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#nielsen — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #nielsen, aggregated by home.social.

  1. Ad-supported TV drops to 71.5% of US viewing, Nielsen finds: Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it? ppc.land/ad-supported-tv-drops #Streaming #AdSupportedTV #Nielsen #TVTrends #MediaIndustry

  2. FYI: Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? ppc.land/nielsen-sets-august-3 #Nielsen #TVRatings #MediaIndustry #DataAnalytics #WristWornWearables