FYI: Explaining Media Rating Council: Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust. https://ppc.land/media-rating-council/ #MediaRatingCouncil #Advertising #Viewability #DigitalMarketing #MediaMeasurement
#mediameasurement — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediameasurement, aggregated by home.social.
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ICYMI: Explaining Media Rating Council: Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust. https://ppc.land/media-rating-council/ #MediaRatingCouncil #MediaMeasurement #Viewability #Advertising #DigitalMarketing
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Explaining Media Rating Council: Media Rating Council is the US non-profit that audits media measurement, deciding which viewability, invalid traffic and audience numbers advertisers can trust. https://ppc.land/media-rating-council/ #MediaRatingCouncil #MediaMeasurement #Advertising #Viewability #DigitalMarketing
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ICYMI: Explaining consumer: Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently. https://ppc.land/consumer/ #ConsumerRights #AdvertisingLaw #PrivacyProtection #ConsumerAwareness #MediaMeasurement
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Explaining consumer: Consumer means a natural person acting outside a trade or business, but advertising law, privacy statutes and media measurement each define it differently. https://ppc.land/consumer/ #ConsumerRights #AdvertisingLaw #PrivacyProtection #MediaMeasurement #ConsumerAwareness
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Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
#Variety #News #MediaMeasurement #Nielsenhttps://variety.com/2026/tv/news/nielsen-co-viewing-tv-ratings-1236838209/
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Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
https://fed.brid.gy/r/https://variety.com/2026/tv/news/nielsen-co-viewing-tv-ratings-1236838209/
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Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
#Variety #News #DoubleVerify #KarthikRao #MediaMeasurement #Nielsenhttps://variety.com/2026/tv/news/nielsen-acquire-doubleverify-digital-media-measurement-1236829441/
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FOX ad impressions hit 142 billion as iSpot deepens measurement deal: A quick serve restaurant saw a 148% lift in location conversions, per iSpot data. The nine-year partnership now covers measurement across linear and streaming. https://ppc.land/fox-ad-impressions-hit-142-billion-as-ispot-deepens-measurement-deal/ #Advertising #Marketing #DigitalMarketing #MediaMeasurement #MarketingAnalytics
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Fox, iSpot Aim to Deliver Faster Data Tying Ads to Business ‘Outcomes’ (EXCLUSIVE)
#Variety #News #Fox #ISpottv #MediaMeasurementhttps://variety.com/2026/tv/news/fox-ispot-measurement-partnership-outcomes-1236823002/
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Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships
#Variety #News #AndreaZapata #MediaMeasurement #VideoAmphttps://variety.com/2026/tv/news/andrea-zapata-joins-videoamp-1236816443/
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Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships
https://fed.brid.gy/r/https://variety.com/2026/tv/news/andrea-zapata-joins-videoamp-1236816443/
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Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
#UnitedStates #US #USA #america #brandgrowth #business #businessvalue #creatormarketing #incrementality #InfluencerMarketing #marketingmixmodeling #mediameasurement #retaildata #ROI #Salesimpact #unitedstatesofamerica
https://www.europesays.com/3102989/ -
https://www.europesays.com/3102989/ Circana Report Details Business Value of Influencer Marketing #america #BrandGrowth #business #BusinessValue #CreatorMarketing #incrementality #InfluencerMarketing #MarketingMixModeling #MediaMeasurement #RetailData #ROI #SalesImpact #UnitedStates #UnitedStatesOfAmerica #US #USA
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Circana Report Details Business Value of Influencer Marketing https://www.byteseu.com/2159366/ #BrandGrowth #business #BusinessValue #CreatorMarketing #incrementality #InfluencerMarketing #MarketingMixModeling #MediaMeasurement #RetailData #roi #SalesImpact
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ICYMI: Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement: Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens. https://ppc.land/pixalates-openepg-index-exposes-the-blind-spot-in-streaming-tv-measurement/ #StreamingTV #CTV #ProgrammaticAdvertising #AdSpend #MediaMeasurement
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FYI: AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
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AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising
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Nine Major TV Companies in Partnership to Tie Commercials to Business Results
#Variety #News #MediaMeasurement #OpenAP #Upfronts -
Nine Major TV Companies in Partnership to Tie Commercials to Business Results
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FYI: Why Sinclair and 14 other broadcasters just bet on Comscore for local TV: Comscore signs 15+ broadcast stations for local TV measurement as national advertisers push deeper into cross-platform planning across linear, CTV, and digital. https://ppc.land/why-sinclair-and-14-other-broadcasters-just-bet-on-comscore-for-local-tv/ #LocalTV #Broadcasting #Comscore #MediaMeasurement #Advertising
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Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers
#Variety #News #MediaMeasurement #Roku #Upfronthttps://variety.com/2026/tv/news/roku-taps-consumer-data-best-buy-instacart-curate-1236731076/
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Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
#Variety #News #MediaMeasurement #Nielsen #SeanCunningham #TheGauge -
Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
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Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing…
#NewsBeep #News #TV #CA #Canada #Entertainment #MediaMeasurement #Nielsen #PeterNaylor #TheGauge
https://www.newsbeep.com/ca/550819/ -
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing…
#NewsBeep #News #US #USA #UnitedStates #UnitedStatesOfAmerica #TV #Entertainment #MediaMeasurement #nielsen #PeterNaylor #TheGauge
https://www.newsbeep.com/us/535868/ -
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash
Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing…
#NewsBeep #News #TV #AU #Australia #Entertainment #MediaMeasurement #Nielsen #PeterNaylor #thegauge
https://www.newsbeep.com/au/554016/ -
https://www.europesays.com/ie/395943/ Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash #Éire #Entertainment #IE #Ireland #MediaMeasurement #Nielsen #PeterNaylor #TheGauge #TV
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Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #PeterNaylor #TheGauge -
Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
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VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
#Variety #News #MediaMeasurement #Ncm #SiriusXm #VideoAmphttps://variety.com/2026/tv/news/videoamp-adds-data-siriusxm-national-cinemedia-audience-1236692220/
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ICYMI: A+E Global Media locks in multiyear Nielsen deal - here's what's inside: A+E Global Media and Nielsen sign multiyear measurement deal covering linear and digital brands including A&E, Lifetime, and HISTORY Channel with new data tools. https://ppc.land/a-e-global-media-locks-in-multiyear-nielsen-deal-heres-whats-inside/ #AEGlobalMedia #NielsenDeal #MediaMeasurement #DigitalBrands #LinearTV
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Nielsen Will Delay March Gauge’ Report After Streamers Fret
The viewership for streaming keeps growing and growing — or does it? The next edition of “The Gauge,”…
#NewsBeep #News #TV #AU #Australia #Entertainment #MediaMeasurement #Nielsen #Streaming
https://www.newsbeep.com/au/540631/ -
https://www.europesays.com/ie/384873/ Nielsen Will Delay March Gauge’ Report After Streamers Fret #Éire #Entertainment #IE #Ireland #MediaMeasurement #Nielsen #Streaming #TV
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Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines (EXCLUSIVE)
#Variety #News #MediaMeasurement #Nielsen #Streaminghttps://variety.com/2026/tv/news/nielsen-delay-march-gauge-report-streamers-declines-1236687127/
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Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials
#Variety #News #MediaMeasurement #Nielsen #SuperBowl #TvRatingshttps://variety.com/2026/tv/news/nielsen-super-bowl-measurement-live-crowds-tv-ratings-1236647160/
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Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials
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EDO pipes automated TV outcomes into publishers' platforms with Paramount and NBCU: EDO launches syndicated cross-platform measurement feeding directly into media partners' analytics systems as streaming and linear converge. https://ppc.land/edo-pipes-automated-tv-outcomes-into-publishers-platforms-with-paramount-and-nbcu/ #MediaMeasurement #Streaming #Television #Advertising #DataAnalytics
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Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
#Variety #News #BigData #MediaMeasurement #Nielsenhttps://variety.com/2026/tv/news/nielsen-tv-ratings-data-arf-cable-audience-boost-1236641380/
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Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
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Nielsen locks in Gray Media deal worth 37% of US TV market: Multi-year agreement covers measurement across 113 DMAs using Big Data + Panel methodology as Gray Media expands sports and multicultural properties. https://ppc.land/nielsen-locks-in-gray-media-deal-worth-37-of-us-tv-market/ #Nielsen #GrayMedia #TVMarket #BigData #MediaMeasurement
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Study: TV ad market big enough for competing measurement companies: New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges. https://ppc.land/study-tv-ad-market-big-enough-for-competing-measurement-companies/ #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies
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Cross-media measurement study targets European standards fragmentation: The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics. https://ppc.land/cross-media-measurement-study-targets-european-standards-fragmentation/ #CrossMediaMeasurement #EuropeanStandards #MediaMeasurement #AdvertisingMetrics #UnifiedMetrics
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Peter Naylor Joins Nielsen as Chief Client Officer
#Variety #News #MediaMeasurement #Nielsen #PeterNaylorhttps://variety.com/2025/tv/news/peter-naylor-joins-nielsen-chief-client-officer-1236574923/
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Amazon Claims Prime Video Ad Reach Is 315 Million
#Variety #News #AmazonPrimeVideo #MediaMeasurement #Neflixhttps://variety.com/2025/tv/news/amazon-claims-prime-video-ad-reach-315-million-1236574902/
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OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side
#Variety #News #MediaMeasurement #OpenAPhttps://variety.com/2025/tv/news/openap-expands-beyond-tv-inventory-streamers-cinema-dsp-1236536530/
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Comscore Unveils New ‘Scoreboard’ for Consumers to Gain Media Insight
#Variety #News #Comscore #MediaMeasurementhttps://variety.com/2025/tv/news/comscore-scoreboard-audience-measurement-insight-1236519526/
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VideoAmp Names Jon Steinlauf to Board of Directors
#Variety #News #JonSteinlauf #MediaMeasurement #VideoAmphttps://variety.com/2025/tv/news/jon-steinlauf-videoamp-board-of-directors-1236518399/
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Nielsen Will Need More Time to Disclose Full Audience Ratings in Streaming Era
#Variety #News #KarthikRao #MediaMeasurement #Nielsen #TvRatingshttps://variety.com/2025/tv/news/nielsen-tv-ratings-need-more-time-streaming-1236504233/
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Nielsen’s New Technology Ties Commercials to Consumer Decisions
#Variety #News #MediaMeasurement #Nielsen -
Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
#Variety #News #Jointindustrycommittee #MediaMeasurement #Nielsenhttps://variety.com/2025/tv/news/comscore-ispot-videoamp-tv-measurement-committee-1236451498/
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Paramount Taps iSpot Technology to Measure Consumer Response to Ads
#Variety #News #ISpottv #MediaMeasurement #ParamountGlobal #Upfront -
Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud
#Variety #News #MediaMeasurement #Nielsen #ParamountGlobalhttps://variety.com/2025/tv/news/paramount-nielsen-renew-measurement-deal-ending-feud-1236295343/
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ICYMI: Nielsen ends legacy TV ratings: After decades of panel-only TV ratings, Nielsen transitions to combined data approach, marking historic change in media measurement. https://ppc.land/nielsen-ends-legacy-tv-ratings/ #Nielsen #TVRatings #MediaMeasurement #Television #DataAnalytics
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Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
#Variety #News #MediaMeasurement #Nielsen #Upfront -
Nielsen Makes Paramount Data Less Easy to Analyze As Measurement Fight Continues
#Variety #News #MediaMeasurement #Nielsen #ParamountGlobalhttps://variety.com/2024/tv/news/nielsen-paramount-tv-ratings-data-measurement-fight-1236256738/
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Nielsen, TikTok Strike Measurement Pact
#Variety #News #MediaMeasurement #Nielsen #TikTokhttps://variety.com/2024/tv/news/nielsen-tiktok-measurement-1236236307/
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Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
#Variety #News #MediaMeasurement #Nielsen #ParamountGlobal