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#nielsen — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #nielsen, aggregated by home.social.

  1. Nielsen's Ad Intel now tracks CTV spend across nine Italian platforms: Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. ppc.land/nielsens-ad-intel-now #Nielsen #AdIntel #CTV #StreamingServices #DigitalMarketing

  2. ICYMI: Nielsen changes TV currency today as ad-supported viewing falls to 71.5%: Nielsen deploys seven changes to US TV currency on August 31 as its Q2 Gauge puts ad-supported viewing at 71.5% and TVision counts just nine attentive minutes. ppc.land/nielsen-changes-tv-cu #Nielsen #TVCurrency #AdSupportedViewing #Television #Advertising

  3. TVision finds 9 of 200 daily viewing minutes are attentive ad time: Ad Scoreboard 2.0 reports co-viewing and presence per person from a 5,000-home panel. Nielsen switches its own co-viewing method into currency six days later. ppc.land/tvision-finds-9-of-20 #TVision #AdScoreboard #AdTime #CoViewing #Nielsen

  4. Ad-supported TV drops to 71.5% of US viewing, Nielsen finds: Streaming took 48.2% of the category in Q2 2026, and all 1.6 points of that gain came out of broadcast. Will the autumn universe estimate revision reverse it? ppc.land/ad-supported-tv-drops #Streaming #AdSupportedTV #Nielsen #TVTrends #MediaIndustry

  5. FYI: Nielsen sets August 31 for seven changes to US TV ratings currency: Wrist-worn wearables and 2024-era universe estimates get reworked, and buyers face no promised ratings lift. Will fall upfront guarantees hold after August 31? ppc.land/nielsen-sets-august-3 #Nielsen #TVRatings #MediaIndustry #DataAnalytics #WristWornWearables

  6. FYI: Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdTech #DigitalMarketing #AdVerification

  7. ICYMI: FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #DigitalMarketing #AdVerification #PPC #Advertising #Nielsen

  8. FouAnalytics prices unlimited ad verification at $2 million a year: Wire crossed 36 minutes after Nielsen agreed to buy DoubleVerify for $2.15 billion. Flat pricing targets vendors paid per impression measured. Who blinks first? ppc.land/fouanalytics-prices-u #AdVerification #DigitalMarketing #AdTech #FouAnalytics #Nielsen

  9. Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?: Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency. ppc.land/nielsen-buys-doubleve #Nielsen #DoubleVerify #AdVerification #DigitalMarketing #Advertising