#adtargeting — Public Fediverse posts

Nielsen's Gracenote debuts program-level ad targeting for streaming TV: Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements. https://ppc.land/nielsens-gracenote-debuts-program-level-ad-targeting-for-streaming-tv/ #StreamingTV #AdTargeting #CTV #DigitalMarketing #Gracenote

"A global spy tool exposed the locations of billions of people to anyone willing to pay. A Catholic group bought location data about gay dating app users in an effort to out gay priests. A location data broker sold lists of people who attended political protests.

What do these privacy violations have in common? They share a source of data that’s shockingly pervasive and unregulated: the technology powering nearly every ad you see online.

Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of."

https://www.eff.org/deeplinks/2025/01/online-behavioral-ads-fuel-surveillance-industry-heres-how

#Privacy #Surveillance #CyberSecurity #AdTargeting #DataProtection #DataBrokers #DataBrokerage #RTB

Google will not phase out tracking cookies in Chrome after all

https://stackdiary.com/google-will-not-phase-out-tracking-cookies-in-chrome-after-all/

#Privacy #AdTracking #GoogleChrome #ThirdPartyCookies #OnlinePrivacy #DataCollection #UserControl #PrivacySettings #AdTech #BrowserPrivacy #DigitalPrivacy #UserConsent #PrivacySandbox #TrackingCookies #AdTargeting #PrivacyTools #DataProtection #UserChoice #BrowserSettings #PrivacyExtensions #UserData #OnlineSecurity #AdTransparency #UserRights #PrivacyControls #DataPrivacy #BrowserTracking

#DataProtection #Privacy #DataBrokers #DataBrokerage #AdTargeting: "Overall, the evolving awareness about inaccuracies is prompting questions about whether most of the industry — particularly so-called third-party data brokers who do not have direct relationships with consumers the way Meta or Google do — can survive under the current business models, as privacy regulation proliferates and marketers begin to wake up to the problem.

Even the top privacy official for one of the world’s largest third-party data brokers, Acxiom, acknowledges that the inferences the company sells are not always correct.

“We want to be as accurate as possible, but our inferences, all they are, are informed guesses,” Acxiom’s chief privacy officer, Jordan Abbott, said in an interview with Recorded Future News at an industry conference last month.

Inaccurate inferences used to determine significant health and financial decisions are for more worrying to him than those used for advertising, Abbott said."

https://therecord.media/junk-inferences-data-brokers

https://epic.org/google-ad-topics-another-cog-in-the-surveillance-advertising-machine/

#Google under pressure to support #userprivacy & turn off 3rd-party #cookies on #Chrome, but doing so in a way that only gives them more control over #userdata. #AdTopics restricts 3rd parties from Chrome users’ data, but G itself retains control over #surveillance #advertising lifecycle—from #datacollection to #adtargeting. G has been under scrutiny for its #anticompetitive practices in Europe, and is also currently on trial in an #antitrust suit against the #usdoj.

https://epic.org/google-ad-topics-another-cog-in-the-surveillance-advertising-machine/

#Google under pressure to support #userprivacy & turn off 3rd-party #cookies on #Chrome, but doing so in a way that only gives them more control over #userdata. #AdTopics restricts 3rd parties from Chrome users’ data, but G itself retains control over #surveillance #advertising lifecycle—from #datacollection to #adtargeting. G has been under scrutiny for its #anticompetitive practices in Europe, and is also currently on trial in an #antitrust suit against the #usdoj.

https://epic.org/google-ad-topics-another-cog-in-the-surveillance-advertising-machine/

#Google under pressure to support #userprivacy & turn off 3rd-party #cookies on #Chrome, but doing so in a way that only gives them more control over #userdata. #AdTopics restricts 3rd parties from Chrome users’ data, but G itself retains control over #surveillance #advertising lifecycle—from #datacollection to #adtargeting. G has been under scrutiny for its #anticompetitive practices in Europe, and is also currently on trial in an #antitrust suit against the #usdoj.

https://epic.org/google-ad-topics-another-cog-in-the-surveillance-advertising-machine/

#Google under pressure to support #userprivacy & turn off 3rd-party #cookies on #Chrome, but doing so in a way that only gives them more control over #userdata. #AdTopics restricts 3rd parties from Chrome users’ data, but G itself retains control over #surveillance #advertising lifecycle—from #datacollection to #adtargeting. G has been under scrutiny for its #anticompetitive practices in Europe, and is also currently on trial in an #antitrust suit against the #usdoj.

https://epic.org/google-ad-topics-another-cog-in-the-surveillance-advertising-machine/

#Google under pressure to support #userprivacy & turn off 3rd-party #cookies on #Chrome, but doing so in a way that only gives them more control over #userdata. #AdTopics restricts 3rd parties from Chrome users’ data, but G itself retains control over #surveillance #advertising lifecycle—from #datacollection to #adtargeting. G has been under scrutiny for its #anticompetitive practices in Europe, and is also currently on trial in an #antitrust suit against the #usdoj.