#adtracking — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adtracking, aggregated by home.social.
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“The modern vehicle is infused with digital technology at every point. The features present in vehicles available in the United States pale in comparison to what a driver can buy in China today, and those features are quickly going global. Increasingly, cars are getting compared to smartphones, prompting fears they’ll also be upgraded much more regularly than people currently replace their vehicles. If electric vehicles are supposed to be an environmental savior, such rapid refreshing would further erode any climate benefit.
This is what all the big promises have amounted to for most people: cars that are more and more expensive, devoid of physical controls which makes vehicles less safe, and constantly monitoring everything you do with the option for manufacturers to change whatever they want in your vehicle, including sticking a Spider-Man ad in front of you and presenting it as a fun “surprise.””
https://disconnect.blog/bmws-in-car-spider-man-ad-is-a-warning-sign/
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“The modern vehicle is infused with digital technology at every point. The features present in vehicles available in the United States pale in comparison to what a driver can buy in China today, and those features are quickly going global. Increasingly, cars are getting compared to smartphones, prompting fears they’ll also be upgraded much more regularly than people currently replace their vehicles. If electric vehicles are supposed to be an environmental savior, such rapid refreshing would further erode any climate benefit.
This is what all the big promises have amounted to for most people: cars that are more and more expensive, devoid of physical controls which makes vehicles less safe, and constantly monitoring everything you do with the option for manufacturers to change whatever they want in your vehicle, including sticking a Spider-Man ad in front of you and presenting it as a fun “surprise.””
https://disconnect.blog/bmws-in-car-spider-man-ad-is-a-warning-sign/
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"If you've ever needed another reason to use an ad-blocker, this is it. By blocking ads, you can prevent pervasive tracking, surveillance, and yes, even malware, from landing on your computer.
Adform has now disclosed the breach, but the company didn't say how it was initially compromised or how many people may have been affected. When I reached out to the company with questions about the incident, a spokesperson referred me instead to its public statement.
Per its statement, Adform said it was still investigating if the hackers also took information about which websites a person visited; Adform said the code suggests this was possible.
I went to check out Adform's statement but couldn't at first, in large part because my ad blocker (uBlock Origin on desktop; Filtr/Wipr on iPhone) prevented Adform's entire domain from loading. Even had I visited a website that contained the malicious Adform code, this shows my ad blocker would have prevented the code from loading."
#CyberSecurity #Hacking #AdForm #AdBlockers #Malware #AdTracking
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"If you've ever needed another reason to use an ad-blocker, this is it. By blocking ads, you can prevent pervasive tracking, surveillance, and yes, even malware, from landing on your computer.
Adform has now disclosed the breach, but the company didn't say how it was initially compromised or how many people may have been affected. When I reached out to the company with questions about the incident, a spokesperson referred me instead to its public statement.
Per its statement, Adform said it was still investigating if the hackers also took information about which websites a person visited; Adform said the code suggests this was possible.
I went to check out Adform's statement but couldn't at first, in large part because my ad blocker (uBlock Origin on desktop; Filtr/Wipr on iPhone) prevented Adform's entire domain from loading. Even had I visited a website that contained the malicious Adform code, this shows my ad blocker would have prevented the code from loading."
#CyberSecurity #Hacking #AdForm #AdBlockers #Malware #AdTracking
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FYI: Safari 27 blocks LinkedIn and Bing ad trackers by IP address: Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser. https://ppc.land/safari-27-blocks-linkedin-and-bing-ad-trackers-by-ip-address/ #Safari27 #Privacy #AdTracking #WebKit #DataProtection
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FYI: Safari 27 blocks LinkedIn and Bing ad trackers by IP address: Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser. https://ppc.land/safari-27-blocks-linkedin-and-bing-ad-trackers-by-ip-address/ #Safari27 #Privacy #AdTracking #WebKit #DataProtection
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Just checked the stats of my website and noticed that this is one of the articles that seems to constantly get traffic ...
https://www.locked.de/is-your-phone-listening-or-is-it-ip-based-ad-tracking/
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Just checked the stats of my website and noticed that this is one of the articles that seems to constantly get traffic ...
https://www.locked.de/is-your-phone-listening-or-is-it-ip-based-ad-tracking/
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ICYMI: Google's GCLID explainer shows how one parameter tracks every ad click: A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters. https://ppc.land/googles-gclid-explainer-shows-how-one-parameter-tracks-every-ad-click/ #GoogleAds #GCLID #DigitalMarketing #AdTracking #PPC
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ICYMI: Google's GCLID explainer shows how one parameter tracks every ad click: A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters. https://ppc.land/googles-gclid-explainer-shows-how-one-parameter-tracks-every-ad-click/ #GoogleAds #GCLID #DigitalMarketing #AdTracking #PPC
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ICYMI: Safari 27 blocks LinkedIn and Bing ad trackers by IP address: Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser. https://ppc.land/safari-27-blocks-linkedin-and-bing-ad-trackers-by-ip-address/ #Safari27 #WebKit #Privacy #AdTracking #LinkedIn
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Google's GCLID explainer shows how one parameter tracks every ad click: A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters. https://ppc.land/googles-gclid-explainer-shows-how-one-parameter-tracks-every-ad-click/ #GoogleAds #GCLID #DigitalMarketing #PPC #AdTracking
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Google's GCLID explainer shows how one parameter tracks every ad click: A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters. https://ppc.land/googles-gclid-explainer-shows-how-one-parameter-tracks-every-ad-click/ #GoogleAds #GCLID #DigitalMarketing #PPC #AdTracking
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Safari 27 blocks LinkedIn and Bing ad trackers by IP address: Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser. https://ppc.land/safari-27-blocks-linkedin-and-bing-ad-trackers-by-ip-address/ #Safari27 #AdTracking #Privacy #WebKit #LinkedIn
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Offenbar ist die Bundesregierung Opfer des Lobbying der #Ad-Tracking Industrie geworden: Es geht um #Cookie-Banner
„Die Bundesregierung betreibt in Brüssel offenbar gezielte Interessenvertretung zugunsten der Adtech- und Verlagsindustrie und auf Kosten der Verbraucher:innen“, schreibt auf Anfrage etwa Florian Glatzner vom Verbraucherzentrale Bundesverband. „Ausgerechnet die Regelung, die Nutzer:innen endlich eine einfachere Kontrolle über Tracking und Profilbildung ermöglichen würde, soll gestrichen werden.“
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“For years, users and many companies have been complaining about cookie banners. Even though this understandable frustration is mostly caused by misleading dark patterns used by the industry, these banners have become the symbol of what is perceived as excessive EU regulation. As part of the ‘Digital Omnibus’, the European Commission now finally wanted to get rid of cookie banners and replace them with an automated signal. However, Google and some of the very EU Member States that are actually calling on the EU to “simplify” and “cut red tape” – including Germany and France, for example – are now standing in the way. In the Council’s latest position paper of 18 June, the plan to abolish the cookie banner has been scrapped. This baffling outcome is likely to continue to cost European users a great deal of hassle, frustration and billions of clicks per year.”
https://noyb.eu/en/eu-member-states-and-google-suddenly-want-keep-cookie-banners
#WebCookies #Cookies #EU #DigitalOmnibus #AdTracking #DataProtection #Google
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“For years, users and many companies have been complaining about cookie banners. Even though this understandable frustration is mostly caused by misleading dark patterns used by the industry, these banners have become the symbol of what is perceived as excessive EU regulation. As part of the ‘Digital Omnibus’, the European Commission now finally wanted to get rid of cookie banners and replace them with an automated signal. However, Google and some of the very EU Member States that are actually calling on the EU to “simplify” and “cut red tape” – including Germany and France, for example – are now standing in the way. In the Council’s latest position paper of 18 June, the plan to abolish the cookie banner has been scrapped. This baffling outcome is likely to continue to cost European users a great deal of hassle, frustration and billions of clicks per year.”
https://noyb.eu/en/eu-member-states-and-google-suddenly-want-keep-cookie-banners
#WebCookies #Cookies #EU #DigitalOmnibus #AdTracking #DataProtection #Google
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FYI: PharosGraph and AdImpact launch real-time voter narrative tool for 2026 midterms: PharosGraph and AdImpact today launched AdScape, integrating ad tracking with hyperlocal narrative intelligence for political campaigns ahead of the 2026 midterms. https://ppc.land/pharosgraph-and-adimpact-launch-real-time-voter-narrative-tool-for-2026-midterms/ #VoterEngagement #Midterms2026 #PoliticalCampaigns #AdTracking #HyperlocalMarketing
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PharosGraph and AdImpact launch real-time voter narrative tool for 2026 midterms: PharosGraph and AdImpact today launched AdScape, integrating ad tracking with hyperlocal narrative intelligence for political campaigns ahead of the 2026 midterms. https://ppc.land/pharosgraph-and-adimpact-launch-real-time-voter-narrative-tool-for-2026-midterms/ #VoterEngagement #PoliticalCampaigns #Midterms2026 #AdTracking #NarrativeIntelligence
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FYI: Firefox private browsing flaw let ad trackers fingerprint Tor users: Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10. https://ppc.land/firefox-private-browsing-flaw-let-ad-trackers-fingerprint-tor-users/ #Firefox #Privacy #Tor #AdTracking #CyberSecurity
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Firefox private browsing flaw let ad trackers fingerprint Tor users: Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10. https://ppc.land/firefox-private-browsing-flaw-let-ad-trackers-fingerprint-tor-users/ #Firefox #Privacy #Cybersecurity #Tor #AdTracking
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Firefox private browsing flaw let ad trackers fingerprint Tor users: Firefox IndexedDB flaw let websites fingerprint users in private sessions and through Tor New Identity resets - patched April 21 in Firefox 150 and ESR 140.10. https://ppc.land/firefox-private-browsing-flaw-let-ad-trackers-fingerprint-tor-users/ #Firefox #Privacy #Cybersecurity #Tor #AdTracking
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🌟 Behold the groundbreaking revelation: selling ads requires... tracking! 😱 Cory Doctorow, ever the digital Nostradamus, exposes this "fascist" plot while promoting his very tracker-free website. 🚀 Meanwhile, the rest of the internet collectively yawns. 😴
https://pluralistic.net/2026/03/10/ice-tech/#foreseeable-outcomes #HackerNews #CoryDoctorow #adtracking #digitalprivacy #internetawareness #HackerNews #ngated -
🌟 Behold the groundbreaking revelation: selling ads requires... tracking! 😱 Cory Doctorow, ever the digital Nostradamus, exposes this "fascist" plot while promoting his very tracker-free website. 🚀 Meanwhile, the rest of the internet collectively yawns. 😴
https://pluralistic.net/2026/03/10/ice-tech/#foreseeable-outcomes #HackerNews #CoryDoctorow #adtracking #digitalprivacy #internetawareness #HackerNews #ngated -
FYI: PlayOn Sports hit with $1.1M fine for forcing students to accept tracking: California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events. https://ppc.land/playon-sports-hit-with-1-1m-fine-for-forcing-students-to-accept-tracking/ #Privacy #DataProtection #AdTracking #California #PlayOnSports
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ICYMI: PlayOn Sports hit with $1.1M fine for forcing students to accept tracking: California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events. https://ppc.land/playon-sports-hit-with-1-1m-fine-for-forcing-students-to-accept-tracking/ #PlayOnSports #PrivacyAgency #AdTracking #DigitalTickets #StudentRights
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PlayOn Sports hit with $1.1M fine for forcing students to accept tracking: California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events. https://ppc.land/playon-sports-hit-with-1-1m-fine-for-forcing-students-to-accept-tracking/ #Privacy #DataProtection #AdTracking #DigitalTickets #California
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How to: Utiq Tracking sperren (Tracking via IP & Telefonnummer)
Ich bin kein großer Fan davon, im Internet ge’tracked zu werden. Bisher dachte ich, Cookies löschen und Pi-Hole wären schon eine recht gute Lösung. — Dass aber noch direkt am Telefonanbieter auch noch ein Unternehmen steckt und cookieless track’ed, hat mich dann doch sehr überrascht.
[…]
https://www.locked.de/utiq-tracking-sperren-tracking-per-ip-rufnummer/ #AdTracking #CookieTracking #IPTracking #Tracking #Utiq -
How to: Utiq Tracking sperren (Tracking via IP & Telefonnummer)
Ich bin kein großer Fan davon, im Internet ge’tracked zu werden. Bisher dachte ich, Cookies löschen und Pi-Hole wären schon eine recht gute Lösung. — Dass aber noch direkt am Telefonanbieter auch noch ein Unternehmen steckt und cookieless track’ed, hat mich dann doch sehr überrascht.
[…]
https://www.locked.de/utiq-tracking-sperren-tracking-per-ip-rufnummer/ #AdTracking #CookieTracking #IPTracking #Tracking #Utiq -
The #Inaudible #Surveillance That Linked Your #Phone to #Stores
#ultrasonic #tracking #tracker
Why #advertisers figured out how to follow you from your couch to a #store using #offline #adtracking
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The #Inaudible #Surveillance That Linked Your #Phone to #Stores
#ultrasonic #tracking #tracker
Why #advertisers figured out how to follow you from your couch to a #store using #offline #adtracking
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"Pay or Okay user study. The law requires that users have a “genuine or free choice”. To find out if this right is respected, noyb has commissioned an academic study about user choices. Even though participants did not need to make any real payments during the study, the results are still clear:
- When asked openly, only about 2 out 10 people agree with companies collecting and analysing their data.
- However, when they face “pay” and a “consent” option, about 9 out of 10 people chose “consent”. The high consent rate seems to be caused by the lack of a reasonable alternative.
- Finally, when there’s a “pay”, a “consent” and a “advertising, but no tracking” option, most users switch to the latter. 7 out of 10 people then choose the “advertising, but no tracking” option.This shows that the “third option” (as suggested by the EDPB) is supported by objective evidence: Users accept funding of websites via advertising – but not online tracking.
No difference between different sites. The study also shows that users do not behave differently depending on whether they are on large social networks, journalistic pages or other websites. Therefore, there is no factual basis to treat these websites differently and, e.g., create different Pay or Okay guidelines for media websites than for social media.
“Privacy fee” vs “paying for a service”. With Pay or Okay, users are required to pay a privacy fee if they want to retain their right to online privacy. While website providers can, of course, ask for payment in exchange for access to content or a service they provide (like Netflix for TV shows or Spotify for music), Pay or Okay systems try to charge users for their data protection rights without compensation. Unfortunately, even the French Data Protection Authority confuses this, referencing a survey in a bid to support Pay or Okay."
https://noyb.eu/en/pay-or-okay-study-users-prefer-tracking-free-third-option
#EU #GDPR #DataProtection #Privacy #PayOrOkay #EDPB #AdTracking
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"Pay or Okay user study. The law requires that users have a “genuine or free choice”. To find out if this right is respected, noyb has commissioned an academic study about user choices. Even though participants did not need to make any real payments during the study, the results are still clear:
- When asked openly, only about 2 out 10 people agree with companies collecting and analysing their data.
- However, when they face “pay” and a “consent” option, about 9 out of 10 people chose “consent”. The high consent rate seems to be caused by the lack of a reasonable alternative.
- Finally, when there’s a “pay”, a “consent” and a “advertising, but no tracking” option, most users switch to the latter. 7 out of 10 people then choose the “advertising, but no tracking” option.This shows that the “third option” (as suggested by the EDPB) is supported by objective evidence: Users accept funding of websites via advertising – but not online tracking.
No difference between different sites. The study also shows that users do not behave differently depending on whether they are on large social networks, journalistic pages or other websites. Therefore, there is no factual basis to treat these websites differently and, e.g., create different Pay or Okay guidelines for media websites than for social media.
“Privacy fee” vs “paying for a service”. With Pay or Okay, users are required to pay a privacy fee if they want to retain their right to online privacy. While website providers can, of course, ask for payment in exchange for access to content or a service they provide (like Netflix for TV shows or Spotify for music), Pay or Okay systems try to charge users for their data protection rights without compensation. Unfortunately, even the French Data Protection Authority confuses this, referencing a survey in a bid to support Pay or Okay."
https://noyb.eu/en/pay-or-okay-study-users-prefer-tracking-free-third-option
#EU #GDPR #DataProtection #Privacy #PayOrOkay #EDPB #AdTracking
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I will Set up Facebook Pixel, Meta Pixel & Conversion API via GTM
If your campaigns are not showing the right results, it’s likely due to improper Pixel or Conversion API setup. Without accurate tracking, you’re wasting ad spend and missing out on valuable insights.
Link Here: https://lnkd.in/gP4cR3Qn
#FacebookAds #MetaAds #DigitalMarketing #ConversionAPI hashtag#MetaPixel #GoogleTagManager #arunroy9400 #PerformanceMarketing #MarketingStrategy #FacebookPixel #AdTracking
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"Researchers recently caught Meta using an egregious new tracking technique to spy on you. Exploiting a technical loophole, the company was able to have their apps snoop on users’ web browsing. This tracking technique stands out for its flagrant disregard of core security protections built into phones and browsers. The episode is yet another reason to distrust Meta, block web tracking, and end surveillance advertising.
Fortunately, there are steps that you, your browser, and your government can take to fight online tracking."
https://www.eff.org/deeplinks/2025/06/protect-yourself-metas-latest-attack-privacy
#SocialMedia #Meta #Facebook #Instagram #Surveillance #AdTracking #Privacy #DataProtection
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"Researchers recently caught Meta using an egregious new tracking technique to spy on you. Exploiting a technical loophole, the company was able to have their apps snoop on users’ web browsing. This tracking technique stands out for its flagrant disregard of core security protections built into phones and browsers. The episode is yet another reason to distrust Meta, block web tracking, and end surveillance advertising.
Fortunately, there are steps that you, your browser, and your government can take to fight online tracking."
https://www.eff.org/deeplinks/2025/06/protect-yourself-metas-latest-attack-privacy
#SocialMedia #Meta #Facebook #Instagram #Surveillance #AdTracking #Privacy #DataProtection
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Gizmodo: Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds. “Apps that help people track their menstrual cycle are data “gold mines” for advertisers, a new report warns. Advertisers use this highly valuable data for customer profiling, allowing them to tailor marketing campaigns to specific groups of consumers. The report, published by the University of […]
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💡 Easy privacy win: Turn off ad ID tracking on your phone.
Both Android & iPhone assign you a unique ID for targeted ads.
Turning it off won’t stop all tracking — but it cuts off one major pipeline.
Settings > Privacy > Ads
#PrivacyTip #AdTracking #DigitalWellness #BiyteLüm #SmartphoneSecurity -
💡 Easy privacy win: Turn off ad ID tracking on your phone.
Both Android & iPhone assign you a unique ID for targeted ads.
Turning it off won’t stop all tracking — but it cuts off one major pipeline.
Settings > Privacy > Ads
#PrivacyTip #AdTracking #DigitalWellness #BiyteLüm #SmartphoneSecurity -
"Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.[1]
Today’s decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.
Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."
This Belgian enforcement arises from a chain of complaints and litigation across Europe initiated by Dr Ryan in 2018 against Real-Time Bidding (RTB)."
#EU #Belgium #AdTech #AdTracking #TCF #RTB #RealTimeBidding #DataProtection #GDPR #BigTech #Google #Amazon #Twitter #Microsoft
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"Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.[1]
Today’s decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.
Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."
This Belgian enforcement arises from a chain of complaints and litigation across Europe initiated by Dr Ryan in 2018 against Real-Time Bidding (RTB)."
#EU #Belgium #AdTech #AdTracking #TCF #RTB #RealTimeBidding #DataProtection #GDPR #BigTech #Google #Amazon #Twitter #Microsoft
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Disable ad personalization settings.
You're letting companies build rich behavioral profiles.
#AdTracking #SurveillanceCapitalism #BehavioralData -
Disable ad personalization settings.
You're letting companies build rich behavioral profiles.
#AdTracking #SurveillanceCapitalism #BehavioralData -
⛔ Facebook to stop targeting ads at UK woman after legal fight
—@BBCNews｢ She said the adverts she got "suddenly started changing within weeks to lots of baby photos and other things - ads about babies and pregnancy and motherhood".
"I just found it unnerving - this was before I'd even told people in my private life, and yet Facebook had already determined that I was pregnant," she continued ｣
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⛔ Facebook to stop targeting ads at UK woman after legal fight
—@BBCNews｢ She said the adverts she got "suddenly started changing within weeks to lots of baby photos and other things - ads about babies and pregnancy and motherhood".
"I just found it unnerving - this was before I'd even told people in my private life, and yet Facebook had already determined that I was pregnant," she continued ｣
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Another day, another attempt by Microsoft to extract as much revenue as possible from Office users:
"Microsoft has quietly launched a new version of Microsoft Office for Windows that can be used to edit documents for free, no Microsoft 365 subscription or Office license key required. This free version of Office is based on the full desktop apps, but has most features locked behind the Microsoft 365 subscription.
First spotted by Beebom, the free version of Office for Windows includes ads that are permanently on screen when within a document in Word, PowerPoint, and Excel. Additionally, this new free version of Office also only allows you to save files to OneDrive, meaning no support for editing local files.
To access the free version of Office, just skip the prompt to sign-in when you first run an Office app. From there, you will be given the choice to continue to use Office for free in exchange for ads and limited features. In this mode, you can open, view, and even edit documents, just like you can with the web version of Office."
#Microsoft #AdTech #Advertising #Surveillance #AdTargeting #AdTracking #MSOffice
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Another day, another attempt by Microsoft to extract as much revenue as possible from Office users:
"Microsoft has quietly launched a new version of Microsoft Office for Windows that can be used to edit documents for free, no Microsoft 365 subscription or Office license key required. This free version of Office is based on the full desktop apps, but has most features locked behind the Microsoft 365 subscription.
First spotted by Beebom, the free version of Office for Windows includes ads that are permanently on screen when within a document in Word, PowerPoint, and Excel. Additionally, this new free version of Office also only allows you to save files to OneDrive, meaning no support for editing local files.
To access the free version of Office, just skip the prompt to sign-in when you first run an Office app. From there, you will be given the choice to continue to use Office for free in exchange for ads and limited features. In this mode, you can open, view, and even edit documents, just like you can with the web version of Office."
#Microsoft #AdTech #Advertising #Surveillance #AdTargeting #AdTracking #MSOffice
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"Tracking and profiling for advertising purposes present significant risks to consumers and society. This is demonstrated by a report commissioned by the Federation of German Consumer Organisations (vzbv). The advertising industry’s practice of categorising and influencing individuals based on their preferences, behaviours and vulnerabilities leads to manipulation, discrimination and a loss of trust. vzbv calls on the European Commission to ban tracking and profiling for advertising purposes and ensure the protection of digital fundamental rights.
“Every click on the internet is tracked because it supposedly reveals something about us: our preferences, desires and interests. The uncontrolled data collection by the advertising industry poses great risks to consumers and society,” says Michaela Schröder, Head of Consumer Policy at vzbv. “Consumers are powerless against the practices of the advertising industry. Existing laws are not sufficient. A ban on tracking and profiling is the only way to ensure meaningful consumer protection,” Schröder states."
https://www.vzbv.de/en/personalised-advertising-overdue-regulation
#EU #ConsumersRights #AdTech #Surveillance #TargetedAds #DataBrokers #AdTracking #DataProtection
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"Tracking and profiling for advertising purposes present significant risks to consumers and society. This is demonstrated by a report commissioned by the Federation of German Consumer Organisations (vzbv). The advertising industry’s practice of categorising and influencing individuals based on their preferences, behaviours and vulnerabilities leads to manipulation, discrimination and a loss of trust. vzbv calls on the European Commission to ban tracking and profiling for advertising purposes and ensure the protection of digital fundamental rights.
“Every click on the internet is tracked because it supposedly reveals something about us: our preferences, desires and interests. The uncontrolled data collection by the advertising industry poses great risks to consumers and society,” says Michaela Schröder, Head of Consumer Policy at vzbv. “Consumers are powerless against the practices of the advertising industry. Existing laws are not sufficient. A ban on tracking and profiling is the only way to ensure meaningful consumer protection,” Schröder states."
https://www.vzbv.de/en/personalised-advertising-overdue-regulation
#EU #ConsumersRights #AdTech #Surveillance #TargetedAds #DataBrokers #AdTracking #DataProtection
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🚀 New Pi-hole, enjoy.
｢ The much-anticipated Pi-hole 6, a network-wide ad blocker that acts as a DNS sinkhole to block advertisements, trackers, and malicious domains at the network level, has been officially released, now featuring an embedded web server and a new REST API directly integrated into the pihole-FTL binary ｣
https://linuxiac.com/pi-hole-6-is-here-now-faster-smarter-and-more-secure/
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🚀 New Pi-hole, enjoy.
｢ The much-anticipated Pi-hole 6, a network-wide ad blocker that acts as a DNS sinkhole to block advertisements, trackers, and malicious domains at the network level, has been officially released, now featuring an embedded web server and a new REST API directly integrated into the pihole-FTL binary ｣
https://linuxiac.com/pi-hole-6-is-here-now-faster-smarter-and-more-secure/
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ICYMI: Ad Creative ID Framework gains support from major ad registries: IAB's unified ad tracking system sees adoption from key industry players across Europe and United States. https://ppc.land/ad-creative-id-framework-gains-support-from-major-ad-registries/ #AdCreativeID #IAB #AdTracking #DigitalMarketing #Advertising
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Ad Creative ID Framework gains support from major ad registries: IAB's unified ad tracking system sees adoption from key industry players across Europe and United States. https://ppc.land/ad-creative-id-framework-gains-support-from-major-ad-registries/ #AdTech #DigitalMarketing #Advertising #IAB #AdTracking
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Is your phone listening – or is it IP based Ad Tracking?
In my recent blog post about reducing Ad-Tracking by using Firewall rules, I already mentioned that I might dig a bit deeper into the topic of IP-based AD-tracking.
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https://www.locked.de/is-your-phone-listening-or-is-it-ip-based-ad-tracking/ #AdTech #AdTracking #advertising #Cookies #IPTracking #Privacy -
Is your phone listening – or is it IP based Ad Tracking?
In my recent blog post about reducing Ad-Tracking by using Firewall rules, I already mentioned that I might dig a bit deeper into the topic of IP-based AD-tracking.
[…]
https://www.locked.de/is-your-phone-listening-or-is-it-ip-based-ad-tracking/ #AdTech #AdTracking #advertising #Cookies #IPTracking #Privacy -
"While I once hoped 2017 would be the year of privacy, 2024 closes on a troubling note, a likely decrease in privacy standards across the web. I was surprised by the recent Information Commissioner’s Office post, which criticized Google’s decision to introduce device fingerprinting for advertising purposes from February 2025. According to ICO, this change risks undermining user control and transparency in how personal data is collected and used. Could this mark the end of nearly a decade of progress in internet and web privacy? It would be unfortunate if the newly developing AI economy started from a decrease of privacy and data protection standards. Some analysts or observers might then be inclined to wonder whether this approach to privacy online might signal similar attitudes in other future Google products, like AI.
I can confidently raise this question, having observed and analyzed this area for over 15 years from various perspectives. My background includes experience in web browser security and privacy, including in standardization. I served in the W3C Technical Architecture Group, and have authored scientific papers on privacy, tracking, and fingerprinting, as well as assessments of technologies like Web APIs. This includes the Privacy Sandbox’s Protected Audience API. I was looking forward to the architectural improvements of web privacy. In other words, I am deeply familiar with this context. The media so far have done a great job bringing attention to the issue, but they frame this development as a controversy between Google’s policy change and the UK ICO’s concerns. I believe that the general public and experts alike would benefit from a broader perspective."