#gracenote — Public Fediverse posts

Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #LinearTV #AdBudgets #MediaProfessionals #Gracenote

Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #LinearTV #AdBudgets #MediaProfessionals #Gracenote

Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars. https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #LinearTV #AdBudgets #MediaProfessionals #Gracenote

Engadget: Metadata company Gracenote is the latest to sue OpenAI for copyright infringement . “Axios reports that Gracenote is suing OpenAI for the unauthorized and unpaid use of both its metadata and its framework for connecting that information.”

Nielsen's Gracenote debuts program-level ad targeting for streaming TV: Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements. https://ppc.land/nielsens-gracenote-debuts-program-level-ad-targeting-for-streaming-tv/ #StreamingTV #AdTargeting #CTV #DigitalMarketing #Gracenote