teenagers to adults, it made sense for Sega to come up with an eye-catching sexy ad to promote their console and the video games (including those from other companies). This old ad is considered by the woke and rabid feminists as very offensive today.

5. Blockbuster Video Print Ad

Back in the late 20th century, Blockbuster Video was the dominant retailer that offered customers movies in home video format for sale and for rent. Along the way, the company offered video game rentals and attracted millions of gamers around the nation. Given the tremendous growth of video gaming in America in the 1990s, Blockbuster got itself more involved by launching the Games of Summer Sweepstakes in 1996. Utilizing print ads, the sweepstakes offered the Ultimate Game Rooms – composed of a 41-inch big-screen TV, Surround Sound speakers, hi-fi VCR, NBA Jame Extreme arcade game, the Sega Saturn, the PlayStation, a gaming chair, Acclaim games for Saturn and PlayStation, and a 1-year free Blockbuster Video game rentals privilege – as the grand prizes. Do you know anyone who won in Blockbuster’s sweepstakes?

6. Independence Day (ID4) Print Ad

Remember how big a blockbuster Independence Day (ID4) was in cinemas in 1996? The film grossed over $800 million worldwide and it revived the disaster movie genre using modern filmmaking techniques and the latest technologies of the decade. Given the massive success of the movie, it was not surprising that an official video game adaptation was released in 1997. To promote the game, Fox Interactive (the video game company of the movie studio behind the film) came up with a 2-page print ad using official artwork from the movie showcasing the alien spaceship being attacked by a military fighter plane. The ad showed only 3 screenshots and the descriptive text was written to make gamers feel like they have the role to lead Earth’s fight against the aliens. While the art looks good, it can only go so far to hide the mediocrity of the game itself.

7. GoldenEye 007 Print Ad

When GoldenEye achieved both critical and financial success in movies, it revived the James Bond movie franchise big-time and Pierce Brosnan was easily accepted by the public as the newest Agent 007. Several months before the movie was even released, an official video game adaptation started development. After much revisions and hard adjustments, the project evolved into a first-person shooting game for the Nintendo 64 console titled GoldenEye 007. To promote the game, Nintendo came up with a 2-page print ad that cleverly showed Brosnan as James Bond on the left and displayed the screenshots and other details on the right. This ad was easily eye-catching and it made lots of gamers excited. As history showed, GoldenEye 007 got released in 1997 and became a huge critical and commercial success while also proving that first-person shooters on game consoles can be a lot of fun.

8. North American Sega Saturn Games Promo Print Ad

As mentioned earlier, the Sega Saturn had a bad launch in America in 1995 which caused a lot of problems for the company. In 1996, Sega of America went on the offensive to really capture gamers’ attention by launching their Saturn games promo. The message of this 2-page print ad was very clear…Sega offered one free first-party game (limited to four specific games including Nights into Dreams) to those who bought two games (from a lineup of twelve specific titles). It should be noted that the Christmas season of 1996 was the most successful sales period of the Sega Saturn in America as gamers really responded to the promo. Even though some called this promo an act of desperation, nothing changes the fact that Sega succeeded during the most critical sales season of 1996.

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Thank you for reading. If you find this article engaging, please click the like button below, share this article to others and also please consider making a donation to support my publishing. If you are looking for a copywriter to create content for your special project or business, check out my services and my portfolio. Feel free to contact me with a private message. Also please feel free to visit my Facebook page Author Carlo Carrasco and follow me on Twitter at @CarloCarrascoPH as well as on Tumblr at https://carlocarrasco.tumblr.com/ and on Instagram athttps://www.instagram.com/authorcarlocarrasco

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