#yahoodsp — Public Fediverse posts

FYI: Yahoo DSP gains Truthset audiences rated against 30-60% data waste: Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face? https://ppc.land/yahoo-dsp-gains-truthset-audiences-rated-against-30-60-data-waste/ #DigitalMarketing #DataAnalytics #YahooDSP #AdvertisingTechnology #CTV

FYI: AI ads inside answers, Walmart data leaves the walled garden: Walmart Connect opens VIZIO CTV to Yahoo DSP, Google AI Mode crosses 1 billion users with embedded ads, Amazon tightens Prime, and a Linux trial looms. https://ppc.land/ai-ads-inside-answers-walmart-data-leaves-the-walled-garden/ #AIAds #WalmartConnect #DigitalMarketing #CTV #YahooDSP

Comscore and Yahoo DSP target 2026 voters with CTV political audiences: Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races. https://ppc.land/comscore-and-yahoo-dsp-target-2026-voters-with-ctv-political-audiences/ #Comscore #YahooDSP #PoliticalMarketing #CTVAdvertising #2026Elections

Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API: Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains. https://ppc.land/netflix-ads-gets-amazon-audiences-yahoo-signals-and-its-own-conversion-api/ #NetflixAds #DigitalMarketing #AmazonDSP #YahooDSP #Advertising

Yahoo DSP embeds AI agents that actually run campaigns today: Yahoo DSP launched agentic AI capabilities on January 6, enabling advertisers to automate campaign setup, troubleshooting, and optimization through natural language. https://ppc.land/yahoo-dsp-embeds-ai-agents-that-actually-run-campaigns-today/ #YahooDSP #AIAgents #DigitalMarketing #AdTech #CampaignManagement