#customer-retention — Public Fediverse posts

Most SaaS products don’t have a feature problem—they have a retention problem. Netflix solved this with AI personalization. Here’s how B2B SaaS can reduce churn and increase engagement → Read the full breakdown

#B2BSaaS #AI #Personalization #SaaSGrowth #ReduceChurn #CustomerRetention #MarketingStra

https://ashishvarghesethomas.wordpress.com/2026/05/01/netflix-ai-personalization-for-b2b-saas-reduce-churn/?utm_source=mastodon&utm_medium=jetpack_social

E-commerce marketing drives growth through SEO, PPC, content, social media, AI personalization, and mobile optimization. Focusing on customer journeys, retention, and data-driven strategies ensures higher conversions, loyalty, and long-term success. Optimize campaigns, leverage social commerce, and stay ahead with emerging trends for a competitive edge.
https://ecompromotion.com/building-a-winning-e-commerce-marketing-strategy/

#EcommerceMarketing #DigitalMarketing #SEO #PPC #SocialCommerce #CustomerRetention #AI #MobileOptimization

A Name Too Many: When Ego Tries to Rebrand History

https://jtwb7689.wordpress.com/2025/12/26/kennedy-cntr-renaming/

#Verizon #CustomerRetention
"According to the customer, who revealed his story on Reddit, he was approached with the 'this is such a fantastic deal' sales pitch. After spending 90 minutes in the store, he was charged $100 for 'In-Person Service.'"

What are they doing? Complete corporate meltdown.

Customer is charged a $100 in-store service charge for requiring a Verizon rep to help him

"A customer had a confusing experience at a Verizon store."
https://share.google/ydboiFHdCeEACWgZw

#Verizon #CustomerRetention
Verizon has decided to go to war with their customers. That's always a good decision when your business is rapidly shrinking. I've been with them for 20+ years. They 'revoked' my loyalty discount and stole the phone they supposedly 'gave' me.

Verizon is tricking customers into voluntarily giving up their generous discounts for lower ones

"Verizon is sending congratulatory emails to customers after raising their bill."
https://www.phonearena.com/news/verizon-lower-loyalty-discount_id173320

#Verizon #CustomerRetention
Verizon has decided to go to war with their customers. That's always a good decision when your business is rapidly shrinking. I've been with them for 20+ years. They 'revoked' my loyalty discount and stole the phone they supposedly 'gave' me.

Why is Everyone Leaving Verizon?

"Several anti-customer changes from Verizon in recent weeks have not sat well with their vocal, very-much-online customer base. We’ve documented the conversation ..."
https://www.droid-life.com/2025/08/15/why-is-everyone-leaving-verizon/

Meta launches enhanced marketing messages on Messenger for business customer retention: Meta introduces new promotional messaging solution to help businesses re-engage subscribers across 21 countries while expanding developer access globally. https://ppc.land/meta-launches-enhanced-marketing-messages-on-messenger-for-business-customer-retention/ #Meta #MessengerMarketing #CustomerRetention #BusinessGrowth #MarketingStrategy

CrowdStrike CEO George Kurtz voiced confidence in the company's accounting practices as the US Department of Justice investigates last year's major system outage and related transactions, emphasizing strong customer retention and ongoing cooperation with authorities.
#YonhapInfomax #CrowdStrike #GeorgeKurtz #DOJInvestigation #SystemOutage #CustomerRetention #Economics #FinancialMarkets #Banking #Securities #Bonds #StockMarket
https://en.infomaxai.com/news/articleView.html?idxno=66347

Odoo Sales Loyalty Program: Turn customers into loyal fans! Our step-by-step guide makes setting up your Odoo rewards easy. Boost sales now! #Odoo #LoyaltyProgram #CustomerRetention #SalesBoost #OdooTips #CRM

https://teguhteja.id/odoo-sales-loyalty-program-ultimate-guide/

Apple Maintains Strong US Brand Loyalty at 89 Percent

#apple #BrandLoyalty #CustomerRetention #technology #unitedstates
https://blazetrends.com/apple-maintains-strong-us-brand-loyalty-at-89-percent/?fsp_sid=36653

This phone call could have been a form on a site

My research for the latest update to Wirecutter’s guide to WiFi hotspots technically concluded in December, but this week treated me to an annoying but useful sequel to that work: canceling service on the AT&T hotspot I’d bought (with later reimbursement) after my editors and I got tired of trying to pry a loaner hotspot out of the PR departments of that carrier or the hotspot vendor Franklin Wireless.

I should have known that AT&T’s site wouldn’t let me end service on the hotspot. I should have known that calling to accomplish this task would take longer than I’d predict or like. I should have known it would take more than one call. And yet…

I gave myself a few days to recover from CES to try to get this over with, then called 800-331-0500 (saved you a search!), entered my account number and PIN as asked by the IVR system, and was greeted with a suggestion that I request a callback instead of staying on hold.

Fine, I thought, even if that meant I’d have to pay attention to the next incoming call instead of letting it go to voicemail. The call back came at about the predicted time, I told the rep my name and account number, she said she was going to verify my account–as in, the thing that AT&T’s site does when I log into my account–and then silence ensued. After 10 minutes, I gave up and decided to try again later that evening.

My second call led to the same automated gatekeeping–say my account number, enter my PIN, etc. (FYI: If you don’t remember your PIN, AT&T will text a temporary one to you, which is not such a great experience when the wireless device in question is a hotspot that may require you to log into its admin page in the browser of a tethered device to see that message.) This time, I decided to stay on hold to see how long I might wait to have a human rep pick up.

Forty-two minutes later, one did. After she asked for my account details like the previous rep, we got stuck in a loop when she asked for my number to confirm my account. I thought she meant the contact phone number saved in my account, but she was looking for the phone number of the hotspot. That’s a meaningless data point for that category of device, but I can see a wireless carrier assuming that a customer will have a phone with a number they can recite from memory.

Six minutes later, we had that squared away–but not the canceling-service part. The rep had to check something else that wasn’t clear to me, four minutes of silence ensued, and then she returned to ask if I had any other accounts with AT&T. After I said no, she said she was escalating my request–as if I was making an unusual demand instead of trying to conduct a routine business transaction.

As politely as I could, I told the rep that we could skip the customer-retention part because I had only bought the hotspot for a work project that was now done, and that she had zero chance at selling me on anything else. She informed me that canceling service would result in my account being closed; I said that would be fine. A few more minutes of back-and-forth later, she said she had processed my request.

Time elapsed for that call: 1:02:37. That’s an absurd waste of time to inflict a customer experience that will only make the customers in question want to avoid the company in question from now on. And it is not inevitable, because streaming video services make pausing or canceling service a simple online process.

I’m left with two questions. One is whether AT&T is actually no worse than other wireless carriers–have I only managed to avoid similiar experiences by not having switched wireless carriers on my own dime since 2013? The other is whether my AT&T hotspot line actually is closed after all that phone time. As in, since I have yet to get an e-mail confirmation of that and see no indication of it when I log into my account, will I need to visit an AT&T store to drive a stake through the heart of this account?

#ATT #CRM #customerExperience #customerRelationshipManagement #customerRetention #cx #hotspot #onHold #WiFiHotspot #Wirecutter

@stefan

I need to add one more, which I had forgotten, but is very important: missing content.

Apparently, the solution has been there forever, but gas hardly been implemented anywhere:

This is a major obstacle for #newbie acceptance and looks like "a b7g nit a feature" from the 2000's.

@Gargron should lead the fixing right away.

Just using the #AIDA model of marketing is not enough.
#CustomerRetention is vital, in particular as a hype can...

https://hub.volse.no/item/bd946efe-c37c-45fa-9328-6e443f89bf2e

A startup Butter Payments raised a big chunk of change ($22M!) from VC's to fight #churn due to failed payments.

https://fintechmagazine.com/articles/payments-churn-innovator-butter-raises-22mn-in-funding.

Note that we did the same thing for Zuora customers while I was leading the #datascience team there: https://investor.zuora.com/financial-news/press-release-details/2021/Zuora-Collect-AI-Helps-Companies-Recover-Up-to-20-More-Subscription-Revenue/default.aspx.

So while Butter Payments might not be as innovative as the press release makes it sound, its safe to say that #ai based payment optimization for #customerretention has fully arrived!

@Gartenberg I'm in the #Panera #UnlimitedSip club and every time I start to cancel because of the price increase they implemented earlier this year, they either give me a reduced $3.99 rate for 3 months, or 3 free months.

I'm still a member. #CustomerRetention

The FTC is protecting customers right to #churn! https://www.ftc.gov/news-events/news/press-releases/2021/10/ftc-ramp-enforcement-against-illegal-dark-patterns-trick-or-trap-consumers-subscriptions. #subscription #subscriptioneconomy #customerretention

Hello data people, my #introduction on mastodon: I am a #datascientist and #machinelearning engineering leader, with a PhD from Caltech in Computation & Neural Systems.
I am the author of the book Fighting #Churn with #Data, The #science and strategy of #customerretention. I am currently the Director of Machine Learning at OfferFit.ai.

Also, I #livestream #datascience on twitch, and in fact I am streaming TODAY (Sat 12-Nov) @ 2PM pacific - join me if you can… https://www.twitch.tv/carl24k_datascience

5 factors that can make or break a startup’s growth journey - Brian Rothenberg
Contributor

Share on Twi... - http://feedproxy.google.com/~r/Techcrunch/~3/2INFao-bSJ4/ #customerretention #productmarketfit #growthhacking #eventbrite #startups #eccolumn #echowto #column #tc

Use cohort analysis to drive smarter startup growth - Jonathan Metrick
Contributor

Share on Twi... - http://feedproxy.google.com/~r/Techcrunch/~3/o8SBFlAOZtQ/ #customerlifetimevalue #businessintelligence #customerengagement #customerretention #productmarketing #startups #business #eccolumn #facebook #echowto #column #tc

6 steps to reduce churn for high volume subscription companies - Guy Marion
Contributor

Share on Twitter

Guy Marion... more: http://feedproxy.google.com/~r/Techcrunch/~3/CRPHJXPzKII/ #customerrelationshipmanagement #customeracquisition #customerretention #growthstrategies #brandmanagement #customersuccess #growthmarketing #startups #scaling #column #media #churn #saas