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#rtb — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #rtb, aggregated by home.social.

  1. IAB Tech Lab opens agentic RTB framework for container-based advertising: IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising. ppc.land/iab-tech-lab-opens-ag #IABTechLab #RTB #ProgrammaticAdvertising #DigitalMarketing #AdTech

  2. Glad to see #Rob from #FPF brings up #Kobler's #contextualads solution as a viable alternative to #RTB and #SurveillanceAdvertising.

    Also makes a super important point about mandatory #DoNotTrack signals in browsers.

    IMO this is what #Mozilla should be working towards, not making #Firefox as a data collection platform.

  3. "A global spy tool exposed the locations of billions of people to anyone willing to pay. A Catholic group bought location data about gay dating app users in an effort to out gay priests. A location data broker sold lists of people who attended political protests.

    What do these privacy violations have in common? They share a source of data that’s shockingly pervasive and unregulated: the technology powering nearly every ad you see online.

    Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of."

    eff.org/deeplinks/2025/01/onli

    #Privacy #Surveillance #CyberSecurity #AdTargeting #DataProtection #DataBrokers #DataBrokerage #RTB