#advertisingtech — Public Fediverse posts

Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingTech

FYI: Mobkoi and xpln.ai expand mobile attention deal, now 1bn impressions deep: Mobkoi deepens its xpln.ai partnership: over 1 billion impressions measured, Interscroller format delivering 150% above the Display attention market benchmark. https://ppc.land/mobkoi-and-xpln-ai-expand-mobile-attention-deal-now-1bn-impressions-deep/ #DigitalMarketing #MobileAdvertising #AdvertisingTech #BrandEngagement #Interscroller

FYI: Bedrock becomes first DSP to run its bidder inside an exchange: Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers. https://ppc.land/bedrock-becomes-first-dsp-to-run-its-bidder-inside-an-exchange/ #DigitalMarketing #AdvertisingTech #ProgrammaticAdvertising #DSP #DataDriven

33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #DigitalMarketing #AI #CTV #AdvertisingTech

Google releases open source MCP server for Ads API integration: Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns. https://ppc.land/google-releases-open-source-mcp-server-for-ads-api-integration/ #GoogleAds #OpenSource #AdvertisingTech #APIs #DigitalMarketing

🔥 🔥 🔥 New story out: Wenn ein Schweizer Medienhaus unter anderem mit Cookies & Analytics des russischen Big Tech-Riesen #Yandex Geld verdient...liefert es seine Leserschaft direkt an den Kreml, FSB & russische Ransomware-Hacker aus.

Seit der Aufsplittung gehört der russische Yandex-Teil mehr oder weniger dem russischen Staat. Darunter fällt der ganze #AdvertisingTech-Teil.

17 Schweizer Lokalmedien (La Gruyère, Reussbote, Wohler Anzeiger etc) haben genau dies getan.

https://www.republik.ch/2024/05/30/datenexpress-richtung-kreml

Flippa raises $11M to match online asset and business buyers, sellers - Flippa, an online marketplace to buy and sell online businesses and digital assets... - http://feedproxy.google.com/~r/Techcrunch/~3/MtmBdHt32BA/ #artificialintelligence #onlinemarketplace #advertisingtech #blakehutchison #mattmickiewicz #recentfunding #markharbottle #onlineretail #oneventures #enterprise #ecommerce #nigeldews #startups #funding #shopify #amazon #flippa #saas #tc

Tips for managing growth across iOS updates - “I’ve seen startups spend thousands of dollars inefficiently as a result of not ha... - http://feedproxy.google.com/~r/Techcrunch/~3/LeJHeEEwt1o/ #ecgrowthmarketing #advertisingtech #growthmarketing #verifiedexperts #growthroundup #marketing #tcexperts #startups #tc

Marketers should plan for more DIY metrics as iOS 15 nears - Apple is planning to remove developer access to important user data as part of its... - http://feedproxy.google.com/~r/Techcrunch/~3/rXxCQ1CytI0/ #advertisingtech #growthmarketing #verifiedexperts #emailmarketing #onlineprivacy #appleprivacy #movableink #tcexperts #startups #privacy #ios15 #tc

Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles - Major gains in online advertising have boosted valuations for adtech startups sinc... - http://feedproxy.google.com/~r/Techcrunch/~3/5H3zSBpqOV4/ #extracrunchroundup #entrepreneurship #advertisingtech #growthmarketing #verifiedexperts #venturecapital #privateequity #sophiealcorn #ecroundup #mailchimp #startups #business #finance #lawyers #adtech #intuit

Ketch raises another $20M as demand grows for its privacy data control platform - Six months after securing a $23 million Series A round, Ketch, a startup providing... - http://feedproxy.google.com/~r/Techcrunch/~3/R5ONcBvyIqA/ #softwaredevelopers #siliconvalleybank #advertisingtech #cloudcomputing #dataprotection #recentfunding #ridgeventures #acrewcapital #datasecurity #theresiagouw #enterprise #tomchavez #startups #superset #funding #privacy #ketch #api #crv #tc

4 ways to leverage ROAS to triple lead generation - Xiaoyun TU
Contributor

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Facebook revamps its business tool lineup following threats to its ad targeting business - Facebook today is announcing the launch of new products and features for business ... - http://feedproxy.google.com/~r/Techcrunch/~3/p5MuLeiZvxw/ #advertisingtech #privatemessage #unitedkingdom #unitedstates #philippines #socialmedia #southafrica #newzealand #technology #app-store #australia #computing #instagram #messenger #singapore #facebook #malaysia #software #whatsapp #ireland #social #canada

SmarterTravel sheds HopJump name, begins a new journey with $9.5M round - Travel startups continue to rake in venture capital dollars as more people become ... - http://feedproxy.google.com/~r/Techcrunch/~3/8KgoTGKnxe4/ #artificialintelligence #digitalmarketing #advertisingtech #travelindustry #travelstartups #recentfunding #smartertravel #linkventures #jordanstaab #secondalpha #tripadvisor #traveltech #ecommerce #lisadolan #startups #funding #hopjump #tourism #travel #tc

Creative ad tech is on the cusp of a revolution, and VCs should take note - Casey Saran
Contributor

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Use creative automation software to amp up your brand’s lower-funnel assets - Miha Mikek
Contributor

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Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend - Cresicor, a consumer packaged goods trade management platform startup, raised $5.6... - http://feedproxy.google.com/~r/Techcrunch/~3/Q8S0NIzSdrI/ #artificialintelligence #businessintelligence #softwaredevelopment #alexanderwhatley #costanoaventures #advertisingtech #machinelearning #recentfunding #torchcapital #johncowgill #enterprise #marketing #startups #cresicor #software #funding #brand #food #tc

Amagi tunes into $100M for cloud-based video content creation, monetization - Media technology company Amagi announced Friday $100 million to further develop it... - http://feedproxy.google.com/~r/Techcrunch/~3/JPsnXDYBcRQ/ #norwestventurepartners #baskarsubramanian #advertisingtech #avataarventures #contentcreators #cloudcomputing #streamingvideo #recentfunding #shekharkirani #mayfieldfund #videocontent #enterprise #developer #computing #startups #funding #cloud #media #accel #amagi #tc

After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’ - In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chie... - http://feedproxy.google.com/~r/Techcrunch/~3/wL4Mnk4PYDA/ #generaldataprotectionregulation #cookieconsentnotices #dataprotectionlaw #advertisingtech #elizabethdenham #dataprotection #onlinetracking #cookiefatigue #europeanunion #onlineprivacy #unitedkingdom #datasecurity #europe

Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes - Getting inside the mind of customers is a challenge as behaviors and demands shift... - http://feedproxy.google.com/~r/Techcrunch/~3/8nqHhJGUnFw/ #artificialintelligence #customersatisfaction #inventuscapitalindia #customerexperience #productmanagement #advertisingtech #brandmanagement #subbakrishnarao #shameelabdulla #recentfunding #enterprise #ecommerce #clootrack #paragdhol #startups #tc

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data - TikTok is making it easier for brands and agencies to work with the influencers us... - http://feedproxy.google.com/~r/Techcrunch/~3/dK_Ulo0uvnk/ #advertisingtech #unitedkingdom #developer #bytedance #articles #doordash #software #partner #tiktok #alpha #elite #apps #head #api #wpp

Owner.com serves up $10.7M so that independent restaurants can get cooking - Independent restaurants don’t typically have the luxury to create their own online... - http://feedproxy.google.com/~r/Techcrunch/~3/8sgCx-NSR0U/ #onlinefoodordering #redpointventures #advertisingtech #deanbloembergen #thechainsmokers #dayoneventures #recentfunding #fooddelivery #jasonlemkin #enterprise #saastrfund #ecommerce #adamguild #owner.com #startups #funding #tc

Flip bags $28M to turn beauty, wellness social commerce on its head - Social commerce startup Flip is mixing live commerce mobile apps with real custome... - http://feedproxy.google.com/~r/Techcrunch/~3/hwq8CWCadi0/ #mubadalacapitalventures #supplychainmanagement #nooruldeen“noor”agha #streamlinedventures #socialnetworking #advertisingtech #socialcommerce #recentfunding #socialmedia #ecommerce #retailers #ullasnaik #startups #funding #video #apps #bdmi #flip #tc

Thatch using $3M round to put travel creators on the map - After a difficult year, the travel industry is gaining steam again this summer and... - http://feedproxy.google.com/~r/Techcrunch/~3/Ggotu8SkA50/ #travelrecommendations #advertisingtech #travelindustry #vacationrental #recentfunding #jennylefcourt #marcrandolph #freestylevc #rileynewman #shanefarmer #socialmedia #wavecapital #kapilgupta #ecommerce #saraadler #westaskew #startups #abbywest #funding #airbnb #thatch #travel #apps #tc

NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round - Greenfly’s latest funding round has a new face: Phoenix Suns point guard Chris Pau... - http://feedproxy.google.com/~r/Techcrunch/~3/5K5qP6-B6sM/ #nationalbasketballassociation #majorleaguebaseball #collaborationtools #ddventurecapital #highergroundlabs #advertisingtech #danielkirschner #allievocapital #verancecapital #entertainment #recentfunding #sw19ventures #alphaedison #socialmedia #linkinfirm #social

Greycroft leads $3.5M into Breef, an online marketplace for ad agencies - Breef raised $3.5 million in funding to continue developing what it boasts as “the... - http://feedproxy.google.com/~r/Techcrunch/~3/bMRdoMzdxjY/ #onlinemarketplace #rackhouseventures #advertisingtech #lancearmstrong #recentfunding #georgeraptis #thehousefund #outsourcing #enterprise #kevinnovak #emilybibb #greycroft #payments #startups #funding #hiring #breef #tc

Audio out-of-home advertising is reinventing personalization - Paul Brenner
Contributor

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field - Trust wants to give smaller businesses the same advantages that large enterprises ... - http://feedproxy.google.com/~r/Techcrunch/~3/1i6cRsQ6Vuw/ #lightspeedventurepartners #digitaladvertising #onlineadvertising #digitalmarketing #advertisingtech #upfrontventures #recentfunding #andreahippeau #brandnetworks #smallbusiness #lererhippeau #enterprise #jamesborow #marketing #startups #business #tc

Demand Curve: Questions you need to answer in your paid search ads - Stewart Hillhouse
Contributor

Share on Tw... - http://feedproxy.google.com/~r/Techcrunch/~3/50QhNk_-2Xk/ #searchengineoptimization #targetedadvertising #ececommerceandd2c #onlineadvertising #searchadvertising #digitalmarketing #advertisingtech #onlineshopping #searchengines #searchengine #ecommerce #marketing #searchads #startups #eccolumn #echowto #column #tc #ad