#rtb — Public Fediverse posts

Imagine that just by using a mobile app your location and behaviours can be tracked and monetized for consumption by foreign government agencies without due process. How much of a Canadian's digital life can US authorities reach without you ever knowing?

https://www.devious-plan.com/blog/part-1-they-dont-need-a-warrant-for-what-they-can-buy

#surveillance #realtimebidding #RTB

Imagine that just by using a mobile app your location and behaviours can be tracked and monetized for consumption by foreign government agencies without due process. How much of a Canadian's digital life can US authorities reach without you ever knowing?

https://www.devious-plan.com/blog/part-1-they-dont-need-a-warrant-for-what-they-can-buy

#surveillance #realtimebidding #RTB

California's DROP becomes enforceable on 1 August: one request, every
registered data broker.

It does not touch real-time bidding. Every page load broadcasts a bid
request to every DSP in the auction, winners and losers alike. Google's
own documentation puts that at 2,051 entities in the US.

ICCL found purchasable segments for Pentagon staff, active military by
branch and judges.

Deletion rights operate on records. This is a broadcast. There is no
holder to serve.

https://privacyinsightsolutions.com/blog/real-time-bidding-data-deletion

#InfoSec #Privacy #DataBrokers #AdTech #RTB #DeleteAct #DROP #US #Realtimebidding

California's DROP becomes enforceable on 1 August: one request, every
registered data broker.

It does not touch real-time bidding. Every page load broadcasts a bid
request to every DSP in the auction, winners and losers alike. Google's
own documentation puts that at 2,051 entities in the US.

ICCL found purchasable segments for Pentagon staff, active military by
branch and judges.

Deletion rights operate on records. This is a broadcast. There is no
holder to serve.

https://privacyinsightsolutions.com/blog/real-time-bidding-data-deletion

#InfoSec #Privacy #DataBrokers #AdTech #RTB #DeleteAct #DROP #US #Realtimebidding

https://www.wacoca.com/media/694513/ エム・データ、AIがTVメタデータを理解・分析する「TV Rank AI」発表 | RTB SQUARE #DSP #RTB #SSP #television #tv #TVPrograms #テレビ #テレビ番組 #プログラマティックバイイング #プログラマティック広告 #リアルタイムビディング #自動広告取引

https://www.wacoca.com/media/694513/ エム・データ、AIがTVメタデータを理解・分析する「TV Rank AI」発表 | RTB SQUARE #DSP #RTB #SSP #television #tv #TVPrograms #テレビ #テレビ番組 #プログラマティックバイイング #プログラマティック広告 #リアルタイムビディング #自動広告取引

Der ORF, die Wasserfarben und deine Standortdaten

Mit Beispielen über Wasserfarben und Babykleidung lässt der ORF dich ins Tracking einwilligen – und reicht deine Daten an 30 Werbekonzerne weiter.
https://ingo.lantschner.name/post/2026-06-12_orf-wasserfarben/

#ORF #Überwachung #Tracking #Datenschutz #Werbung #Cookies #Medien #RTB #Medien #Medienkritik #Überwachungskapitalismus

Der ORF, die Wasserfarben und deine Standortdaten

Mit Beispielen über Wasserfarben und Babykleidung lässt der ORF dich ins Tracking einwilligen – und reicht deine Daten an 30 Werbekonzerne weiter.
https://ingo.lantschner.name/post/2026-06-12_orf-wasserfarben/

#ORF #Überwachung #Tracking #Datenschutz #Werbung #Cookies #Medien #RTB #Medien #Medienkritik #Überwachungskapitalismus

Überwacht durch Werbung – die Spionage ohne Hacking

Standortdaten aus der Werbeauktion ermöglichen Überwachung ohne Hacking. Diese Daten liefern unter anderem die 162 Werbepartner der »Presse«.
https://ingo.lantschner.name/post/2026-06-12_ueberwachung-werbedaten/

#Überwachung #Überwachungskapitalismus #Tracking #Datenschutz #Werbung #RTB #CitizenLab #Deibert #Medien #Medienkritik #TCF #IAB #IDFA #Pegasus #CitizenLab #Mimikama #DSGVO #Datenhandel

Überwacht durch Werbung – die Spionage ohne Hacking

Standortdaten aus der Werbeauktion ermöglichen Überwachung ohne Hacking. Diese Daten liefern unter anderem die 162 Werbepartner der »Presse«.
https://ingo.lantschner.name/post/2026-06-12_ueberwachung-werbedaten/

#Überwachung #Überwachungskapitalismus #Tracking #Datenschutz #Werbung #RTB #CitizenLab #Deibert #Medien #Medienkritik #TCF #IAB #IDFA #Pegasus #CitizenLab #Mimikama #DSGVO #Datenhandel

ClaN Entertainment、創業者で代表取締役社長の大井基行氏が退任 | RTB SQUARE

ClaN Entertainmentは、創業者で代表取締役社長の大井基行氏が退任し、代表取締役会長の太田 正仁氏が本日付で代表取締役社長に就任したことを発表しました。 ClaN Entertainmentは、2018年に [...]
#MAGMOE #JP #JAPAN #EntertainmentNews #DSP #entertainment #RTB #SSP #エンタメ #プログラマティックバイイング #プログラマティック広告 #リアルタイムビディング #自動広告取引
https://www.magmoe.com/3013337/entertainment-news/2026-06-04/

Credit where it is due. This govt gets something almost right. Phasing out RTB is the best policy though.

Under the new rules, social housing tenants will have to wait 10 years, instead of three, before they can buy their home from a council or housing association.
Newly built social homes would be protected for 35 years and “hard-to-replace rural homes” would be exempt.

#RTB #Housing #DomesticAbuse
#UKPolitics

https://www.theguardian.com/society/2026/may/31/bill-social-tenants-domestic-abuse-housing-right-to-buy

Credit where it is due. This govt gets something almost right. Phasing out RTB is the best policy though.

Under the new rules, social housing tenants will have to wait 10 years, instead of three, before they can buy their home from a council or housing association.
Newly built social homes would be protected for 35 years and “hard-to-replace rural homes” would be exempt.

#RTB #Housing #DomesticAbuse
#UKPolitics

https://www.theguardian.com/society/2026/may/31/bill-social-tenants-domestic-abuse-housing-right-to-buy

FYI: Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise: Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A. https://ppc.land/fluency-names-rtb-pioneer-eric-picard-svp-of-product-after-40m-raise/ #Fluency #EricPicard #RTB #ProgrammaticAdvertising #AIMarketing

ICYMI: Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise: Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A. https://ppc.land/fluency-names-rtb-pioneer-eric-picard-svp-of-product-after-40m-raise/ #Fluency #EricPicard #RTB #ProgrammaticAdvertising #AIMarketing

Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise: Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A. https://ppc.land/fluency-names-rtb-pioneer-eric-picard-svp-of-product-after-40m-raise/ #Fluency #EricPicard #RTB #ProgrammaticAdvertising #AI

Fluency names RTB pioneer Eric Picard SVP of Product after $40M raise: Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A. https://ppc.land/fluency-names-rtb-pioneer-eric-picard-svp-of-product-after-40m-raise/ #Fluency #EricPicard #RTB #ProgrammaticAdvertising #AI

ICYMI: Judge approves Google RTB settlement forcing new user privacy control: A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees. https://ppc.land/judge-approves-google-rtb-settlement-forcing-new-user-privacy-control/ #Google #RTB #Privacy #DataProtection #AdTech

Judge approves Google RTB settlement forcing new user privacy control: A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees. https://ppc.land/judge-approves-google-rtb-settlement-forcing-new-user-privacy-control/ #Google #Privacy #DataProtection #RTB #AdAuctions

Future of Real-Time Bidding: Privacy, AI & Cookieless Programmatic

https://www.tuvoc.com/blog/future-real-time-bidding-architecture/

Discover how privacy, AI, and cookieless solutions are transforming the future of RTB. Learn how these changes are reshaping targeting, data usage, and programmatic advertising strategies.

#RTB
#ProgrammaticAdvertising
#AdTech
#PrivacyFirst
#Cookieless
#AIinAdvertising
#AdTechTrends
#FutureOfAdvertising

Inside the RTB Ecosystem | SSPs, DSPs, Ad Exchanges & Data Flows

https://www.tuvoc.com/blog/rtb-ecosystem-explained/

Understand the RTB ecosystem and how SSPs, DSPs, and ad exchanges interact. Learn how data flows power real-time, automated ad transactions.

#RTB
#AdTech
#ProgrammaticAdvertising
#SSP
#DSP
#AdExchange
#DataDriven
#DigitalAdvertising
#ProgrammaticAds

How to Build a Custom RTB Platform | Architecture, Cost & Timeline

https://www.tuvoc.com/blog/how-to-build-rtb-platform/

Discover the key steps to build a custom RTB platform, including architecture, development timeline, and cost factors. Learn the essential components required to create a scalable real-time bidding system.

#RTB
#RealTimeBidding
#AdTech
#ProgrammaticAdvertising
#AdTechDevelopment
#AdPlatform
#DigitalAdvertising
#AdTechArchitecture
#ProgrammaticAds

RTB vs Header Bidding | What Publishers Should Know

https://www.tuvoc.com/blog/rtb-vs-header-bidding-for-publishers/

Understand the key differences between RTB and Header Bidding in programmatic advertising. Discover how each approach impacts publisher revenue and ad auction competition.

#RTB
#HeaderBidding
#ProgrammaticAdvertising
#AdTech
#DigitalAdvertising
#AdMonetization
#Publishers
#ProgrammaticAds
#AdOperations

RTB Optimization Strategies for Better Yield & Targeting

https://www.tuvoc.com/blog/rtb-optimization-strategies/

Learn key RTB optimization strategies to improve ad yield and targeting in programmatic advertising. Discover how smarter bidding and data-driven insights can enhance campaign performance.

#RTB
#RealTimeBidding
#ProgrammaticAdvertising
#AdTech
#AdOptimization
#DigitalAdvertising
#AdYield
#ProgrammaticAds
#AdTechStrategy

How Real-Time Bidding Actually Works | The Complete RTB Process

https://www.tuvoc.com/blog/how-real-time-bidding-works/

Discover how Real-Time Bidding (RTB) enables advertisers to bid for ad impressions in milliseconds. This guide explains the step-by-step RTB process in programmatic advertising.

#RealTimeBidding
#RTB
#ProgrammaticAdvertising
#AdTech
#DigitalAdvertising
#AdExchange
#AdOperations
#ProgrammaticAds
#AdTechIndustry

ICYMI: Google sued over RTB data transfers to Baidu, ByteDance, and Temu: A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules. https://ppc.land/google-sued-over-rtb-data-transfers-to-baidu-bytedance-and-temu/ #Google #RTB #DataPrivacy #Baidu #ByteDance

Google sued over RTB data transfers to Baidu, ByteDance, and Temu: A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules. https://ppc.land/google-sued-over-rtb-data-transfers-to-baidu-bytedance-and-temu/ #Google #DataPrivacy #RTB #Baidu #ByteDance

How to Build a Custom DSP Platform | Features, Cost & Architecture

https://www.tuvoc.com/blog/how-to-build-custom-dsp-platform/

A practical guide to building a custom DSP platform, covering RTB architecture, scalability, real-time data processing, and AdTech best practices.

#AdTech
#DemandSidePlatform
#DSPDevelopment
#ProgrammaticAdvertising
#RTB
#AdTechEngineering
#DigitalAdvertising
#MarTech
#CustomSoftwareDevelopment
#AIInAdTech
#RealTimeBidding

Rocky took one look at the rain and went #RTB, return to bed. #greyhounds. Storm is a developing nor’easter. Forecasts to our north will likely change as models get a better grip on storm development and track.

Follow local emergency manager’s guidance and directives.

#VAwx #NCwx #MDwx #DEwx

Storm effects on the eastern shore are impressive — 1 meter of snow! Plan to be snowed in for 3 days.

Rocky took one look at the rain and went #RTB, return to bed. #greyhounds. Storm is a developing nor’easter. Forecasts to our north will likely change as models get a better grip on storm development and track.

Follow local emergency manager’s guidance and directives.

#VAwx #NCwx #MDwx #DEwx

Storm effects on the eastern shore are impressive — 1 meter of snow! Plan to be snowed in for 3 days.

The Cost of Owning a DSP or SSP Platform at Scale

https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/

Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.

#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology

#Google Settlement May Bring New #Privacy Controls for #RealTimeBidding

@eff has long warned about the dangers of the “real-time bidding” ( #RTB ) system powering nearly every #ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections.
#advertising

https://www.eff.org/deeplinks/2026/01/google-settlement-may-bring-new-privacy-controls-real-time-bidding

#Google Settlement May Bring New #Privacy Controls for #RealTimeBidding

@eff has long warned about the dangers of the “real-time bidding” ( #RTB ) system powering nearly every #ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections.
#advertising

https://www.eff.org/deeplinks/2026/01/google-settlement-may-bring-new-privacy-controls-real-time-bidding

Good article here on the factors restricting building new council homes, not least Right to Buy (which should be abolished, not merely restricted), and the housing debt transferred to local authorities by the Tory/LibDem coalition.

#Housing #RTB #CouncilHouses #UKPolitics

In Somerset, I found glorious proof that the UK can build great council houses. So what is holding us back? | John Harris | The Guardian
https://www.theguardian.com/commentisfree/2026/jan/25/council-homes-somerset-uk-glorious-proof-labour

Good article here on the factors restricting building new council homes, not least Right to Buy (which should be abolished, not merely restricted), and the housing debt transferred to local authorities by the Tory/LibDem coalition.

#Housing #RTB #CouncilHouses #UKPolitics

In Somerset, I found glorious proof that the UK can build great council houses. So what is holding us back? | John Harris | The Guardian
https://www.theguardian.com/commentisfree/2026/jan/25/council-homes-somerset-uk-glorious-proof-labour

Aviation weather for Juan Manuel Galvez International airport in Roatan Island area (Honduras) is “MHRO 251800Z 09014KT 9999 FEW022 30/25 Q1013 A2991 NOSIG METAR” : See what it means on https://www.bigorre.org/aero/meteo/mhro/en #juanmanuelgalvezinternationalairport #airport #roatanisland #honduras #mhro #rtb #metar #aviation #aviationweather #avgeek vl

Aviation weather for Juan Manuel Galvez International airport in Roatan Island area (Honduras) is “MHRO 251700Z 10013KT 9999 FEW020 29/24 Q1013 A2991 NOSIG METAR” : See what it means on https://www.bigorre.org/aero/meteo/mhro/en #juanmanuelgalvezinternationalairport #airport #roatanisland #honduras #mhro #rtb #metar #aviation #aviationweather #avgeek vl

IAB Tech Lab opens agentic RTB framework for container-based advertising: IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising. https://ppc.land/iab-tech-lab-opens-agentic-rtb-framework-for-container-based-advertising/ #IABTechLab #RTB #ProgrammaticAdvertising #DigitalMarketing #AdTech

Emails go out today for next weeks U3ACommunities computing talk on "real time bidding (or, how targeted ads work)".

See https://u3acommunities.org/event/real-time-bidding-how-targeted-ads-work/

100% free, we are simply trying to share.

Subscribe to email lists here https://u3acommunities.org/subscribe-to-computing-forum/

#u3acommunities #u3a #retired #ads #rtb

Scientific study finds that #adtech IS using browser #fingerprinting to track people and so it no longer matters so much how good you are at blocking #cookies and #trackers 😒

https://engineering.tamu.edu/news/2025/06/websites-are-tracking-you-via-browser-fingerprinting.html

They call on browser makers to do more. @jon is your team putting effort into this area?

@johnnyryan I suggest this area is added to your investigations since it is linked to the #RTB system and #databrokers 🙏

#browserfingerprinting #surveillancecapitalism
#privacy

In a historic win for data protection and privacy, the High Court of Ireland has this afternoon granted ICCL permission to take Ireland’s first ever class action. The lawsuit targets Microsoft’s vast online advertising business.

The litigation is anticipated to affect Microsoft’s operations across Europe, because Ireland is the venue of Microsoft’s EU headquarters.

Dr Johnny Ryan, Director of ICCL’s Enforce unit, is leading the case. Speaking after the hearing, he said:

“The significance of today's decision extends beyond just Microsoft. Ireland is also the HQ venue for Google, Meta, TikTok, X and Apple. Today, nine years and one day after the GDPR was first introduced, we are finally opening up a way to enforce it against big tech on behalf of everyone. Regrettably, the Ireland’s Data Protection Commission has paralysed enforcement of EU data law. But that need no longer be the case.”

The litigation follows research by ICCL Enforce that uncovered how people’s intimate relationships, finances, and other secrets, are broadcast by Microsoft into the Real-Time Bidding (RTB) advertising system. Microsoft’s RTB system operates behind the scenes on websites and apps to match advertising to specific people.

ICCL argues this system is exposing users to malicious profiling and discrimination. It also argues that the system is undermining European security.

ICCL is taking the legal action on behalf of all affected people in Ireland under the new EU Collective Redress Directive. The organisation hopes to force Microsoft to bring its systems into compliance with the EU’s General Data Protection Regulation (GDPR).

Posing as a data buyer, ICCL Enforce obtained thousands of RTB data “segments” about Irish people. These include information such as whether a person gambles, their finances and debt, and even such sensitive information as whether the person works in a sensitive national security role.

https://www.iccl.ie/digital-data/iccl-secures-permission-to-take-irelands-first-ever-class-action/

#ICCL #privacy #adtech #peopleFarming #surveillance #capitalism #BigTech #microsoft #classAction #lawsuit #Ireland #EU #RTB #GDPR