#admetrics — Public Fediverse posts

FYI: Explaining click-through rate: Click-through rate is clicks divided by impressions, the oldest metric in digital advertising. How clicks are counted, what breaks the ratio, and why it fell. https://ppc.land/explaining-click-through-rate/ #ClickThroughRate #DigitalMarketing #PPC #OnlineAdvertising #AdMetrics

FYI: Explaining ad load: Ad load is the quantity of advertising carried by a unit of content. How it gets counted, who sets it, and why the number is contested in nearly every medium. https://ppc.land/ad-load/ #AdLoad #DigitalMarketing #Advertising #AdMetrics #ContentMarketing

FYI: Google's new metric counts conversions up to 180 days after an ad click: Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? https://ppc.land/googles-new-metric-counts-conversions-up-to-180-days-after-an-ad-click/ #GoogleAds #PPCMarketing #DigitalMarketing #AdMetrics #ConversionTracking

ICYMI: Google's new metric counts conversions up to 180 days after an ad click: Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? https://ppc.land/googles-new-metric-counts-conversions-up-to-180-days-after-an-ad-click/ #GoogleAds #DigitalMarketing #AdMetrics #MarketingStrategy #PPC

Explaining begin-to-render: Begin-to-render is the impression counting rule requiring an ad to load and start painting before it counts. How the standard works, and where it still fails. https://ppc.land/begin-to-render/ #BeginToRender #AdMetrics #DigitalMarketing #ImpressionCount #Advertising

ICYMI: Google Ads documents Invalid Activity Credit Report for the first time: Google publishes a help document for the Invalid Activity Credit Report, with adjusted metrics and credited clicks for Search and Performance Max campaigns. https://ppc.land/google-ads-documents-invalid-activity-credit-report-for-the-first-time/ #GoogleAds #InvalidActivity #PPC #DigitalMarketing #AdMetrics

ICYMI: Why major publishers are backing Amazon against Perplexity's AI spoofing: DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale. https://ppc.land/why-major-publishers-are-backing-amazon-against-perplexitys-ai-spoofing/ #Amazon #AI #DigitalMarketing #AdMetrics #PublisherRevenue

An OpenAI researcher has left, warning that ad‑driven engagement metrics undermine trust in AI development. The departure highlights growing concerns about profit‑first pressures on LLM research and the need for transparent, community‑driven alternatives. Read more to see why this could reshape the future of generative AI. #OpenAI #LLM #AdMetrics #OpenSourceAI

🔗 https://aidailypost.com/news/openai-researcher-quits-citing-distrust-over-addriven-engagement

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety

Facebook’s latest ad tool fail puts another dent in its reputation - Reset yer counters: Facebook has had to ‘fess up to yet another major ad reporting fail.
This one l... - http://feedproxy.google.com/~r/Techcrunch/~3/Q4SScBtDb1Q/ #digitalregulation #advertisingtech #admetrics #facebook