#admetrics — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #admetrics, aggregated by home.social.
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FYI: Explaining ad load: Ad load is the quantity of advertising carried by a unit of content. How it gets counted, who sets it, and why the number is contested in nearly every medium. https://ppc.land/ad-load/ #AdLoad #DigitalMarketing #Advertising #AdMetrics #ContentMarketing
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FYI: Google's new metric counts conversions up to 180 days after an ad click: Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? https://ppc.land/googles-new-metric-counts-conversions-up-to-180-days-after-an-ad-click/ #GoogleAds #PPCMarketing #DigitalMarketing #AdMetrics #ConversionTracking
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ICYMI: Google's new metric counts conversions up to 180 days after an ad click: Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? https://ppc.land/googles-new-metric-counts-conversions-up-to-180-days-after-an-ad-click/ #GoogleAds #DigitalMarketing #AdMetrics #MarketingStrategy #PPC