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#adbusiness — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #adbusiness, aggregated by home.social.

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  1. FYI: Walmart ad business gains 38% as Walmart Connect hits 43% in Q2: Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year. ppc.land/walmart-ad-business-g #Walmart #RetailMedia #AdBusiness #WalmartConnect #DigitalMarketing

  2. #OpenAI’s #adbusiness is projected to #fallshort of its own forecast by 90%, according to Emarketer. The #AI lab’s projections assume it will dominate the chatbot #admarket and outperform all #adformats, which Emarketer finds unlikely. adweek.com/media/openais-ad-bu #tech #media #news

  3. Amazon's ad business surges 19% to $13.9 billion in Q1 2025: Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users. ppc.land/amazons-ad-business-s #AmazonAds #AdvertisingGrowth #DigitalMarketing #Ecommerce #AdBusiness

  4. Apple baut anscheinend ein Werbegeschäft für Apple TV auf. Passt so gar nicht zur Positionierung, aber verlockend bleibt verlockend..

    > "Apple has hired Lauren Fry, a TV and digital video advertising executive, to help build a video advertising business for its Apple TV+ streaming service, according to a person with direct knowledge of the matter."

    theinformation.com/articles/ap

    #apple #appletv #adbusiness

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