#admarket — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #admarket, aggregated by home.social.
-
The ad market is two markets, and most forecasts only see one: Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss. https://ppc.land/the-ad-market-is-two-markets-and-most-forecasts-only-see-one/ #Advertising #AdMarket #DigitalMarketing #SMBs #MarketingStrategy
-
Australia's $5.4bn video ad market faces measurement gap, IAB survey finds: IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. https://ppc.land/australias-5-4bn-video-ad-market-faces-measurement-gap-iab-survey-finds/ #Australia #VideoAdvertising #AdMarket #DigitalMarketing #MarketingResearch
-
Pinterest Q3: Shares fell ~20% after missing EPS ($0.38 vs $0.42) and giving cautious Q4 guidance. Users hit 600M; weak ad spending and tariffs weigh on growth. AI shopping and global reach offer long-term potential.
#Pinterest #Earnings #StockDrop #AdMarket #AI #Tech #TECHi
Read Full Article Here :- https://www.techi.com/pinterest-stock-drop-20-percent/
-
ICYMI: Bipartisan legislation aims to restructure digital ad market: Congressional bill targets conflicts of interest in $700 billion advertising ecosystem. https://ppc.land/bipartisan-legislation-aims-to-restructure-digital-ad-market/ #DigitalAdvertising #BipartisanLegislation #AdMarket #Congress #AdvertisingEcosystem
-
2015 Google emails revealed in 2024 antitrust case show Ad Market Dominance: Court documents from US v. Google case expose internal data on Google's commanding position in mobile and desktop ad exchanges. https://ppc.land/2015-google-emails-revealed-in-2024-antitrust-case-show-ad-market-dominance/?utm_source=dlvr.it&utm_medium=mastodon #GoogleAntitrust #AdMarket #DigitalAdvertising #TechNews #MobileAds
-
A followup on the #AdMarket: the #AdultSwim marathon streams are chock full of ads these days, at all hours. For a variety of products, not just fast food & soft drinks. Shows now get interrupted in the middle for ads.
This is much different than just a few months ago, when there was maybe 1 ad per show, at the end, and the Intermission puppet card would stay up for minutes