FYI: Explaining audience measurement: Audience measurement is the research that estimates how many people, and who, saw a programme or ad, combining panels and device data into tradable ratings. https://ppc.land/audience-measurement/ #AudienceMeasurement #MediaResearch #AdMetrics #AudienceAnalytics #ViewershipData
#audiencemeasurement — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #audiencemeasurement, aggregated by home.social.
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ICYMI: Explaining audience measurement: Audience measurement is the research that estimates how many people, and who, saw a programme or ad, combining panels and device data into tradable ratings. https://ppc.land/audience-measurement/ #AudienceMeasurement #MediaResearch #Advertisers #DigitalMarketing #AudienceAnalytics
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Explaining audience measurement: Audience measurement is the research that estimates how many people, and who, saw a programme or ad, combining panels and device data into tradable ratings. https://ppc.land/audience-measurement/ #AudienceMeasurement #MediaResearch #Viewership #DataAnalytics #AdEffectiveness
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FYI: Explaining currency: Currency is the audience measurement service buyers and sellers agree to transact on, turning viewing estimates into guaranteed, auditable advertising deals. https://ppc.land/currency/ #Marketing #Advertising #DigitalMarketing #AudienceMeasurement #Currency
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ICYMI: Explaining currency: Currency is the audience measurement service buyers and sellers agree to transact on, turning viewing estimates into guaranteed, auditable advertising deals. https://ppc.land/currency/ #Currency #AudienceMeasurement #AdvertisingDeals #DigitalMarketing #AdTech
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Explaining currency: Currency is the audience measurement service buyers and sellers agree to transact on, turning viewing estimates into guaranteed, auditable advertising deals. https://ppc.land/currency/ #Currency #Advertising #AudienceMeasurement #DigitalMarketing #AdTech
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396.000 ascoltatori. Ma hanno riconosciuto una Radio o semplicemente la musica che amano?
Quando il nome di un’emittente coincide con un’intera categoria musicale, il confine tra ascolto ricordato e familiarità con le parole diventa pericolosamente sottile.
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#Radio #Audiradio #AudienceMeasurement
#MediaResearch #AGCOM #Radiofonia
.👇 👇 Articolo FREE sul blog www.astorri.it 📻 📻
https://www.astorri.it/il-nome-puo-diventare-ascolto-il-caso-musica-italiana/
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Per proteggere i cittadini dalle telefonate commerciali rischiamo di rendere impossibile ascoltarli.
E senza un campione rappresentativo, Audiradio potrebbe perdere il fondamento stesso della sua ricerca.
#Audiradio #Radio #AudienceMeasurement #RicercaDiMercato
#Radiofonia #Privacy #GDPR #SISTAN #RadioLocali #Media👇 👇 Articolo FREE sul blog www.astorri.it 📻 📻
https://www.astorri.it/il-consenso-preventivo-puo-fermare-audiradio/
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Applications close on Wednesday for PhD position with me to study media audience measurement—how audiences are counted, valued & turned into data.
Starts 1 Oct 2026; salary €44,493–€63,239.
Apply by 15 July:
https://job-portal.lmu.de/jobposting/bc6a8769c81b40692c353e8eeab443df8680d1fe0
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FYI: AudienceProject Elevate opens broadcaster measurement to the market: AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools. https://ppc.land/audienceproject-elevate-opens-broadcaster-measurement-to-the-market/ #AudienceMeasurement #Broadcaster #MediaAnalytics #DigitalMarketing #AudienceInsights
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ICYMI: AudienceProject Elevate opens broadcaster measurement to the market: AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools. https://ppc.land/audienceproject-elevate-opens-broadcaster-measurement-to-the-market/ #AudienceMeasurement #DigitalMarketing #BroadcastMedia #MediaAnalytics #MarketResearch
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AudienceProject Elevate opens broadcaster measurement to the market: AudienceProject today opens Elevate to broadcasters and publishers in 10 markets, after two years of supporting large platforms with audience measurement tools. https://ppc.land/audienceproject-elevate-opens-broadcaster-measurement-to-the-market/ #AudienceMeasurement #Broadcasting #DigitalMarketing #AudienceInsights #Publishing
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https://www.europesays.com/uk/1007397/ Médiamétrie: Radio accounts for 53% of audio listening in France • RedTech #AudienceMeasurement #AudioConsumption #AudioResearch #DAB #DigitalAudio #EU #Europe #France #GlobalAudio2026 #Médiamétrie #MobileListening #Podcasts #RadioListening #StreamingAudio
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ICYMI: Amazon now lets AMC users query 1P paid features for free until end of 2026: Amazon Marketing Cloud 1P signals are now free to query for audience creation and measurement through December 31, 2026, with no additional subscription cost. https://ppc.land/amazon-now-lets-amc-users-query-1p-paid-features-for-free-until-end-of-2026/ #Amazon #AMC #MarketingCloud #DataAnalytics #AudienceMeasurement
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Dagli Stati Uniti arriva un segnale forte: non basta più sapere che la Radio tiene.
Bisogna dimostrarlo meglio, con strumenti di ricerca più moderni, più ibridi e più trasparenti.
#Radio #Radiofonia #AudienceMeasurement
#RadioRatings #Nielsen #AscoltiRadio
#MediaResearch #BroadcastMedia #RadioAdvertising⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/la-radio-si-ascolta-ancora-eccome-ma-la-misuriamo-correttamente/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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Per capire chi “vince” davvero in Radio, si deve guardare dove si concentra il tempo, non i contatti: quindi l’AQH!
Parte 3: Centro.
#Audiradio #AQH #Radio #RadioItaliana #AscoltiRadio
#AudienceMeasurement #MediaResearch #Marketing⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/aqh-per-regione-litalia-reale-della-audiradio-2025-centro/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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Nei PDF ufficiali la classifica AQH per regione non c’è: per questo, usando i volumi elettronici della ricerca, pubblico una mappa regionale dell’ascolto medio nel quarto d’ora.
Parte 1: Nord-Ovest.
#Audiradio #AQH #Radio #RadioItaliana #AscoltiRadio
#AudienceMeasurement #MediaResearch #Marketing⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.
https://www.astorri.it/aqh-per-regione-litalia-reale-della-audiradio-2025-nord-ovest/
⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.
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FYI: AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #AudienceProject #TheTradeDesk #CTV #DigitalMarketing #AudienceMeasurement
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FYI: Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #Rebranding #AudienceMeasurement #MediaAnalytics
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ICYMI: AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #CTV #AudienceMeasurement #DigitalMarketing #Partnership #DataAnalytics
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ICYMI: Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #AudienceMeasurement #Marketing #DataAnalytics
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AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #CTV #AudienceMeasurement #DigitalMarketing #Advertising #Eurtech
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Kantar Media exits Kantar Group and relaunches as Fifty5Blue: Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries. https://ppc.land/kantar-media-exits-kantar-group-and-relaunches-as-fifty5blue/ #KantarMedia #Fifty5Blue #Rebranding #AudienceMeasurement #HybridMeasurement
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AudienceProject activates Disney+ measurement across five European markets: AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain. https://ppc.land/audienceproject-activates-disney-measurement-across-five-european-markets/ #DisneyPlus #AudienceMeasurement #StreamingCampaigns #DigitalMarketing #DataAnalytics
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Venerdì 16 gennaio si chiudono le iscrizioni ad AUDIRADIO 2026, ultimo passaggio utile per entrare nella ricerca ufficiale degli ascolti.
Dopo le 269 stazioni iscritte del 2025, la domanda è semplice: quest’anno il perimetro sarà più rappresentativo?
#Audiradio #radio #Radiofonia #Ascolti #MediaResearch #AudienceMeasurement #Marketing #Advertising
👇 👇 Articolo FREE sul blog www.astorri.it. 📻 📻
https://www.astorri.it/audiradio-2026-ultima-chiamata-e-novita-operative/
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YouTube creators get TV-style measurement as Spotter partners with Comscore: Spotter and Comscore announced January 6 a partnership bringing broadcast-caliber audience measurement to long-form YouTube content, addressing a gap in creator monetization infrastructure. https://ppc.land/youtube-creators-get-tv-style-measurement-as-spotter-partners-with-comscore/ #YouTubeCreators #ContentMonetization #AudienceMeasurement #Spotter #Comscore
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MRC opens public comment for out-of-home audience measurement standards phase 2: Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization. https://ppc.land/mrc-opens-public-comment-for-out-of-home-audience-measurement-standards-phase-2/ #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing
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MetaBroadcast wins three-year TAM Ireland contract for programme data harmonisation: TAM Ireland selects MetaBroadcast and Nielsen's Gracenote to deliver enhanced audience measurement through advanced ID mapping solution across Irish television market. https://ppc.land/metabroadcast-wins-three-year-tam-ireland-contract-for-programme-data-harmonisation/ #MetaBroadcast #TAMIreland #AudienceMeasurement #DataHarmonisation #Television
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ICYMI: esome and AudienceProject expand CTV measurement partnership: German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization. https://ppc.land/esome-and-audienceproject-expand-ctv-measurement-partnership/ #CTV #DigitalMarketing #MarketingPartnership #AudienceMeasurement #RealTimeOptimization
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ICYMI: Digital audience measurement: How gatekeepers weaponize opacity: How digital platforms use self-preferencing tactics in audience measurement to maintain dominance. https://ppc.land/digital-audience-measurement-how-gatekeepers-weaponize-opacity/ #DigitalMarketing #AudienceMeasurement #DataPrivacy #SocialMedia #DigitalPlatforms
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ICYMI: Digital audience measurement: How gatekeepers weaponize opacity: How digital platforms use self-preferencing tactics in audience measurement to maintain dominance. https://ppc.land/digital-audience-measurement-how-gatekeepers-weaponize-opacity/ #DigitalMarketing #AudienceMeasurement #DataTransparency #DigitalPlatforms #SelfPreferencing
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Digital audience measurement: How gatekeepers weaponize opacity: How digital platforms use self-preferencing tactics in audience measurement to maintain dominance. https://ppc.land/digital-audience-measurement-how-gatekeepers-weaponize-opacity/ #DigitalMarketing #DataPrivacy #AudienceMeasurement #SocialMedia #DigitalPlatforms
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First compromises and tension points emerge in EU’s media law negotiations https://www.euractiv.com/section/media/news/first-compromises-and-tension-points-emerge-in-eus-media-law-negotiations/?utm_source=dlvr.it&utm_medium=mastodon #audiencemeasurement #DigitalServicesActDSA
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These 3 factors are holding back podcast monetization - Krystina Rubino
Contributor
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Krys... - http://feedproxy.google.com/~r/Techcrunch/~3/ucEPt8jXXBU/ #audiencemeasurement #podcastadvertising #onlineadvertising #digitalmarketing #advertisingtech #growthmarketing #verifiedexperts #adtechnology #marketing #podcasts #column #tc