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#comscore — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #comscore, aggregated by home.social.

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  1. ICYMI: Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%: Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset? ppc.land/comscore-cuts-up-to-2 #Comscore #FinancialNews #CostCutting #WorkforceReduction #Q2Results

  2. Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%: Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset? ppc.land/comscore-cuts-up-to-2 #BusinessNews #CostCutting #Comscore #FinancialReports #WorkforceReduction

  3. FYI: Five audio platforms gain Comscore transcript-level ad targeting: Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow? ppc.land/five-audio-platforms- #Podcasting #AudioMarketing #AdTargeting #DigitalMarketing #Comscore

  4. FYI: Five audio platforms gain Comscore transcript-level ad targeting: Weekly podcast listening hits 45% among 25-34s while Proximic classifiers reach Spotify, SiriusXM, Triton, Acast and Libsyn. Will audio ad budgets now follow? ppc.land/five-audio-platforms- #Podcasting #AudioMarketing #AdTargeting #DigitalMarketing #Comscore

  5. FYI: Proximic by Comscore's 2026 football guide targets 4.5B hours of NFL viewing: Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning. ppc.land/proximic-by-comscores #NFL #Football #Proximic #Comscore #AIDriven

  6. Proximic by Comscore's 2026 football guide targets 4.5B hours of NFL viewing: Proximic by Comscore released its 2026 Football Kickoff Guide on May 7, offering AI-driven audience segments across six data partners for NFL season planning. ppc.land/proximic-by-comscores #NFL #FootballGuide #Proximic #Comscore #SportsMarketing

  7. FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. ppc.land/why-sinclair-and-14-o #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising

  8. ICYMI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. ppc.land/why-sinclair-and-14-o #Broadcasting #LocalTV #Comscore #Advertising #CrossPlatform

  9. FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering ppc.land/meta-ends-nielsen-dma #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore

  10. FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering ppc.land/meta-ends-nielsen-dma #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore

  11. ICYMI: Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. ppc.land/comscore-and-yahoo-ds #Comscore #YahooDSP #PoliticalAdvertising #CTV #Politics2026

  12. Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. ppc.land/comscore-and-yahoo-ds #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

  13. Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. ppc.land/comscore-and-yahoo-ds #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

  14. Comscore cracks the audio measurement gap with Trade Desk integration: Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending. ppc.land/comscore-cracks-the-a #Comscore #AudioMeasurement #TradeDesk #MarketingTech #AIPowered

  15. YouTube creators get TV-style measurement as Spotter partners with Comscore: Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure. ppc.land/youtube-creators-get- #YouTubeCreators #ContentMonetization #AudienceMeasurement #Spotter #Comscore

  16. Comscore unveils daily TV program tracking powered by AWS AI: Measurement company launches program-level reporting for linear and streaming with AWS-powered content unification, ending walled-off audience data on January 6, 2026. ppc.land/comscore-unveils-dail #Comscore #AWS #AI #TVTracking #Streaming

  17. Comscore adds audio and social to cross-platform measurement suite: Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels. ppc.land/comscore-adds-audio-a #Comscore #AudioTracking #SocialMedia #CampaignMeasurement #DigitalMarketing

  18. Comscore adds audio and social to cross-platform measurement suite: Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels. ppc.land/comscore-adds-audio-a #Comscore #AudioTracking #SocialMedia #CampaignMeasurement #DigitalMarketing

  19. Saudi Arabia Box Office Outperforms Western Markets This Year So Far as ‘Bad Boys: Ride or Die’ Becomes Country’s Highest-Grossing Film
    #Variety #Global #News #Comscore #SaudiArabia

    variety.com/2024/film/global/s

  20. Saudi Arabia Box Office Outperforms Western Markets This Year So Far as ‘Bad Boys: Ride or Die’ Becomes Country’s Highest-Grossing Film
    #Variety #Global #News #Comscore #SaudiArabia

    variety.com/2024/film/global/s

  21. #windows 11 Sends Tremendous Amount of User Data to Third Parties, YouTuber Claims (Update) | Tom's Hardware

    Win11 contacted not only Windows Update, MSN and Bing servers, but also #Steam, #McAfee, geo.prod.do, and #Comscore ScorecardResearch.com Apparently, the latest operating system from #Microsoft collected and sent #telemetry data to various market research companies, advertising services, and the like.

    tomshardware.com/news/windows-

  22. #windows 11 Sends Tremendous Amount of User Data to Third Parties, YouTuber Claims (Update) | Tom's Hardware

    Win11 contacted not only Windows Update, MSN and Bing servers, but also #Steam, #McAfee, geo.prod.do, and #Comscore ScorecardResearch.com Apparently, the latest operating system from #Microsoft collected and sent #telemetry data to various market research companies, advertising services, and the like.

    tomshardware.com/news/windows-

  23. Comscore partners with Twitch to bring gaming and esports viewership stats to advertisers - Measurement firm Comscore announced this morning a partnership with Amazon-owned game streaming site... more: feedproxy.google.com/~r/Techcr #streamingservices #streamingservice #advertisingtech #gamestreaming #livesteaming #advertising #streaming #comscore #gaming #twitch #media #games

  24. Leanplum raises another $27M, shakes up its executive ranks - Customer engagement platform Leanplum today announced that it has raised a $27 million extension to ... more: feedproxy.google.com/~r/Techcr #norwestventurepartners #chieffinancialofficer #kleinerperkins #shastaventures #dynamicsignal #investment #russfradin #comscore #leanplum #finance #tapjoy #ceo #cfo #tc

  25. For the next month, the Impossible Whopper will be available at Burger Kings across the country - Starting in one week, the Impossible Foods plant-based Impossible Burger will be available at Burger... more: feedproxy.google.com/~r/Techcr #vikingglobalinvestors #horizonsventures #impossiblefoods #googleventures #khoslaventures #foodanddrink #northamerica #unitedstates #beyondmeat #burgerking #comscore #doordash #fastfood #st.louis #temasek #whopper #ubs #tc

  26. Comscore raises $20M with an option to bump it to $50M, in a bid to rebuild its digital measurement business - Comscore’s name is usually in the news because of its widely-cited research and stats around media t... more: feedproxy.google.com/~r/Techcr #advertisingtech #enterprise #ecommerce #comscore #tc