#brandmanagement — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #brandmanagement, aggregated by home.social.
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FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? https://ppc.land/investors-rank-brand-first-but-52-back-marketing-cuts-whittaker-says/ #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting
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FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? https://ppc.land/investors-rank-brand-first-but-52-back-marketing-cuts-whittaker-says/ #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting
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FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? https://ppc.land/investors-rank-brand-first-but-52-back-marketing-cuts-whittaker-says/ #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting
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FYI: Investors rank brand first but 52% back marketing cuts, Whittaker says: 89% of surveyed investors want marketing capitalised, yet IAS 38 forces it into expenses. Why do finance chiefs still treat brand as the easiest line to trim? https://ppc.land/investors-rank-brand-first-but-52-back-marketing-cuts-whittaker-says/ #Investors #MarketingStrategy #BrandManagement #Finance #CostCutting