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#nielsen — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #nielsen, aggregated by home.social.

  1. The Tour Championship on Sunday drew its best final round since 2018, when Tiger Woods took home the PGA Tour finale

    The Tour Championship on Sunday drew its best final round since 2018, when Tiger Woods took home the…
    #Golf #ScottieScheffler #audience-analysis #cbs-sports #CollegeFootball #espn #FoxSports #ncaa #nielsen #pgatour #pickleball #scottiescheffler #usta #volleyball
    europesays.com/golf/60955/

  2. ICYMI: Nielsen changes TV currency today as ad-supported viewing falls to 71.5%: Nielsen deploys seven changes to US TV currency on August 31 as its Q2 Gauge puts ad-supported viewing at 71.5% and TVision counts just nine attentive minutes. ppc.land/nielsen-changes-tv-cu #Nielsen #TVCurrency #AdSupportedViewing #Television #Advertising

  3. TVision finds 9 of 200 daily viewing minutes are attentive ad time: Ad Scoreboard 2.0 reports co-viewing and presence per person from a 5,000-home panel. Nielsen switches its own co-viewing method into currency six days later. ppc.land/tvision-finds-9-of-20 #TVision #AdScoreboard #AdTime #CoViewing #Nielsen

  4. Ad-supported TV drops to 71.5% of US viewing, Nielsen finds: Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it? ppc.land/ad-supported-tv-drops #Streaming #AdSupportedTV #Nielsen #TVTrends #MediaIndustry

  5. FYI: Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? ppc.land/nielsen-sets-august-3 #Nielsen #TVRatings #MediaIndustry #DataAnalytics #WristWornWearables

  6. FYI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdTech #DigitalMarketing #AdVerification

  7. ICYMI: FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #DigitalMarketing #AdVerification #PPC #Advertising #Nielsen

  8. FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #AdVerification #DigitalMarketing #AdTech #FouAnalytics #Nielsen

  9. Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdVerification #DigitalMarketing #Advertising

  10. FYI: VAB adds 3 vendors to measurement directory as TV self-grading collapses: Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture. ppc.land/vab-adds-3-vendors-to #TVMeasurement #DataAnalytics #AdTech #Nielsen #MarketingStrategy