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#admetrics — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #admetrics, aggregated by home.social.

  1. ICYMI: Google's new metric counts conversions up to 180 days after an ad click: Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? ppc.land/googles-new-metric-co #GoogleAds #DigitalMarketing #AdMetrics #MarketingStrategy #PPC