home.social

#mattel — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #mattel, aggregated by home.social.

  1. L’Oréal Italy appoints Andrea Ziella as brand general manager for American brands

    Published September 2, 2026 Effective September 1, Andrea Ziella joined L’Oréal Italia as brand general manager for American…
    #France #FR #Europe #EU #L'Oréal #Beauty #Carrefour #Chanel #fashion #l'oreal #Luxury #Mattel #network #professionals
    europesays.com/france/74082/

  2. L’Oréal Italy appoints Andrea Ziella as brand general manager for American brands

    Published September 2, 2026 Effective September 1, Andrea Ziella joined L’Oréal Italia as brand general manager for American…
    #France #FR #Europe #EU #L'Oréal #Beauty #Carrefour #Chanel #fashion #l'oreal #Luxury #Mattel #network #professionals
    europesays.com/france/73494/

  3. This item I found in my grocery store may LOOK like a regular cheapo Hot Wheels car, but it's actually a legal maneuver by the Mattel company to protect a toy trademark going back at least to 1984, having NOTHING to do with Hot Wheels.
    In 1984 Mattel introduced a line of plastic robot toys called "Robo Force." The leader of the Robo Force robots was named Maxx Steele. The line was short-lived, but around 1990 Mattel used "Max Steel" as the name of their 12" action figure line designed to compete with Hasbro's 12" GI Joe line. The line was popular in the U.S. for may years, and even when it faded here, it remained popular in Latin America for years more. In various forms, it was sold up until 2022.
    The franchise also spawned two TV series, multiple direct to DVD movies (mostly issued as toy premiums) and a live action (which was a commercial and critical failure). But in total, though little known, this was a BIG franchise for Mattel.
    We regress to intellectual property law here (with the proviso that I am NOT a lawyer and this is not legal advice), but unlike Copyright, which is in place for fixed (except when Disney changes the law again) period, Trademarks are intended for active business properties, and must be both used AND legally defended over time to remain active. In the past, Mattel has used a variety of ways to "use" dormant trademarks, such as limited edition trading cards, and limited edition (often cheaply done and very short run) action figures sold at places like Comicon San Diego.
    But this is a DIFFERENT way of doing things. I suspect this isn't the first time Mattel has used this tactic, but it's the first time I can recall seeing it in the wild. If you look VERY close at the name on this hot-rod, it is Max Steel, and next to the name is a nearly MICROSCOPIC "registered trademark" symbol. (An upper-case "R" with a circle around it. The trademark is now active and being used, for legal purposes anyway. I can't read the full line because of the reflections, but it's something along the lines of "Max Steel Customs," a fictional entity that now can be slapped on most any custom car design they happen to issue, whenever the their lawyers tell them it's time to kick the skateboard of trademark a little further down the road. It's almost diabolically clever. Don't be surprised to see this again on a different car, or maybe the "Polly Pocket Racing Team," or a custom racing dump-truck called "He-Man"
    Sorry, this sort of stuff just fascinates me. (And if any actual attorney sees something I got wrong, please feel free to call me out on it.)

    #trademark #copyright #toys #mattel #hotwheels #IPLaw #IntellectualProperty #law

  4. Kronosaurus (Jurassic World Dino Trackers, Wild Roar by Mattel): dinotoyblog.com/kronosaurus-ju

    "Most noteworthy is the addition of barnacles across the entire figure. They are minuscule but unmistakable for what they are, being round raised bumps with a small divot in their center"

    #DinoToyBlog #plesiosaurs #plesiosaur #pliosaur #pliosaurs #kronosaurus #jurassicworld #Mattel

  5. Today is National Barbie Day. Why don’t we have a funeral director Barbie yet?!?

    Barbie has made great strides in the past decade, showing children that girls can grow into any number of career paths. Women in STEM? Yes please! We still don’t have a mortician option though. Since mortuary schools are now over 70% women, it’s high time we were represented as a valid profession to aspire to.

    Want to sign a petition for Mattel to create Undertaker Barbie? Here ya go!

    change.org/p/mattel-tell-matte

    #HisAndHearsePress #Barbie #Mattel #NationalBarbieDay #BarbieDay #BarbieDoll #Petition #WomenInStem #MortuaryScience #MortuarySchool #FuneralDirector #Mortician #DeathPositive #AIArt