#publicis — Public Fediverse posts

FYI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Publicis #TheTradeDesk

FYI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #DigitalMarketing #ProgrammaticAdvertising #Publicis #TheTradeDesk

Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers: Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts. https://ppc.land/fox-buys-roku-publicis-and-ttd-end-feud-uk-publishers-sue-ai-scrapers/ #FoxBuysRoku #CTV #AI #Publicis #TheTradeDesk

Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers: Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts. https://ppc.land/fox-buys-roku-publicis-and-ttd-end-feud-uk-publishers-sue-ai-scrapers/ #FoxBuysRoku #CTV #AI #Publicis #TheTradeDesk

ICYMI: Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #DigitalAdvertising #MarketingTechnology

Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing

Publicis and The Trade Desk make up as ad tech's trust layer cracks: Publicis-TTD truce, TAG's crumbling accreditation regime, Roku's $19bn sale process, and five agentic AI launches claiming the ad buying layer in 48 hours. https://ppc.land/publicis-and-the-trade-desk-make-up-as-ad-techs-trust-layer-cracks/ #AdTech #Publicis #TheTradeDesk #AIBuying #DigitalMarketing

FYI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

FYI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

FYI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

ICYMI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECfiling #DataPrivacy #Equity

ICYMI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECfiling #DataPrivacy #Equity

ICYMI: LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECfiling #DataPrivacy #Equity

LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

LiveRamp-Publicis deal: what the SEC filing reveals about data, equity, and neutrality: LiveRamp's SEC employee FAQ filed June 2, 2026 details the $38.50-per-share Publicis acquisition, governance commitments, TEE protections, and identity neutrality pledges. https://ppc.land/liveramp-publicis-deal-what-the-sec-filing-reveals-about-data-equity-and-neutrality/ #LiveRamp #Publicis #SECFiling #DataPrivacy #Equity

"Publicis Groupe is the largest of the Big Three global advertising conglomerates (the others are WPP and Omnicom), and by itself it captured almost one-third of all global billings last year. A couple of weeks ago, Publicis announced its intention to buy LiveRamp in a $2.5 billion deal. This is the company that combines multiple inputs of an individual’s personal data (web activity, subscriptions, apps, travel, retail, financial, and even medical history) to generate an “identity graph,” a precise profile of our lives and actions.

LiveRamp is said to have built identity graphs on 245 million Americans, virtually every U.S. adult. These can be used in any context, from web to apps to smart TVs. “LiveRamp makes possible the data integration empowering cross-platform tracking,” said Jeff Chester of the Center for Digital Democracy. And in the past, it has reportedly sold identity graph information segmented by military or pregnancy status, among others.

Publicis, a French multinational, has been gradually acquiring data firms, from data broker Epsilon to “end-to-end data solution” Lotame. Publicis represents global juggernauts like Coca-Cola and McDonald’s, and its global reach could expand the identity graph everywhere. It is even the largest Western advertiser in China, with about 20 percent of the Chinese media agency market and partnerships with Tencent and Alibaba. Its clients hold massive troves of personal information which LiveRamp can make more valuable through targeting at the individual level."

https://prospect.org/2026/06/01/one-company-may-know-everything-about-you/

#DataProtection #Privacy #AdTargeting #Publicis #Surveillance

"Publicis Groupe is the largest of the Big Three global advertising conglomerates (the others are WPP and Omnicom), and by itself it captured almost one-third of all global billings last year. A couple of weeks ago, Publicis announced its intention to buy LiveRamp in a $2.5 billion deal. This is the company that combines multiple inputs of an individual’s personal data (web activity, subscriptions, apps, travel, retail, financial, and even medical history) to generate an “identity graph,” a precise profile of our lives and actions.

LiveRamp is said to have built identity graphs on 245 million Americans, virtually every U.S. adult. These can be used in any context, from web to apps to smart TVs. “LiveRamp makes possible the data integration empowering cross-platform tracking,” said Jeff Chester of the Center for Digital Democracy. And in the past, it has reportedly sold identity graph information segmented by military or pregnancy status, among others.

Publicis, a French multinational, has been gradually acquiring data firms, from data broker Epsilon to “end-to-end data solution” Lotame. Publicis represents global juggernauts like Coca-Cola and McDonald’s, and its global reach could expand the identity graph everywhere. It is even the largest Western advertiser in China, with about 20 percent of the Chinese media agency market and partnerships with Tencent and Alibaba. Its clients hold massive troves of personal information which LiveRamp can make more valuable through targeting at the individual level."

https://prospect.org/2026/06/01/one-company-may-know-everything-about-you/

#DataProtection #Privacy #AdTargeting #Publicis #Surveillance

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

ICYMI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #Marketing #GML2026 #GoogleMarketingLive #Publicis

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

FYI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataStrategy #DigitalMarketing

https://www.europesays.com/si/95579/ Publicis za 1,9 milijarde evrov prevzema LiveRamp in krepi strategijo UI-agentov #ArthurSadoun #LiveRamp #Ljubljana #Publicis #SI #Slovene #Slovenia #Slovenija #Slovenščina #UIAgenti

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

ICYMI: Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #TechAcquisition

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

Publicis buys LiveRamp for $2.5 billion in agentic AI data play: Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. https://ppc.land/publicis-buys-liveramp-for-2-5-billion-in-agentic-ai-data-play/ #Publicis #LiveRamp #AIdata #DataCollaboration #DigitalMarketing

ICYMI: FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCsued #WPP #Publicis #Dentsu #BrandSafety

#Ad Companies Settle With F.T.C. Over Claims of Harm to #Conservative Sites

#WPP , #Dentsu and #Publicis settled claims they colluded on policies to combat #misinformation , denying ad revenue to publishers on the #right.
#maga

https://www.nytimes.com/2026/04/15/technology/ftc-ad-companies-settlement.html

#Ad Companies Settle With F.T.C. Over Claims of Harm to #Conservative Sites

#WPP , #Dentsu and #Publicis settled claims they colluded on policies to combat #misinformation , denying ad revenue to publishers on the #right.
#maga

https://www.nytimes.com/2026/04/15/technology/ftc-ad-companies-settlement.html

Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About

https://fed.brid.gy/r/https://www.techdirt.com/2026/04/16/oh-look-the-maga-ftc-built-the-censorship-industrial-complex-it-was-screaming-about/

Oh Look, The MAGA FTC Built The Censorship Industrial Complex It Was Screaming About

https://fed.brid.gy/r/https://www.techdirt.com/2026/04/16/oh-look-the-maga-ftc-built-the-censorship-industrial-complex-it-was-screaming-about/

FTC sues WPP, Publicis, and Dentsu over brand safety collusion: FTC and eight states sued WPP, Publicis, and Dentsu on April 15, alleging they colluded on brand safety standards to demonetize conservative news publishers. https://ppc.land/ftc-sues-wpp-publicis-and-dentsu-over-brand-safety-collusion/ #FTCSued #BrandSafety #WPP #Publicis #Dentsu

Publicis is sharpening its focus on sports marketing with the acquisition of 160over90. CEO Arthur Sadoun described sports as the firm's next big bet as it tries to bring cohesion to an increasingly valuable but fragmented market. https://www.marketingdive.com/news/publicis-sharpens-sports-marketing-focus-with-160over90-acquisition/816447/ #Marketing #Strategy #Publicis

Publicis is sharpening its focus on sports marketing with the acquisition of 160over90. CEO Arthur Sadoun described sports as the firm's next big bet as it tries to bring cohesion to an increasingly valuable but fragmented market. https://www.marketingdive.com/news/publicis-sharpens-sports-marketing-focus-with-160over90-acquisition/816447/ #Marketing #Strategy #Publicis

WME Selling 160over90 Sports Marketing Agency To Publicis
#News #Sports #160over90 #Publicis #Sportsmarketing #WME

https://deadline.com/2026/04/wme-group-selling-160over90-sports-marketer-to-publicis-1236771622/

WME Selling 160over90 Sports Marketing Agency To Publicis
#News #Sports #160over90 #Publicis #Sportsmarketing #WME

https://deadline.com/2026/04/wme-group-selling-160over90-sports-marketer-to-publicis-1236771622/

FYI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #HealthAI

FYI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #HealthAI

ICYMI: Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push: Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL. https://ppc.land/publicis-vs-trade-desk-openais-ads-manager-and-googles-health-ai-push/ #Publicis #TradeDesk #OpenAI #AdsManager #MarketingStrategy