#advertisingtech — Public Fediverse posts

FYI: Bedrock becomes first DSP to run its bidder inside an exchange: Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers. https://ppc.land/bedrock-becomes-first-dsp-to-run-its-bidder-inside-an-exchange/ #DigitalMarketing #AdvertisingTech #ProgrammaticAdvertising #DSP #DataDriven

4 ways to leverage ROAS to triple lead generation - Xiaoyun TU
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Amagi tunes into $100M for cloud-based video content creation, monetization - Media technology company Amagi announced Friday $100 million to further develop it... - http://feedproxy.google.com/~r/Techcrunch/~3/JPsnXDYBcRQ/ #norwestventurepartners #baskarsubramanian #advertisingtech #avataarventures #contentcreators #cloudcomputing #streamingvideo #recentfunding #shekharkirani #mayfieldfund #videocontent #enterprise #developer #computing #startups #funding #cloud #media #accel #amagi #tc

Demand Curve: Questions you need to answer in your paid search ads - Stewart Hillhouse
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Share on Tw... - http://feedproxy.google.com/~r/Techcrunch/~3/50QhNk_-2Xk/ #searchengineoptimization #targetedadvertising #ececommerceandd2c #onlineadvertising #searchadvertising #digitalmarketing #advertisingtech #onlineshopping #searchengines #searchengine #ecommerce #marketing #searchads #startups #eccolumn #echowto #column #tc #ad

Europe to press the adtech industry to help fight online disinformation - The European Union plans to beef up its response to online disinformation, with th... - http://feedproxy.google.com/~r/Techcrunch/~3/PasVcY73Gik/ #onlinedisinformation #digitalservicesact #advertisingtech #digitalservices #disinformation #thierry-breton #europeanunion #verajourova #deception #facebook #adtools #europe #policy #adtech #google #tiktok

DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M - Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where the... - http://feedproxy.google.com/~r/Techcrunch/~3/ZAEFvH_0CnI/ #advertisingtech #misinformation #doubleverify #advertising #brandsafety #funding #adtech #tc

PopSugar co-founder says pandemic will create ‘a huge windfall’ for digital media - It’s been less than a year since Group Nine Media acquired PopSugar — but it’s been a uniquely chall... - http://feedproxy.google.com/~r/Techcrunch/~3/kkjaJDeXqkA/ #onlineadvertising #advertisingtech #marketanalysis #groupninemedia #digitalmedia #extracrunch #briansugar #lisasugar #thrillist #startups #covid-19 #popsugar #media #tc

DoubleVerify says ad fraudsters are using public domain content to create fake TV apps - The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, ... - http://feedproxy.google.com/~r/Techcrunch/~3/7OLNSPGk0Lg/ #advertisingtech #doubleverify #startups

Advertima rings up $17.5M for computer vision-powered behavioral analytics for in-store retail - Swiss computer vision startup, Advertima, has raised a €15 million Series A (~$17.5M) to build out a... more: http://feedproxy.google.com/~r/Techcrunch/~3/2Vd-5EZob3g/ #artificialintelligence #facialrecognition #advertisingtech #machinelearning #physicalretail #fortimogroup #omnichannel #switzerland #realestate #advertima #shopping #europe #amazon #retail #aifi

DoubleVerify names adtech exec Mark Zagorski as new CEO - Ad measurement company DoubleVerify announced this morning that it has a new: CEO Mark Zagorski, who... more: http://feedproxy.google.com/~r/Techcrunch/~3/nvzx1pD__LA/ #advertisingtech #doubleverify

5 VCs agree: COVID-19 reshaped adtech and martech - We last surveyed VCs about their advertising and marketing investment strategies back in January — w... more: http://feedproxy.google.com/~r/Techcrunch/~3/476vrqwxtbM/ #par-jorgen-parson #greylockpartners #advertisingtech #investorsurveys #venturecapital #bowerycapital #christinetsai #extracrunch #500startups #coronavirus #ericfranchi #mathcapital #northzone #covid-19 #media #tc

Customer data platform ActionIQ raises $32M - ActionIQ co-founder and CEO Tasso Argyros knows that there are plenty of companies promising to help... more: http://feedproxy.google.com/~r/Techcrunch/~3/Z4ZiOLlZy40/ #customerdataplatforms #marchcapitalpartners #advertisingtech #fundings&exits #enterprise #actioniq

DoubleVerify launches a new way to measure online ad effectiveness - Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads ar... more: http://feedproxy.google.com/~r/Techcrunch/~3/06cpfOxbr8g/ #advertisingtech #doubleverify #ces2020 #tc

Why startups ads are taking over the subway - If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products —... more: http://feedproxy.google.com/~r/Techcrunch/~3/bC1kzbGusGY/ #angihomeservices #directtoconsumer #advertisingtech #oisinhanrahan #outfrontmedia #johnlaramie #startups #seatgeek #phoenix #transit #casper #subway #media #handy #oscar #d2c #iac #mta #tc

‘The Operators’: Experts from WeWork and Brex talk marketing – Getting the most bang for your buck - Tim Hsia & Neil Devani
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Talk key takeaways from Facebook’s F8 with TechCrunch writers - Facebook’s annual F8 developer conference is taking over the McEnery Convention Center Center in Sa... more: http://feedproxy.google.com/~r/Techcrunch/~3/lQ5nn5-hjNA/ #extracrunchconferencecall #fredericlardinois #advertisingtech #conferencecall #digitalmedia #joshconstine #socialmedia #facebookf8 #developer #facebook #events #social #media #apps #tc #f8