#automotivemarketing — Public Fediverse posts

Vehicle ads have been locked inside Performance Max since they launched. Google has now changed that - they work in Standard Shopping too.

For automotive advertisers, that means search term visibility, proper negative keyword control, and location bid adjustments. Small things that add up quickly when stock margins vary and every click costs.

#PPC #AutomotiveMarketing #GoogleAds

https://www.digiconomy.online/insights/vehicle-ads-standard-shopping-campaign-control/

FYI: Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers: Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering https://ppc.land/meta-ends-nielsen-dma-support-for-automotive-ads-what-it-means-for-car-advertisers/ #Meta #Nielsen #AutomotiveMarketing #AdTech #Comscore

TikTok teams with Fluency to automate automotive ad campaigns at scale: TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system. https://ppc.land/tiktok-teams-with-fluency-to-automate-automotive-ad-campaigns-at-scale/ #TikTok #Fluency #AutomotiveMarketing #DigitalAdvertising #AdAutomation

TikTok teams with Fluency to automate automotive ad campaigns at scale: TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system. https://ppc.land/tiktok-teams-with-fluency-to-automate-automotive-ad-campaigns-at-scale/ #TikTok #Fluency #AutomotiveMarketing #DigitalAdvertising #AdAutomation

TikTok teams with Fluency to automate automotive ad campaigns at scale: TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system. https://ppc.land/tiktok-teams-with-fluency-to-automate-automotive-ad-campaigns-at-scale/ #TikTok #Fluency #AutomotiveMarketing #DigitalAdvertising #AdAutomation

TikTok teams with Fluency to automate automotive ad campaigns at scale: TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system. https://ppc.land/tiktok-teams-with-fluency-to-automate-automotive-ad-campaigns-at-scale/ #TikTok #Fluency #AutomotiveMarketing #DigitalAdvertising #AdAutomation

TikTok teams with Fluency to automate automotive ad campaigns at scale: TikTok partners with Fluency to automate automotive campaigns, enabling agencies to manage ads alongside Google, Meta, Amazon through unified system. https://ppc.land/tiktok-teams-with-fluency-to-automate-automotive-ad-campaigns-at-scale/ #TikTok #Fluency #AutomotiveMarketing #DigitalAdvertising #AdAutomation

Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. https://ppc.land/acxiom-partners-with-client-command-for-automotive-shopper-tracking/ #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. https://ppc.land/acxiom-partners-with-client-command-for-automotive-shopper-tracking/ #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

Acxiom partners with Client Command for automotive shopper tracking: Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles. https://ppc.land/acxiom-partners-with-client-command-for-automotive-shopper-tracking/ #Acxiom #ClientCommand #AutomotiveMarketing #ShopperTracking #DataAnalysis

ICYMI: Automotive advertisers gain deeper insights into TV ad performance: Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior. https://ppc.land/automotive-advertisers-gain-deeper-insights-into-tv-ad-performance/ #AutomotiveMarketing #TVAdvertising #AdPerformance #DataAnalytics #Effectv