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#nielsen — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #nielsen, aggregated by home.social.

  1. ICYMI: Nielsen changes TV currency today as ad-supported viewing falls to 71.5%: Nielsen deploys seven changes to US TV currency on August 31 as its Q2 Gauge puts ad-supported viewing at 71.5% and TVision counts just nine attentive minutes. ppc.land/nielsen-changes-tv-cu #Nielsen #TVCurrency #AdSupportedViewing #Television #Advertising

  2. TVision finds 9 of 200 daily viewing minutes are attentive ad time: Ad Scoreboard 2.0 reports co-viewing and presence per person from a 5,000-home panel. Nielsen switches its own co-viewing method into currency six days later. ppc.land/tvision-finds-9-of-20 #TVision #AdScoreboard #AdTime #CoViewing #Nielsen

  3. Ad-supported TV drops to 71.5% of US viewing, Nielsen finds: Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it? ppc.land/ad-supported-tv-drops #Streaming #AdSupportedTV #Nielsen #TVTrends #MediaIndustry

  4. FYI: Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? ppc.land/nielsen-sets-august-3 #Nielsen #TVRatings #MediaIndustry #DataAnalytics #WristWornWearables

  5. FYI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdTech #DigitalMarketing #AdVerification

  6. ICYMI: FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #DigitalMarketing #AdVerification #PPC #Advertising #Nielsen

  7. FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #AdVerification #DigitalMarketing #AdTech #FouAnalytics #Nielsen

  8. Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdVerification #DigitalMarketing #Advertising

  9. FYI: VAB adds 3 vendors to measurement directory as TV self-grading collapses: Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture. ppc.land/vab-adds-3-vendors-to #TVMeasurement #DataAnalytics #AdTech #Nielsen #MarketingStrategy

  10. Dagli Stati Uniti arriva un segnale forte: non basta più sapere che la Radio tiene.

    Bisogna dimostrarlo meglio, con strumenti di ricerca più moderni, più ibridi e più trasparenti.

    #Radio #Radiofonia #AudienceMeasurement
    #RadioRatings #Nielsen #AscoltiRadio
    #MediaResearch #BroadcastMedia #RadioAdvertising

    ⬇️ ⬇️📻 📻 Articolo per soli abbonati PRO ACCESS del blog www.astorri.it.

    astorri.it/la-radio-si-ascolta

    ⬇️ ⬇️ 🏆 🏆 Entra #NelCuoreDellaRadio. Clicca qui per l'abbonamento.

    astorri.it/plans/iscrizione-a-

  11. #Nielsen (führendes Marktforschungsunternehmen) betreibt u.a. den Dienst "Visual #DNA". Hier werden Menschen mit Prämien gelockt, damit sie z.B. an #Quizze teilnehmen, um zu erfahren, wer sie sind oder wo sie hinwollen. Solche Psycho-Test dienen einzig und allein der #Datensammlung, der #Analyse, des Profilings u. Datenverkaufs. Mein Tipp: Wenn euch der Schutz eurer Daten wichtig ist, lasst die Finger von solchen Psycho- und Persönlichkeitstests.

    #datenschutz #profiling #whoami #privacy #quiz